• 제목/요약/키워드: African culture

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Global Strategy Entry Mode Development: Case study of Electric Vehicle Market in Africa

  • Anyim Mokom Brenda
    • International Journal of Advanced Culture Technology
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    • 제11권2호
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    • pp.330-344
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    • 2023
  • This research report cuts across management sciences (market strategy entry mode development) and innovative technology (Electric Vehicle (EV)) alongside measures to submerge global warming. The development of a successful entry mode for the electric Vehicle into the African continent is the main objective of the study. The study focuses on an analysis of how electric car manufacturers can enter the African market in other to achieve global sustainability and social responsibility. The methodology is based on identifying the factors that affect the choice of an entry mode into international markets by multinational companies desiring to leverage their revenue through a foreign market. It also offered a quantitative approach that can support the economic and sustainability entry mode model for EVs and a qualitative approach of Porter's five forces analysis as an entry mode coaching tool for EVs. These proxies are used in quite a wide range of multivariate statistical methods (trend analysis, ratio, and probability, comparative t-test technique, auto-regression, and ordinary least square technique). The result acknowledges joint venture and setting of the plant (physical presents) as the optimal entry mode in African EV market. It requires the EV manufacturers a tire-free emission innovation technology in order to optimize the global sustainability initiative.

응구기와 시옹오의 범아프리카주의 - 포스트식민 국가를 넘어서는 주변부의 기억과 연대 (Ngugi wa Thiong'o's Pan-Africanism: People's Memory and Alliance to Overcome Postcolonial Nations)

  • 이효석
    • 비교문화연구
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    • 제42권
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    • pp.107-129
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    • 2016
  • 근대 이후 많은 지역이 국가 단위를 넘어선 대륙 단위의 통합체를 구상한 바 있다. 오래 전부터 지구촌의 각 대륙에서는 범아랍주의, 범라틴아메리카주의 나아가 범아시아주의를 구상한 사상가들이 지속적으로 나타났으며 여전히 많은 사람들에게 이것들이 국민국가의 틀을 넘어선 지역과 세계의 행복한 관계를 구현할 수 있는 체제로 받아 들여지고 있다. 이러한 지역 내의 국가를 하나로 묶는 작업은 국민국가의 폐쇄성을 넘어선다는 점에서 상당한 의미가 있지만, 그것이 그 지역이 공유하는 문화적 가치와 다른 지역과 다른 역사적 특징과 지역적 경계를 전제한다는 점에서 세계시민주의와도 구별된다. 이러한 사상이 유럽연합이나 남미국가연합처럼 구체적인 정치적 행동으로 나타나게 될 때 국민국가처럼 일정한 폐쇄성을 가질 수밖에 없는 점은 분명하다. 국민국가와 세계 사이의 중간지대를 지향하는 이러한 운동을 우리는 '국가를 넘어선 국가주의'로 부를 수 있을 것이다. 케냐라는 국민국가의 차원에서 외세로부터의 경제적, 문화적 자주독립과 독재로부터의 민중의 해방을 위해 활동해 온 응구기는 아프리카연합에 주목하면서 이 기구가 지향하는 범아프리카주의는 유엔, 미합중국, 유럽연합과 같은 기능을 수행할 수 있을 것으로 생각한다. 응구기는 현재의 아프리카의 질곡은 다양한 문화적 기원을 가진 부족들이 혼재하던 공간에 인위적인 국경선을 채우고 그 공간 속을 살게 된 아프리카인들이 국민국가의 이기적인 틀 속에서 살아가기 때문이라고 본다. 그는 범아프리카주의를 통해 동일한 언어와 문화를 가진 아프리카의 구성원들이 근대 국민국가의 과도한 쇼비니즘적 욕망을 제어하는 민중의 연합을 꿈꾼다.

2005 S/S 컬렉션에 나타난 아프리카 이미지 연구 (A Study on the African Image Expressed in 2005 S/S Collections)

  • 이금희;김완주;김소라
    • 한국의류학회지
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    • 제31권6호
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    • pp.911-922
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    • 2007
  • 본 연구에서는 패션에 나타난 아프리카 이미지에 대한 정확한 시각과 현대 패션의 이해를 목적으로 서양사에서 바라보는 아프리카 이미지와 예술, 아프리카복식의 일반적 특징, 아프리카 이미지의 패션 등장배경 및 시대적 흐름을 토대로 하여 2005 S/S컬렉션에 나타난 디자이너와 디자인작품을 요소별로 분석하여 아프리카 이미지를 도출하였다. 2005년 S/S세계 4대 컬렉션에서 선정된 10개의 디자이너와 브랜드 작품에 나타난 아프리카 이미지는 'Wild Erotic', 'Abstract Primitive', 'Natural Elegant', 'Sporty Romantic'의 4가지 특성으로 나타났으며, 이를 디자인, 디자이너, 패션트렌드 측면에서 아프리카 이미지에 대한 현대 패션의 시각을 살펴보면 다음과 같다. 첫째, 현대 패션에서 아프리카 패션은 주술적, 종교적 의미보다는 장식적인 디테일을 강조하는 경향으로 나타났다. 즉, 토속적인 감각과 도시적 인 감각을 조화시켜 주술적 의미에서 장식적 의미로 이들을 차용하였다. 둘째, 패션디자이너는 아프리카의 원시성, 순수성의 힘을 현대인의 회귀심리 및 자연의 순수성에 대한 동경과 결합시켜 아프리카 이미지를 패션문화의 한 코드로 인식시키고 현대 여성의 도시적 야성미를 독특한 스타일로 연출하였다. 셋째, 아프리카 이미지는 원시생활속의 미의식에서 찾을 수 있는 창작 디자인으로서의 영감은 물론 이국취향의 창의적인 이미지로 연출되어 패션트렌드의 강한 키워드로 자리매김하며 21세기 초두의 트렌드를 주도하였다.

동물원 새끼 사자의 Trichophyton mentagrophytes 감염과 사육사에 전파된 원형피부백선 증례 (Trichophyton mentagrophytes infection in an African lion cub (Panthera leo) and transmission to a zookeeper)

  • 김규태;이승헌;곽동미
    • 대한수의학회지
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    • 제55권2호
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    • pp.141-143
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    • 2015
  • Dermatophytosis was found on the right front leg of a 4-month-old female African lion cub (Panthera leo) kept at a zoo with locally marginal alopecia. For diagnosis, culturing on sabouraud dextrose agar was performed and skin scrapings from the lesion were analyzed. The ones from the culture and skin scrapings were identified as Trichophyton mentagrophytes. A zookeeper that had been in contacted with the lion for artificial rearing developed skin lesions with well-defined erythematous plaques on the right arm about 1 month after the lesion in the lion was observed. The ringworm was probably transmitted from the lion through continuous contact.

Supplementary Blue and Red Radiation at Sunrise and Sunset Influences Growth of Ageratum, African Marigold, and Salvia Plants

  • Heo, Jeong-Wook;Lee, Yong-Beom;Bang, Hea-Son;Hong, Seung-Gil;Kang, Kee-Kyung
    • 한국환경농학회지
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    • 제30권4호
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    • pp.382-389
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    • 2011
  • BACKGROUND: Light-emitting diodes (LEDs) with lower electric cost and the specific wavelength have been considering as a novel light source for plant production in greenhouse conditions as well as in a closed culture system. Supplementary lighting for day-length extension was considered as light intensity, light quality, and/or photoperiod control on plant growth and development. Effects of supplementary blue or red LED radiation with lower light intensity on growth of Ageratum (Ageratum houstonianum Mill., cv. Blue Field), African marigold (Tagetes erecta L., cv. Orange Boy), and Salvia (Salvia splendens F. Sello ex Ruem & Schult., cv. Red Vista) were discussed during sunrise and sunset twilight in the experiment. METHODS AND RESULTS: Supplementary lighting by blue and red LEDs for 30 (Treatment B30; R30) or 60 (Treatment B60; R60) min. per day were established in greenhouse conditions. Photosynthetic photon flux for supplementary radiation was kept at $15{\mu}mol\;m^{-2}\;s^{-1}$ on the culture bed. Natural condition without supplementary light was considered as a control. The highest shoot and root dry weights were shown in African marigold exposed by red light for 60 min. per day. Supplementary blue and red lighting regardless of the radiation time significantly stimulated development of lateral branches in African marigold. Stem growth in Ageratum and Salvia seedlings was significantly promoted by red radiation as well as natural light. CONCLUSIONS: Extending of the radiation time at sunrise and sunset twilight using LEDs stimulated reproductive growth of flowering plant species. Different characteristics on growth under supplementary blue or red lighting conditions were also observed in the seedlings during supplementary radiation.

아프로 패션에 관(關)한 디자인 연구(硏究) (A Study Conceming the Designs of the Afro Fashion)

  • 김지은;조규화
    • 패션비즈니스
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    • 제2권1호
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    • pp.25-34
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    • 1998
  • This study has it's purpose in examining the materialized background. characteristic of African traditional costume and the A fro fashion of the year 1960. and it's influence on the contemporary fashion. Then the findings are applied to suggest a new way of image creation. 1960' s was the year in which people tried to free oneself from the ruling culture of the social standards. war. and the development of science. By such movement. people started to get interested in the environment and ecology. This then lead to the interest of the rights of the minority. With the youngs as the central figure A fro hair style and dashiki appeared as the street fashion. The characteristics of African costume applied to A fro fashion in 1990' s is as below. First. the North African style. Djellaba. and wrap style in the most common silhouette. Second. heavy materials such as stone. copper. silver. and gold are used. Necklace can be classified according to it's simple but. modern style. delicate but grand style. Bracelets are however. broad in width and many rings are worn widely. Third. Multi colored stripe and prints inspired by tattoo and deformation using red brown. dark beige. and orange are printed on textiles such as see through. Fourth. image of tattoo and deformation are applied to make-up. A fro hair and corn beads are also African taste. Fifth. African taste in recent fashion showed off the black beauty by appointing black models at the collection. In analyzing the study done above. characteristic images of African costume. accessaries and body painting was applied in presenting 3 creative designs. The first design named "Geometric I", took it's motif from the geometric pattern of the body painting with the afro hair. "Geometric II", the second design, showed it's application of geometric pattern of mutilation and the silhouette of the costume by using the see through. The third design called the "Geometric III" showed that the aesthetic and decorative side of clothing can be satisfied by applying various form and color of accessaries as the motif. A fro fashion is chosen as one of the folklore mood and it's beauty is conveyed on till today.

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The Dilemma of Language in Education Policies in Ghana and Tanzania

  • Dzahene-Quarshie, Josephine;Moshi, Lioba
    • 비교문화연구
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    • 제36권
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    • pp.149-173
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    • 2014
  • This paper examines language policies of Ghana and Tanzania (former British Colonies) since independence. The view that language use in education is a problem for African countries is evident in the ever changing language in education policies in many African countries. Because of the inevitable multilingual situation in many African countries, there are unavoidable challenges in their quest to adopt a language policy that works for the entire country since it is not practical to adopt all the languages spoken in the country as Media of Instruction. Ghana is not immune to this challenge and has fallen victim to this tendency to change the language in education policy from time to time in an attempt to adopt a satisfactory policy which would yield the intended results. Tanzania, however, is one of the few African countries that have found a sustainable language in education policy since independence. Nonetheless, it has its fair share of challenges as a consequence of the perceived competition between Kiswahili and English as official languages. The paper discusses the challenges that both Ghana and Tanzania face against the background of colonization. The paper also offers a discussion on possible future perspectives for the two countries.

'사실'과 '재현'의 관점에서 아프리카 다시 보기 -초.중학교 사회 교과서 아프리카 서술 내용을 중심으로- (Viewing Africa based on 'Factual Contents' and 'Representation' : Centered on Africa Contents in Elementary and Middle School Social Studies Textbooks)

  • 김다원;한건수
    • 대한지리학회지
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    • 제47권3호
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    • pp.440-458
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    • 2012
  • 본 연구는 문화 간 이해, 인종주의적 편견 해소 등과 같은 문제의식에 대해 '사실과 재현'의 관점에서 세계지역 내용 구성 및 내용 서술을 비판적으로 검토하는데 목적을 두었다. 이를 위해 초 중학교 사회교과서 아프리카 교육 내용을 비판적으로 검토하였다. 분석 결과, 자연환경 서술 영역에서는 지리적으로 다양한 장점을 지닌 지역으로서의 이미지를 부각시키지 못하고 있었다. 문화 역사 서술 영역에서는 다양한 민족과 국가로 이루어진 다양성의 아프리카로서의 재현보다는 과도한 일반화와 단순화로 인해 아프리카 문화와 역사에 대한 고정관념과 왜곡된 이미지를 심어주고 있었다. 자원 산업 서술 영역에서는 긍정적인 발전의 모습 보다는 부정적인 측면이 강조되어 재현되었고, 변화의 모습 보다는 정체적이고 낙후된 지역으로서의 이미지를 심어주고 있었다. 이제는 '동일한 문화와 특성을 지닌 아프리카'에 대한 이미지 보다는 그 안에 살아 숨쉬고 있는 '다양하고 다층적이며 역동적인 아프리카'의 실제 모습을 보거나 떠올릴 수 있는 교육으로 이루어져야 할 필요성이 있음을 논의하였다.

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Copula Contraction and Deletion among African American Vernacular English (AAVE) Speakers

  • Willie, Willie U.
    • 비교문화연구
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    • 제36권
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    • pp.211-240
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    • 2014
  • This is a cross-sectional study designed to analyze the correlation between the structural and social variables and the pattern of contraction and deletion of the copula verb in the speech of African American Vernacular English (AAVE) speakers in Athens in Georgia, USA using a questionnaire. The results show that the frequency of copula contraction is higher than that of deletion in all factor groups including the age of the speakers where this study found that younger speakers tend to have higher frequency of contraction and deletion of the copula than older speakers. This study analyzes this as a function of the fact that younger speakers of AAVE are conscious of the linguistic and social differences between AAVE speakers and speakers of Standard American English (SAE) and they consciously make choices regarding which norm to use at which contexts to satisfy their communicative and socio-cultural needs. This sort of conscious social behavior is not likely to disappear with age rather it might increase as a correlate of the perceived physical, socio-cultural and psychological distance between AAVE speakers and speakers of other varieties. This study shows that such perceived linguistic, socio-cultural and psychological distance has negative effects on pedagogy and I proffer the remedy.

Clinical Application of PCR-RFLP for the Differentiation of Trichophyton mentagrophytes var. erinacei in the Facial Dermatitis of Household African Pygmy Hedgehog (Erinaceus albiventris)

  • Han, Jae-Ik;Na, Ki-Jeong
    • 한국임상수의학회지
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    • 제25권3호
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    • pp.211-214
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    • 2008
  • This report describes a case of severe and prolonged dermatophytosis in a hedgehog that was diagnosed by PCR-RFLP, a rapid and usefulness technique for identification of many causative agents and hereditary characters. A 5-month-old female hedgehog was presented with grade 2 facial pruritus, scaling, encrustation and hemorrhage. Cytology of exudates on the face showed a suspected fungal infection. A culture and tape imprint test of the cultured colony showed many hyphae and microcornidia, suspected to belong to the Trichophyton species. In the PCR-RFLP with MvaI and Hinf I, Trichophyton mentagrophytes var. erinacei was finally identified as a causative agent. The patient completely recovered after application of nystatin cream for 17 days.