• 패션비즈니스
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• 제17권2호
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• pp.117-135
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• 2013

With the growth of mass media, professional baseball teams have strived to keep up team's tradition and individuality and build a distinctive image through sports marketing using visual identity. Among others, a baseball uniform is used as a sports marketing tool more than an uniform. Uniform color acts as a distinctive element in team's uniform design and is effective to raise attention, manifest a positive image to spectators, and increase trust and affinity. This study aims to compare and analyze color characteristics and images of professional baseball uniforms in America, Japan, and Korea as visual identity. For this, literature review was made on the history of baseball, uniforms, sports marketing, and visual identity, and then color characteristics and images were analyzed on professional baseball away uniforms in Korea, America, and Japan collected in Internet and official web sites. The results are as follows. First, for color characteristics of professional baseball uniforms, the most frequently used color was R(V) color in Korea, ltGy color in America, and Bk color in Japan. Second, for color images of professional baseball uniforms, the most frequently used image was a casual image in Korea, a dandy image in America, and a modern image in Japan.

• 통상정보연구
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• 제13권1호
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• pp.55-76
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• 2011

국가이미지는 국가라는 차원을 반영하는 것으로 국제사회에서 인식되는 특정 나라에 대한 이미지를 의미하며, 주로 원산지 효과 또는 제조국 이미지, 국가 이미지 등으로 사용되고 있다. 본 연구는 한국 수입업자가 미국제품을 수입할 때 국내 소비자의 욕구를 충족시킬 수 있는 요인을 개발하고, 후생을 증대시킬 수 있는 요인을 찾아 소비자의 효용을 증대시키는데 연구의 목적이 있다. 연구결과는 미국 국가이미지 결정요인 중 "사회안전성 이미지", "산업화 수준 이미지", "미국 국민성 이미지"가 제품만족도에 유의한 영향을 마치고 있으며 반면 "경제적 이미지", "정치적 이미지", "문화적 이미지"가 제품 만족도 영향을 마치지 않은 분석되었다. 마지막으로 미국제품 만족도가 재구매 의도에는 영향을 미치는 것으로 나타났다. 이상과 같은 분석결과에 따르며 미국 국가이미지 결정요인 중에서도 절반은 유의하고 절반은 유의하지 않는 것으로 나타났다 이는 지금까지 미국과의 관계에서 부정적인 관계가 축적된 경우 요인의 경우에는 제품만족도에 유의하지 않으며, 개별적인 사안에서는 유의한 것으로 나타났다.

• 통상정보연구
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• 제19권1호
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• pp.67-98
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• 2017

본 연구의 목적은 미국의 국가이미지와 방문경험이 해외직접구매의도에 미치는 영향을 분석하는 것이다. 국가이미지의 구성요소로써 경제기술이미지, 사회문화이미지 그리고 국민이미지를 사용하였으며, 총 155명의 국내소비자를 대상으로 설문조사를 실시하였다. 데이터분석에는 단순회귀분석, 다중회귀분석 그리고 t검증이 사용되었다. 국가이미지는 해외직구의도를 예측함에 있어 매우 중요한 요인으로 결과가 도출되었으며 다중회귀분석 결과는 국가이미지의 구성요소 중 사회문화이미지가 해외직구의도에 가장 중요한 영향을 미치며, 경제기술이미지 또한 통계적으로 유의한 영향을 미치는 것으로 나타났다. 그러나, 국민이미지는 국내 소비자가 해외직구를 할 때 고려하지 않는 것으로 분석되었다. 미국 방문경험 여부에 따른 해외직구의도에 차이가 있는지 살펴본 결과 이전에 미국을 방문을 경험해 본 소비자는 방문경험이 없는 소비자 보다 해외직구를 할 의향이 높은 것으로 나타났다. 본 연구의 결과는 해외직구 소비자 이해의 폭을 넓히고 해외직판을 계획하고 있는 기업들의 향후 판매전략과 마케팅전략을 수립함에 있어서 유용한 정보를 제공하는데 있다.

• Journal of Multimedia Information System
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• 제1권1호
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• pp.55-67
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• 2014

Image topic and emotion analysis is an important component of online image retrieval, which nowadays has become very popular in the widely growing social media community. However, due to the gaps between images and texts, there is very limited work in literature to detect one image's Topics and Emotions in a unified framework, although topics and emotions are two levels of semantics that often work together to comprehensively describe one image. In this work, a unified model, Joint Topic/Emotion Multi-Modal Hierarchical Latent Dirichlet Allocation (JTE-MMHLDA) model, which extends previous LDA, mmLDA, and JST model to capture topic and emotion information at the same time from heterogeneous data, is proposed. Specifically, a two level graphical structured model is built to realize sharing topics and emotions among the whole document collection. The experimental results on a Flickr dataset indicate that the proposed model efficiently discovers images' topics and emotions, and significantly outperform the text-only system by 4.4%, vision-only system by 18.1% in topic detection, and outperforms the text-only system by 7.1%, vision-only system by 39.7% in emotion detection.

• 복식
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• 제55권6호
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• pp.97-108
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• 2005

Jacqueline Kennedy was one of first lady in America and made influence on the fashion of the woman at that time. She made the first American fashion style. Jacqueline became a prominent model and style-setter in fashion world. She created peculiar fashion style which is called 'Jacky style' and her fashion power of influence appears in the present time. At that time, Haute Couture of France had led the world fashion, however since Jacqueline style came into fashion, American beauty and elegance was introduced to other countries. This study reviews the representative fashion item of Jacqueline Kennedy who was one of the fashion leader in the world. The result to appear in her style is follows. First, Jacqueline could express the young fashion that young people wanted a progressive and new thing because she was much younger than their predecessors. Second, she made her image bright and young, so she became a representative person who expressed 'changing America women'. She created a new appearance which is very simple in design, practical in function and elegant and it is turned into the typical style of American high fashion. Finally, through Jacqueline's fashion, not only she made the image of America upper classes that is very elegant and grace without dependence on the fashion of France, but also she is leading one of parts at a fashion style the present time. Since then, the fashion of America could become the center of a world fashion by Jacqueline. Important thing is that she wore suitable cloths as a first lady who was a outstanding fashion leader.

• 대한가정학회지
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• 제27권3호
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• pp.13-28
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• 1989

With the purpose of identifying clothing for persons with special needs one of new directions in Clothing and Textiles, this pater comparatively analyzed current curriculum and research trends related to this field between Korea and America. Questionaire was distributed to 25 Korean colleges with Clothing and Textiles department and 4 American colleges known for special clothing study. Questions regarded the name of course, level (grade), number of credit houre, prerequisits and supporting courses, subjects of lecture and projects, way of managing lecture and projects, evaluation system, other special characteristics. Resources for analyzing research trends are Thesis and Dissertations in Clothing and Textiles, Research Journal of Clothing & Textiles/Home Economics Association, College Professors' research reports collection, of both Korea and America. Years of publications are 1972∼1986 (America), 1978∼1988 (Korea). Findings are as follows; 1. Clothing for special needs can be classified into various groups; Clothing for physically handicapped, mentally retarded, elderly, unusual-sized, pregnant/nursing mothers, institutionalized, protective clothing, uniform/career apparel. 2. Management of coursework related to special clothing has several common characteristics specially in America; Building-up coursework, problem-solving orientation, cooperative team-preject, interdisciplinary approach, client-versus-designer preference, community involvement. In Korea, a few school only has special clothing coursework and its scope of study was very limited. 3. Majority of research reports done with the subjects of special clothing had made for physically handicapped people and the elderly. Protective clothing and uniform have recently been paid much interests. 4. Researchers had mainly concerned on Design and Construction Aspects and nextly on social-psychological aspects. However, in America, selection and care aspects and marketing aspects of special clothing have been very procuctive issues recently. 5. Study on clothing for special needs has several opportunities to be stressed and improvements to be strengthened. Opportunities included active participation to the welfare of community society, strong publicity of accurate professional image, share with business and industry, interdisciplinary approach and new job market. Improvements were discussed in terms of strengthening supporting courses/prerequistes, intensifying interdisciplinary cooperation, provoking strong community involvement and securing financial support and research funds.

• 복식문화연구
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• 제11권2호
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• pp.293-319
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• 2003

Retro, one of these fusion styles, was found in various pattern in fashion. Recent fashion trend shows coexistence with variety which cannot be represent by one or two themes, and introduces various images in a season. Therefore, this study was found three fusion image of Retro pattern which has appeared since 1990; Romantic, Ethnic, and Hippie-look. shown in VOGUE, BAZZAR and etc. 1, Romantic image overcame the exaggerated style of 18th century and expressed in a volume gown, a tight dress of high-waist, and bustier. In addition, beads or sequin became more brilliant and gorgeous which decorated the whole clothing. 2. Ethnic image was expressed with fusion of particular traits from all of the world such as Japan, China, India, South America, Greece, and Africa. 3. Hippie-look image has been shown in slim & long silhouette style, and fusion styles of romantic factors or ethnic factors were also found. Retro as one of the phenomenon of fusion was found in romantic image, ethnic image and hippie-look Image.

• 디지털융복합연구
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• 제16권7호
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• pp.369-379
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• 2018

본 연구는 다양한 사회 문화적 배경을 가진 광고 속에서 지속적으로 묘사하는 완벽한 신체를 가진 여성의 초상이 끊임없이 갈등을 일으킨다는 점에서 시작한다. 이는 라틴 아메리카와 한국을 비교하고 분석하는 새로운 방식으로 접근하였다. 획일적인 미의 기준이 아닌 있는 그대로의 모습을 긍정하는 '보디 포지티브'운동이 압도적인 이슈로 떠오르고 있다. 도브, 빅토리아 시크릿, 아이다의 모델과 같은 영향력 있는 브랜드들의 사례를 분석하여 '보디 포지티브'가 가지는 거대한 움직임의 효과를 테스트하고 기존의 인식을 제고하는 것에 연구의 목적이 있다. 한국과 라틴 아메리카의 30대 남녀를 대상으로 심층인터뷰를 진행하는 방식으로 연구를 진행하였다.

• 복식문화연구
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• 제12권4호
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• pp.676-690
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• 2004

The purpose of this study is to investigate the symbolic meaning in body image and fashion style portrayed in Korea and American movies in aspects of sex, race, nature, and technology. The researcher analyzed movies in Korea and USA, and the results were as follows. In aspects of sex, movies portrayed new masculinity and femininity escaped from previous gender stereotypes, and the clothing styles characterized sex identity and sex roles. In aspects of race, more various races appeared in America movies than Korea＇s, and the appearance and stereotypes related with race were blurred by the globalization and the change of film market environments. In aspects of nature, Korea movie portrayed the human being as lyrical appearance in nature, and America movie expressed the human as a strong men conquering the nature in adventure movie or super human image combined with nature thing which endowed nature＇s superior characteristics to human body in fantasy and science fiction movies. In aspects of technology, the human bodies were described as cyborg, alien, or super human, which symbolized the do-identification in digital world, de-boundarization between human and machines, and the human＇s uncertainty.

• 통상정보연구
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• 제9권2호
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• pp.467-480
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• 2007

This research empirically examined changes in the images of Korea over three points in time among Japanese, Chinese, and U.S. visitors to South Korea. Between March 14 and May 31, 2005, about two to three months after the 2005 Seoul International Sports & Leisure Industry Show ended, 153 tourists from America, 129 from China, and 156 from the Japan completed the survey instrument. The results from a General Linear Model (GLM) with repeated measures showed that tourists from all three countries had more positive images after the Seoul International Sports & Leisure Industry Show than before it. It was concluded that the 2005 Seoul International Sports & Leisure Industry Show appeared to have a significant positive effect in enhancing the image of South Korea. The study suggests that an internationally significant trade Show can change the image of a tourism destination in a short time period.