• Journal of information and communication convergence engineering
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• v.5 no.1
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• pp.68-72
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• 2007

In this paper, we present robust and secure metering scheme to measure the number of interactions between clients and servers in the web, especially the web advertising. In most cases the web advertising is consists of advertisers, clients, servers, and an audit agency. The metering scheme should always be secure against fraud attempts by servers which maliciously try to inate the number of their visits and against clients that attempt to disrupt the metering process. We propose robust and secure metering scheme based on cryptographic techniques. By analyzing the proposed scheme we show that our scheme is more robust and secure than the previous schemes [1,2,4,5].

• Korean Journal of Health Education and Promotion
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• v.29 no.2
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• pp.47-58
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• 2012

Objectives: The purpose of this study is to analyze contents of beer advertisements in Korea. Research has suggested the influence of alcohol advertisements on viewer's drinking behavior, attitude, and expectancies. Korea's policy on alcohol advertising relies on limited government regulation and self regulation among alcohol industries. This study is expected to lay a foundation for further discussion on regulating alcohol advertising in Korea. Methods: A total of 81 beer advertisements broadcasted between 2008 and 2011 were analyzed. The contents were categorized into themes (22 themes were used), models, and presentation techniques. Results: The themes most frequently appeared in beer advertisements were quality (66.7%), relaxation (44%), camaraderie (41%), and individuality (39.5%), respectively. Analysis of models revealed that most advertisements had more than three models (64.2%), and most of them were in their 20s (68%). As much as 82% of advertisements used celebrity models. Analysis on presentation techniques showed that 91.4% displayed drinking scenes, and 27% displayed gulping down the whole bottle or the glass. Finally, about 10% of ads showed drinking in hazardous situations such as during water sports. Conclusion: The results of the study reflect the minimal regulation of alcohol advertising in Korea. The need for joint effort by legislators, researchers, alcohol industries, and advertising agencies is discussed in order to establish healthier drinking environment.

• Convergence Security Journal
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• v.23 no.3
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• pp.29-36
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• 2023

With the recent surge in exposure to fake advertising phishing sites in search engines, the damage caused by poor search quality and personal information leakage is increasing. In particular, the seriousness of the problem is worsening faster as the possibility of automating the creation of advertising phishing sites through tools such as ChatGPT increases. In this paper, the source code of fake advertising phishing sites was statically analyzed to derive structural commonalities, and among them, a detection crawler that filters sites step by step based on foreign domains and redirection was developed to confirm that fake advertising posts were finally detected. In addition, we demonstrate the need for new guide lines by verifying that the redirection page of fake advertising sites is divided into three types and returns different sites according to each situation. Furthermore, we propose new detection guidelines for fake advertising phishing sites that cannot be detected by existing detection methods.

• Proceedings of the Korean Association for Survey Research Conference
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• 2001.04a
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• pp.87-108
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• 2001

Recently, the user of mobile and cordless internet is growing rapidly. So the advertising methodologies are appeared on stage through the internet and mobile service. But the current advertisement(AD) service into mobile phones supplies a short-sentence AD using letter-message, and gives mobile phone users an inconvenience by making them first listen to and then check the AD. Until now the AD service using mobile has been on the beginning level. In this study, we suggest the new advertising methodologies and propose both target marketing strategies and demand forecast through the data mining techniques.

• Survey Research
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• v.2 no.1
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• pp.87-108
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• 2001

Recently, the user of mobile and cordless internet is growing rapidly. So the advertising methodologies are appeared on stage through the internet and mobile service. But the current advertisement(AD) service into mobile phones supplies a short-sentence AD using letter-message, and gives mobile phone users an inconvenience by making them first listen to and then check the AD. Until now the AD service using mobile has been on the beginning level. In this study, we suggest the new advertising methodologies and propose both target marketing strategies and demand forecast through the data mining techniques.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.16 no.2
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• pp.55-62
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• 2016

Recently, users choosing a restaurant basedon information provided by blogs are increasing significantly. However, those of most blogs are unreliable since domestic restaurant blogs are occupied by advertising postings written by 'power bloggers'. Thus, in order to ensure the reliability of blogs, it is necessary to filter the advertising blogs which are sometimes false or exaggerated. In this paper, we propose the method of distinguishing the advertising blogs utilizing an automatic classification technique. In the proposed technique, we first manually collected advertising restaurant blogs, and then analyzed features which are commonly found in those blogs. Using the extracted features, we determined whether a given blog is advertising one applying automatic classification algorithms. Additionally, we select the features and the algorithm which guarantee optimal classification performance through comparative experiments.

• Journal of the Korean Graphic Arts Communication Society
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• v.19 no.2
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• pp.38-48
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• 2001

Visual and color in Korean newspaper advertisements appeared in transformational advertising (21cm$\times$30.4cm) were analyzed. Data were gathered from 191 advertisements shown on major four daily newspaper; Dong-a, Joong-ang, Chosun and Hanguk from October to December in 2000. From the results of this research, both type of layout and color are proposed more variety by this researcher. Mixed production techniques are used in newspaper advertising. Also, more foreign advertising model are expected near future. Finally, product life cycle have relationship with each layout elements. In other words, based on the stage of product life cycle layout elements are changed respectively.

• International journal of advanced smart convergence
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• v.8 no.3
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• pp.13-19
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• 2019

In this paper, we propose and implement VVVV base interactive advertisement. It has now expanded from the traditional marketing methods of television, radio, newspapers and magazines to become a digital marketing era. However, it is still in the form of infusion-type advertising, similar to traditional marketing techniques. For more innovative we put story and design elements into digital technology. Consumers will feel fresh excitement as they experience advertising. Emotional stories and image will also provide an element for customers to talk to each other. The propose advertisement is design to recognize the movement of people in the corridor by using Arduino and ultrasonic sensor installed in the passageway where many people pass. Arduino and VVVV takes people's movements for a values. This values change the advertising image. In this case, we applied the mask in VVVV so that the image to be reproduced and the image of the background role are displayed when the person passes the sensor. By realizing this interactive advertisement, the objective is to increase the buyer's purchasing power by approaching the buyer more effectively than the existing advertisement.

• Journal of KIISE:Computer Systems and Theory
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• v.29 no.3
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• pp.153-160
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• 2002

In this paper, we consider a secure and efficient metering scheme to measure the interaction between clients and servers in interned advertising. In most cases internet advertising is composed of clients, servers, and an audit agency who collects a metering information about the number of clients that were served by each server. The metering scheme should always be secure against fraud attempts by servers which maliciously try to inflate the number of their clients and against clients that attempt to disrupt the metering process. So we suggest secure and efficient metering schemes, based on some cryptographic techniques, which are also very accurate and robust.

• Journal of Digital Convergence
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• v.18 no.7
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• pp.369-374
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• 2020

A variety of sensory elements are used in video advertisements promoting products. Video advertising using visual and auditory elements is a representative means of marketing. The advertising video that promotes the product by using such a sensory element is imprinted on viewers by continuously or repeatedly exposing visual elements such as a logo or a specific image or phrase. Such visual images are used as an effective way to symbolize brand image effectively. If the visual elements were symbolized in the advertising images of most car brands, Kia's K5's advertising images symbolized auditory elements, or sounds, to produce K5's unique advertising images. In this paper, we compared Kia's K5 advertisement image symbolizing auditory elements with other brands' advertisement image of other companies, and studied the techniques and effects used in advertisement image production.