• Title/Summary/Keyword: American Consumer

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The Adaptation of Ginseng Production of Semi-arid Environments The Example of British Columbia, Canada

  • Bailey, W.G.
    • Proceedings of the Ginseng society Conference
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    • 1990.06a
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    • pp.155-167
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    • 1990
  • Ginseng Is renowned for both its medicinal and herbal uses and successful cultivation of Panax ginseng in Asia and Panax quinquefolium in North America has until recently taken place in the native geographical ranges of the plants. As a consequence of the potential high capital return and anticipated increases in consumer consumption, commercial cultivation of American ginseng now occurs well outside the native range of the plant in North America. In fact, the region of greatest expansion of cultivation is in the semi-arid interior region of British Columbia, Canada. Linked with this expansion is the potential domination of the ginseng industry by agricultural corporations. In the interior of British Columbia, the native deciduous forest environment of eastern North America is simulated with elevated polypropylene shade and a surface covering of straw mulch. The architecture of these environments is designed to permit maximum machinery usage and to minimize labor requirements. Further, with only a four- years growth cycle, plant densities in the gardens are high. In this hot, semi-arid environment, producers believe they have a competitive advantage over other regions in North America because of the low precipitation rates. This helps to minimize atmospheric humidity such that the conditions for fungal disease development are reduced. If soil moisture level become limited, supplemental water can be provided by irrigation. The nature of the radiation and energy balance regimes of the shade and many environments promotes high soil moisture levels. Also, the modified environment redlines soil heating. This can result in an aerial environment for the plant that is stressful and a rooting zone environment that is suloptimal. The challenge of further refining the man modified environment for enhanced plant growth and health still remains. Keywords Panax ginseng, Panax quinquefolium, cultivation, ginseng production.

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The Adaptation of Ginseng Production of Semi-arid Environments : The Example of British Columbia, Canada (강우량이 극히 적은 여건에서의 인삼재배의 순응 : 캐나다 브리티쉬 콜롬비아의 실례)

  • Bailey, W.G.
    • Journal of Ginseng Research
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    • v.14 no.2
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    • pp.297-309
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    • 1990
  • Ginseng is renowned for both its medicinal and herbal uses and successful cultivation of Panax ginseng in Asia and Panax Vtiinvtiefolilim in North America has until recently taken place in the native geographical ranges of the plants. As a consequence of the potential high capital return and anticipated increases in consumer consumption, commercial cultivation of American ginseng now occurs well outside the native range of the plant in North America. In fact, the region of greatest expansion of cultivation is in the semi-arid interior region of British Columbia, Canada. Linked with this expansion is the potential domination of the ginseng industry by agricultural corporations. In the interior of British Columbia, the native decidous forest environment of eastern North America is simulated with elevated polypropylene shade and a sllrface covering of straw mulch. The architecture of these environments is designed to permit maximillm machinery useage and to minimize labour requirements. Further, with only a four-year growth cycle, plant densities in the gardens are high. In this hot, semiarid environment, producers believe they have a competitive advantage over other regions in North America because of the low precipitation rates. This helps to minimize atmospheric humidity such that the conditions for fungal disease development are reduced. If soil moisture levels become limited, supplemental water can be provided by irrigation. The nature of the radiation and energy balance regimes of the shade and much environment promotes high soil moistilre levels. Also, the modified environment reduces soil heating. This can result in an aerial environment for the plant that is stressful and a rooting zone environment that is sub-optimal. The challenge of further refining the man modified environment for enhanced plant growth and health still remains.

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A case study on the corporate social responsibility in Patagonia 'Worn wear' (파타고니아 '원 웨어 (Worn wear)' 의 기업의 사회적 책임(CSR) 사례 연구)

  • Park, So-Hyun
    • Journal of the Korea Fashion and Costume Design Association
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    • v.22 no.1
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    • pp.61-71
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    • 2020
  • This study looks at 'Corporate Social Responsibility' which is required for the fashion industry and brands in modern times. The American fashion brand known for its corporate social responsibility activities, 'Patagonia' is the case study for this research. The purpose of this study is to make suggestions to eco-friendly, outdoor and casual apparel fashion brands that want to introduce corporate social responsibility programs by considering the case of Patagonia's "Worn Wear" campaign. The method of this study was to review corporate social responsibility, previous studies on Patagonia, and literature, such as domestic and foreign media, Patagonia's official homepage, specialty publications, and media. The study concerning corporate social responsibility is focused on Patagonia's "Worn Wear". Worn Wear is Patagonia's system that repurchases and repairs products from Patagonia's own consumers. The study found that the well known corporate social responsibility led to increased sales. Patagonia's social responsibility activities are thought to be part of the brand identity that goes beyond marketing. In the Worn Ware case, repurchasing products from consumers and reselling them or reprocessing them resulted in increased sales, increased consumer engagement, and higher brand attention. The suggestion for a fashion company or brand in a category similar to Patagonia that is looking to engage in corporate social responsibilbty is to adopt and continue a campaign that 'consists of a successful marketing image, connecting memories and new experiences, separated shopping channels while diversifying the creation of distribution and contact channels'.

Prediction of Sleep Stages and Estimation of Sleep Cycle Using Accelerometer Sensor Data (가속도 센서 데이터 기반 수면단계 예측 및 수면주기의 추정)

  • Gang, Gyeong Woo;Kim, Tae Seon
    • Journal of IKEEE
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    • v.23 no.4
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    • pp.1273-1279
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    • 2019
  • Though sleep polysomnography (PSG) is considered as a golden rule for medical diagnosis of sleep disorder, it is essential to find alternative diagnosis methods due to its cost and time constraints. Recently, as the popularity of wearable health devices, there are many research trials to replace conventional actigraphy to consumer grade devices. However, these devices are very limited in their use due to the accessibility of the data and algorithms. In this paper, we showed the predictive model for sleep stages classified by American Academy of Sleep Medicine (AASM) standard and we proposed the estimation of sleep cycle by comparing sensor data and power spectrums of δ wave and θ wave. The sleep stage prediction for 31 subjects showed an accuracy of 85.26%. Also, we showed the possibility that proposed algorithm can find the sleep cycle of REM sleep and NREM sleep.

Mate Intake and Risk of Breast Cancer in Uruguay: a Case-Control Study

  • Ronco, Alvaro L;De Stefani, Eduardo;Mendoza, Beatriz;Deneo-Pellegrini, Hugo;Vazquez, Alvaro;Abbona, Estela
    • Asian Pacific Journal of Cancer Prevention
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    • v.17 no.3
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    • pp.1453-1461
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    • 2016
  • Regarding 'mate' intake (infusion of Ilex paraguariensis herb, a staple beverage in temperate South American regions), most epidemiologic studies showed positive associations with risk of some cancers, (e.g. upper aerodigestive tract), but evidence on breast cancer (BC) risk is limited to a previous multi-site study, which reported a non significant odds ratio [OR]=0.85, 95% confidence interval [95% CI] 0.67-1.09, p for trend=0.31) for the highest quartile of intake. The present study was conducted in order to further assess associations of 'mate' intake with BC risk. We combined two databases of women belonging to public and private healthcare hospitals. The sample included 572 BC incident cases and 889 controls interviewed with a specific questionnaire featured by socio-demographic, reproductive and lifestyle variables, and a food frequency questionnaire of 64 items, also analyzing 'mate' intake (consumer status, daily intake, age at start, age at quit, duration of habit, intensity of intake). ORs and their 95%CI were calculated through unconditional logistic regression, adjusting for relevant potential confounders. The highest quartile of 'mate' intake was inversely associated with BC risk (OR=0.40, 95%CI 0.26-0.57, p for trend <0.001). Stratified analyses also displayed strong significant inverse associations for 'mate' in frequent tea drinkers (OR=0.22), high energy intake (OR=0.23), high body mass index (OR=0.29) and in postmenopausal women (OR=0.36), among other results. As conclusions, we found evidence of a significant inverse association for 'mate' intake and BC risk.

Teaching Architectural Design in Post-War America - Gyorgy Kepes' Basic Course at MIT's Department of Architecture - (20세기 후반 MIT의 건축설계 교육과 기요르기 케피쉬의 기초디자인 프로그램의 특성과 변화에 관한 연구)

  • Pai, Hyung-Min
    • Journal of architectural history
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    • v.15 no.2
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    • pp.39-54
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    • 2006
  • Focusing on the emergence of the basic course in American schools of architecture, in particular Gyorgy Kepes' courses at MIT, this paper studies the transformation of architectural pedagogy during the years after World War II. Kepes centered his architectural pedagogy on the picture plane, which was to function as the primary media for applying the principles of Gestalt psychology, that is the identification of the whole and its parts and the reciprocity between the internal human organism and the outside world. Kepes hence introduced a set of unconventional visual practices that were not readily assimilated to architectural conventions. Paralleling the establishment of the basic course, MIT also formulated a functionalist and spatial pedagogy with its two initial design studios, courses 4.721 and 4.722. These studios shared the notion that architectural design evolved from the inside toward the outside, an idea that took hold not just in the pragmatic environment of MIT's studios but also in conservative academic programs as well as in popular magazines, picture books, and exhibitions for the consumer public. The architectural surface became inseparable from the objects of art, furniture, and design, all of which were to be the generators of space. Hence, during the 1950s, the architectural surface provided a specific locus of intersection between the visual fundamentals of the basic course and the working principles of architectural design. Kepes, however, had by this time become disillusioned with architecture's potential as the medium of unity. Though he maintained the Gestalt logic of identity, he expanded it toward the goal of grander synthesis of society and consciousness freeing himself from the constraints of disciplinary instruction. In the case of Kepes, the mediating role of the picture plane was foregone in a regressive turn toward a primal, innocent, and direct experience.

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The Effect of Food Service Franchise Selection Factors on Brand Loyalty and Revisit Intention - Focusing on Consumer Survey in Tokyo - (외식 프랜차이즈 선택요인이 브랜드 충성도와 재방문의도에 미치는 영향 연구 -동경(東京)지역 한국 외식 프랜차이즈를 이용하는 소비자 설문조사를 중심으로-)

  • Kim, Seon-Hyen;Hwang, Jae-Hyun
    • Korean Journal of Organic Agriculture
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    • v.25 no.4
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    • pp.663-677
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    • 2017
  • As Korean food service franchise companies sought to advance into around 2,000 new foreign markets, the importance of global management was emphasized. They intensively expanded into Chinese and American markets in 2015 and these two markets account for approximately 40% of total food service franchise companies in foreign countries. Although Japan has huge franchise market, Korean food service franchise companies in Japan only account for 5% of total franchise companies in Asian countries. The purpose of this study is to analyze the relationship between food service franchise selection factors, brand loyalty, and revisit intention of Japanese consumers using Korean food service franchise companies in Japanese food service market, and based on the analysis results, draw the implications for the expansion of Korean food service franchise companies into the Japanese market. Food service franchise selection factors is defined as service and cleanliness, taste, safety and reliability, cost and convenience, and professionalism. The study results can be summarized as follows. First, analysis was performed to identify the effects of food service franchise selection factors on the brand loyalty, it showed that five food service franchise selection factors including professionalism, service and cleanliness, cost and convenience had positive (+) effects on the brand loyalty. One of the most important factors influencing the brand loyalty is professionalism. In order to raise food service franchise's professionalism, it is necessary for the food service franchise companies to establish stronger strategies containing professional operation systems and services compared to general restaurants. Second, analysis was performed to identify the effects of food service franchise selection factors on revisit intention, five food service franchise selection factors, service and cleanliness, safety and reliability, and cost and convenience had positive (+) effects on revisit intention. One of the most important factors influencing revisit intention is safety and reliability. Thus, in order to raise safety and reliability it is important to form trust with consumers by properly utilizing systems of food hygiene and food safety accreditation.

SOME CONSIDERATIONS ON ESTABLISHING DENTAL CARE DELIVERY SYSTEM AND DENTAL SPECIALTY SYSTEM IN KOREA (의료전달체계(醫療傳達體系)와 전문치의제(專門齒醫制)에 관(關)한 소고(小考))

  • Han, Young-Chul
    • Restorative Dentistry and Endodontics
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    • v.24 no.4
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    • pp.639-646
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    • 1999
  • The dental care delivery system and the dental specialty system have a very close relationship each other. Compared to Korea. Western European countries with predominant public sector in dental service have recognized merely 2 or 3 dental specialties, while North American countries with predominant private sector, 8 or 9 ones. It is desirable to adopt the dental specialty system as soon as possible in Korea to encourage scientific development in various dental specialties and qualitative advance in dental service. We, however, have to establish equitable dental care delivery system which can use limited dental resources efficiently as follows. 1. clarifying the different roles in assignments between general dentists and specialists by the amendment of the related laws such as the Medical Act and establishing the organic patient-referral system. 2. adopting the dental specialty system and expanding personnel and equipments so that the dental college hospitals, especially dental divisions of general hospitals, night function as secondary care facilities with specialties. 3. determining the size of dental specialists according to the national needs for dental specialized service's, whose number is to be not more than 10% of the total dentists. 4. transferring the function of accredating dental specialists to the efficient, self-controlled professional organization such as the Korean Dental Association rather than putting it under the governmental control. 5. conducting a comprehensive review of specialty education and practice for re-recognition, and maintaining competence of specialists by re-accredating them periodically. I expect this article to contribute to further discussion about the dental specialty system in Korea in productive and practical way. I am sure that we can Establish this system in the near future when people in every walks of life-the academic circle, the press, the authority concerned, consumer groups and the Korean Dental Association-take part in the discussion with special concern.

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A Study on the Apparel Sizing System of SPA brands (SPA 브랜드의 의류치수 사용 실태에 관한 연구)

  • Yi, Kyonghwa;Cho, Mina
    • Journal of Fashion Business
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    • v.19 no.5
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    • pp.139-156
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    • 2015
  • The purpose of this study is to investigate various information relating to research on the dimensions of clothing used in the sale of products via the internet that used to target global SPA((Specialty Store Retailer of Private Label Apparel) brands sold in Korea. A total of 12 SPA brands including seven global SPA brands and five national. SPA brands were surveyed in this study. Brands were chosen net sales and consumer preferences the last three years. In all SPA brands, literal size designation such as S, M, L and numeric size designation such as 0, 2, 4 or 32, 34, 36 etc. were mixed, but in case of Jean, the size codes mark waist circumference were dominant. European size codes were more common in case of European brands while literal codes were more dominantly used for American size codes with in the US brands. By reviewing the measurement information of the body and product size, the product measurement methods of UNIQLO, FOREVER 21 and TOPTEN were much more accountable and excellent than other brands. However, most of the others didn't offer proper information such as pictograms or figures about measurement methods relating body sizes and product sizes. In addition, most of global SPA brands offered size conversion chart which consumers could reference, however of none of the national SPA brands offered a conversion size chart on their website. Regardless of the type of clothing, the coverage of clothing size was higher than in global SPA brands such as H&M GAP compared to national SPA brands. In particular, 8seconds did not present apparel size ranges that fit consumers' individual clothes sizes.

Study on Fuel Economy Characteristics by Cumulative Distance of Vehicle (차량 누적거리에 의한 연비 특성 연구)

  • Lim, Jae-Hyuk;Kim, Ki-Ho;Lee, Min-Ho
    • Journal of Power System Engineering
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    • v.21 no.4
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    • pp.57-61
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    • 2017
  • The vehicle label fuel economy is used as an energy management indicator nationwide. It induces technology development of automobile manufacturers and plays a role of providing information when purchasing a consumer vehicle. However, consumers who purchase a new vehicle continued to complain that the label fuel economy is different from the mandatory fuel economy rate. The domestic fuel economy measurement method is the same as the North American measurement method. The results of the two test modes (urban (FTP-75 mode), highway (HWFET mode)) are calculated in five test modes reflecting various environmental conditions and driving patterns 5-cycle correction formula is used which is equivalent to the fuel efficiency value. In this study, to solve the consumers' curiosity about the fuel economy of new vehicle, we use domestic fuel economy measurement method to measure the new car condition within 150 km of driving distance and the cumulative driving distance condition of domestic label fuel economy test vehicle. A comparative evaluation of fuel economy was carried out for a durability vehicle of $6,500{\pm}1,000km$. A result, mean value of the fuel economy of the four gasoline vehicles increased by 2.7 % in the city center mode and by 2.5 % in the highway mode in the durable vehicle compared new vehicle. And in the case of the diesel vehicle it increased by 2.5 % and 3.9 % respectively. The harmful exhaust gas emitted from the vehicle also resulted in more emissions of both gasoline and diesel vehicles in new vehicles. It is considered that the increase of the frictional force of the vehicle driving system and the lubricating oil system would have an effect on the reduction of the fuel economy of the new vehicle, and it was found that the fuel economy and the exhaust gas were improved by proper cumulative distance (domesticate) to the new vehicle.