• 유통과학연구
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• 제14권6호
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• pp.45-52
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• 2016

Purpose - This study was conducted to present a study on the perception and satisfaction with the brand agricultural products targeted at consumers who use a lot of local products. According to the data of 2011, the total number of the brand agricultural products of Korea is 5,291 with various kinds. Research design, data and methodology - The survey shows that the brand agricultural products are being used by some specific people. However, it can be a useful idea which can help the consumption of brand agricultural products to be expanded if we understand how consumers' recognitions are different between various groups. For an empirical Analysis, the response data of 110 adult patients residing in the metropolitan area were used and conducted with a factor analysis, frequency analysis in order to ensure the validity and conducted a regression analysis and correlation analysis using SPSS statistical program. Results - According to the analysis, it showed consumers with an interest in brand agricultural products are 40-50 age housewives and the middle class of about 5 million won in monthly income more than 3 million won with a college education. As for consumers' purchasing status, all the subjects said that they had experienced buying brand agricultural products and the level of satisfaction for them was very high. Relatively, consumers' satisfaction level with high income and education is high. And recognition of the brand agricultural products was found mainly goes through word of mouth. The age and income are very important factors in customers' repurchase for brand agricultural products. The result of the analysis for the influences on brand agricultural products of customer satisfaction suggests even if the recognitions for safety, quality, and value are vital factors, the recognition of quality doesn't influence on brand agricultural products statistically and significantly. It was analysed if there were any differences between recognitions by group to brand agricultural products, that is to say recognition of safety, quality and value and the result can be summarized as follows. There are all statistical significant differences depending on their age, educational background and income. In the case of 30 or 40 aged, as they got the education level of college and graduate school and earned relatively high income, most customers have positive recognition on the brand agricultural products. This implies the group which can buy and consume the brand agricultural more easily has much more positive recognition. Conclusion - The results of this study shows consumers' brand awareness and satisfaction with brand agricultural products are affected by their age and income level. The purpose of this study is to find the information that can help brand agricultural products markets to be expanded by understanding the factors which encourage consumers to behave repurchase as well as customers' various levels of recognition to the brand agricultural products. The survey says that brand agricultural products are being used by some specific people.

• 농촌지도와개발
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• 제18권4호
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• pp.825-860
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• 2011

For the first time basic settlement area development plan was established in 2010, in order to promote cooperative coexisting development among regions, as time that regional competitiveness determines national competitiveness started. Basic settlement area development plan is composed of 7 sectors and 24 general subsidy projects. It was judged that experience and tourism business as the center is required to be analyzed, which may have effect on activation of farm village, fishing village and mountain village, and inflow of city people, in agriculture, forestry and fishery sector in order that added value of agriculture and fishery is increased, and tangible and intangible resources are applied, and pure agriculture, forestry and fishery is developed. And currently farm village, mountain village and fishing village of our country faces desperate crisis situation that they cannot help groping for substitutive to create new revenue model, and agriculture and fishery of primary industry has limit of increasing income of farmer and fisherman. Agriculture, forestry and fishery experience and tourism business was classified by types, and then standard of 12 categories and 48 sections was prepared, for searching method to supplement and develop it. Trend of experience and tourism business was understood, and problem was found, and then it may be used as indicator material to carry out creative and differentiated business plan establishment and business operation, and may be opportunity to reject overlapped business among regions, and to promote balanced regional development.

• Agribusiness and Information Management
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• 제1권2호
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• pp.81-94
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• 2009

Recently, social network service is developing rapidly as technology changes with new mobile dimensions and features creating positive opportunities and benefits to all users and companies. Social network services are allowing companies to expand their businesses and brands by utilizing it as a marketing tool to reach customers. This research is intended to identify major online social network services and their trends while enhancing the understanding of food service business expansion through social networking.

• 농촌계획
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• 제23권1호
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• pp.31-40
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• 2017

People are making efforts multilaterally to create agricultural landscape beautifully. Still in farming villages, however, large-scale facilities or houses are disharmonized with natural environment because of their outer colors, mostly primary colors, not considering natural environment. The main study is done on experts' color perception. Investigation about perception of color experts ' view according to the existence of the energy business based on the color to set the direction of the rural landscape in the future. The result of the study shows that the image of the rural area is not reflected well, and the symbolic color of the rural landscape is the reverse image according to the energy business. The rural village's image in the future, "Harmonious", "Natural", "Rural" were higher Figure. There were the most important and harmony with nature. Based on such future harmony with nature in the color planning The colors match and is expected to be the color within the scope. Lack of awareness in the current farming town scenery is unsatisfactory. Awareness about the need for further improvement was higher. Therefore, color according to a harmony with nature images in accordance with the type of farming model should be planned.

• 농촌계획
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• 제18권3호
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• pp.103-110
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• 2012

This study aims to find out the geographical distribution, the physical structure and characteristic of Gudle-jang Paddy-field in Cheongsando. On the basis of this study, the potential value and the assignment for the preservation of Gudle-jang Paddy-field were suggested. Gudle-jang Paddy-field is centrally distributed to Cheongsando and has various features as follows. First, it has the Ondol structure which is used Gudle-jang. Second, it has an irrigation canal which has functions of the tank and the prevention of cold-weather damage as well as the irrigation and drainage canal. The values of Gudle-jang Paddy-field are as follows; 1) It is the peculiar and inherent agricultural structure which is only found in Cheongsando. 2) It is the structure that the agricultural civil engineering and the agricultural water management technique of traditional methode are applied. 3) It has the worths of the traditional culture of Korea. 4) It is the important resource creating superb rural landscape of the region. In spite of these values of Gudle-jang Paddy-field, there were little efforts to preserve it. From now on, it is needed to form of sympathy about the value of Gudle-jang Paddy-field and to make efforts for preservation of it. Also the institutional and political strategy should be provided to preserve and manage Gudle-jang Paddy-field.

• 농업과학연구
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• 제28권1호
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• pp.41-47
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• 2001

Farm management consulting is recently widely recognized as farm business becomes more commercial. For better consulting practice, this paper analyzes current status of consulting practice and then suggests few strategies for consulting practice. Firstly, basic farm managements consulting should be strengthen, which have been done by technological center in local governments. Secondly, farm management consulting institutions must be specialized, in terms of role for each institution. Thirdly, we should train and produce more consultants specialized in field needs. Finally, aftermath program have to be developed for estimating consulting benefits.

• 농업과학연구
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• 제30권1호
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• pp.20-30
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• 2003

본 연구는 목재산업의 e-비즈니스 활용실태를 파악하여 목재산업의 e-비즈니스 발전방안을 제시하기 위하여 수행되었다. 한국에 있어 목재산업의 e-비즈니스 활용실태는 고객과의 전자적 연계, 공급업체와의 전자적 연계 등 e-비즈니스 사업 환경은 낮은 실정이다. e-비즈니스의 활용 수준은 사내정보 인프라 구축단계로 아직은 도입단계에 걸쳐 있는 것으로 파악되었다. e-비즈니스 활용시 장애요인은 숙련된 인재 부족, e-비즈니스 사업모델의 불충분, e-비즈니스 운영기술/수단의 부족 등으로 나타났다. 따라서 목재산업에 있어 지속적인 e-비즈니스 활용수준을 발전시키기 위하여 다음과 같은 점을 고려하여야 할 것이다. 1. 목재산업의 e-비즈니스 활용을 증진하기 위하여 가격경쟁력, 품질경쟁력과 시장대응능력이 유지되는 사업모델이 모색되어야 할 것이다. 2. 목재산업의 e-비즈니스 모델을 수립하기 위하여, 제품 표준화 체계, DB구축, 전자 카타로그 제작등 협력업체간 정보 네트워크의 연계가 중요하고, 기업간 아웃소싱 및 타산업과의 제휴를 확대하여 목재산업 경쟁력을 강화시키는 프로그램 개발이 필요하다. 본고에서는 정량적인 자료의 활용에 있어서 다소 부족한 점이 있지만 광의의 목재산업을 주기적으로 조사하여 e-비즈니스 활용 추이를 전망 예측할 수 있는 출발점이 될 수 있다. 향후 연구에 있어 원목생산자, 유통, 합판 보드류, 인테리어재, 악기 가구 등 업종별 e-비즈니스 활용수준을 계량화하고, 업종간 전자적 연계가 가능한 e-비즈니스 활용 모델의 구축과 평가방법 개발이 필요하다. 또한, 국내외 시장 특성과 타 산업과의 연계성을 갖는 글로벌 e-비즈니스 활용 모델을 발굴하고, 소비자 의사를 반영한 e-비즈니스 마케팅기법의 모색이 요구된다.

• 벤처창업연구
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• 제12권6호
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• pp.123-138
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• 2017

본 연구는 6차산업 경영체의 성장단계별 유형특징을 살펴보고, 각 단계별 경영전략의 핵심요소를 찾는데 목적을 두었다. 2015년 6차산업으로 인증된 752개 경영체 자료를 의사결정나무구조 분석의 CART 알고리즘으로 분석하였다. 분석결과 6차산업 유형결정에 초기 성장단계에서는 농산물가공유형, 성장기에는 농산물가공유형, 서비스유형, 지역, 매출액이 작용하고, 성숙기에는 서비스전략, 농산물가공유형이 작용하였다. 이 같은 결과는 6차산업 경영체의 성장단계별 지원될 핵심적 경영요소를 실증적으로 규명하여, 6차산업 지원방향을 제시하고 있다.

• 한국지반공학회:학술대회논문집
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• 한국지반공학회 2010년도 춘계 학술발표회
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• pp.1040-1045
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• 2010

The pond sludge from golf course which is a place of business waste that recycling is necessary. But, Most pond sludge was controlled by incineration and reclamation. Also, There are no research about pond sludge from waste point of view. The purpose of this study was focusing on recycling of pond sludge to make block of vegetation. In this study, in order to recycle the pond sludge with block of vegetation from mixed additive that analyzed characteristics of strength from compaction test and shear strength test.

• 농촌계획
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• 제17권4호
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• pp.75-85
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• 2011

To revitalize rural economy and to generate job opportunities in the Korean countryside through the specialized production of high-valued/environment-friendly farm products and the active promotion of green tourism in the farmland-remodelling project sites in 4 main riverside areas, this study developed the regionally differentiated development models of future-oriented agri-business complex. Through two rounds' expert group consulting/checking, related literatures review and similar case-projects benchmarking, a tentative model system was made and corrected, and finally, 6-development types with 24 model complexes proposed.