• Current Research on Agriculture and Life Sciences
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• 제1권
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• pp.215-238
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• 1983

The study was conducted to indentify systematically current marketing structure and markeiing efficiency of major cash crops such as red peppers and garlics. That various data and information have been used to analyze the problems related, some of them have come from secondary sources, but major parts of real circum stances were primarily obtained from the scheduled field survey. Some of valuable facts and consequences stemmed from the research can be summarized as fellows: First of all, the commercial rates of peppers and garlics produced by sample farms were 87.5 percent and 69 percent, respectively. On the other hand, annual handling volumes per marketing firm of those two crops were on the average estimated into 51,000 kyun(about 600gr) for peppers and 20,000 hundred bulbs of garlic. As seen physical losses over the entire marketing channels of each crop, it was approximately calculated in 14.7 percent of peppers and 21.1 percent of garlic, respectively. Secondarily, it was found that marketing chanells of these crops are very diversified and complex. However, the five-staged chanell is typical: i.e., from producers to local consigners, to local carry-out merchants, to consigner-wholesales, and finally to retailers. Thirdly, it was also estimated that gross marketing margin, marketing cost and profit based on average grade of peppers were 56.1 percent, 22.6 and 33.5 percent, respectively, having 43.8 percent of farmer's share, and those of garlic 38.9, 17.1, 21.8 and 61.1 percent, separately. To the end, it seems that current collective bargaining power of farmers' cooperatives is virtually weak compared to free individual marketing firms in terms of bssiness volumes and quantity handled over the year.

• 한국유기농업학회지
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• 제22권1호
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• pp.47-65
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• 2014

Environment-friendly agricultural products in villages for rural tourism not only are very crucial as a pull factor that attracts tourists but also can serve as a way out for the development of rural areas. Experiences of agricultural products and local dishes can revitalize rural tourism and act as attractors that draw tourists to farm villages for tourism consistently. This study examines factors affecting rural experience tourists' purchase of environment-friendly agricultural products, thereby suggesting marketing strategies for promoting the consumption of environment-friendly agricultural products of villages for rural tourism.

• 한국농공학회논문집
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• 제46권1호
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• pp.121-131
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• 2004

Transportation and logistics of agricultural products have been one of the major interests of many researches. Most of researches have been limited to presuming these as a first dimensional process or considering only economic value of agricultural products at each stage of logistics. However, the particular characteristics of agricultural products, such as quality change during transportation or extensively scattered origins, require examining these problems as a whole system. Network model has been adopted to represent nodes, which stand for spatial location of demand and supply of agricultural products, and communication between these nodes. Based on network theory and advanced marketing potential function, an optimal routes selection model is developed. The model employed network simplex method for routes optimization. The application of the model focused on transportation network organization to reflect different market prices for different locations and resulted in optimum routes and profit improvement of the applied agricultural product.

• Agribusiness and Information Management
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• 제1권1호
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• pp.63-83
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• 2009

This study was performed to investigate the status of using agricultural information and develope desirable strategy to offer agricultural information for leaf vegetables farmers. 187 farmers are surveyed to collect data. Many farmers get agricultural information through various channel. They satisfied with agricultural information contents, rightness of time but dissatisfied with the easiness of gain, fitness of information relatively. And the mean score of farmer's information needs on agricultural information were higher than that of theoretical mean. relatively high items were new seed information, technology of cultivation, pesticide purchase and prevention, laborer finding, consumer information, the trend of leaf vegetables price, marketing place, government's agricultural policy and laws etc. To make farmers get information easily, we recommend to gather information at one place and provide them on internet portal site composed with information related for paddy rice farmers. To make desirable information service system, farmers should bring up their internet searching ability, and agricultural extension officers in count/city have to make effort to provide useful information more often by various communication methods such as visiting farmers, using internet or e-mail service, pamphlet, and so on.

• 한국유기농업학회지
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• 제21권2호
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• pp.171-187
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• 2013

The environment-friendly agricultural product market receives consumers' great interests despite relatively few studies focused on consumers' decision making process of the environment-friendly agricultural products. This paper examines what factors influence on consumers' attitude and buying behavior on the environment-friendly agricultural product. In order to find the relative importance of each factor's influence, this study adopts multiple regression method based on the survey results of 500 people with the systematic random sampling. The results showed that consumers' favorable attitude towards the environment-friendly agricultural product were influenced by taste, freshness, food safety, and positive attitudes toward the environment-friendly agricultural product promotion. In addition, consumers' purchase intention was influenced by taste, food safety, environmental concern, and the promotion. Respondents recommend the environment-friendly agricultural product when they believe that the environment-friendly agricultural product had the values of taste, environmental concern, and promotion. Women are more active in buying and recommending the environment-friendly agricultural product; however, the price was not the statistically meaning factor. This study provides empirical data that was used for marketing and increasing the sales of the environment-friendly agricultural product. Future research was advised to examine more thoroughly on the relationships between the promotion efforts and purchase intention and the occasions when the price becomes the issue in the buying decision of the environment-friendly agricultural product.

• Journal of Biosystems Engineering
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• 제38권1호
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• pp.18-24
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• 2013

Purpose: This study was conducted to develop an optimal combine scheduling program using Max-Coverage algorithm which derives the maximum efficiency for a specific location in harvest seasons. Methods: The combine scheduling program was operated with information about combine specification and farmland. Four operating types (Max-Coverage algorithm type, Boustrophedon path type, max quality value type, and max area type) were selected to compare quality and working capacity. Result: The working time of Max-Coverage algorithm type was shorter than others, and the total quality value of Max-Coverage algorithm and max quality value type were higher than others. Conclusion: The developed combine scheduling program using Max-Coverage algorithm will provide optimal operation and maximum quality in a limited area and time.

• 농촌지도와개발
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• 제23권2호
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• pp.181-193
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• 2016

농업연구와 지도의 연계는 농업인의 역량을 증진시키는데 있어서 매우 중요하다. 이 연구의 목적은 농업연구지도 분야의 핵심 담당자를 대상으로 면접을 통하여 가족농 육성을 위한 농업연구와 지도의 연계에 관한 방안을 도출하고자 하였다. 농촌지도의 방법, 내용 그리고 농촌연구의 내용 등과 관련한 현안들이 인터뷰를 통해 양적, 질적 자료를 수집하였다. 파라과이 농업기술전파의 구조적 문제점은 기술지원서비스, 신용 서비스, 농가 계획과 기본 인프라의 부족 등이었다. 더욱이 요구되는 농촌지도내용은 유기농업, 토양관리와 보전, 농업신용, 조직역량강화, 마케팅, 참여연구, 기술이전 장비와 인프라, 농업기계화였다.

• 한국육종학회지
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• 제40권1호
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• pp.72-75
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• 2008

'그린뷰티' 품종은 경기도농업기술원에서 2005년도에 육성한 절화용 장미 신품종이다 이 품종은 2000년도에 화색이 분홍색이며 화형이 우수한 스탠다드 장미 'Qvarna' 품종을 모본으로 하고 향기가 있는 노랑색 스탠다드 장미 'Sky Line' 품종을 부본으로 하여 교배를 하였다. 2000년에 실생을 양성하여 화색과 화형이 우수한 13계통을 예비선발 하였으며 2001~2005년에 1,2,3차 특성검정과 품평회 결과 절화특성이 우수한 KR99-62-1(Gyeonggi R1-8)계통을 최종 선발하였다. 화색은 연한오렌지색과 녹색의 복색이며 중형 크기의 스탠다드 형태로 개화하고 화형은 반고심형이며 꽃잎수는 61.2매이고 향기 정도는 약한 편이다. 년간 절화수량은 178본/$m^2$이고 절화장은 64.6cm이며 줄기직경은 6.0mm이고 엽수는 13.6매이며 절화중은 28.6g이고 절화수명은 14일이다.

• 대한안전경영과학회지
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• 제8권5호
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• pp.99-117
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• 2006

Consumers keep demanding for diversified high quality products, valuable services and safety. With this in mind, Distribution Industry is being updated rapidly to accomodate this demand. Meanwhile, Distribution Information Technology of agricultural products has been in slow progress with little in-depth studies. In this study, it has been analyzed the usage of Bar code which is the key element for agricultural Distribution Information Technology. The analysis was conducted through a survey utilizing questionnaire covering 5 Hypermarkets(Super-centers) including big 3 companies. Also, Japanese market trends have been studied to visit a Japan Government Organization concerned, GS1 Japan, an Agricultural Cooperative, an Agricultural Wholesale Market, and a Retail Company. If we could use KAN code for all agricultural products, we could collect and analyze the information of price and trade quantity of them. It opens a new era to understand the agricultural products supply and demand easily. This will certainly make a great contribution to the evolution of agricultural products distribution. From this research, it is suggested that collective efforts by suppliers, wholesalers, retailers and Government Officers are needed to make large scale mutual marketing Organizations, which specialize in sending out agricultural products. The Organization is recommended to standardize and pack every final agricultural products, to promote the use of KAN code.

• 한국유기농업학회지
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• 제19권2호
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• pp.145-156
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• 2011

This research targets housewives residing in Daegu among whole consumers. The first step is to divide housewives into two groups, group 1 which has experience of purchasing environment-friendly agricultural products and group 2 which has no experience. Then in the next step, research proceeds to investigate perception, present behavior and future intention of purchasing environment-friendly agricultural products. Based on this, it intends to provide both basic information which is needed for producers and distributors to set their systemic marketing strategy to increase consumption of environment-friendly agricultural products and effective way to vitalize the consumption.