• 제목/요약/키워드: Advertising Techniques

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Fashion Communication and Exhibition Project - Focused on Fashion Exhibition Design by Maison Martin Margiela - (패션 커뮤니케이션과 전시 공간 - 메종 마틴 마르지엘라의 패션 전시 디자인을 중심으로 -)

  • Jang, Ra-Yoon;Yang, Sook-Hi
    • The Research Journal of the Costume Culture
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    • v.19 no.6
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    • pp.1302-1319
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    • 2011
  • The purpose of this study is to investigate the means by which designers communicate their philosophies and messages through fashion exhibitions, which are one of the communication methods that use visual images, by focusing on the aesthetics of fashion exhibition design. For this study, previous studies related to design exhibitions were analyzed, in addition to the related theoretical background, by examining the existing literature and conducting an illustrative study on fashion exhibitions. Our illustrative study focused on the aesthetic meanings of exhibitions held by the fashion brand Maison Martin Margiela over the past 10 years. According to our analyses, the fashion philosophy of fashion designer Martin Margiela's was reflected by Maison Martin Margiela in the exhibition design. After studying the features of Maison Martin Margiela's exhibition design, the inner values of deconstructivism and mysticism and appearance techniques of trompe-l'oeil, white spirit and assemblage were observed. This study aims to supply basic data for an active research on consilience and communication conducted in fashion communication field through a fashion exhibition designed to be seen as a work, an objet of the exhibition. In-depth studies on the cultural and aesthetical aspects of fashion exhibitions should be carried out, not only based on the sense of sight but also the senses of touch and hearing. Next, theories should be established on fashion scenography, to consider the use of the space design of fashion shows, presentations and advertising and movies to communicate fashion.

PROPENSITY TO PERCEIVE AND EFFECTIVENESS OF TYPOGRAPHY WITH HUMOR (타이포그래피 유머적 표현의 지각성향과 효용성 연구)

  • 진경인;김지현
    • Archives of design research
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    • v.12 no.3
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    • pp.17-26
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    • 1999
  • We use humorous expression in general dialogue. And this humor os especially good methods for expressing more creative and persuasive thoughts. If could not effective data for developing expression techniques, because most of the studies on humor focused on advertising, especially effectiveness for product purchase until now. So, we need the data objectively tested and we can use the data for persuasive, agreeable and effective communication. This study presents new expression methods with humor, classifies the expression type with humor and analyses the specific characters each type. It was as follows. first, which expression types are existing in typography with humor, and how to apply to typography. Second, how to change the propensity to perceive through the communication method and through types of humor Third, what is more effective between typogratphy with humor and typography without humor Miore study based on this must be followed in order to plan objective and agreeable design and improve communication effects.

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Sender Authentication Mechanism based on DomainKey with SMS for Spam Mail Sending Protection (대량 스팸메일 발송 방지를 위한 SMS 기반 DomainKey 방식의 송신자 인증 기법)

  • Lee, Hyung-Woo
    • The Journal of the Korea Contents Association
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    • v.7 no.4
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    • pp.20-29
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    • 2007
  • Although E-mail system is considered as a most important communication media, 'Spam' is flooding the Internet with many copies of the same message, in an attempt to force the message on people who would not otherwise choose to receive it. Most spam is commercial advertising, often for dubious products, get-rich-quick schemes, or quasi-legal services. Therefore advanced anti-spam techniques are required to basically reduce its transmission volume on sender mail server or MTA, etc. In this study, we propose a new sender authentication model with encryption function based on modified DomainKey with SMS for Spam mail protection. From the SMS message, we can get secret information used for verification of its real sender on e-mail message. And by distributing this secret information with SMS like out-of-band channel, we can also combine proposed modules with existing PGP scheme for secure e-mail generation and authentication steps. Proposed scheme provide enhanced authentication function and security on Spam mail protection function because it is a 'dual mode' authentication mechanism.

Predicting Adolescent Sexual Behaviors and Attitudes From the Use of Harmful Media (청소년 유해매체 이용이 성태도와 행동에 미치는 영향)

  • Hwang, Myung-Hee Song;Kim, Jong-Min;Moon, In-Ok
    • The Journal of Korean Society for School & Community Health Education
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    • v.9 no.2
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    • pp.1-13
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    • 2008
  • Objectives: Literature has shown the relationship between the use of harmful media and sexual behaviors among adolescents. Laws and regulations of violent and sexual mass media are getting stricter, but young children reported that they were still accessible to these harmful materials. It might be due to the development of new techniques in media delivery and new trends of game addict among Korean adolescents. Since there were very few studies on recent harmful media available to young children, the authors explore the usability of harmful media and identify related factors that can predict adolescent sexual attitudes and activities. Methods: This study was conducted secondary analysis using the internal data that were drawn from National Youth Committee's survey of adolescent harmful environment in 2007. The self-reported questionnaires were administered to 13,721 adolescents who were randomly selected based on strata of geography, school, and gender. Results: Adolescents accessed mostly to NC-19(No Children under 19) TV programs(35.8%) and AO(Adult Only) games(35.5%). Most of them reported that they did not have difficulty in the contact of these harmful media. The factors that can predict adolescent sexual intercourse are male adolescents, attending high school, not being satisfied with family life and school, contact with phone-advertising of sex, AO games and other online games, viewing adult videos, or reading adult books. Conclusions: When sex education is designed, an instructor considers not only students' demographic characteristics but also the strategies to deter the use of harmful media especially for game materials.

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A Method for Spam Message Filtering Based on Lifelong Machine Learning (Lifelong Machine Learning 기반 스팸 메시지 필터링 방법)

  • Ahn, Yeon-Sun;Jeong, Ok-Ran
    • Journal of IKEEE
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    • v.23 no.4
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    • pp.1393-1399
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    • 2019
  • With the rapid growth of the Internet, millions of indiscriminate advertising SMS are sent every day because of the convenience of sending and receiving data. Although we still use methods to block spam words manually, we have been actively researching how to filter spam in a various ways as machine learning emerged. However, spam words and patterns are constantly changing to avoid being filtered, so existing machine learning mechanisms cannot detect or adapt to new words and patterns. Recently, the concept of Lifelong Learning emerged to overcome these limitations, using existing knowledge to keep learning new knowledge continuously. In this paper, we propose a method of spam filtering system using ensemble techniques of naive bayesian which is most commonly used in document classification and LLML(Lifelong Machine Learning). We validate the performance of lifelong learning by applying the model ELLA and the Naive Bayes most commonly used in existing spam filters.

Application of Market Basket Analysis to One-to-One Marketing on Internet Storefront (인터넷 쇼핑몰에서 원투원 마케팅을 위한 장바구니 분석 기법의 활용)

  • 강동원;이경미
    • Journal of the Korea Computer Industry Society
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    • v.2 no.9
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    • pp.1175-1182
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    • 2001
  • One to one Marketing (a.k.a. database marketing or relationship marketing) is one of the many fields that will benefit from the electronic revolution and shifts in consumer sales and advertising. As a component of intelligent customer services on Internet storefront, this paper describes technology of providing personalized advertisement using the market basket analysis, a well-Known data mining technique. The underlining theories of recommendation techniques are statistics, data mining, artificial intelligence, and/or rule-based matching. In the rule-based approach for personalized recommendation, marketing rules for personalization are usually collected from marketing experts and are used to inference with customer's data. However, it is difficult to extract marketing rules from marketing experts, and also difficult to validate and to maintain the constructed Knowledge base. In this paper, using marketing basket analysis technique, marketing rules for cross sales are extracted, and are used to provide personalized advertisement selection when a customer visits in an Internet store.

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Analysis of Content and Structure of Library Week Slogans (도서관 주간 표어의 내용 및 구조 분석)

  • Lim, Seong-Kwan
    • Journal of Korean Library and Information Science Society
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    • v.51 no.3
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    • pp.53-80
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    • 2020
  • Library Week was established in 1964 and has continued without interruption for 56 years. It has grown to become one of the largest and most important activities within the library field today. The Korean Library Association publicly selects slogans to be used for Library Week publicity purposes and their poster advertising campaign. A study and evaluation analyzing slogan contents was performed to determine the overall effects of these slogans on the public and provide suggestions for more effective and focused slogans as part of a branding strategy. To achieve this purpose, the contents of 116 official slogans of the library week were analyzed according to the linguistic techniques and key words suggested by Young-Jun Park (2001). As a result, there were 103 slogans (88.79%) composed of only 'Korean characters'. And the key scoring type with the highest number of hits was the word 'sentences' 46 units (39.66%). Furthermore the word in the slogans resulting in the highest number of hits was 'library' with 111 units (96.52%). Therefore, it can be said that most of the weekly slogans of the library are 'sentence type' consisting of 'Korean characters' containing the word 'library'.

Breaking character-based CAPTCHA using color information (색상 정보를 이용한 문자 기반 CAPTCHA의 무력화)

  • Kim, Sung-Ho;Nyang, Dae-Hun;Lee, Kyung-Hee
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.19 no.6
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    • pp.105-112
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    • 2009
  • Nowadays, completely automated public turing tests to tell computers and humans apart(CAPTCHAs) are widely used to prevent various attacks by automated software agents such as creating accounts, advertising, sending spam mails, and so on. In early CAPTCHAs, the characters were simply distorted, so that users could easily recognize the characters. From that reason, using various techniques such as image processing, artificial intelligence, etc., one could easily break many CAPTCHAs, either. As an alternative, By adding noise to CAPTCHAs and distorting the characters in CAPTCHAs, it made the attacks to CAPTCHA more difficult. Naturally, it also made users more difficult to read the characters in CAPTCHAs. To improve the readability of CAPTCHAs, some CAPTCHAs used different colors for the characters. However, the usage of the different colors gives advantages to the adversary who wants to break CAPTCHAs. In this paper, we suggest a method of increasing the recognition ratio of CAPTCHAs based on colors.

Study of Policy on Seowon's Preservation·Support : Focusing on Big Data Analysis on Laws (한국 서원의 보존·지원 정책에 관한 연구 : 법률에 대한 빅데이터 분석을 중심으로)

  • Bang, Mee Young
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.5
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    • pp.875-883
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    • 2023
  • In Korea, the number of preservation and management entities to connect the traditional cultural heritage to next generations is rapidly decreasing. Building an infrastructure to pass on traditional cultural heritage to the next generation and to pay attention to the preservation and management of the next generation is important including the 'Seowon', a World Cultural Heritage listed by UNESCO. This study is based on the laws that regulates the preservation and support of traditional cultural assets and 'Seowon, through Big Data analysis techniques. The main keywords in each law were extracted, schematized, and a mutual Word Network was constructed and policy advice was derived. As policy advice, it is necessary to establish and implement policies to nurture and support businesses specialized in the region for the preservation·utilization, preservation·management and preservation·support of Seowons.

Media Research in Global Brand Timelapse Advertisement (글로벌 브랜드 타임랩스 광고에 나타난 영상 연구)

  • Yu, Jung-Sun;Chung, Jean-Hun
    • Journal of Digital Convergence
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    • v.15 no.8
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    • pp.333-340
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    • 2017
  • Timelapse is an imaging technique that captures motion at regular intervals and then projects it at normal speed. We looked at Timelapse advertising images of global brands and presented a model for analyzing components and expression methods of Timelapse, a new image technique. In previous research, literature research, Internet data survey, and YouTube data were investigated. Continuous photography has been developed as an imaging technique, and we have examined the current production status applied to domestic and foreign documentary, domestic and foreign drama, film, and advertisement. In 2015-2016, I will analyze the techniques of iPhones (2016), Ralph Lauren Polo Ads (2015), and Canon EOS (2013) videos that use Timelapse techniques in their recent advertisements. The results show that the Timelapse component is a static element, the static motif is mainly an artificial structure, the place is outdoor, the color is taken at a time showing the characteristics of the place, and the layout is all centered. The dynamic motif is a moving object. The dynamic line consists of a story based on the object. The time is about 11-15 seconds, the longest is about 1 minute and 30 seconds, and the editing is mainly focused on the product with the brand logo emphasized. In conclusion, it is the role of the image to pay attention to the advertisement and catch the eye. In order to motivate the buyer's mind, it is necessary to direct and edit such as Timelapse, which stimulates the emotions inherent in the mind and stimulates the non-verbal symbols. Future research is likely to reveal various attempts at temporal editing of images.