• 제목/요약/키워드: Asian context

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Can Brand Affinity Outperform Political Parties' Rejection When Nominating Celebrity Politicians in a Post-Rebellion Multi-Party Context?

  • Maya A. BouNassif;Alaaeldin Abbass;Amal El Kurdi
    • Asian Journal for Public Opinion Research
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    • 제11권2호
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    • pp.107-144
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    • 2023
  • In competitive political contexts, sustaining power is the ultimate goal for political parties. Nominating celebrity politicians can be a double-edged sword for parent brands in attracting votes and influencing voting intention. This study contributes to the moderating role of brand affinity towards celebrity politicians. It considers celebrities' cognitive perceived benefits and voting intention relationship in a multiparty parliamentarian election. A cross-sectional survey with a stratified proportional random sampling technique in fifteen Lebanese districts ensured a representative sample. One thousand two hundred sixty-nine responses were found eligible for analysis. Findings indicate that brand affinity positively moderates the negative relationship between perceived benefits and voting intention. This study offers a new understanding of celebrity politicians' implementation strategy and campaign management and considers the contribution of the affective intelligence theory. It provides implications, limitations, and promising directions for future research on celebrity politicians.

Making Sense of Drawn Models for Operations of Fractions Involving Mixed Numbers

  • Noh, Jihwa
    • East Asian mathematical journal
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    • 제34권2호
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    • pp.203-217
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    • 2018
  • This study examined preservice elementary teachers' patterns and tendencies in thinking of drawn models of multiplication with fractions. In particular, it investigated preservice elementary teachers' work in a context where they were asked to select among drawn models for symbolic expressions illustrating multiplication with non-whole number fractions including a mixed number. Preservice teachers' interpretations of fraction multiplication used in interpreting different types of drawn models were analysed-both quantitatively and qualitatively. Findings and implications are discussed and further research is suggested.

인간교육으로서 기하교육의 인식론적 기초에 관한 연구

  • 유충현
    • East Asian mathematical journal
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    • 제28권4호
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    • pp.403-417
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    • 2012
  • We can understand in the context of kant's philosophy the intuitive geometry education arguing that geometry education should begin with intuition. Both Pestalozzi and Herbart advocate a connection between geometry and intuition as well as a close relationship between geometry and the world. Significance of the intuitive geometry education resizes in the fact that geometry becomes both an example of and a principle of general cognition. The intuitive geometry education uses figures as an educational foundation in the transcendental condition for the main agent of cognition. In this regard, the intuitive geometry education provides grounds for the human character development.

INTRODUCTION TO MODELS OF OPINION DYNAMICS AND THEIR EXAMPLES

  • Sung-hwan Kim;Ji Eun Kim
    • East Asian mathematical journal
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    • 제40권3호
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    • pp.341-353
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    • 2024
  • This paper aims to provide a general review of Opinion Dynamics (OD) and its related models, along with application examples for special agents. We will discuss special classes of social actors, such as informed actors, opponents, and extremists, in the context of opinion dynamics. Our main objective is to determine the extent to which opinion dynamics, as a mathematical sociology, relates to social reality. To achieve this, we present key elements of mathematical sociology in Opinion Dynamics, which we then apply to real socioeconomic phenomena using modeling assumptions and mathematical formulations.

An Empirical Investigation of Triple Helix and National Innovation System Dynamics in ASEAN-5 Economies

  • Afza, Munshi Naser Ibne;Mansur, Kasim Bin HJ. MD.;Sulong, Rini Suryati
    • Asian Journal of Innovation and Policy
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    • 제6권3호
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    • pp.313-331
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    • 2017
  • This paper exhibits the concept of Triple Helix model to explain and link university-industry-government (Triple Helix) connections to national innovation systems theory. The driver of this paper is to test the dynamics of Triple Helix concept under national innovation system in the Association of South East Asian Countries (ASEAN)-5 economies. Panel econometric analysis with cross-sectional dependence (CD) test is applied to investigate the relationship amongst Triple Helix variables. The empirical analysis employs innovation indicators of five founding ASEAN countries namely Malaysia, Indonesia, Singapore, the Philippines and Thailand for the period of 2000-2015 from an existing WDI and WCY database. Econometric results support the two research questions of this study; firstly, there is a significant relationship between innovation outcome and its key drivers under Triple Helix context of National Innovation System in ASEAN-5 economies; secondly, the extent of the relationship among government R&D expenditure with high-tech productions are positive and significant while new ideas coming from universities as scientific publications and high-tech production have positive relationship but not significant yet in ASEAN-5 countries. Overall labor productivity is positive and significant with innovation outcomes in ASEAN-5.

한의학 고문헌 데이터 분석을 위한 단어 임베딩 기법 비교: 자연어처리 방법을 적용하여 (Comparison between Word Embedding Techniques in Traditional Korean Medicine for Data Analysis: Implementation of a Natural Language Processing Method)

  • 오준호
    • 대한한의학원전학회지
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    • 제32권1호
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    • pp.61-74
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    • 2019
  • Objectives : The purpose of this study is to help select an appropriate word embedding method when analyzing East Asian traditional medicine texts as data. Methods : Based on prescription data that imply traditional methods in traditional East Asian medicine, we have examined 4 count-based word embedding and 2 prediction-based word embedding methods. In order to intuitively compare these word embedding methods, we proposed a "prescription generating game" and compared its results with those from the application of the 6 methods. Results : When the adjacent vectors are extracted, the count-based word embedding method derives the main herbs that are frequently used in conjunction with each other. On the other hand, in the prediction-based word embedding method, the synonyms of the herbs were derived. Conclusions : Counting based word embedding methods seems to be more effective than prediction-based word embedding methods in analyzing the use of domesticated herbs. Among count-based word embedding methods, the TF-vector method tends to exaggerate the frequency effect, and hence the TF-IDF vector or co-word vector may be a more reasonable choice. Also, the t-score vector may be recommended in search for unusual information that could not be found in frequency. On the other hand, prediction-based embedding seems to be effective when deriving the bases of similar meanings in context.

The Impact of Service Quality and Loyalty on Adoption and Use of Mobile Banking Services: Empirical Evidence from Central Asian Context

  • IVANOVA, Aisena;NOH, Grimm
    • The Journal of Asian Finance, Economics and Business
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    • 제9권5호
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    • pp.75-86
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    • 2022
  • The service industry has been acknowledged as a critical part of mobile banking services in recent years. This study examines the impact of e-service quality and loyalty on the intention to use and use behavior of mobile banking services in Mongolia, a Central Asian country. As a result, based on past research, a conceptual model was suggested. This study comprises 209 completed questionnaires from young Mongolians who own a bank account and a smartphone. The data was collected based on convenience sampling, and it was analyzed with SmartPLS software using a partial least squares-structural equation modeling (PLS-SEM) technique. The findings indicate that system quality, interface design, and security assurance have a significant positive impact on service quality; service quality has a positive impact on loyalty. Moreover, the results reveal that service quality and loyalty have a significant influence on the intention to use mobile banking services. The findings of this study suggest that local or international banks and financial institutions in Mongolia should consider system quality, interface design, and security concerns as key successors to building perceived security quality to retain current mobile banking users and attract new customers.

현대복식에 반영된 오리엔탈리즘의 기호학적 분석 (A Semiotic Analysis of Orientalism Reflected in Modern Clothing)

  • 이춘희;신상옥
    • 복식
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    • 제50권4호
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    • pp.131-146
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    • 2000
  • The starting point of this study was that the Orientalism reflected in the modern clothing is realized the different view by Western and Eastern. Based on this regard, this study semiotically analyse that clothing is creating the cultural values and signification and that the western designers are reproducing an ideology as orientalism being the western-oriented thought when expressing the Asian image in the modern clothing. The theoretical sides are based on the semiotic analyses of F. Saussure, C. Peirce, and R. Barthes. By the result observed through this study, the Orientalism reflected in the modern clothing designed by Western designers are discriminative image, mystic image, past-oriented image, natural image, and complex-eclectic image. The discriminative image is reproduced as a savage and uncivilized image. In addition, it regarded as a decorative and superficial image is expressed as if it is an uncharacterized and underdeveloped image in the modern clothing. The mystic image is reproduced as a romantic image to stimulate Westerners'curiosity. That is, Asian image is regarded as a dream and magical image rather than a scientific and rational image. The past-oriented image is expressed through restricting Asian positive image in Asian historical glory. The natural image differs from Western image based on science in the modern clothing. The modern clothing regards the natural image as a primitive and instinctive image. The complex-eclectic image is the pastish pattern through selecting and distributing heterogeneous materials in the modern clothing. This study critically analyzes the western-oriented thought of orientalism in the modern clothing. The results of the study imply that it is critical that we provide a new contact point for the East and the West in the context of our Asian values and traditions.

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