• Journal of Global Scholars of Marketing Science
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• v.18 no.2
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• pp.223-252
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• 2008

In this study, we attempt to propose a choice-based diffusion model with switching cost, which can be used to forecast the dynamic substitution and competition among previous and new products at both individual-level and aggregate level, especially when market data for new products is insufficient. Additionally, we apply the proposed model to the empirical case of substitution and competition among Analog Cable TV that represents previous fixed charged broadcasting service and Digital Cable TV and Internet Protocol TV (IPTV) that are new ones, verify the validities of our proposed model, and finally derive related empirical implications. For empirical application, we obtained data from survey conducted as follows. Survey was administered by Dongseo Research to 1,000 adults aging from 20 to 60 living in Seoul, Korea, in May of 2007, under the title of 'Demand analysis of next generation fixed interactive broadcasting services'. Conjoint survey modified as follows, was used. First, as the traditional approach in conjoint analysis, we extracted 16 hypothetical alternative cards from the orthogonal design using important attributes and levels of next generation interactive broadcasting services which were determined by previous literature review and experts' comments. Again, we divided 16 conjoint cards into 4 groups, and thus composed 4 choice sets with 4 alternatives each. Therefore, each respondent faces 4 different hypothetical choice situations. In addition to this, we added two ways of modification. First, we asked the respondents to include the status-quo broadcasting services they subscribe to, as another alternative in each choice set. As a result, respondents choose the most preferred alternative among 5 alternatives consisting of 1 alternative with current subscription and 4 hypothetical alternatives in 4 choice sets. Modification of traditional conjoint survey in this way enabled us to estimate the factors related to switching cost or switching threshold in addition to the effects of attributes. Also, by using both revealed preference data(1 alternative with current subscription) and stated preference data (4 hypothetical alternatives), additional advantages in terms of the estimation properties and more conservative and realistic forecast, can be achieved. Second, we asked the respondents to choose the most preferred alternative while considering their expected adoption timing or switching timing. Respondents are asked to report their expected adoption or switching timing among 14 half-year points after the introduction of next generation broadcasting services. As a result, for each respondent, 14 observations with 5 alternatives for each period, are obtained, which results in panel-type data. Finally, this panel-type data consisting of $4{\ast}14{\ast}1000=56000$observations is used for estimation of the individual-level consumer adoption model. From the results obtained by empirical application, in case of forecasting the demand of new products without considering existence of previous product(s) and(or) switching cost factors, it is found that overestimated speed of diffusion at introductory stage or distorted predictions can be obtained, and as such, validities of our proposed model in which both existence of previous products and switching cost factors are properly considered, are verified. Also, it is found that proposed model can produce flexible patterns of market evolution depending on the degree of the effects of consumer preferences for the attributes of the alternatives on individual-level state transition, rather than following S-shaped curve assumed a priori. Empirically, it is found that in various scenarios with diverse combinations of prices, IPTV is more likely to take advantageous positions over Digital Cable TV in obtaining subscribers. Meanwhile, despite inferiorities in many technological attributes, Analog Cable TV, which is regarded as previous product in our analysis, is likely to be substituted by new services gradually rather than abruptly thanks to the advantage in low service charge and existence of high switching cost in fixed charged broadcasting service market.

• KDI Journal of Economic Policy
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• v.12 no.4
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• pp.47-69
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• 1990

Using an aggregator model, we look into the possibilities for substitution between Korea's exports, imports, domestic sales and domestic inputs (particularly labor), and substitution between disaggregated export and import components. Our approach heavily draws on an economy-wide GNP function that is similar to Samuelson's, modeling trade functions as derived from an integrated production system. Under the condition of homotheticity and weak separability, the GNP function would facilitate consistent aggregation that retains certain properties of the production structure. It would also be useful for a two-stage optimization process that enables us to obtain not only the net output price elasticities of the first-level aggregator functions, but also those of the second-level individual components of exports and imports. For the implementation of the model, we apply the Symmetric Generalized McFadden (SGM) function developed by Diewert and Wales to both stages of estimation. The first stage of the estimation procedure is to estimate the unit quantity equations of the second-level exports and imports that comprise four components each. The parameter estimates obtained in the first stage are utilized in the derivation of instrumental variables for the aggregate export and import prices being employed in the upper model. In the second stage, the net output supply equations derived from the GNP function are used in the estimation of the price elasticities of the first-level variables: exports, imports, domestic sales and labor. With these estimates in hand, we can come up with various elasticities of both the net output supply functions and the individual components of exports and imports. At the aggregate level (first-level), exports appear to be substitutable with domestic sales, while labor is complementary with imports. An increase in the price of exports would reduce the amount of the domestic sales supply, and a decrease in the wage rate would boost the demand for imports. On the other hand, labor and imports are complementary with exports and domestic sales in the input-output structure. At the disaggregate level (second-level), the price elasticities of the export and import components obtained indicate that both substitution and complement possibilities exist between them. Although these elasticities are interesting in their own right, they would be more usefully applied as inputs to the computational general equilibrium model.

• Journal of the Korea Concrete Institute
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• v.26 no.2
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• pp.117-124
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• 2014

Globally, there are environmental problems due to greenhouse gas emissions. $CO_2$ emissions rate of the cement industry is very high, but the continued demand of cement is needed in the future. In this study, in order to reduce the environmental impact of $CO_2$ emissions from cement production. The experiments were carried out for the development of non-sintered cement (have not undergone firing burning) by granulated ground blast furnace slag. In order to compare the characteristics by curing, an experiment was conducted by changing the curing conditions such as atmospheric steam curing, observe the mechanical properties for the measurement of flexural compressive strength by mortar, observe the chemical properties such as acid resistance, $Cl^-$ penetrate resistance and analyzed the mechanism of hydration by XRD, SEM experiments. From the experimental results, as compared with portland cement usually confirm the mechanical and chemical properties excellent, it is expected be possible to apply to the undersea, underwater and underground structures that require superior durability. In addition, based on the excellent compressive strength by steam curing, it is expected to be possible to utilize as a cement replacement material in the secondary product of concrete. In the future, to solve the problem through continued research, it will be expected to reduce the effect of environmental load and to be excellent economics.

• Journal of the Korea Organic Resources Recycling Association
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• v.22 no.1
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• pp.27-34
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• 2014

demand for a low-cost treatment technology is high because the sewage sludge has an 80% or higher water content and a high energy consumption cost. This study apply the thermal hydrolysis reaction that consumes a small amount of energy for sludge treatment. The purpose of this study is to quantify the viscosity of sewage sludge according to reaction temperature. we measured continuously the torque of dewatered sludge by the reaction temperature. As the reaction temperature increased, the dewatered sludge is thermal hydrolysis under a high temperature and pressure. Therefore, the bond water in the sludge cells comes out as free water, which changes the dewatered sludge from a solid phase to slurry of a liquid phase. The results of the viscosity measurements according to the reaction temperature showed that the viscosity was very high at $270,180kg/m{\cdot}sec$ at a temperature of 293K, but rapidly decreased with increases in the reaction temperature to $12kg/m{\cdot}sec$ at a temperature of 400K and to $4kg/m{\cdot}sec$ at a temperature of 460K or higher, similar to the changes in the viscosity of water. And we was obtained the viscosity function of boundary condition for the optimal design of thermal hydrolysis reactor by numerical modeling based on the this results.

• Journal of the Korea Concrete Institute
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• v.21 no.6
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• pp.763-771
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• 2009

As the demand on long span structures increases more in recent years, the excessive deflection, in addition to the ultimate strength, in horizontal members becomes a very important issue. For this reason, as an alternative method to effectively solve the deflection problems, the application of post-tensioned structural system with unbonded tendon increases gradually. However, most of the existing researches on post-tensioned members with unbonded tendons (UPT) focused on the ultimate flexural strength, which would be impossible or improper to check serviceability such as deflections. Therefore, this study aims at proposing a stress prediction model for unbonded tendons that is applicable to the behavior of UPT members from the very initial loading stages, post-cracking states, and service to ultimate conditions. The applicability and accuracy of the proposed model were also evaluated comparing to the existing test results from literature. Based on such comparison results, it was verified that the proposed model provided very good predictions on tendon stresses of UPT members at various loading stages regardless their different characteristics; wide range of reinforcement index, different loading patterns, and etc. The proposed model especially well considered the effect of various loading types on stress increases of unbonded tendons, and it was also very suitable to apply on the over-reinforced members that easily happened during strengthening/repairing work.

• Journal of Energy Engineering
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• v.17 no.4
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• pp.182-188
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• 2008

This paper is to compare the carbon-balanced and liner air-fuel ratio determination methods for alternative fuels. In the previous work, expansion of Eltinge chart, unburned hydrocarbon compensation, comparison of the results from various methods were discussed. It has been also concluded that Eltinge method might be regarded as the most general equation of AFR determination among the existing ones. In the recent years, however, increasing demand for the environmental preservation, including global warming-up protection, and energy conservation lead to introduce the alternative fuel to the internal combustion engine. Therefore, the exact calculations of AFR for these fuels are needed. Especially, for the fuel that contains oxygen, all AFR calculation equations except Eltinge have to be re-formulated. In this paper, the AFR for alternative fuel were calculated by re-formulated carbon balance, accuracy of which was already confirmed, and linear equations, which are newly proposed by statistical method for each fuel. The results show that AFRs based on carbon balance have a little more error compared with gasoline, however, the accuracy is enough for this formula to apply to various fuel. The proposed linear equation also have excellent accuracy below $\lambda=1.2$.

• Korean Journal of Construction Engineering and Management
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• v.14 no.5
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• pp.65-73
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• 2013

Even though the construction management (CM) system was introduced for the purpose of increasing the efficiency of the domestic construction industry along with the establishment of construction industry fundamental laws in December of 1996, now it is very difficult that the public institutions can judge their application of construction management methods due to the lack of clear guidelines or directions to select construction management methods when the public institutions were executing public construction projects. Therefore, this study was executed to prepare for the selection criteria which could be referred in reviewing the application of construction management ordering methods according to public institution's competences and project characteristics. It is expected that future domestic demand of construction management will be gradually increasing both in public and private construction sectors. However under the current construction management systems, it is judged to be difficult that the construction projects that apply the construction management methods will be activated with full-scale. Therefore, it could be said that active efforts in domestic sectors are required in order that the construction management systems of developed countries levels could be activated. Additionally in order to vitalize the construction management systems, it is expected that public institutions could use this study results as the review data for feasibility of construction projects for the consignment of construction management in selecting the ordering methods.

• Journal of Korean Society of Environmental Engineers
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• v.34 no.1
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• pp.23-31
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• 2012

Measures against non-point sources pollution in Saemangeum watershed should be established to control water quality of Saemangeum lake, because non-point sources pollution discharge portions of BOD (Biological Oxygen Demand) and TP (Total Phosphorous) in the watershed were 68.4 and 61.4%, respectively. In this study, target regions for the non-point sources pollution control were selected to apply BMP (Best Management Practices) for the agricultural area of Saemanguem watershed in terms of TP that caused eutrophication at the lake. Target regions were selected by the NPSI (Non-point source index) that was calculated by the total 12 indexes at the steps of non-point source production, emission and outflow. Weights of the indexes were determined by the watershed management experts oriented AHP (Analytic Hierarchy Process) analysis. The target region was selected at the unit of Korean basic administrative district 'Dong/Li'. At the results of NPSI calculations through the GIS (Geographical Information System) tools, two sets of 5 regions were selected in the Man-kyung River and Dong-gin River. The main reason for the selected target regions was livestock activity in the district. The results of this study can be useful for implementing the reduction projects of agricultural non-point sources pollution to control water quality in Saemangeum lake.

• The Journal of the Korea Contents Association
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• v.18 no.11
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• pp.462-474
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• 2018

The development of bio-sensing technology made it easy to collect various biometric information that was only available in large medical devices. The miniaturization of sensors makes it simple to carry out various health checkups that It did in person to the hospital by improving the portability of diagnostic devices. It is able to combine sensors into portable devices such as Smartphones, apply advanced Internet of Things (IOT) technology, and create new form factors for medical devices such as ultra-small modules that can be inserted or attached to their bodies. The results can be checked immediately through portable information devices such as smart phones. Although commercialization is still slow in Korea, new technologies are being applied in various ways in countries such as the United States that have granted remote medical services. Medical demand, supply and cost in South Korea are growing ahead of a super-aged society. Under these circumstances, attention is focusing on whether smart healthcare, a new concept, can complement the existing medical system. This study identifies the technology trends associated with smart health care and categorizes various healthcare products in the UX design aspects. In addition, the UX design approach and guidelines for applying smart healthcare technologies to the elderly, the intended users, are presented. This research will provide a reference to a new social issue, the UX-design approach to solving the problems of the aged society.

• Korean Journal of Ecology and Environment
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• v.39 no.2 s.116
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• pp.198-208
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• 2006

This research was to apply a multi-metric approach, so called the Index of Biological Integrity (IBI) as a tool for biological evaluations of water environments, to a wadable stream. For the study, we surveyed 5 sampling locations in Kap Stream during August 2004 ${\sim}$ September 2005. We also compared the biological data with long-term water quality data, obtained from the Ministry of Environment, Korea and physical habitat conditions based on the Quantitative Habitat Evaluation Index (QHEI). We used ten metric systems for the IBI model to evaluate biological stream health. Overall IBI values in Kap Stream averaged 24 (range: 20${\sim}$30, n=5), indicating a "fair ${\sim}$ poor" conditions according to the modified criteria of Karr (1981) and US EPA(1993). Exclusive of 4th survey, average IBI values at the upstream reach (S1 ${\sim}$ S3)and downstream reach (S4 ${\sim}$ S5) were 20 and 24, respectively. However, in 4th survey the averages were 21 and 20 in the upstream and downstream reaches, respectively. This difference was larger in the upstream than in the downstream because of physical condition disturbed during summer monsoon. Values of the QHEI varied from 75(fair condition) to 148 (good condition) and values of QHEI in the S3 were significantly (P=0.001, n=5) lower than other sites. Biochemical oxygen demand (BOD), chemical oxygen demand (COD), total nitrogen (TN) and total phosphorus (TP) were greater by 3 ${\sim}$ 8 fold in the downstream than in the upstream reach. We believe that present IBI approach applied in this study may be used as a key tool to set up specific goals for restoration of Kap Stream.