• Proceedings of the Korean Society of Computer Information Conference
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• 2023.07a
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• pp.709-710
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• 2023

Consumer attitudes and behaviors towards brands are not only related to the perception of corporate brand image but also to factors such as the image of the country of origin, the characteristics of the host country, and consumer individual traits. This article focuses on Chinese multinational companies and aims to study the impact of brand international image and country-of-origin brand image on consumer behavior. A model is constructed with brand international image and country-of-origin brand image as antecedent variables, host country characteristics and consumer traits as moderators, and consumer behavior as the outcome. This study employs a questionnaire survey method targeting foreign residents living in China as participants. The research findings reveal that during the internationalization process, both brand international image and country-of-origin brand image have a significant positive impact on consumer behavior, while host country characteristics and consumer traits play a moderating role. The conclusions of this research enrich the theoretical understanding of brand internationalization and explore the influencing factors of consumer behavior, providing a basis for decision-making for multinational company executives.

• Journal of Korea Society of Digital Industry and Information Management
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• v.20 no.2
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• pp.125-139
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• 2024

High turnover and short tenure in the gaming industry has been a problem since the 2000s. Although high turnover can increase the flexibility of working hours, it has a negative impact on labor stability, and the negative effects of turnover outweigh the positive effects for companies, so efforts are needed to reduce turnover intention, an antecedent of turnover. Therefore, this study investigated the factors affecting turnover intention of employees in the game industry, focusing on organizational commitment and job satisfaction, which are factors that affect turnover intention through previous studies. The results of the regression analysis and mediation effect verification by conducting a questionnaire survey on 221 employees in the game industry showed that emotional engagement among the components of organizational commitment influences turnover intention through job satisfaction. Therefore, it is important to provide goals such as game release and rewards to keep employees emotionally engaged in order to reduce turnover intention.

• Journal of the Korean Dietetic Association
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• v.30 no.1
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• pp.29-40
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• 2024

Coronavirus disease-2019 (COVID-19) has led to a decline in restaurant visits, which in turn has changed the decision-making process of consumers. This study aimed to investigate the factors influencing visit intention during the COVID-19 endemic by employing the expanded theory of planned behavior. A total of 291 samples were collected through an online survey for the analysis. Confirmatory factor analysis, correlation analysis, and structural equation path analysis were performed on the collected data using the Analysis of Moment Structures (AMOS) statistical program. The findings of the study revealed the positive effects of attitude and perceived behavioral control and the negative effects of subjective norms on desire. Second, desire played a mediating role between antecedent variables (attitude, subjective norm, perceived behavioral control) and the visit intention. These findings are meaningful in that they expand the theory of planned behavior during the COVID-19 endemic based on factors that affect visit intention.

• Convergence Security Journal
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• v.20 no.2
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• pp.15-28
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• 2020

Smart City is highly anticipated to solve the problems of existing cities and create new added value, but there is also increasing concern about security risks. The negative view of smart city according to security risk awareness is a problem that needs to be improved in order to activate the fourth industrial revolution technology and develop smart city. This study examined risk factors in smart cities based on perceived risk and user resistance theory, and empirically analyzed the relationship with resistance attitudes. According to the empirical analysis with 288 research samples, security, social, and physical risk factors directly affect smart city resistance, while financial, performance, and privacy risk have no significant effect. In addition, it was verified that the security risk can is an antecedent factor for other risk factors, and it was confirmed that it is required to separately discuss the security and privacy risk in the smart city environment. This study shows that it is necessary to prepare policy supports for social interactions as well as security and physical safety issues in order to activate smart city by discussing the risk factors that negatively affect smart city perception from the public's point of view.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.6
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• pp.269-285
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• 2021

As the systematic management of knowledge within an organization is recognized as a core factor for the continuous growth of an organization, organizations are increasing their interest in knowledge management. Knowledge management requires the active sharing of knowledge by insiders of the organization, but there are cases of failure due to the lack of participation of leaders and employees of the organization. The purpose of this study is to suggest a mechanism by which the authentic leadership of leaders in small and medium-sized enterprises(SME), which are relatively lacking in knowledge production capacity, leads to intention to share knowledge of employees. In addition, the study confirms that reciprocal feedback and task interdependence moderate the relationship between antecedent factors and intention to share knowledge. In this study, a research model was derived based on precedent research, and 272 samples were obtained by conducting a questionnaire survey on employees of SME that introduced a knowledge management policy. And, the study verified the hypothesis by applying structural equation modeling based on AMOS 22.0. The results of the study proved that authentic leadership has a positive effect on the intention to share knowledge through organization identification and organization commitment, and confirmed that reciprocal feedback and work interdependence moderate the relationship between knowledge sharing intentions and antecedent factors. This study suggests the mechanism by which the authentic behavior of the leaders of SMEs affects the knowledge sharing behavior of employees, and suggests that work cooperation strengthens the influence of the mechanism.

• Journal of Digital Convergence
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• v.13 no.11
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• pp.231-239
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• 2015

This study aimed to identify factors that influence the quality of life of 509 community residents in a city in Gyeonggi Province. The study collected data on general characteristics, the incidence of depression, mental health status and quality of life through a structured questionnaire, and the data was analyzed used the SPSS20.0 statistical program. First, quality of life-related to the general characteristics of the research subjects revealed statistically relevant differences regarding gender, age, academic background, marital status, monthly income and stress status. Second, there were relevant differences among detailed factors related to depression and mental health status, overall mental health, social maladjustment and anxiety/depression, and these revealed correlations. Third, the factors that influenced the quality of life were age, stress levels, anxiety/depression of mental health level and the explanation of antecedent variables stood at 47.8%. The result is expected to be the fundamental data to facilitate the application of the program and lead to successful interventions to improve the quality of life of residents.

• Journal of Wetlands Research
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• v.10 no.2
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• pp.105-114
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• 2008

Growth in population and urbanization has progressively increased the loadings of pollutants from non-point sources as well as point sources. Separated sewer overflows(SSO) have been considered as a major cause of water-quality deterioration of natural water-courses in the vicinity of the heavily urbanized areas. The factors defining the magnitude and occurrence of SSO are site-specific. It is important to know exact properties of pollutants contained in SSO to address water quality impacts that are caused by SSO inputs to the receiving waters. Site and event parameters found to have significant influences on urban runoff pollutant EMCs include total event rainfall, antecedent dry period, rainfall intensity. In this study, a field survey was carried out in some selected areas of Cheongju city. Literature from previous similar studies was consulted and some important factors affecting the runoff characteristics of urban drainage areas were analyzed for some selected survey points. It was found that the factors most affecting BOD are the number of dry days prior to rainfall and the intensity of the rainfall. The factor most affecting CODcr is the number of dry days prior to rainfall. The factors most affecting SS are the amount of rainfall and the number of dry days prior to rainfall. The factor most affecting TN is the amount of rainfall. The factor most affecting TP is the amount of rainfall and the number of dry days prior to rainfall.

• The Journal of Society for e-Business Studies
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• v.16 no.4
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• pp.155-172
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• 2011

The purpose of this study is to examine factors affecting an individual's acceptance of mobile banking, which is a typical example of smartphone based self-service. We derive three personal traits(positive technology readiness, negative technology readiness and individual's expertise) as antecedent variables that affect intention to use mobile banking from previous studies, and adopt a technology readiness and acceptance model(TRAM) to investigate factors that determine an individual's intention to use mobile banking. TRAM, which integrates technology readiness index(TRI) into the technology acceptance model (TAM) in the context of consumer adoption of e-service systems, is adopted to examine personal traits influencing on the factors forming the attitude of mobile banking. The new findings of this study are as follows. First, individual's expertise and positive technology readiness(ptr) have significant effect on both perceived usefulness and perceived easy of use. However, negative technology readiness(ntr) has significant effect on only perceived easy of use.

• Journal of Digital Convergence
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• v.10 no.8
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• pp.63-71
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• 2012

Smart is becoming a social fever since Apple had invented iPhone. It looks old fashioned, if the word Smart is missed in TV, phone even white electronic goods. Korean's major firms made a slogan Smart Work as an important business strategy and tried to implement some activities. These Smart trends influenced the way people's working and organization. In this research, we explore the key factors related to smart work and empirically test the significance of antecedent variables such as Dynamics, Collaborativeness, Connectivity in determining the smartwork level. The statistical result, based upon survey responses, shows that organizational dynamics, organizational collaborativeness and process collaborativeness are the most salient factors for smarkwork level. As a conclusion, the academic and practical implications of these findings are also discussed.

• The Journal of the Korea institute of electronic communication sciences
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• v.7 no.5
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• pp.1087-1093
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• 2012

The effect of the user experience of smart phone on satisfaction. This research is to study the effect of the user experience factors of smart phone on customer satisfaction. User experience factors represent Usefulness, Usability, Affect and Brand images, based on antecedent literatures. And The targets of this study is 95 people in using S's company and 90 people in using A's company. As a result of this research, practicality(47.7%), offline issues(28.8%), usability(18.0%), aesthetics(17.6%) are identified for the effect of user experience on satisfaction. Most of the smart phone designer should consider that usefulness and affect are key factors, when they are designed for user-friendly in that they increase user satisfaction. In terms of these, we suggest that the fact that S's affect doesn't have effect on satisfaction is an urgent need for improvement.