• Journal of Smart Tourism
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• 제1권3호
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• pp.21-29
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• 2021

This study explored the relationship between post types and linguistic characteristics in marketer-generated content and social media engagement to find the optimized content to enhance social media engagement level. Post data of 23,588 marketer-generated content were collected from 50 states' destination marketing organization Facebook pages in the United States. The collected data were analyzed by employing social media analytics, linguistic analysis, multivariate analysis of variance, and discriminant analysis. The results showed that there are significant differences in both engagement indicators and linguistic scores among the three post types. Based on research findings, this research not only provided researchers with theoretical implications but also suggested practitioners the most effective content designs for travel destination marketing in Facebook.

• 수산해양교육연구
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• 제20권1호
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• pp.1-11
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• 2008

The purposes of this study are to analyze sex education content in high school textbooks and to suggest new guidelines for high school sex education content from a gender equality standpoint. The study analyzes sex-related content from high school textbooks based on the 7th curriculum, including subject areas such as Technical/Home Economics, Sciences, Physical Education, Social Studies and Moral Studies. The analysis relies on the framework of Sexuality Information and Education Council of the United States that covers 4 levels and 6 categories as well as the framework of Choi (2005) that includes 36 themes in 6 different categories. The results of this study are as follows: First, high school sex-related textbooks are focused mainly on human development and human relations. Secondly, there is a lot of level 3 sex education content within the analyzed textbooks. Third, there are gender inequality issues in the coverage of such topics as pregnancy, contraception and sexual violence. Fourth, there are also gender inequality problems caused by content level. This study recommends that gender inequality issues be included in high school sex education guidelines in the future in order to provide improved and appropriate content for high school level sex education.

• The Journal of the Acoustical Society of Korea
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• 제26권3E호
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• pp.74-79
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• 2007

In this paper, we report our recent work on a indexing and retrieval system of broadcast news using audio content analysis. Key issues addressed in this work are two major parts of the audio indexing system: anchorperson detection based on audio segmentation, and phone-based spoken document retrieval, developed in the framework of the emerging MPEG-7 standard. Experiments are conducted on a database of Britisch broadcast news videos. We discuss the development of the retrieval system, and the evaluation of each part and the retrieval system.

• 지능정보연구
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• 제24권1호
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• pp.75-100
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• 2018

최근 웹툰, 음원, 동영상, 게임, 교육, 앱 등 많은 콘텐츠 기업에서 콘텐츠 유료화 정책을 추진하고 있으나, 무료 콘텐츠에 익숙한 독자들의 문화적 관성이 온라인 콘텐츠의 유료화 전환에 많은 어려움을 주고 있다. 특히 온라인 뉴스 콘텐츠는 포털 사이트를 통해 무료로 배포되고 있어 유료화에 대한 독자들의 거부감이 다른 온라인 콘텐츠 보다 더욱 심한 실정이다. 이러한 문제 해결을 위해 학계 및 산업계에서 온라인 콘텐츠의 유료화 방안에 대한 연구가 다양한 차원에서 진행되었다. 최근에는 일부 온라인 뉴스 매체를 중심으로 독자들이 자발적으로 마음에 드는 뉴스 콘텐츠에 대해 원하는 만큼의 구독료를 지불하게 하는 Pay-What-You-Want (PWYW) 지불모델을 적용하는 시도가 이뤄지고 있다. 이에 본 연구는 PWYW 모델의 성공적인 정착을 위한 선결요인으로 독자의 자발적 독자구독료 지불행위에 영향을 미치는 온라인 뉴스 콘텐츠의 체계적 속성을 도출하고, 각 속성 및 하위 속성의 상대적 중요도를 비교 분석하였다. 좀 더 구체적으로, 선행연구 분석을 통해 기사제목 유형, 기사 이미지 자극성, 기사 가독성, 기사 유형, 기사 지배적 정서, 기사 내용-이미지 유사성 등 총 여섯 가지의 온라인 뉴스 콘텐츠의 체계적 속성을 도출하였으며, 내용분석(content analysis)을 통해 각 기사의 속성값을 측정하고 이를 기반으로 컨조인트 분석(conjoint analysis)을 실시하여 속성 간 상대적 중요도를 계산 및 검증하였다. PWYW 모델이 적용된 온라인 뉴스 콘텐츠 379개에 대한 컨조인트 분석 결과, 기사 가독성, 기사 내용-이미지 유사성, 기사제목 유형 등의 순으로 자발적 독자구독료에 큰 영향을 주는 것으로 분석된 반면, 기사 유형, 기사 지배적 정서, 기사 이미지 자극성 등은 상대적으로 낮은 중요도를 보이는 것으로 조사되었다. 본 연구는 내용분석과 컨조인트 분석을 동시에 실시하여 온라인 뉴스 콘텐츠에 대한 자발적 지불의도에 영향을 미치는 체계적 요인을 도출하고, 그 상대적 중요도까지 살펴보았다는 점에서 학술적 의의가 있으며, 온라인 뉴스 콘텐츠 제작자 및 사이트 운영자들로 하여금 독자들의 자발적 지불을 유도할 수 있는 가이드라인을 제시하였다는 점에서 그 실무적 의의가 있다.

• 문화기술의 융합
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• 제9권5호
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• pp.859-865
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• 2023

OTT 시장의 과열로 서비스 사업자들이 콘텐츠 개발에 주력하는 상황에서 시청자들의 능동적인 참여를 독려하는 인터랙티브 콘텐츠가 주목받고 있다. 그에 따라 인터랙티브 콘텐츠에 관한 연구 역시 활발히 이루어지고 있다. 본 연구는 온라인상의 비정형 데이터를 중심으로 텍스트 마이닝을 통해 인터랙티브 콘텐츠에 관한 분석을 목적으로 한다. 가중치에 따른 키워드 특징 도출, OTT와 인터랙티브 콘텐츠의 관계, 그리고 인터랙티브 콘텐츠의 트렌드 변화를 객관적인 데이터에 근거하여 '워드클라우드', '관계도 분석', 그리고 '키워드 트렌드'라는 세부 기법을 활용하여 연구 결과 및 함의점을 도출하였다.

• International Journal of Knowledge Content Development & Technology
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• 제8권4호
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• pp.75-98
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• 2018

In this study, the network analysis of researchers, institutions, and research principal agent was conducted to understand structure characteristics of international cooperation research project implemented from 1997 to 2018. The network of researchers and institutions were decentralized structure. On the other hands, the network of research principal agent was centralized structure. The Soul National University is the leading organization of international cooperation research project. In terms of research principal agent, corporation is the leading principal agent. In additions, the results of the network centroid analysis of the researchers and institutions were correlated with the research funds. As a result, it was confirmed that the network centroid of research organization was linearly related to research funds.

• 유통과학연구
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• 제12권7호
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• pp.63-75
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• 2014

Purpose - This study analyzes topics discussed in the International Journal of Consumer Studies through a content analysis, to reveal the impact of cross-cultural management in consumer research. Research Design, Data, and Methodology - The International Journal of Consumer Studies has the highest impact factor among international consumer journals, and was chosen for research. This study investigated 712 articles, covering a ten-year period. Results - A total of 82 articles were found to be related to cross-cultural management, out of 712 articles. This shows a need for improvement in the area of cross-cultural management, and implies that the discipline of cross-cultural management will continue to have a significant impact on consumer studies. Conclusions - While content analyses have been conducted in the area of consumer research in the past, a comparative content analysis in the International Journal of Consumer Studies is unprecedented. This study offers insights on the comparative analysis of general articles and articles related to cross-cultural management, which will be useful reference points for future global markets and fields in distribution and consumer research.

• 대한인간공학회지
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• 제34권5호
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• pp.377-399
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• 2015

Objective: The aim of this study is to understand and identify the critical issues in vision research area using content analysis and network analysis. Background: Vision, the most influential factor in information processing, has been studied in a wide range of area. As studies on vision are dispersed across a broad area of research and the number of published researches is ever increasing, a bibliometric analysis towards literature would assist researchers in understanding and identifying critical issues in their research. Method: In this study, content and network analysis were applied on the meta-data of literatures collected using three search keywords: 'visual search', 'eye movement', and 'eye tracking'. Results: Content analysis focuses on extracting meaningful information from the text, deducting seven categories of research area; 'stimuli and task', 'condition', 'measures', 'participants', 'eye movement behavior', 'biological system', and 'cognitive process'. Network analysis extracts relational aspect of research areas, presenting characteristics of sub-groups identified by community detection algorithm. Conclusion: Using these methods, studies on vision were quantitatively analyzed and the results helped understand the overall relation between concepts and keywords. Application: The results of this study suggests that the use of content and network analysis helps identifying not only trends of specific research areas but also the relational aspects of each research issue while minimizing researchers' bias. Moreover, the investigated structural relationship would help identify the interrelated subjects from a macroscopic view.

• 유통과학연구
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• 제20권5호
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• pp.65-74
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• 2022

Purpose: This paper evaluates which characteristics of marketing communication content distributed on social networks impact electronic word-of-mouth (e-WOM). Research design, data, and methodology: Quantitative research was carried out on 637 Vietnamese people aged from 18, who were exposed to marketing communication programs of fashion brands. Preliminary data were analyzed by the reliability of the scale, multivariate regression analysis, and analysis of variance. Results: The research findings have identified the four characteristics of social media content that positively impact e-WOM, including entertainment, interaction, trendiness, and customization. Participants aged 30 and under have a higher appreciation for media content and e-WOM than those from 31 and over. Conclusion: To promote e-WOM, marketing communication content distributed on social networks should focus on the following characteristics: (1) The entertainment of marketing communication content should involve positive emotions, fun, and enjoyment; (2) With interactive content, focus should be placed on discussion and exchange content, content that encourages sharing, and two-way interactive content; (3) For trending marketing communication content, marketers consider communicating brand-related latest information, up-to-date information, and hot discussion topics; and (4) When creating customized content, brands should be interesting, customized (information, product, price), and unique.

• 가정과삶의질연구
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• 제27권2호
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• pp.243-254
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• 2009

The purpose of this study was to investigate the mother' role appeared in Korean biographies. The method used for this study was the content analysis of the context related with mothering in Korean biographies. The categories for content analysis were pregnancy-delivery, nurturing, teaching, disciplining, interfacing between home and social institutions and counselling. It was found that the most frequent mother' role appeared in Korean biographies was nurturing role such as to care development, health and hygiene of children. And the second frequent mother's role in Korean biographies was disciplining role such as to internalization of social roles. The third role was teaching. These results have been discussed in the light of former studies, and the limits of study method also have been discussed.