• 농촌계획
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• 제23권3호
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• pp.73-81
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• 2017

The importance key to overcome crisis in rural society is to utilize multivaluedness of rurality. In order to comprehend and utilize a variety of multivaluedness of rurality, firstly it should be needed to investigate and analyze the rural resource. secondly it should be needed to make a plan reflected re-evaleted rural resources. This study aimed at setting up the analysis of all villages in Yeongdong-Gun, Chungcheongbuk-Do by 5 rural village types(Basic life-supporting, Agricultural promotion, Marketing/processing oriented, Urban-rural communication, Life-style choice types) differed in score of classified indicators. These results are expected to be helpful to make a rural development plan reflected villages' characteristics based on rural resources.

• International Journal of Advanced Culture Technology
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• 제5권4호
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• pp.63-70
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• 2017

The purpose of the study is to analyze the effects of customer satisfaction verses eco-friendly agricultural products (ingredients) awareness factors in luxury hotel Chinese restaurants on hotel image and customer loyalty (repurchase intention). To analyze what kind of effects of customer satisfaction verses eco-friendly agricultural products (ingredients) awareness factors in Chinese restaurants have on hotel image and behavior intention (loyalty), the study identified eco-friendly ingredients awareness factors. The study aims to suggest implications on service strategies and marketing strategies in luxury hotel Chinese restaurants based on the influence of customer satisfaction on hotel image and behavior intention (loyalty) using the identified factors.

• 농촌지도와개발
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• 제5권2호
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• pp.133-142
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• 1998

The purpose of this study was to investigate development derections for upbringing young success farmers. The study was carried out through literature review and questionnarie survey. Total of 400 young success farmers were surveyed to collect data, and 394 responded. For deveolpment directions of upbringing young success farmers, this study suggests; 1) to increase investment of agricultural management and marketing, 2) to postpone the time to payback and to lower the loan rates, 3) to enlarge consulting service in agricultural extension organizations.

• 한국유기농업학회지
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• 제21권3호
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• pp.351-362
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• 2013

The Purpose of this paper is to suggest sustainable strategies of the project for developing large-scale environment-friendly agricultural districts (LSEAD). This study used assessment 3 indicators, efficiency, impact and sustainability of environment-friendly agricultural certification area and farmers, management situations of crop-livestock circulation center, educations for environment-friendly farming, changes of farmer's income and so on. This project has contributed to develop environment- friendly agriculture and model of LSEAD. And for sustainable development of LSEAD, it is necessary to renovate crop-livestock circulation centers, promote organic farming of resource-circulation type, converse to non-pesticide or organic farming of low pesticide one, do active marketing activities, establish a governance system of business projects and so forth.

• 대한안전경영과학회:학술대회논문집
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• 대한안전경영과학회 2010년도 춘계학술대회
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• pp.371-392
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• 2010

Since the 21st century, to the worldwide computer, broadcasting, communications and other technologies have be developed. because of the Internet allows real-time information delivery, Information Society that was done quickly. In this study, using information technology, Active measures to enable e-commerce in agriculture is discussed. agricultural e-commerce to the consumer satisfaction surveys were conducted, too. In addition to, as a e-commerce features, informance, convenience, interface presented. After research results, I think information, convenience, interface is important to consumers. Consumers will be spent on activities having a new value. To respond to these consumers, Companies must evaluate the internal capabilities. and outside the assessment continuously. E-commerce will give an effective way to companies. And e-commerce will develop further in the future. Therefore, e-commerce will be done by the long-term plan.

• 농업과학연구
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• 제40권3호
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• pp.261-269
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• 2013

This study analyzed tourists' intention at Gangcheon Mountain, Sunchang-gun for local tourism. The contents of study included impression, characteristics, specialized resources, development direction, intention of visit and its form, destination prior and post visit, travelling expenses, and development form of tourism. The results were as following. Impression and characteristics showed that gochujang and fermentation industry established a strategic ground of local development. Intention of revisit of tourists was relatively high by 97.1%. Furthermore, tourists were mainly family units and they preferred family-based recreational type for the future local tourism development form. Therefore, a development strategy will be required that involves inexpensive accommodation, unique local food items, agricultural-specialty products and local tour packages. For invigoration of local tourism, recruitment of skilled managers for farm village experience will be necessary as well.

• 농촌지도와개발
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• 제3권1호
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• pp.95-106
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• 1996

Pig industry has been one of the most important sector in Taiwan since 1970s, and produce one fourth of the agricultural income. The industry has made great improvements in breeding, raising and quality production while marketing and processing have interrelated efficiently with production. As one of the mayor factor to the present success, cooperative research and extension has been institutionalized among the government agencies, farmer`s associations and research institutions, inter-linked with the farmer`s problem-solving process. At present, the industry is seeking an appropriate strategy and measures to upgrade the pollution control and cost efficiency in production. This paper reviewed an industry case historically in Taiwan in order to draw the implications to the emerging farm sector in which international competitiveness and quality improvement are to be considered.

• 농업과학연구
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• 제37권2호
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• pp.323-330
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• 2010

Korean government has endeavored to increase the exportation of agro-food, and the exporting processed food is one of the main concerns. However, there is little research to promote the exportation of Korean processed food, which is discussed in this paper. This paper analyzed the current situation of the exporting processed food and the government policy in Korea, and presents the strategy to increase the exporting. First, government programs should consider the market efficiency. Second, specified marketing strategies need to be developed after the overall analysis about the world market. Third, governmental support for product development and promotion should be expanded. Forth, efforts to increase the efficiency of logistics and food safety need to be magnified.

• 한국작물학회:학술대회논문집
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• 한국작물학회 1998년도 21세기 한반도 농업전망과 대책(한국작물학회.한국육종학회 공동주관 심포지움 회보)
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• pp.1-23
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• 1998

Sustainable agriculture in Korea will gain important momentum by implementing The Direct Payment Scheme for Environmentally Friendly Agriculture in 1999. The farmers who want to participate in the program will be paid 530,000won/ha directly by the Government in return for engaging sustainable agriculture. The policy scheme which is a pilot program will be restricted to environmentally regulated areas to apply such as water supply protection zone, environmental protection districts and national parks. As a consequence of the policy, the supply of transitional organic agricultural products is expected to increase significantly. However the increased supply of low input agricultural products may have difficulties to find an appropriate marketing channel which is differentiated from the general agricultural product market. Development of an open market system for mass transaction of the low imput agricultural products is necessary. Also various government programs and projects which are designed for clean environment and regional community development must be integrated into the sustainable agriculture program to have synergy effects.

• 농촌계획
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• 제4권2호
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• pp.117-127
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• 1998

In this study, a model was developed to analyze the capacity and the total price of the agricultural products marketing between nations through the estimation of the production and consumption amount of the agricultural products in each nation and the analysis of the price and transport cost to each nation. The method which can contribute to the agricultural policy decision support was devised. The main concept of the method is to compute the potential import-export amount and total cost among the nations. In the application, wheat was selected to evaluate the model. The application results showed that the model could analyzed the unit consumption and storage amount per capital of each nation and the price and transport cost per unit weight from each export nation, provided the policy decision maker with the basic data analyzed by GIS.