• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.91-101
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• 2018

This research verified the effects of anchors' reputation and brand equity evaluation of news on the continuous watching intention for general news channels such as KBS, JTBC, and YTN. Data collection was conducted on nationwide 539 adults who were watching news for each channel, and Hierarchical regression analysis was conducted to analyze the impact of the anchors' reputation and news brand equity evaluation factors. As a result, first, KBS showed continuous watching intention as viewers are men, their academic background is lower, they are more conservative, viewing frequency is higher, anchor awareness is higher, and news awareness and news preference are higher. Second, JTBC showed continuous watching intention as viewers are more advancing, viewing frequency is higher, anchor confidence, news awareness, and news preference, and evaluation on news quality are higher. Third, YTN showed continuous watching intention as their viewing frequency is higher, anchor confidence and anchor attraction are higher, news preference and evaluation on news quality are higher.

• 한국방재학회:학술대회논문집
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• 2007.02a
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• pp.37-40
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• 2007

Although masonry buildings fell into disfavour in the 1990's because of factors such ac bricklayers' high labor costs, bad reputation of poorly constructed masonry, masonry face wall is still preferred in korea as well as in other countries for its decorative value. Recently may problems with masonry face wall with opening have been reported, including cracks, deflection, swelling and even wall collapse in old masonry buildings, that mainly induced from the corrosion of connecting materials. So, it is necessary to develop the effective and uncorrosion connector. Therefore, this study aims to investigate the structural performance of masonry face walls with opening constructed by new connectors, spiral stainless anchors and to provide basic data for the field application of this method. The specimen reinforced bed joint has maximum load and displacement any other specimens.