• Title/Summary/Keyword: Aspect-Oriented

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Differences in Advertising Responses and WOM Communication by Consumption Orientation (소비 성향 척도 개발 및 소비성향 집단의 마케팅 커뮤니케이션 반응의 차이)

  • Kim, Seon-Sook
    • Fashion & Textile Research Journal
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    • v.14 no.3
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    • pp.381-389
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    • 2012
  • This study presents a marketing communication strategy from the aspect of new consumption orientation. Consumer preference on ads media, on-line ads media, and WOM usage were examined for new consumption orientation groups. This study was executed in a question survey format. A total of 182 questionnaires were obtained and data were analyzed by PASW 18.0 and AMOS 7. The results were as follows. First, 8 types of consumption orientation factors were revealed; 'impulsive purchase', 'promotion oriented', 'social contribution', 'passive conformity', 'innovative', 'conspicuous', 'rational', and 'environmental conservation'. Then 4 groups were formed, 'Rational & Positive', 'Conspicuous Conforming', 'Positive Social Interested' and 'Low Price Oriented'. Second, communication responses were analyzed through consumption orientation groups. The 'Rational & Positive' group responded positively to every type of advertising media (especially new media). The 'Conspicuous Conforming' and 'Positive Social Interested' groups preferred traditional media such as TV, radio, and magazines; in addition, the 'Low Price Oriented' group liked only online banner ads. For WOM preference, the 'Rational & Positive' and 'Positive Social Interested' group preferred verbal consumer information like WOM. In distribution types, the just 'Positive Social Interested' group revealed a significant result for internet shopping malls. The results from this study will help establish marketing communication strategies based on the features of consumption orientation.

A Systematic Literature Review Towards Service Oriented Architecture Adoption from 2009 to 2015

  • Niknejad, Naghmeh;Ghani, Imran;Hussin, Ab Razak Che;Jeong, Seung Ryul
    • International journal of advanced smart convergence
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    • v.7 no.3
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    • pp.79-91
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    • 2018
  • Service Oriented Architecture (SOA) has appeared as an absorbing architectural approach that empowers the available systems to reveal their performance in the act of services, without creating important changes to the systems. This approach, due to its flexibility of adoption, has been widely recognized as an appropriate approach for implementing in organizations by many scholars and practitioners. Though, there are many studies that depict success factors of SOA; at the same time a few minor cases of failure has also been reported in the literature. In spite of the availability of rich material on SOA (in general), there is no systematic literature review on the potential aspect of SOA adoption factors. Hence, this article presents a systematic review of existing studies related to the SOA adoption and its success and failure factors from 2009 to 2015. The principle purpose of the study is to bring forward the existing issues and share our findings with researchers. Moreover, the findings of this paper would help IT experts in organizations to concentrate on the key factors highlighted in this study, so that they could decide whether it is advisable to adopt SOA or not in their context.

A plan for the development of botanic garden displays using local landscape resources (지역경관자원을 활용한 식물원 전시방식의 발전방안)

  • Park, Eun-Yeong
    • Korean Journal of Agricultural Science
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    • v.39 no.4
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    • pp.535-543
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    • 2012
  • Botanic gardens are steadily increasing based on people's increased interests in environment and ecology, lengthened leisure hours and improved transportation. However, similar florae and undifferentiated display are considered as problems, while their functions, purposes and characteristics have been more diversified. This study aims to investigate the present conditions and problems of display at botanic gardens and to find out solutions to make them exhibit plants through various ways of display and have their own characteristic, through a case study of seven botanic gardens. As botanic gardens are being recognized as a cultural institution, they should have limitations in the aspect of places that simply collect and exhibit rare plants. The current problems are unclear setting of design goals and communication with visitors. The gardens should escape from the existing supplier-oriented view to a visitor-oriented view, thinking about what the visitors will be able to see and get there. In particular, their display lacks differency, aesthetics, eye-level display, and multi-layered display. In addition to the essential functions of collecting the world's plants, exhibiting them according to purposes and giving scientific learning, botanic gardens should also show a sense of seasons with plants, trigger interests and amusement through unique plants, make visitors more interested in florae and closer to plants, and include social functions. Botanic gardens should be capable of leaning resources display, speciated display, complex and convergent garden-type display, and display fit for local and cultural contexts.

A Study on Factors that Influence Institution Evaluation in Korea - With a focus on Government Research Institutes in the Field of Science and Technology - (기관평가제도 운영의 영향요인에 관한 연구 -과학기술계 정부출연연구기관을 중심으로-)

  • Lee Gil-Woo
    • Journal of Korea Technology Innovation Society
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    • v.8 no.spc1
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    • pp.525-554
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    • 2005
  • The purpose of this paper is to seek out the problems influencing on the operation of Institution Evaluation(IE) in Korea and suggest a better way for the evaluation based on the findings, expecially focusing on Government Research Institute(GRIs) in the field of Science and Technology. Unlike previous studies on IE of GRIs, this research is more oriented toward actual practices than design and theories of IE. Three categories are 1) purely system aspect, 2) system-operation aspect, and 3) environmental aspect. These three categories are classified into eight sub-categories: 1) the legal support and the legally enforceable provision, 2) the target area of evaluation, 3) the means and process of evaluation, 4) the criteria and indices for evaluation, 5) the expertise of evaluators, 6) the use of evaluation findings, 7) GRIs' support for IE, and 8) public support for IE. Summing up the findings of this study, the main factors that hamper the successful operation of the existing IE of GRIs in the field of Science and Technology was illuminated and the better way for the operation of IE was suggested.

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A Study on the Improvement of 'Geospatial Information Open Platform' for Geospatial Information Convergence Industry

  • Song, Ki-Sung;Seok, Sang-Muk;Kwon, Hoe-Yun;Hwang, Jung-Rae
    • Journal of the Korea Society of Computer and Information
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    • v.21 no.7
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    • pp.31-38
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    • 2016
  • In this paper, we propose a direction for improving 'Geospatial information open platform' service to support the converged and integrated geospatial information. Since there can be a number of issues relating to the support for geospatial information convergence industry, two qualitative surveys were performed to collect opinions comprehensively and specifically. The responses from 165 experts from 5 areas that use geospatial information were used, and the requirements of demanders were divided into the aspect of policy, aspect of data development and distribution, and aspect of data utilization support in order to effectively analyze the survey results. As a result, a total of 26 major issues were derived and it was deemed that it is necessary to find a way to expand the role of 'Geospatial information open platform' from "Open-API Oriented Passive Spatial Information Open Platform" to "Platform that Comprehensively Provides Active Convergence Support Information" order to resolve the issues derived.

COVID-19 and changes in Korean consumers' dietary attitudes and behaviors

  • Rha, Jong-Youn;Lee, Bohan;Nam, Youngwon;Yoon, Jihyun
    • Nutrition Research and Practice
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    • v.15 no.sup1
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    • pp.94-109
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    • 2021
  • BACKGROUND/OBJECTIVES: The coronavirus disease 2019 (COVID-19) outbreak has dramatically changed nearly every aspect of our lives. Although Dietary lifestyle includes attitudes and behaviors to meet their most basic needs, but few studies have examined the pattern of changes in dietary lifestyle driven by COVID-19. This study explores changes in dietary attitudes and behaviors among Korean consumers after COVID-19. SUBJECTS/METHODS: An online survey was conducted with 549 Korean adults aged 20 and older to identify general demographics and changes in dietary attitudes and behaviors. Data were collected from Oct 12 to Oct 18, 2020. Frequency, percentage, and mean values were calculated and a K-means cluster analysis was performed to categorize consumers based on the 5S of dietary attitudes (i.e., savor-oriented, safety-oriented, sustainability-oriented, saving-oriented, and socializing-oriented). RESULTS: Findings indicate consumers considered safety, health, and freshness to be most important when choosing groceries and prepared meal such as home meal replacement and delivery food. Among the types of services, a large proportion of consumers increased their delivery and take-out services. Regarding retail channels, the increase in the use of online retailers was remarkable compared to offline retailers. Finally, consumers were classified into four segments based on changes in dietary attitudes: "most influenced," "seeking safety and sustainability," "abstaining from savor and socializing," and "least influenced." Each type of consumer exhibited statistically significant differences by sex, age, household composition, presence of disease, and perceived risk of COVID-19. CONCLUSIONS: This exploratory study provides initial insights for future research by identifying various aspects of dietary attitudes and behaviors among Korean consumers after COVID-19.

Effects of Aspect and Area Ratio of Fiber on the Accuracy of Intensity Method in Measurement of Fiber Orientation-Angle Distribution (섬유배향각 분포측정에 있어서 농도법의 정밀도에 미치는 섬유종횡비와 면적비의 영향)

  • Lee, S.D.;Kim, H.;Lee, D.G.;Han, G.Y.;Kim, E.G.
    • Transactions of the Korean Society of Mechanical Engineers A
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    • v.22 no.4
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    • pp.953-959
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    • 1998
  • To investigate accuracy of intensity method for measurement of the fiber orientation distribution, fiber orientation function is calculated by drawing simulation figures for the fiber orientation as varying fiber aspect ratio, fiber area ratio, and fiber orientation state, respectively. The values of fiber orientation function measured by intensity method are compared with the calculated values of fiber orientation function. The results show that measurement accuracy of the fiber orientation angle distribution by intensity method is affected by the fiber aspect ratio when the total length of oriented fiber is same. The average gradient of fiber orientation function is 0.94 for 1000mm of the total fiber length and is 0.93 for 2000 mm when the fiber aspect ratio is over 50. Measurement accuracy by intensity method is about 94% and the reliable data can be obtained by intensity method.

Log Service Management Model for Effective Developments of Android Applications (안드로이드 어플리케이션의 효율적인 개발을 위한 로그 서비스 관리 모델)

  • Choi, Yun-seok
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2016.01a
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    • pp.295-298
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    • 2016
  • 본 논문에서는 안드로이드 기반의 효율적인 모바일 소프트웨어 개발을 위한 로그 서비스 관리 모델을 제안한다. 제안한 모델은 관점지향 프로그래밍을 적용하여 로깅 대상의 변경 없이 로그를 획득하며, 획득한 로그를 원격 호출 인터페이스를 사용하여 로깅 관리자에 전달한다. 로그 관리자는 안드로이드 기본 컴포넌트인 서비스 형태로 구성하며, 로깅 대상 어플리케이션 수행에 독립적으로 로그를 관리한다. 제안한 모델은 로깅을 위한 어플리케이션 변경을 최소화하고, 로깅이 어플리케이션 실행에 미치는 영향을 감소시킬 수 있다.

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Effectiveness of SWNT in reducing the crack effect on the dynamic behavior of aluminium alloy

  • Selmi, Abdellatif
    • Advances in nano research
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    • v.7 no.5
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    • pp.365-377
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    • 2019
  • This paper investigates the effectiveness of Single Walled Carbon Nanotubes, SWNT, in improving the dynamic behavior of cracked Aluminium alloy, Al-alloy, beams by using a method based on changes in modal strain energy. Mechanical properties of composite materials are estimated by the Eshelby-Mori-Tanaka method. The influence of SWNT volume fraction, SWNT aspect ratio, crack depth and crack location on the natural frequencies of the damaged 3D randomly oriented SWNT reinforced Al-alloy beams are examined. Results demonstrate the significant advantages of SWNT in reducing the effect of cracks on the natural frequencies of Al-alloy beams.

UML Extension for Code Generation (코드 생성을 위한 UML 확장)

  • Hyunseok Min
    • Annual Conference of KIPS
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    • 2008.11a
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    • pp.480-483
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    • 2008
  • OMG 가 시작한 MDA(Model Driven Architecture) 는 소프트웨어 개발자들사이에 빠르게 전파되고 있다. UML 은 OMG 에 의해 MDA 를 위한 언어로 선택되었는데, UML 은 PIM(Platform Independent Model)에서 PSM(Platform Specific Model)을 생성하기에는 충분하지 않다. 하지만, 이러한 PIM-PSM 변환을 가능한한 자동화할수 있는데 이 논문은 자동 코드 생성을 위해 UML 의 확장 방법인 Stereotype 과 Tagged-Value 에 대해 논하게 된다. 또한, Aspect-Oriented 접근을 위해서 AOP 로 확장된 UML 에서 비 AOP 언어로 코드 생성이 가능하게 되는 새로운 방법도 제안을 한다.