This study was designed to identify the relationship between general characteristics and personalities of college students majoring in beauty art. For this, 286 female students from two colleges in Kwangju were interviewed using a questionnaire pertaining to their general characteristics, hair-style and personality from September 20 through 30, 2001. A $x^2{\;}-{\;}test$ was implemented to identify the relationship between hair-style, personality and other variables. The results are summarized as follows: 1 To define characteristics in relation with hair-style, how students decide their hair-style was examined and, as a result, it was reported that 80.8% of targeted students decided by themselves and 19.2% decided by others' suggestions. 2. It is reported that there was no statistically significant relationship among socio-demographic characteristics such as the length of hair, grades, allowances, religion, satisfaction of campus life, and characteristics relating to hair-style such as accessories, mood, shape of face, decision of hair-style, and texture of hair. 3. Their preference of perm type had a statistically significant relationship with their allowance, religion and accessories, but not with their grades, satisfaction of campus life, mood, shape of face, hair-style, and texture of hair. 4. Dye and bleach had a statistically significant relationship with the texture of hair, but not with socio-demographic characteristics and accessories, mood, shape of face and decision of hair-style. 5. Personality of tenacity, extroversion and introversion, emotion and falsehood had no statistically significant relationship with hair-style. Finally, it was proven that strength, extroversion and introversion, emotion and falsehood had no statistically significant relationship with hair-style. More studies to identify personal tendencies that may affect hair-style are necessary.