• Korean Journal of Organic Agriculture
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• v.23 no.4
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• pp.715-734
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• 2015

The objective of this study is to estimate the relationship among perceived value, perceived risk, satisfaction, purchase intention for environmental-friendly agricultural products. For this, we separate consumer with two groups that one is the experienced, the other is the not-experienced. Four factors is respectively adopted in perceived value and risk with exploratory and confirmatory factor analysis. The results of this study show that emphasizing the value of environmental-friendly agricultural products is important to the not-experienced. And to decease the risk is more effective to the experienced for activating market.

• Korean Journal of Organic Agriculture
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• v.16 no.3
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• pp.275-286
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• 2008

This paper examines the impact of reliability on consumers' demand for environmentally friendly agricultural products using ordered logit model. We survey 100 housewives living in the capital region and five metropolitian cities cross sectional data in 2007. This paper especially estimates the impact of instrumental factor, such as history tracking system, provision of information, safety assurance and labelling of brands on the consumers' demand. The main results show that provision of information and safety assurance affect consumers' demand more confident than others. In order to motivate consumers to buy more environmentally friendly agricultural products, the safety should be assured and more information on production and marketing channel should be labelled.

• Journal of Animal Science and Technology
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• v.66 no.2
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• pp.279-294
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• 2024

Agriculture has played a significant role in the national economy, contributing to food security, driving economic growth, and safeguarding the dietary habits of the population. Korean agriculture has been compelled to focus on intensive farming due to its limited cultivation area, excessive input costs, and the limitations of agricultural mechanization. In the Republic of Korea (R.O.K), the concept of environmentally friendly animal agriculture began to be introduced in the early 2000s. This concept ultimately aims to cultivate sustainable animal agriculture (SAA) through environmentally friendly production practices, ensuring the healthy rearing of animals to supply safe animal products. Despite the government's efforts, there are still significant challenges in implementing environmentally friendly agriculture and SAA in the R.O.K. Therefore, the objective of this review is to establish the direction that the animal agriculture sector should take in the era of climate crisis, and to develop effective strategies for SAA tailored to the current situation in the R.O.K by examining the trends in SAA in the U.S. The animal agriculture sector in the U.S. has been working towards creating a SAA system where humans, animals, and the environment can coexist through government initiatives, industry research, technological support, and individual efforts. Efforts have been made to reduce emissions like carbon, and improve factors affecting the environment such as the carbon footprint, odor, and greenhouse gases associated with animal agriculture processes for animals such as cattle and pigs. The transition of the U.S. towards SAA appears to be driven by both external goals related to addressing climate change and the primary objectives of responding to the demand for safe animal products, expanding consumption, and securing competitiveness in overseas export markets. The demand for animal welfare, organic animal products, and processed goods has been increasing in the U.S. consumer market. A major factor in the transformation of the U.S. animal agriculture sector in terms of livestock specifications is attributed to environmentally friendly practices such as high-quality feed, heat stress reduction, improvements in reproductive ability and growth period reduction, and efforts in animal genetic enhancement.

• Korean Journal of Organic Agriculture
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• v.17 no.2
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• pp.171-191
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• 2009

Although many local governments are supporting the environment-friendly regional agriculture(hereafter EFRA), the EFRA is not wildly extended since the marketing and consumption of the environment-friendly agricultural products are still limited. This study aims at finding out the new development source of Korean agriculture and strategies for establishing regional agriculture. For these purposes, Sunchon-si cases of EFAP development are introduced and the functions and roles of bodies in charge of regional agriculture are looked over. In order to establish the EFRA, production, processing and consumption needs to be intimately linked all together. As preconditions for developing the EFRA, four points should be satisfied. Firstly, production organizations need to be built and stabilized for developing the EFRA and consumers' organizations and partnership are to be formed. Secondly, the government should support for building consumers' organization. Thirdly, social consensus for developing the EFRA needs to be formed. And finally with the appropriate local and central governmental support the partnership among producers, consumers, and government should be formed.

• Korean Journal of Organic Agriculture
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• v.12 no.3
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• pp.317-331
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• 2004

Foci of this thesis arc an estimation of willingness to pay and an establishment of green marketing strategics for environment-friendly agricultural products(EFAR). Estimations of willingness to pay for grain, vegetables, fruit and processed food-stuffs arc respectively 20.6%, 20.2%, 19.3% and 17.2% higher than agricultural products produced by conventional farming method. And a green mark6ting mix for EFAP is as follows; Erst, a product strategy focuses on producing safe and high-quality foods by environment-friendly agriculture(EFA) to point to consumer’s health and desire for environmental preservation. Second, in a price strategy, the balance of three factors should be kept, namely the environmental value the true quality as food materials and the price of EFAP. Third, a place strategy is to reduce waste matters, resource and energy uses in marketing chain, and to simplify marketing channels. Also, it is necessary to choose the marketing channel for price discrimination. Fourth, a promotion strategy make use of programs that emphasize the multi-function of EFA.

• Korean Journal of Organic Agriculture
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• v.26 no.4
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• pp.609-618
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• 2018

The objective of this study is to analyze the factors increased use of environmentalfriendly agricultural product in school food service. For this, I surveyed the perceptions on environmental-friendly agricultural product and willingness-to-pay for increasing use to 500 parents of elementary, middle and high school. As a result, the perception of environment and safety is the highest, but health and consumption is the lowest. The average of willingness-to-pay is about 12,136 Won per month. But 14.2 percent of the total respondents said that they did not have a willingness-to-pay, and 62.6 percent said that they would pay an additional 10,000 won or less. The factors affecting the willingness-to-pay were gender, income, health and consumption factors. Despite the low level of parents' perception of the health and consumption factors for environmental-friendly agricultural products, health and consumption factors affect statistically significant on the willingness-to-pay compared to others. Most of the promotion and education of environmental-friendly agricultural products has focused on safety, but this study suggests that education on the health and correct consumption of environmental-friendly agricultural products is important.

• Korean Journal of Organic Agriculture
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• v.11 no.2
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• pp.23-42
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• 2003

The study must have standpoints for the stable market construction of the Environmental-Friendly agricultural products of the quality-certificated which has rapidly grown due to a discussion of the environment and agriculture, income increase and the interests on foods stability. The survey was conducted through face-to-face interview of 200 adults who are in their twenties or more in Cheonan-city. In this research, the Environmental-Friendly agriculture was a clean agriculture not using a fertilizer or chemicals and the agriculture which protects the environment by preventing the environmental pollution. In the analyses of the consumer's willingness to pay, the rice showed 69,851 won, and a lettuce and bean-curd showed 947 won and 1.412 won respectively. In terms of current issues of the policy, to establish the stable circulation structure and consumption strategy, there must be a clearness raise of the Quality Authentication (QA) Mark. To raise the trust through quality authentication, there must be transparency raise of information by distribution stages and the thorough post management of the official institutes. Also, to persue the competitive product differentiation, there must be the settlement of the product brand on the market, development of the new production technology and a classification of consumers by incomes. Finally to construct stable distribution and price system, there must be active participation of the local agricultural cooperatives in the distribution of the Environmental-Friendly agricultural products of the quality-certificated and the understanding of the proper price of the consumer market and flexible strategy of the price change.

• Korean Journal of Organic Agriculture
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• v.13 no.1
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• pp.53-68
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• 2005

The objectives of this study are an establishment of developing strategies of environment-friendly agriculture(EFA) around the Daecheong and Chungju Dam. To establish strategic target, a series of farm household survey were conducted for farmers residing around the Dacchcong and Chungju Dam. The sample size of the survey is 233 respectively. As a result, the farmers rgcognized that EFA is fit for around Daecheong and Chungiu Dam as well as the prospects is very bright. In conclusion, the main streams to develop EFA are come up with vision and purpose around dam area, systematic connection of environment-friendly agricultural capability around dam area, construction of organic resource circulation system, and connecting propulsion with green tourism including quantitative and qualitative upgrade of environment-friendly agricultural products.

• Korean Journal of Organic Agriculture
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• v.15 no.1
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• pp.25-42
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• 2007

Hansalim is a cooperative organization dealing with environmental-friendly/organic products(EFOP), which is pursuing both movement and business. Hansalim consists of producer's organizations and consumer's organizations, and always talks over organization structures and management directions all together. Hansalim has the movement goal of values and a world view for all lives, and so produces, distributes and consumes the EFOP as a way of achieving the goal. Hansalim was founded in 1986, and has about 130,000 members, the total sales of about 93.6 billions, 19 regional hansalims and one logistics center in 2006. Product strategy and promotion strategy are remarkable among green marketing mix of hansalim. Product strategy focuses safety, the environmental intimacy, differentiation and superiority of products. And the characteristics of promotion strategy are spontaneity, the self-control, cooperative spirit, mutual trust and close relationship among producers, consumers and staffs in charge.

• Korean Journal of Organic Agriculture
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• v.13 no.1
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• pp.1-22
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• 2005

This study was focused on the system of regional resource circulation(RRC) of Asan-Si as a case region. So 301 farmers(members of producer organization) who are managing environmental-friendly agriculture (EFA) are surveyed. The RRC system is focused on establishing the system of regional complex farming connected with the seedling fanning and the livestock. The main results surveyed are as follows : First, total cultivated acreage is 574ha. Second, the total quantity of by-products of rices, beans, wheats is 983M/T. Third, the total quantity of nutrient requirement for seeding fanning is 85,335.6kg This research shows how to develop the RRC system for EFA. The development model and strategies are as follows : The first model for the system of regional resource circulation can be called the scenario of the best output for the system of environmentally friendly resource circulation. It is considered to estimate the appropriate number of heads of Korean cattle and hen which can be bred simultaneously. And the second model can be called the scenario of the regional allotment for the appropriate number of heads of those. It is considered to estimate the appropriate number of heads of those which can be alloted by the individual farm or area.