• 한국HCI학회:학술대회논문집
• /
• 한국HCI학회 2008년도 학술대회 2부
• /
• pp.304-309
• /
• 2008

정보기술이 발달함으로써 우리 주변에 둘러싼 거의 모든 정보는 디지털 정보로 데이터베이스화되어 정보에 대한 접근성(Accessibility)을 높여 정보화 시대를 이루게 되었다. 하지만 무한의 정보 속에서 사용자가 자신에게 필요한 정보를 선별하는데 있어서 어려움이 뒤따르며, 어떠한 정보가 중요하고, 어떠한 정보가 중요하지 않은지 판단하기란 쉽지 않게 되었다. 따라서 데이터베이스에 저장되어 있는 필요한 정보를 쉽고 정확하게 검색하여 사용자들에게 제공함으로써 정보에 대한 접근성과 활용 가능성을 높이고자 검색엔진의 필요성이 증가되었다. 본 연구는 사용자의 검색목적과 검색엔진 인터페이스 디자인 요소간의 관련성 분석을 통해 검색엔진의 활용성을 높임과 동시에 검색엔진의 사용편의성과 사용자 만족도를 향상시키기 위한 검색엔진 인터페이스 디자인 방안 제시를 목표로 하고 있다. 본 연구에서는 사용자들의 검색목적 유형과 검색엔진 인터페이스의 형태를 분류하고 서로 간의 관련성을 분석하였다. 이를 통해 사용자의 검색목적에 따라 각각의 검색엔진 인터페이스 디자인 시에 중요한 인터페이스 속성을 파악하였으며, 인터페이스 속성과 중요도를 이용하여 사용자의 검색목적에 적합한 검색엔진 인터페이스 디자인과 효과적인 광고 사용에 대한 방안을 제시하였다. 결과적으로 본 연구에서 제시된 검색엔진 인터페이스는 사용자들에게 보다 효율적으로 정보를 검색할 수 있는 이점을 제공하며, 다양한 사용자층을 포함하여 궁극적으로 검색엔진의 활용도를 높일 수 있을 것이다.

• 산경연구논집
• /
• 제10권7호
• /
• pp.49-58
• /
• 2019

Purpose - Previous studies on the influence of appeal types of advertising messages on pro-social behavior have shown inconsistent results. The purpose of this study is to examine whether the appeal type of advertising affects consumer's prosocial behavior. In particular, the authors investigated whether the social exclusion moderates the relationship between the appeal type of advertising and prosocial behavior. Research design, data and Methodology - To verify the hypothesis, two experimental study were conducted. The experimental study was 2(appeal type : self-benefit vs. other-benefit) by 2(social exclusion : being ignored vs. being rejected) between-subject design. Participants were randomly assigned to one of four conditions. The experiment was conducted using a computer. First, the participants was exposed to the advertising image used in the social campaign, and then responded to questions about social behavior. The participants completed the experiment after further responding to the item for manipulation check and demographic measure. The experiment took about 10 minutes in total. Results - In Study 1, a global warming campaign with participation intention variable, other-benefit ads rather than self-benefit ads drive consumers who feel socially rejected to be more willing and likely to participate, but consumers who feel socially ignored are more likely to participate the campaign in self-benefit ad than other-benefit ad. Study 2 replicates the findings, a child poverty relief campaign with an amount-to-donate variable: consumers who feel explicitly rejected allocate more dollars to the charity in response to other-benefit rather than self-benefit ads, but consumers who being ignored are willing to donate more money. Conclusion - This study has theoretical contribution in that it expands existing theories by explaining the existing inconsistent results of the message appeal influence on pro-social behavior through new control variables. In addition, the results have important managerial implications, suggesting marketers should tailor their marketing message to match the consumer situation.

• 한국정보시스템학회지:정보시스템연구
• /
• 제18권3호
• /
• pp.47-70
• /
• 2009

Social network is one of the representative analytical method of the complexity theory and this research analyzed various and unique strategic alliance model of e-business domain using social network technique. A lot of small and medium firms of e-business field had developed many useful type of strategic alliances for the firms tried to maximize the effect of advertisement, marketing and to make up for their weak points and to compete with huge company with capital strength long before. But it is too rare to analyze the structure of the firm networks and to study the evolution and extension of business model considered the role of each company in the network. Social network analysis helps each firm's network easily visualized and completely modelized. Additionally, this paper cries to analyze the relationship between the role of hub and broke in the firm networks for strategic alliance, and financial performance. We demonstrate the firm with finer business model to the business environment can make higher financial performance. This implies that the firm that can create new finer business model, will lead the network of e-business firms and evolve the industry of e-business.

• 한국식품조리과학회지
• /
• 제18권2호
• /
• pp.136-146
• /
• 2002

This study was performed to find out the patterns of health food usage among the adults residing in Seoul. The majority of respondents were female (72.2%), who were 40∼49 years old (42.2%), and 53.4% had college education or over. Of the 618 respondents surveyed, more than half (56.3%) was found to take health food. The respondents responded that the most important factors for maintaining healthy body were proper eating habit (4.38 out of 5), and good rest and enough sleep (4.38). Depending on the general characteristics and the age of the subject, there were significant differences in the usage and the kind of health food, respectively Probiotic beverage was the most frequently used by the age group of 20's due to its affordable price. The most popular health food items were ginseng, herbal medicine, and animal protein. The main reasons for taking health food were to maintain health (49.7%) and to recover from the fatigue (22.6%). When selecting health food, they considered side effect, effectiveness, cleanliness, reliability of company and price. The motivation for purchasing health food came from family members and relatives (45%), subjects themselves (27%), and commercial advertisement (10%). Pharmacy and health food store were the popular places for purchasing them.

• Human Ecology Research
• /
• 제53권4호
• /
• pp.341-350
• /
• 2015

This study explored the determinant variables influence of Chinese consumers' purchase intention towards products featured in Korean TV dramas vis-$\grave{a}$-vis product placement (PPL). We invited 248 Chinese adult consumers who had watched Korean TV dramas in last twelve months to participate in this survey. Data analyses were conducted by Cronbach's ${\alpha}$ reliability test, confirmatory factor analysis, t -test, analysis of variance and hierarchical multiple regression with SPSS ver. 21.0 and AMOS ver. 21.0. We chose PPL effects, product quality perceptions, and product trust as main independent variables. The empirical analysis results demonstrate that female (versus male) and frequency of (or longer time) watching dramas resulted in higher perceived consumer PPL effects, product quality, trust and purchase intention. The positive effects of the product quality and product trust on purchase intentions were confirmed. There are additional mediation effects of product quality perceptions and trust on the relationship between consumer demographic characteristics (gender), TV drama watching conditions (frequency and time) and purchase intention. This research can help Korean corporations produce effective advertising by indicating how PPL affects Chinese consumer consumption behavior. The results are useful for the Chinese government and consumer organizations to improve the domestic consumption environment by developing effective TV drama PPL policies.

• 아태비즈니스연구
• /
• 제10권1호
• /
• pp.55-72
• /
• 2019

Natural disasters and transient resource extraction cause new environmental problems and the waste of resources has also become a big problem. Because these kinds of environmental damage and pollution are harmful to human beings, the problem of environmental protection has become a global issue. In this situation, most consumers prefer Eco-Friendly products that benefit their health and can reduce environmental pollution as well. Businesses also try to develop marketing strategies that position products focused on the environment. At this point, the study has categorized extrinsic properties of Eco-Friendly products into brand images, the reliability of Eco-marks, advertisement views, and researches how the properties have effects on the perceived values and perceived risk in the process of consuming and how the perceived values and perceived risk have implications for purchasing intention. The consumer's perceived values are classified into emotional, social and Eco-friendly values. On the research of existing Chinese consumers or organic milk products, this study explains how the Chinese consumers make an assessment of the extrinsic property of Eco-Friendly products in the Chinese market and provide strategic implications to the Chinese market entrants.

• The Journal of Asian Finance, Economics and Business
• /
• 제9권4호
• /
• pp.143-152
• /
• 2022

The purpose of this paper is to investigate the impact of several factors on students' decisions to attend a public institution in Vietnam's North Central area. The enrollment issue toward regional institutions is particularly critical in the Vietnam Ministry of Education and Training reforming the university enrollment process and the complicated scenario of the Covid-19 pandemic. A total of 500 students were surveyed for research samples. Data is synthesized, validated, cleaned, and analyzed using SPSS and AMOS software using methods including reliability, EFA, CFA, and SEM. The findings suggest that the proposed independent components (individual factors, study fees, advertisement, infrastructure and facilities, local features, and lastly, training activities) have a beneficial impact on students' decision to attend a public university in the North Central region. The study also found that the graduation exam outcome had a moderating effect on the relationship between registration and students' decisions. These imply targeted solutions for regional public universities to diversify training majors, improve training quality, capitalize on local advantages, increase interaction, and promote training programs and image to be more effective in attracting students and maintaining competition in the current enrollment environment.

• 한국의류학회지
• /
• 제46권3호
• /
• pp.513-529
• /
• 2022

Based on the stimulus-organism-response model, this study investigated the effects of three types of green performance appeals (i.e., before-, after-, and before/after-appeals) on consumer word of mouth (WOM) mediated by anticipatory hope. As the degree of consumer susceptibility to advertising varies by individual, individual perceived consumer effectiveness (PCE) was examined as a moderated mediating variable. A total of 191 responses were analyzed using SPSS 27.0 for analysis of variance and PROCESS procedure. Results showed the mediating role of anticipatory hope between advertising appeals and WOM: participants reported greater anticipatory hope when they viewed the advertisement with after- and before/after-appeals. This mediation was moderated by participants' PCE. The effect of green performance appeals on WOM was mediated by participants' anticipatory hope when their PCE was low; however, when participants' PCE was high, the mediation was not significant. The findings show that advertising appeals highlighting the effectiveness of green performance can attract consumers who do not believe that product consumption affects a sustainable environment and spread WOM. This research provides insights to fashion brands by suggesting effective green advertising strategies that can increase consumers' voluntary information-sharing behavior.

• 한국컴퓨터정보학회논문지
• /
• 제14권10호
• /
• pp.141-148
• /
• 2009

본 논문은 휴대전화를 통한 마케팅 활동에 적용되는 중요변수인 오락성, 정보성, 신뢰성, 불만, 경험에 대한 영향력을 실증자료를 통계적으로 분석 하였다. 본 연구에서 분석한 변수에서 정보성, 신뢰성, 경험이 다른 변수보다 더 큰 영향력을 미치는 유효한 변수로 분석 되었다. 정보성은 메시지의 적절함이 마케팅활동과 유의미한 것으로 분석 되었고, 신뢰성은 광고의 신뢰, 광고의 이익이 마케팅활동에 유의미한 것으로 분석 되었으며, 경험은 마케팅활동에 긍정적 영향력을 미치는 것으로 분석 되었다. 그러므로 본 논문에서는 모바일 마케팅활동에서 각별히 고려되어야 할 주요 변수로는 정보성, 신뢰성, 경험이라 제안한다.

• 산업경영시스템학회지
• /
• 제46권3호
• /
• pp.32-40
• /
• 2023

Recently, there are some outdoor floor advertising lighting devices as one of the active marketing methods. However, for outdoor use, there are many restrictions due to the Outdoor Advertisement Act, according to requiring high-output heat generation, waterproofing, and AC power, etc. The purpose of this study is to develop a Duo Light product optimized for indoor use through publicity and information guidance in normal times and automatic evacuation route guidance display in case of disaster, in conjunction with disaster safety. To that end, patent search and patent association analyses were conducted, and a comparative analysis with commercial products was conducted as a case study. In addition, prototypes were designed and produced through the review of operation principles, where field environment surveys and self-tests were conducted. Also, technology roadmaps were presented by preparing plans for expandability and advancement of products. For the analysis of technology commercialization, the feasibility of technology commercialization was examined through the analysis of Jolly's Model and Lean Canvas Model. The results of this study will be able to contribute to minimize human damage through the effective response to disasters, which can increase the effect of indoor advertising by using the proposed indoor floor advertising lighting device in advertising and disaster situations.