Journal of Korean Library and Information Science Society (한국도서관정보학회지)

Korean Library and Information Science Society (한국도서관정보학회)
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Analysis of Content and Structure of Library Week Slogans

도서관 주간 표어의 내용 및 구조 분석

  • 임성관 (경기대학교 교육대학원 사서교육전공)
  • Received : 2020.08.18
  • Accepted : 2020.09.14
  • Published : 2020.09.30
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Abstract

Library Week was established in 1964 and has continued without interruption for 56 years. It has grown to become one of the largest and most important activities within the library field today. The Korean Library Association publicly selects slogans to be used for Library Week publicity purposes and their poster advertising campaign. A study and evaluation analyzing slogan contents was performed to determine the overall effects of these slogans on the public and provide suggestions for more effective and focused slogans as part of a branding strategy. To achieve this purpose, the contents of 116 official slogans of the library week were analyzed according to the linguistic techniques and key words suggested by Young-Jun Park (2001). As a result, there were 103 slogans (88.79%) composed of only 'Korean characters'. And the key scoring type with the highest number of hits was the word 'sentences' 46 units (39.66%). Furthermore the word in the slogans resulting in the highest number of hits was 'library' with 111 units (96.52%). Therefore, it can be said that most of the weekly slogans of the library are 'sentence type' consisting of 'Korean characters' containing the word 'library'.

도서관 주간은 1964년에 설정된 이래 2020년까지 56년 동안 이어지면서 도서관 분야의 가장 크고 중요한 활동으로 자리 잡았다. 따라서 한국도서관협회는 도서관 주간 홍보에 활용하기 위한 표어를 공모 및 선정하여 포스터 제작 등에 활용하는데, 본 연구는 그 내용과 효과에 대해 분석하여 브랜딩 전략 차원에서 보다 효율적인 표어를 개발 및 활용할 수 있는 방안을 제안하는데 목적이 있다. 연구 목적 달성을 위해 도서관 주간 공식 표어로 선정된 116개의 내용을 박영준(2001)이 제안한 언어적 기법과 핵심 단어에 따라 분석했는데, 그 결과 '한글 문자'로만 이루어진 것이 103개(88.79%)였고, 문자 구조 유형은 '문장형'이 46개(39.66%)로 가장 높게 나타났다. 또한 표어에 포함된 핵심 단어를 분석한 결과 '도서관'이 포함된 것이 111개(96.52%)로 가장 많았다. 따라서 도서관 주간 표어는 '도서관'이라는 단어가 포함된 '한글 문자'로 이루어진 '문장형'이 대부분이라고 할 수 있다.

Keywords

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