• 한국통신학회논문지
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• 제35권4B호
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• pp.620-629
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• 2010

지상파 아날로그 텔레비전 방송의 종료시기가 확정됨에 따라 텔레비전 방송의 디지털화에 많은 관심이 집중되고 있어 상대적으로 라디오의 디지털화는 논의의 우선순위에서 밀려나 있지만, 라디오 방송의 디지털 전환 추진도 더 이상 미루기 어려운 시점이라 할 수 있다. 디지털라디오 방송은 아날로그 라디오 방송의 고유한 입지를 고수 하면서 청취자에게 CD 수준의 음질과 다양한 데이터서비스를 제공하여 수용자의 편익과 복지 향상에 기여할 것으로 기대된다. 디지털라디오 방송이 시장에 도입되어 활성화되기 위해서는 수용자들의 디지털라디오에 대한 이용 의향이 요구된다. 그러므로 디지털라디오 방송이 수용자들에 의해 채택되고, 이를 바탕으로 확산이 일어나는데 영향을 미치는 요인들에 대한 면밀한 고찰이 필요한 시점이다. 본 논문에서는 디지털라디오 방송에 대한 산업적 관심과 원활한 수요창출을 유도할 수 있는 방안을 모색하기 위하여, 설문조사를 통해 디지털라디오 방송의 이용에 영향을 미치는 요인들을 분석하였다. 이를 통해 향후 디지털라디오 방송이 시작될 경우 수용자의 이해를 바탕으로 디지털라디오 방송시장의 활성화 가능성과 디지털라디오 방송이 제공해야 할 기술적 특성과 서비스의 방향성을 제시하고자 하였다.

• 인터넷정보학회논문지
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• 제11권5호
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• pp.37-58
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• 2010

본 논문은 IPTV 서비스의 수용과 확산을 위한 바람직한 정부의 정책 프레임워크를 분석하여 제시하고 있다. 지금까지 대부분의 연구들은 소비자 측면에서 개인적인 IPTV 서비스 수용과 확산에 국한되어져 있었기 때문에 조직관리적인 측면에서의 분석이 미흡한 실정이다. IPTV 서비스가 활성화되기 위해서는 다양한 정부의 지원정책 등이 필요하기 때문에, 본 연구에서는 개인 상황에서의 혁신 속성 이론과 조직 상황에서의 실행 프로세스 이론을 적용하였다. 즉 개인의 혁신성이 높은 경우에는 혁신의 속성들이 IPTV 서비스 수용에 더 큰 영향을 미치며, 혁신 관리 측면에서는 정책적 기대가 높은 상황에서 IPTV 관리 속성들이 수용에 더 큰 영향을 미칠 것으로 판단하였다. 본 연구의 결과 개인의 혁신성이 높을수록, 그리고 이와 함께 정부 정책에 대한 기대가 클수록 혁신의 속성 및 IPTV 관리 속성 모두가 IPTV 수용의도에 미치는 영향력이 높아지기 때문에, 정부 정책은 개인의 혁신성을 자극하면서 정책기대를 높이는 방안이 바람직한 것으로 분석되었다.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2003년도 추계학술대회 및 정기총회
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• pp.43-46
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• 2003

Based on the innovation literature, this study has identified nine variables under three categories (technological, environmental, and organizational contexts) and evaluated their influence on e-marketplace adoption and diffusion within organizations. We have also assessed whether level of e-marketplace diffusion is related to the procurement performance of the purchasing organizations.

• 한국전자거래학회지
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• 제16권4호
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• pp.335-357
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• 2011

본 논문에서는 IPTV 사용자의 충성도 형성 프로세스 모델과 이론화를 위한 실증 분석 결과를 제시하였다. IPTV의 혁신적인 방송통신 융합 성격을 고려하여 혁신 수용 및 확산 이론 프레임웍에 기반하여 연구 모델을 도출하였다. 본 연구의 목적은 IPTV 서비스를 구성하는 다양한 요소에 대한 고객 인지 검증을 포함하고 있으므로 상대적 이점을 7개의 1차 요인으로 구성된 2차 요인으로 구분하였으며 이를 바탕으로 구조방정식 모델을 설계하였다. 연구 모델은 250명의 IPTV 사용자 대상 서베이를 통하여 수집된 데이터를 바탕으로 PLS 기법을 이용하여 검증하였다. 본 연구 결과에서 제시된 시사점은 디지털 융합 관련 하이테크 서비스 제품에 대한 수용 및 확산에 대한 향후 연구에 유용하게 활용될 수 있다.

• Journal of Information Technology Applications and Management
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• 제20권4호
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• pp.47-66
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• 2013

Recently, with the diffusion of a new paradigm named as the creative economy, the government's interests and efforts regarding support of SMEs' R&D have been concentrated. In particular, due to the dominant perception that the fundamental science and original technology from government-funded research institutes can further enhance the capabilities of SMEs' R&D, the importance of performance's diffusion on national R&D is further emphasized. In fact, the domestic SMEs don't have enough budget and workforce, so that all of self-contained technologies, product's competitiveness as well as the R&D capabilities, are very vulnerable, and thereby SMEs' commercialization is very likely to fail. For this end, SMEs need to adopt the concept of open innovation as the use of external R&D resources by licensing. In this study, we conducted a survey on a total of 286 domestic IT SMEs, and analyzed empirically to compare the degree of their acceptance on technological innovation between two groups divided by open/not-open innovation. As a result, we drew some of the key factors influencing the acceptance of the SMEs' open technological innovation, and found a variety of implications through them.

• 한국산업정보학회:학술대회논문집
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• 한국산업정보학회 2008년도 추계 공동 국제학술대회
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• pp.194-198
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• 2008

Under the rapid change of business circumstance to E-business, CRM is one of the major strategic choices to reinforce the relationship with customers. In this point, this study attempts to understand the relationships among the quality of CRM and the variables of post adoption on the innovation diffusion theory. With integration of information system success model and innovation diffusion theory, it developed a research model and several hypotheses focusing on CRM performance of post-adoption. To testify the hypotheses, it conducted a survey on insurance industry and performed a statistical analysis for the research model with structure equation model. The results show that the factors of CRM quality (system, service, and information) have significant relationships with level of CRM usage and satisfaction. And the relationships between satisfaction and CRM performance and between CRM performance and intension of CRM extension are found as statistically significant.

• 무역상무연구
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• 제25권
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• pp.211-241
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• 2005

Innovation resistance toward technology products such as e-Marketplace is an important concept in business to business marketing. But most of researches and literatures have not been focused on innovation resistance. Therefore, the objective of this paper is to confirm key factors that effects on the innovation resistance. Additionally this study will be revealed the factors affecting the innovation resistance to information technology of trade according to adopting stage. Based on the past literatures, the innovation resistance of users can be viewed as dependent on two sets of factors came from the study of Innovation Resistance Model(Ram, 1987):perceived innovation(e-Marketplace) characteristics and user(trading company) characteristics. Perceived innovation characteristics consists of relative advantage, compatibility, perceived risk, complexity, inhibitory effect on the adoption of profitable innovation. The user characteristics consist of innovativeness, beliefs and attitude toward existing trade method. And user adoption stage came from the study of Innovation Diffusion(Roger, 1995). To make it simple, this study divides group1(knowledge/persuasion/decision) and group2(implementation/confirmation). In the result of the empirical study, the hypothesis 1, hypothesis 2, hypothesis 4 were supported partially and hypothesis 3 was completely supported.

• 디지털융복합연구
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• 제3권1호
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• pp.9-25
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• 2005

The purpose of this study is to explore conquest plans of the barrier and resistance in innovation management. In addition, this study is to describe the model of innovation resistance that reflects adoption process stages and identify the factors that drive the resistance of consumers and the barriers. Whenever organizations try to plan and implement some kind of innovation in organizations, they confront the resistance and barriers in many ways. By understanding innovation resistance and barrier, organizations can not only design better innovations but can develop strategies to reduce resistance and conquer the barriers. Thus they accelerate innovation. Also, these results indicate that people resist innovation strongly when it betrays their value, needs and beliefs or when they felt the pressure on self-conviction and mental risk, loss, and lack of knowledge. Understanding the factors that drive the innovation resistance and barrier has important implications for both theoretical development and managerial action.

• 한국디지털정책학회:학술대회논문집
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• 한국디지털정책학회 2005년도 춘계학술대회
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• pp.13-28
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• 2005

The purpose of this study is to explore conquest plans of the barrier and resistance in innovation management. This paper focuses to understand the model of innovation that reflects adoption process stages and identify the factors that drive the resistance of consumers. Whenever organizations try to plan and implement some kind of innovation in organizations, they confront resistance in many ways. By understanding innovation resistance, organizations can not only design better innovations but can develop strategies to reduce resistance. Thus they accelerate innovation. Understanding the factors that drive the innovation resistance has important implications for both theoretical development and managerial action. These results indicate that people resist innovation strongly when it betrays their value, needs and beliefs or when they felt the pressure on self-conviction and mental risk, loss, and lack of knowledge.

• 무역상무연구
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• 제57권
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• pp.243-282
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• 2013

This study aims to develop the research model about the factors that have impact on uTradeHub users' acceptance and resistance to innovation. The followings show the research hypotheses and the results of test. i) The result of H1 empirical analysis confirmed that relative advantage and task adaptedness of e-Trade have more impact on acceptance of innovation than on resistance to it. And also perceived risk and complicity of e-Trade have more impact on resistance of innovation than on acceptance to it. ii) The result of H2 analysis confirmed that the characteristics of foreign trading companies (support by CEO and IT infra maturity) has more impact on acceptance of innovation than on resistance to it. iii) The result of H3 analysis confirmed that characteristics of uTradeHub user' resistance has more impact on resistance of innovation than on acceptance to it. And also, it was confirmed that acceptance of innovation has more impact on the diffusion of e-Trade than resistance to innovation. iv) The result of H4 analysis confirmed that the difference of the degree and factors that has impact on the user's resistance and acceptance by adoption stage of e-Trade. This study has significance in that it arranges the concept and stages of e-Trade systematically and, unlike other studies, it goes beyond the acceptance and diffusion of e-Trade to the inclusion of resistance together in the model.