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An Analysis of the Comparative Importance of Heuristic Attributes Affecting Users' Voluntary Payment in Online News Content (자발적 독자구독료에 영향을 미치는 온라인 뉴스 콘텐츠의 휴리스틱 속성 간 상대적 중요도 분석)

  • Lee, Hyoung-Joo;Chung, Nuree;Yang, Sung-Byung
    • Journal of Information Technology Services
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    • v.16 no.4
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    • pp.177-195
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    • 2017
  • Traditionally, news was consumed only through printed newspapers and broadcasting media, such as radio and television. However, the Internet has enabled people to consume news content online. Since most of online news content has been provided for free, it is not easy for news providers to charge the fixed subscription fee for online news content. Therefore, as an alternative strategy, some online news providers have tried to adopt the Pay-What-You-Want (PWYW) pricing model, which allows users (readers) to pay as much as they want after consuming news content. As this pricing model shows some possibility to grow and replace the unsuccessful monetization strategy of online news content, we therefore examined the comparative importance of seven heuristic attributes (i.e., article evaluation, article share, article comment, article information design, article length, writer SNS, and writer information) affecting readers' voluntary payment behavior through a conjoint analysis with 379 news articles collected from online news Website (i.e., Ohmynews.com) where the PWYW model has been working successfully. This study found that article share and article length are the most important factors which affect online news content users' voluntary payment. Finally, two major and eight minor propositions are suggested based on the findings of the study. This study would suggest guidelines for how to create online news content which induces much more voluntary payment.

A Study of Housing Environment Problems through the Daily newspapers ( I ) - The Change of a type of the Dong-A daily papers (1920~1990) - (일간지를 통해 본 주거환경문제의 연구 ( I ) - 동아일보 (1920년~1990년) 기사 유형의 변천 -)

  • 신경주
    • Journal of the Korean housing association
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    • v.2 no.2
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    • pp.41-53
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    • 1991
  • This study discussed the change of housing environmental problems from the early 1900s to the present.The reason is to find the solution of serious housing environment problems. The documentary research method was used for this study.Articles of content analysis(N= 1129)were published in 1920(the first edition)to December. 31, 1990 which were The Dong - A daily news article about housing environment. The main content of this study was examined the change, such as the number of whole article by time series and importance of article(column number of article), classification of article subject, and the number of article by subject. On the basis of this data, was made by chronological classification of the change of housing environment problems for 70 years. Since overall results will become supply of right information about housing environment to fur peoples, will provide the oppronment that oneself ran participate the protection of housing environment, and further will take a part solution of housing environment problems.At the future, I am going to design deep analysis of article content by subject.

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An Analysis of the Comparative Importance of Systematic Attributes for Developing an Intelligent Online News Recommendation System: Focusing on the PWYW Payment Model (지능형 온라인 뉴스 추천시스템 개발을 위한 체계적 속성간 상대적 중요성 분석: PWYW 지불모델을 중심으로)

  • Lee, Hyoung-Joo;Chung, Nuree;Yang, Sung-Byung
    • Journal of Intelligence and Information Systems
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    • v.24 no.1
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    • pp.75-100
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    • 2018
  • Mobile devices have become an important channel for news content usage in our daily life. However, online news content readers' resistance to online news monetization is more serious than other digital content businesses, such as webtoons, music sources, videos, and games. Since major portal sites distribute online news content free of charge to increase their traffics, customers have been accustomed to free news content; hence this makes online news providers more difficult to switch their policies on business models (i.e., monetization policy). As a result, most online news providers are highly dependent on the advertising business model, which can lead to increasing number of false, exaggerated, or sensational advertisements inside the news website to maximize their advertising revenue. To reduce this advertising dependencies, many online news providers had attempted to switch their 'free' readers to 'paid' users, but most of them failed. However, recently, some online news media have been successfully applying the Pay-What-You-Want (PWYW) payment model, which allows readers to voluntarily pay fees for their favorite news content. These successful cases shed some lights to the managers of online news content provider regarding that the PWYW model can serve as an alternative business model. In this study, therefore, we collected 379 online news articles from Ohmynews.com that has been successfully employing the PWYW model, and analyzed the comparative importance of systematic attributes of online news content on readers' voluntary payment. More specifically, we derived the six systematic attributes (i.e., Type of Article Title, Image Stimulation, Article Readability, Article Type, Dominant Emotion, and Article-Image Similarity) and three or four levels within each attribute based on previous studies. Then, we conducted content analysis to measure five attributes except Article Readability attribute, measured by Flesch readability score. Before conducting main content analysis, the face reliabilities of chosen attributes were measured by three doctoral level researchers with 37 sample articles, and inter-coder reliabilities of the three coders were verified. Then, the main content analysis was conducted for two months from March 2017 with 379 online news articles. All 379 articles were reviewed by the same three coders, and 65 articles that showed inconsistency among coders were excluded before employing conjoint analysis. Finally, we examined the comparative importance of those six systematic attributes (Study 1), and levels within each of the six attributes (Study 2) through conjoint analysis with 314 online news articles. From the results of conjoint analysis, we found that Article Readability, Article-Image Similarity, and Type of Article Title are the most significant factors affecting online news readers' voluntary payment. First, it can be interpreted that if the level of readability of an online news article is in line with the readers' level of readership, the readers will voluntarily pay more. Second, the similarity between the content of the article and the image within it enables the readers to increase the information acceptance and to transmit the message of the article more effectively. Third, readers expect that the article title would reveal the content of the article, and the expectation influences the understanding and satisfaction of the article. Therefore, it is necessary to write an article with an appropriate readability level, and use images and title well matched with the content to make readers voluntarily pay more. We also examined the comparative importance of levels within each attribute in more details. Based on findings of two studies, two major and nine minor propositions are suggested for future empirical research. This study has academic implications in that it is one of the first studies applying both content analysis and conjoint analysis together to examine readers' voluntary payment behavior, rather than their intention to pay. In addition, online news content creators, providers, and managers could find some practical insights from this research in terms of how they should produce news content to make readers voluntarily pay more for their online news content.

Citation-based Article Summarization using a Combination of Lexical Text Similarities: Evaluation with Computational Linguistics Literature Summarization Datasets

  • Kang, In-Su
    • Journal of the Korea Society of Computer and Information
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    • v.24 no.7
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    • pp.31-37
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    • 2019
  • Citation-based article summarization is to create a shortened text for an academic article, reflecting the content of citing sentences which contain other's thoughts about the target article to be summarized. To deal with the problem, this study introduces an extractive summarization method based on calculating a linear combination of various sentence salience scores, which represent the degrees to which a candidate sentence reflects the content of author's abstract text, reader's citing text, and the target article to be summarized. In the current study, salience scores are obtained by computing surface-level textual similarities. Experiments using CL-SciSumm datasets show that the proposed method parallels or outperforms the previous approaches in ROUGE evaluations against SciSumm-2017 human summaries and SciSumm-2016/2017 community summaries.

A Study of Housing Environment Problems through the Daily newspapers ( II ) -Centering around a excretion and fixing process of lavatory- (일간지를 통해 본 주거환경문제의 연구 ( II ) - 분뇨에서 변소의 정착과정을 중심으로 -)

  • 신경주
    • Journal of the Korean housing association
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    • v.3 no.2
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    • pp.89-99
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    • 1992
  • We discussed the change of housing environmental problems from the early 1900s to the present in Study(I). This study(II) which secendly research of study(I) analyzed the fixing precess of a lavatory centering around a excretion which was a serious housing environmental problem in 1920 to 1940. The documentary research method was used for this study. Articles of content analysis(N=185) were published in 1920 to 1990 which were The Deng-A daily news article about a excretion and a lavatory. The main content of this study was examined the change, such as the number of whole article, the column number of article by time series. and the content of article by subject. 1. The number of whole article by time series was collected mainly in1920s-1930s. In 1940s-1960s, one-two column of article was appeared generally and three-four, five column of article was appeared in 1970-1980. 2. Contents of article was divided into two classes, excretion and lavatory. Contents of excretion was 1) a use of fertilizer 2) the method of transportation 3) a cost of gathering 4) a place of disposal 5) the problem of cleaning. Contents of lavatory was 1) a public lavatory 2) a flush toilet 3) a sanitary conditions 3. 1) A use of fertilizer was concentrated in 1920s-1930s, and problems of it was solved more or less by change of management method. Transportation of excretion developed such as \ulcornerGue\ulcorner->a coach of tank style->underground transportation->a dung car of absorption style. Disposal place of excretion was a cause of dissatisfaction in 1920s and it is serious problem Today. A duty of excretion gathering was transfered to a private worker in 1978. The accunulation problem of excretion was continued until 1940s-1950s. The management law of waste matters was proclaimed in 1986. 2) A public lavatory was planned in 1924 for the first time, and it is insufficient in these days, A settlement of public lavatory in building which has upward of 20pyung became obligation in 1973. The problem of water contamination which by poor septic tank was happened in 1970s-1980s.

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Design of Object-based Information System Prototype

  • Yoo, Suhyeon;Shin, Sumi;Kim, Hyesun
    • International Journal of Knowledge Content Development & Technology
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    • v.4 no.1
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    • pp.79-91
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    • 2014
  • Researchers who use science and technology information were found to ask an information service in which they can excerpt the contents they needed, rather than using the information at article level. In this study, we micronized the contents of scholarly articles into text, image, and table and then constructed a micro-content DB to design a new information system prototype based on this micro-content. After designing the prototype, we performed usability test for this prototype so as to confirm the usefulness of the system prototype. We expect that the outcome of this study will fulfill the segmented and diversified information need of researchers.

A Study on Developing and Refining a Large Citation Service System

  • Kim, Kwang-Young;Kim, Hwan-Min
    • International Journal of Knowledge Content Development & Technology
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    • v.3 no.1
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    • pp.65-80
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    • 2013
  • Today, citation index information is used as an outcome scale of spreading technology and encouraging research. Article citation information is an important factor to determine the authority of the relevant author. Google Scholar uses the article citation information to organize academic article search results with a rank algorithm. For an accurate analysis of such important citation index information, large amounts of bibliographic data are required. Therefore, this study aims to build a fast and efficient system for large amounts of bibliographic data, and to design and develop a system for quickly analyzing cited information for that data. This study also aims to use and analyze citation data to be a basic element for providing various advanced services to the academic article search system.

The Effect of Network Position on the Efficiency of Open Collaboration: A Study of Wikipedia Featured Article Edits

  • Naveed Khan;Jongwoo Kim;Hong Joo Lee
    • Asia pacific journal of information systems
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    • v.29 no.1
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    • pp.50-64
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    • 2019
  • The success of Wikipedia is due to the large number of volunteers collaborating to provide content to Wikipedia articles. In this paper, we study the effect of network position on the promotion of an article to a featured article. We focus on the edits of featured Wikipedia articles to study the effects of the centrality of editors and centrality of articles on the promotion of featured articles. Considering the editing precedence among editors within an article, editor collaboration networks for a single article are generated using the total English-written featured articles on Wikipedia. In addition, based on the affiliation network of editors and articles, an article-to-article network and an editor-to-editor collaboration network are constructed. Based on the investigation of the networks, we find that article centrality in an article-to-article network has a negative effect on the promotion of an article, and editor centrality in an article-to-article networks has a positive effect on promotion. In addition, editor centrality in an editor-to-editor network has a negative effect on promotion. Some theoretical and managerial implications are provided in view of these results.

An effective approach to generate Wikipedia infobox of movie domain using semi-structured data

  • Bhuiyan, Hanif;Oh, Kyeong-Jin;Hong, Myung-Duk;Jo, Geun-Sik
    • Journal of Internet Computing and Services
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    • v.18 no.3
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    • pp.49-61
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    • 2017
  • Wikipedia infoboxes have emerged as an important structured information source on the web. To compose infobox for an article, considerable amount of manual effort is required from an author. Due to this manual involvement, infobox suffers from inconsistency, data heterogeneity, incompleteness, schema drift etc. Prior works attempted to solve those problems by generating infobox automatically based on the corresponding article text. However, there are many articles in Wikipedia that do not have enough text content to generate infobox. In this paper, we present an automated approach to generate infobox for movie domain of Wikipedia by extracting information from several sources of the web instead of relying on article text only. The proposed methodology has been developed using semantic relations of article content and available semi-structured information of the web. It processes the article text through some classification processes to identify the template from the large pool of template list. Finally, it extracts the information for the corresponding template attributes from web and thus generates infobox. Through a comprehensive experimental evaluation the proposed scheme was demonstrated as an effective and efficient approach to generate Wikipedia infobox.

Policy Implications from Development of Cultural Content Distribution through Digitalization - Focused on Game Industry - (디지털화에 따른 문화콘텐츠유통의 발전과 정책적 시사점 -게임산업을 중심으로 -)

  • Lee, Byung-Min
    • Journal of Korea Game Society
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    • v.6 no.2
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    • pp.33-44
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    • 2006
  • This article examines cultural content distribution system, particularly of game industry based on the development of digital technology. In this period of convergence and fusion, some phenomenon leads the cultural content distribution system change like value transfer from platform to content. In relation to it, especially in the game industry, three types of distribution is categorized by the industrial structure (offline, online, mobile game) through the case studies and it is expected to be evolve into a base for development of distribution integration model in the future. In conclusion, the article suggest the policy subject for the promotion of cultural content that hold so much competitiveness for long-lasting development by the improvement of distribution structure, blowing off the conflict between companies and publishers, and global business, etc.

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