• Korean Institute of Interior Design Journal
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• no.21
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• pp.121-128
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• 1999

The purpose of this study is to provide practical guide for the Preference of exterior design in Apartment. The data is collected through questionnaire survey including observations and interviews. The sample consists of 229. The data is analyzed by using SPSS-PC. The major findings are as follows. (1) Most of residents recognize the importance of exterior design of apartments. (2) Most of residents are satisfied with the exterior design such as building form, color, and material and not satisfies with environment of apartments. (3) The most preferred color of Apartment is white as primary color and green as secondary color. (4) The most preferred color pattern is vertical type as facade, horizontal type as the back wall, super graphic and geometrical type as the side wall. (5) The preferred exterior images are modern, simple, and unique style.

• Korean Institute of Interior Design Journal
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• no.3
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• pp.26-32
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• 1994

The aim of this study is to provide practical guide for exterior design in apartment and to propose a device to improve the quality of residential environment by the color planning. Color is a language of context and used as a visual aid to recognize the objects and spaces in the world around us. In this sense, each color perception is unique to its own setting and not subject to any universal rules of thumbs, Therefore, when designing with color, each setting will demand its own specific set of rules. A balanced color scheme has to make the environment more pleasant for people to live in . Fro the exterior in housing the use of color has to be considered not just in its wider context of the architecture or surrounding but as an element of the life of the inhabitant. So it is considered on the type of people who will live in and visual condition of site. In this study , the objective model of systematic design process for environmental color planning is proposed on the basis of theroetical background and references investigated, By the existing thesis, resident's preference of the exterior color and foumular of composition in apartment was invastigated . In general theories, based on the theory Birren's color harmony for color coordination an design principles, a device of exterior color design in apartment was suggested by the course of reasonable design process. Color in environment plays many different roles. It integrates the architecture with the site. If color is use well, it can soften architecture that is too harsh, it can give a sense of identity to different part of site and improve a city's image. The environmental color is effective media to enhance the aesthetic value of architecture and environment.

• Archives of design research
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• v.14 no.1
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• pp.83-92
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• 2001

Apartment exterior colors have an important effect on the images of cities and communities. Therefore planning the apartment exterior colors have to proceed systematically and synthetically based on the theoretical background. In this research, the first step is to investigate the apartment exterior colors which is located around the Han River in Seoul. And the second step is to survey the images of the S construction company in Korea. The results of this study are as follows: 1. The trends of apartment exterior colors on the basis of 1996 are showed differently. Bright and high saturation colors are more used after 1996, and divers color combinations are more tried than before. 2. Common customer Has positive images about the S construction company such as young, fresh, confidence and smart. Also they want the other images such as comfort, ease and coziness. 3. Two color combination palettes were proposed in this research. The first color combination is blue and yellow which is based on the dear and smart images. And the second color combination is green and orange which is based on the comfort and ease images.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2002.04a
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• pp.154-158
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• 2002

The object of this study is to find out our present exterior color palette of the apartment buildings by Han River, which represents the visual image of Seoul, to reveal how well it is harmonized with its surroundings along with the last 10 years researches, and to compare its correspondence with the city plan of Seoul. Furthermore, it is the ultimate purpose to prepare source materials for desirable color plan of the city.

• Korean Institute of Interior Design Journal
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• v.25 no.2
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• pp.143-150
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• 2016

Color plan that contains corporate color of Seoul apartment has a great influence on city environment, considering high-rise vertical dispersion and extent. Therefore, it is necessary to view color plan from an integrative viewpoint. Here, this research aimed at deriving guideline factors of esthetic color plan based on city identity, by recognizing the importance of apartment color and color plan characteristic of recently built brand apartments. Exterior color plan characteristic of Seoul brand apartments seen in this research, first, most of dominance colors were in same color similar tone with warm color in bright and warm image, as the psychological function, accessory colors appeared in similar tone of similar color harmonious with the dominance color. Also, accent color was highlighted with its identity through cooperative color. Second, emotional effect diminished size and weight of high-rise apartment. The upper levels showed clear and clean image, middle to lower level showed stability and comfortable image, on the whole, refined and urbane image that aim for natural and modern image. Therefore, apartment color plan requires, first, in respect of dominance color, unity is required proper for urban image by preparing color permission limitation standard. Second, dominance color and accessory color require historicity and differentiation in sociality that urban identity gets. Third, high-rise upper level cooperative color accent color requires compatibility with urban landscape. Lastly, guideline along with rate is required for color, tone, and pattern, etc. by extent contrast. Here, apartment color plan requires consistent research as urban environment color, also, base study should be accelerated as a part of competitive city branding.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2009.11a
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• pp.268-271
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• 2009

The apartments rapidly has developed since 1960's in South Korea. Nevertheless, peoples take no interest in the exterior colors used in the apartments. For this reason, purpose of this study surveies the colors used in the main buildings, public facilities, playgrounds and the main entrances, and knows differences of each brand and areas in Jeonju and Gunsan. According to the research, YR was higher than any other color, we recognize differences from the brands and the areas. A distinction of brands is variety of materials and colors in the apartments by the small or medium businesses than in those by the big businesses. A difference of area is more diverse both colors and materials in Gunsan than in Jeonju. It is found that Gunsan is more various backgrounds than Joenju. This study researches the harmony of the colors in the apartment complex; however, the cases used in this study are limited numerically.

• Journal of the Korean housing association
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• v.20 no.6
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• pp.11-18
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• 2009

The apartments of South Korea has developed enormously from 1960's to the present. Nevertheless, People have not paid much attention to the exterior colors used in the apartments. For this reason, this study tries to understand the differences of the colors between each brands and areas based on the newly-built apartments in Jeonju and Gunsan, and this focuses on the colors used in the main buildings, public facilities, playgrounds, and the main entrances. According to the research, although six-cases all showed that YR was higher than any other color patterns, but there were differences from both the brands and the areas. Both the colors and the materials, as distinguished by the brands, were more diverse in the apartments by the small or medium businesses than in those by the big businesses. Moreover, when the identical brands were observed in Jeonju and Gunsan, the differences between the areas was more recognizable than the differences between the brands. Both the colors and the materials, as distinguished by the areas, had more varieties in Gunsan than in Jeonju. It was because Gunsan had many diversities in natural, historical or social backgrounds, as compared to Jeonju. Unlike other studies, this study researched public facilities as well as the main buildings so that it was possible to perceive the harmony of the colors in the apartment complex; however, the cases used in this study were limited numerically.

• Proceedings of the Korea Society of Design Studies Conference
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• 2005.10a
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• pp.166-167
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• 2005

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2002.11a
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• pp.97-102
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• 2002

The Purpose of this study was to investigate the exterior materials of super high-rise housing more than 30 stories which were built in New York City between 1924 and 2004. The result of examining 153 buildings was as follows; Exterior materials of super high-rise housing which were used bricks, of the salt-glazed bricks, terra-cotta and ceramic tiles, jumbo bricks and bricks were preferred among them. The colour of bricks was yellow, yellow ochre, clear brown, brown, dark brown, orange, vermilion and red. Exterior materials of super high-rise hotel and hotel apartment were bricks and ceramic tiles in the early days but stones, curtain wall and glass(green glass, green-tinted glass, brown-tinted glass, black glass) after 1980s. The main colour of buildings extended gray, green, blue-tinted brown-tinted and black.

• Korean Institute of Interior Design Journal
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• v.15 no.3 s.56
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• pp.111-117
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• 2006

In the recent years, domestic construction companies have tried to differentiate their apartments using brand positioning. Respective construction companies are attracting public attention with discriminative brands. This study investigated residents' preferences focusing on apartments facade design used in marketing strategy of brand apartments. Four concepts in surveyed brand apartments are deluxe, modern, eco-friendly and comfortable. According to the related study on design factor of apartment facade, the design factors are chosen such as the overall building shape, balcony form, main color, exterior wall shape, material, main access shape, pent house design and window size. As a result of analysis, there was a difference between brand concepts and consumers' views. Therefore, apartment facade design to differentiate their own companies' brand images should consider the perception of customers.