• Journal of Information Technology Services
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• v.12 no.4
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• pp.267-287
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• 2013

As the online bookstore market has been saturated and the level of competition has become more intense, maintaining competitive advantage by mitigating consumers' perceived risks can be considered as one of good alternative strategies a company should use. Although studies that identify the types of consumers' perceived risks in the context of online bookstores as well as validate the relationships between perceived risk and its antecedent/consequent factors in an integrated manner are strongly required, there has been less attention paid to these matters. Therefore, based on previous literature, we identify five types of perceived risks (financial, performance, online payment, delivery, and seller's response risk) and validate the impacts of online bookstore specific characteristics and user specific characteristics on perceived risk. In addition, we also verify causal relationship between perceived risk and intention to use online bookstores. The results of PLS test using 108 samples collected from undergraduate and graduate students confirm that perceived risk has a negative impact on intention to use and four antecedents (reputation, service quality, self-efficacy, and user experience) are significantly related to perceived risk.

• Proceedings of the Korean Society for Language and Information Conference
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• 2002.02a
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• pp.50-58
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• 2002

The information extraction is to delimit in advance, as part of the specification of the task, the semantic range of the output and to filter information from large volumes of texts. The most representative word of the document is composed of named entities and pronouns. Therefore, it is important to resolve coreference in order to extract the meaningful information in information extraction. Coreference resolution is to find name entities co-referencing real-world entities in the documents. Results of coreference resolution are used for name entity detection and template generation. This paper presents the heuristic-based approach for coreference resolution in Korean. We constructed the heuristics expanded gradually by using the corpus and derived the salience factors of antecedents as the importance measure in Korean. Our approach consists of antecedents selection and antecedents weighting. We used three kinds of salience factors that are used to weight each antecedent of the anaphor. The experiment result shows 80% precision.

• Korean Journal of Cognitive Science
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• v.15 no.1
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• pp.13-24
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• 2004

This paper deals with the anaphoric usage of demonstratives when they refer to what are already mentioned in the context. We examine syntactic, semantic and pragmatic factors that contribute to the choice of demonstratives. As for anaphoric usage, English and Spanish show the even distribution between proximal and distal demonstratives with the meaning of their deictic counterparts. Korean and Russian, however, show the uneven distribution of the more prevalent form (unmarked on) and the lesser one (market one). This study aims at a typological explanation for the anaphoric usage of demonstratives through comparison and contrast with such factors as the distance to the antecedent, cognitive status, psychological distance and the center of attention.

• Journal of Navigation and Port Research
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• v.30 no.1 s.107
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• pp.73-83
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• 2006

The purpose of this study is to analyze the dynamic market mechanism adopting relationship marketing techniques between the shipping companies and shippers. As shipping companies mainly rely on sales operation, the relational structure of shipping companies and shippers is considered to be one of the determinants in business performance and customer satisfaction In this respect, the characteristic relationship between sales person and shipping company takes an important roles in relationship marketing in shipping business industry. An empirical study was carried out to find out the determinants cf relationship quality and antecedent factors of characteristics in shipping companies and sales person.

• Korean Journal of Child Studies
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• v.7 no.2
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• pp.55-73
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• 1986

This study analyzed the socio-psychological process of adolescent drinking behaviors. A total 1,732 high school students in Pusan city were studied by the questionnaire from May to July, 1985. A structural model based on review of the literature was examined in order to test the following three hypotheses: (1) sociocultural and environmental impact on the adolescent belief system for drinking, on drinking situations, and on experiences of deviation, (2) relationships among adolescent belief system, drinking situations, and experiences of deviation, and (3) impact of antecedent variables on adolescent drinking levels. All hypotheses were supported by the data. The important outcomes were discussed as follows: 1. Because interpersonal factors were influential for the adolescent belief system concerning drinking, public drinking education through mass communication or drinking education in the curriculum were recommended. In addition to sex variables, friends' drinking and sibling's drinking were shown to have a positive impacts on drinking situations. Also, adolescent self-reported parents' views on drinking had significant effects. Because adolescent deviant experiences were generally affected by environmental factors, it is recommended that positive extra-curricular activities at both home and school should be investigated. 2. There were significant relationships among adolescent belief systems, drinking situations, and deviant experiences. However, adolescent drinking behaviors in supervised situations had weak correlations with their belif systems and deviant behaviors. 3. Adolescent drinking levels were remarkably influenced by drinking behaviors in unsupervised situations. Because it is difficult to control actual adolescent drinking behaviors in unsupervised situations, it is important to fortify their belief system with continuous education programs.

• The Journal of Fisheries Business Administration
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• v.36 no.1 s.67
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• pp.51-79
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• 2005

The main propose of this study is to analyze of the Chinese Fisheries Products competitiveness in Korean Market. This study was using a model of working partnerships by James C. Anderson & James A. Narus(1990). That is, Support is found for a number of the hypothesized construct relations and in both manufacture firm and distributor firm model, for the respecification of cooperation as an antecedent rather than a consequence of trust. This study was able to apply this model's intention for the relationship between Chinese fisheries products exporter and Korean importer, because I thought that competitiveness of trade market was based on relationship between the two countries traders. The results of this study are summarized as follows. As the above result, the several hypothesized correlation among the factors were significant. These results was tried to apply the competitiveness degree index as main factors among the countries, The method of measuring competitiveness .degree index was [(outcome + influence + communication + coopration + trust + satisfaction) - conflict, In result, China was 21.5583, USA was 20.2667, East Asia was 18.79126, EU was 18.4723, Russia was 16.3858.

• The Journal of Information Systems
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• v.21 no.4
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• pp.55-79
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• 2012

LBS(Location-Based Service) is one of the smartphone application services which has been receiving great attention recently. Various applications of smartphone use LBS to provide innovative services. However, use of LBS raises privacy concerns because the location information of users is constantly exposed. Privacy calculus perspective attempts to understand the characteristics of the user's privacy. It is based on the risk-benefit analysis in the economics' perspective. That is, when the benefit expected through personal information disclosure is higher than risk, we are willing to provide personal information. This research suggested a research model based on the privacy calculus perspective to clarify the effect of information disclosure intention of smartphone LBS application users. Based on the main factors of privacy calculus, perception of privacy risk and privacy benefit, the relationship of the perceived value and the information disclosure intention was empirically analyzed by utilizing structural equation modeling(SEM) methodology. According to the results of the empirical analysis, it was found that all relations have statistically significant explanatory power except the relation between privacy concern and information disclosure intention. This study showed a strong evidence of antecedent factors based on privacy calculus of personal information disclosure in smartphone LBS applications.

• Knowledge Management Research
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• v.14 no.2
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• pp.25-48
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• 2013

SNS is one of the fastest service entering in mature stage. But now there are not any empirical analysis the effect of SNS from user point of view. In this paper, we investigate the effect of self presentation on SNS to interpersonal relation and intention to use. we set online presentation self-efficacy and involvement as two antecedent factors. And we suggest that the purposes of using SNS be Image improvement and knowledge contribution. The change of interpersonal relation in offline is set a result of using SNS and a mediating variable between online self-presentation and intention to use. In the results, firstly, we confirmed that the online presentation self-efficacy and involvement are predisposing factors for online self-presentation on SNS in the positive direction. Secondly, the using SNS has significantly positive effect on the change of interpersonal relation. Especially, the improvement of interpersonal relation is originated from image improvement and knowledge contribution. Thirdly, the improvement of interpersonal relation have also significantly more higher effect on the intention of use.

• The Journal of Information Systems
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• v.31 no.1
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• pp.1-24
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• 2022

Purpose The purpose of this study is to investigate the factors that affect the user satisfaction and continuous use intention of the improved ATCIS in the Korean Army. Design/methodology/approach Based on the various theories in relation to IT continuance, user satisfaction was identified as the main factor with regard to the continuous use intention of the improved ATCIS. In addition, computer self-efficacy, education-training, and system quality were hypothesized as antecedent variables to user satisfaction, and information security stress was set as a moderating variable for these relationships. Findings Survey results show that computer self-efficacy, education and training, and system quality had a positive effect on user satisfaction, and information security stress was found to moderate these relationships. The effects of computer self-efficacy and education-training on user satisfaction were higher in the group with low information security stress. However, the relationship between system quality and user satisfaction was higher in the group with high information security stress. User satisfaction is found to have a positive effect on the continuous use intention even with habit considered as a control variable.

• Journal of Information Technology Services
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• v.21 no.5
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• pp.107-127
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• 2022

Personal broadcasting utilizing Vtuber, a virtual creator made of 2D or 3D avatars, has recently appeared and is growing in popularity. Vtuber is a virtual person who broadcasts on the Internet using 2D or 3D avatars with real-time motion capture and computer graphics technologies. While the personal broadcasting industry utilizing Vtuber is proliferating, related studies have mainly concentrated on technical issues. Therefore, in this study, the antecedent factors that form the technical characteristics and virtual creator characteristics of Vtuber personal broadcasting are derived using the Stimulus-Organism-Response (S-O-R) model. Then the effect of these factors on viewer pleasure and satisfaction, which lead to increased paid sponsorship is to be examined. Furthermore, we investigate how this influencing mechanism fluctuates based on the avatar type (2D vs. 3D). This study contributes to empirical examinations of viewers' paid sponsorship intention in Vtuber personal broadcasting through the S-O-R model. It also offers insights that technological or virtual creator characteristics could improve viewers' pleasure, satisfaction, and even paid sponsorship.