• 한국게임학회 논문지
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• 제9권3호
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• pp.107-119
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• 2009

온라인게임 산업은 게임 콘텐츠라는 문화기술(CT)과 네트워크 통신망이라는 정보기술(IT)이 융합된 기술 기반의 서비스 산업이로, 최근 그 시장규모가 급격하게 증가하고 있다. 그럼에도 불구하고, 온라인게임에 대한 소비자들의 수용 요인에 대한 연구는 아직 미흡하다. 본 연구에서는 온라인게임이라는 엔터테인먼트 기반 기술의 수용이 타 기술의 수용에서 확인된 바와 같이 개인의 신념(Belief)-태도(Attitude)-의도(Intention)라는 연속적인 수용 과정임을 밝히고, 동시에 온라인게임의 경우 그 기술적 특성에 따른 쾌락적, 실용적 수용 동기가 이 수용과정에 작용하고 있음을 고찰하고자 한다. 이를 위해 본 연구에서는 기존 기술 수용 모형(Technology Acceptance Model, TAM) 연구를 바탕으로 도출된 구조화된 설문지를 통해, 온라인게임 수용에 영향을 미치는 잠재변수를 유용성, 용이성, 즐거움, 편익으로 세분화하여 측정하였다. 측정된 변수 간 구조적 연관성을 구조방정식 모형을 이용하여 측정한 결과, 엔터테인먼트 기반의 기술인 온라인게임의 수용에 있어 그 기술적 특성인 쾌락적 측면(즐거움)과 실용적 측면(자기 개발 가능성, 금전적 편익)을 나타내는 잠재변수가 이용자의 태도 및 행위의도와 유의미한 영향을 미치는 것으로 나타났다. 본 연구는 온라인게임의 수용에 영향을 미치는 주요 요인을 규명함으로써 이론적으로 엔터테인먼트 기반 기술의 수용에 영향을 미치는 잠재변수들을 파악함과 동시에 게임 기업으로 하여금 이용자의 채택 및 시장에서의 확산을 유인하는 비즈니스 모델을 설계하는데 전략적 시사점을 제공할 수 있을 것이다.

• 한국지능시스템학회논문지
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• 제22권6호
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• pp.722-728
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• 2012

도심지역의 하수관거 시스템은 우수 수용능력 및 하수 월류 발생 등의 시스템의 한계점을 가지고 있어, 강우시 우수 유출수로 인한 침수저감과 더불어 도시비점오염원의 저감에 모두 대응할 수 있는 저류시설의 도입이 주목받고 시작하였다. 최근 환경부에서는 방재적 우수관리와 더불어 합류식 하수관거 월류수, 분류식 우수관거 유출수 처리를 포함하는 다기능 저류시설을 "하수저류시설"이라 통칭하고, 이의 도입을 적극 추진하고 있는 실정이다. 반면 대규모 단일 저류시설 설치의 경우에는 공간 확보의 문제가 발생할 수 있으며, 이에 대안으로는 중 소규모의 분산형 저류시설 설치 및 운영을 들 수 있다. 본 연구에서는 분산형 저류시설-하수관망 네트워크 시스템의 최적 운용을 위한 모델 예측 제어기법을 제안한다. 이를 위해 첫째로 네트워크 시스템의 각 구성 요소의 수리모델을 제시함으로써 보다 정밀한 하수관망 네트워크의 거동을 모사하고자 한다. 둘째로 제안된 모델을 기반으로 현재의 강우 유입량을 고려하여 각 저류조의 수위, 하수관로의 유입/유출량을 예측하여, 입자군집 최적화 알고리즘을 이용한 모델 예측 제어기법을 바탕으로 주어진 제약조건을 만족하며 상황을 바탕으로 제안된 제어기법의 사용여부에 따른 효과를 비교 분석하고, 이의 타당성을 검증하고자 한다.

• 중소기업연구
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• 제42권4호
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• pp.251-283
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• 2020

본 연구는 우리나라의 중소기업들에 대하여 스마트 팩토리 관련 기술의 수용 및 사용의 수준을 제고하기 위한 관련 정책의 수립에 도움을 제공하기 위한 것이다. 이를 위하여 통합기술수용모델(UTAUT)을 확장하여 기술 수용의도에 영향을 미칠 수 있는 추가적인 영향요인들을 선정하였으며, 이를 실증하는 것이다. 연구목적의 달성을 위하여 리커트 7점 척도로 구성된 설문지를 작성하였으며, 제조 관련 기업을 대상으로 설문조사를 시행하였다. 통계처리에 활용된 설문지는 총 136부이다. 가설검정 결과 성과기대와 사회적 영향은 수(사)용의도에 정(+)의 유의한 영향을 미치지만, 노력기대와 촉진조건은 유의한 영향을 미치지 않는 것으로 검정되었다. 확장요인으로서 네트워크 효과, 조직특성은 정(+)의 유의한 영향을 미치며, 혁신저항은 부(-)의 유의한 영향을 미치지만 인지된 위험은 유의한 영향을 미치지 않는 것으로 검정되었다. 기업의 규모가 클수록 인지된 위험과 혁신저항의 수준은 낮으며, 이를 제외한 수(사)용의도 영향요인과, 수(사)용의도, 수(사)용행동의 수준은 높은 것으로 검정되었다. 본 연구를 통하여 스마트 팩토리 관련 기술의 수(사)용에 긍정적, 부정적 영향을 미칠 수 있는 요인들을 규명함으로서 제고되어야 하는 요인과 감소시켜야 하는 요인을 제시하였으며, 비교적 기업의 규모가 큰 기업들부터 우선적으로 스마트 팩토리 관련 기술이 수용될 수 있도록 하여야 한다는 연구결과를 제시한다.

• 대한토목학회논문집
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• 제44권5호
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• pp.695-705
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• 2024

힌남노 태풍으로 인하여 포항 지역에 다수의 비탈면 파괴가 발생하여 실제 강우로 인한 침투 및 비탈면 안정해석이 필요하다. 붕괴가 발생한 지역을 대상으로 시료를 채취하였고, 불포화토의 수리-역학적 물성을 분석하였다. 단일모드에 의한 함수특성곡선으로 실제 거동을 모델하기 곤란하여 이중모드에 의한 함수특성곡선을 모델하였다. 이중모드는 함수특성시험 측정치를 더 적합하게 모델하는 결과를 보여주었다. 단일모드 및 이중모드에 대한 불포화 수리전도도를 산정하고 강우시 부정류 침투해석을 수행하였다. 세 군데 산사태 지역에 대하여 강우에 따른 포화도 및 간극수압의 변동을 계산하였다. 불포화토의 유효응력에 기반한 안정성 해석을 수행하고 시간단계에 따라서 안전율을 계산하였다. 이중모드 모델의 경우에는 힌남노 태풍에 의하여 발생한 산사태를 재현할 수 있었다. 반면 단일모드 모델에서는 최소안전율이 1.2~1.3으로 나타나서 비탈면 파괴를 예측할 수 없었다. 수리특성에 대한 이중모드 모델은 태풍시 간극수압의 변동을 적절하게 계산하고 비탈면의 불안정을 정확하게 예측하였다.

• Asia pacific journal of information systems
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• 제21권3호
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• pp.71-96
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• 2011

Within the traditional medical delivery system, patients residing in medically vulnerable areas, those with body movement difficulties, and nursing facility residents have had limited access to good healthcare services. However, Information and Communication Technology (ICT) provides us with a convenient and useful means of overcoming distance and time constraints. ICT is integrated with biomedical science and technology in a way that offers a new high-quality medical service. As a result, rapid technological advancement is expected to play a pivotal role bringing about innovation in a wide range of medical service areas, such as medical management, testing, diagnosis, and treatment; offering new and improved healthcare services; and effecting dramatic changes in current medical services. The increase in aging population and chronic diseases has caused an increase in medical expenses. In response to the increasing demand for efficient healthcare services, a telehealth service based on ICT is being emphasized on a global level. Telehealth services have been implemented especially in pilot projects and system development and technological research. With the service about to be implemented in earnest, it is necessary to study its overall acceptance by consumers, which is expected to contribute to the development and activation of a variety of services. In this sense, the study aims at positively examining the structural relationship among the acceptance factors for telehealth services based on the Technology Acceptance Model (TAM). Data were collected by showing audiovisual material on telehealth services to online panels and requesting them to respond to a structured questionnaire sheet, which is known as the information acceleration method. Among the 1,165 adult respondents, 608 valid samples were finally chosen, while the remaining were excluded because of incomplete answers or allotted time overrun. In order to test the reliability and validity of the assessment scale items, we carried out reliability and factor analyses, and in order to explore the causal relation among potential variables, we conducted a structural equation modeling analysis using AMOS 7.0 and SPSS 17.0. The research outcomes are as follows. First, service quality, innovativeness of medical technology, and social influence were shown to affect perceived ease of use and perceived usefulness of the telehealth service, which was statistically significant, and the two factors had a positive impact on willingness to accept the telehealth service. In addition, social influence had a direct, significant effect on intention to use, which is paralleled by the TAM used in previous research on technology acceptance. This shows that the research model proposed in the study effectively explains the acceptance of the telehealth service. Second, the research model reveals that information privacy concerns had a insignificant impact on perceived ease of use of the telehealth service. From this, it can be gathered that the concerns over information protection and security are reduced further due to advancements in information technology compared to the initial period in the information technology industry, and thus the improvement in quality of medical services appeared to ensure that information privacy concerns did not act as a prohibiting factor in the acceptance of the telehealth service. Thus, if other factors have an enormous impact on ease of use and usefulness, concerns over these results in the initial period of technology acceptance may become irrelevant. However, it is clear that users' information privacy concerns, as other studies have revealed, is a major factor affecting technology acceptance. Thus, caution must be exercised while interpreting the result, and further study is required on the issue. Numerous information technologies with outstanding performance and innovativeness often attract few consumers. A revised bill for those urgently in need of telehealth services is about to be approved in the national assembly. As telemedicine is implemented between doctors and patients, a wide range of systems that will improve the quality of healthcare services will be designed. In this sense, the study on the consumer acceptance of telehealth services is meaningful and offers strong academic evidence. Based on the implications, it can be expected to contribute to the activation of telehealth services. Further study is needed to assess the acceptance factors for telehealth services, such as motivation to remain healthy, health care involvement, knowledge on health, and control of health-related behavior, in order to develop unique services according to the categorization of customers based on health factors. In addition, further study may focus on various theoretical cognitive behavior models other than the TAM, such as the health belief model.

• 한국의학물리학회지:의학물리
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• 제26권4호
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• pp.250-257
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• 2015

양성자 치료를 위해서는 Snout이 부착된 받침대(gantry)를 사용하는데 빔의 형태를 만들기 위해 환자 종양의 크기와 거리에 맞게 황동 차폐체(aperture)가 많이 사용된다. 또한 빔의 거리를 보정하기 위해 PMMA를 이용한 거리 보상체도 사용된다. 이렇게 황동으로 만들어진 차폐체의 경우 가공하는데 많은 시간이 소요되며 비용 발생이 높다. 또한 치료 사용되었던 차폐체의 방사선 노출에 따라 재사용이 어렵다. 이러한 단점을 보안하기 위해 황동 차폐체 대신 X-선 치료에서 사용되는 수동형 다엽 콜리메이터 시스템을 도입하였다. 수동형 다업 콜리메이터는 여러 개의 황동판을 조립하여 차폐체를 제작하는 방식이다. 본 연구는 제작된 수동형 다엽 콜리메이터의 방사화 실험 및 필름을 이용해 선량측정을 진행하였다. 다엽 콜리메이터를 투과한 2차 발생 선량 1% 이하였으며, 여러 번의 230 MeV의 빔에서도 방사화가 2시간 이내에서 감소하였다. 이렇게 개발된 수동형 다엽 콜리메이터를 임상에 적용하여 일반 차폐체와 수동형 다엽 콜리메이터를 감마지표 분석을 했을 시 99.74%의 높은 일치도가 측정되었다. 또한, 일반 황동 차폐체에 비해 수동형 다엽 콜리메이터를 제작하는데 소요되는 비용과 시간을 1/10 이상 단축시킬 수 있다. 개발된 수동형 다엽 콜리메이터는 성공적으로 양성자 환자치료에 사용하고 있다.

• Asia pacific journal of information systems
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• 제19권2호
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• pp.195-221
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• 2009

According to an industry report, a large number of organizations have invested in Organizational Information System(OIS) in the past few years. Several research results indicate that successful investments in OIS lead to productivity enhancement, while failed ones result in undesirable consequences such as financial losses and dissatisfaction among employees. In spite of huge investments, however, many organizations have failed in achieving the hoped-for returns from OIS. Thus, understanding user acceptance, adoption, and usage of new IS(Information Systems) is an important issue for IS practitioners. Indeed, study of the user acceptance of new information system has been one of the most important research topics in the contemporary IS literature. Several theoretical models are tested to examine 'user acceptance' and 'usage behavior' in IS context. While many research models incorporate 'ease of use' or 'usefulness' as important factors in explaining user acceptance, Technology Acceptance Model(TAM) has been one of the most widely applied models in user acceptance and usage behavior. Even in recent IS studies that employ theories of innovation diffusion in the area of IS implementation, a major focus has been on the user's perception of information technologies. In this research, we study 'voluntariness' as an important factor in IS acceptance by users. Voluntariness is defined as "the degree to which the use of the innovation is perceived as being voluntary, or of free will" When examining the diffusion of accepting OIS, a thoughtful consideration should be given to 'perceived voluntariness.' Current article has following research questions: 1) What models are appropriate to explain the success of OIS? and 2) How does the 'voluntariness' affect the success of OIS? In order to answer these questions, a research model is proposed to describe the detailed nature of association among three independent variables (IT usage level, task interdependency, and organizational support), a mediating variable (IS usage), a dependent variable (perceived performance), and a moderating variable(perceived voluntariness). The central claim of this article is that organizations hardly realize expected returns from OIS investments unless perceived voluntariness is effectively managed after operating OIS. As an example of OIS in this study we have selected the Intranet of Republic of Korea Air Force (ROKAF). ROKAF has implemented the Intranet in an attempt to improve communication and coordination within the organization. To test our research model and hypotheses, survey questionnaires were first sent out to 400 Intranet users. With the assistance of ROKAF, Intranet users were initially identified among its members, and subjects were randomly drawn from the pool. 377 survey responses were finally returned. The unit of measurement and analysis in this research is a personal level. Path analysis based on structural equation modeling was used to test research hypotheses. Construct validity represents accordance between the theoretical base concept of constructs and its measurement items. Tests for the reliability and discriminant validity are accepted, thus verifying our survey instrument. In this research, we have proposed a conceptual framework to highlight the importance of perceived voluntariness after organization deploys OIS. The results of our analysis present several key finding. First, all three independent variables (IT usage level, task interdependency, and organizational support) have significant effects on IS usage, which will eventually improve performance. Thus, IS usage plays a mediating role between antecedent variables (IT usage level. task interdependency, and organizational support) and performance improvement. Second, the effect of the task dependency was the highest for IS usage among the three antecedent variables. This is highly plausible since one of the Intranet's major capabilities is to facilitate communication among members within an organization. Accordingly, we conclude that the higher the task dependency, the higher Intranet usage. The effect of user's IT usage level was the second, while the effect of the organizational support was the third. Finally, the perceived voluntariness plays a pivotal role in enhancing perceived performance in personal level after launching the Intranet. Relationships among investigated variables were significantly different between groups with a high level and a low level of voluntariness. The impact of the Intranet usage on the performance was greater in the higher level voluntariness group than in the lower one. For the lower level voluntariness group, the user's IT usage had the highest effect on the Intranet usage among the three antecedent variables. In short, our study suggests that the higher the perceived voluntariness is the more IS usage will be. Perceived voluntariness was found to have a moderating effect on the relationships among user IT usage level, task interdependency, IS usage, and perceived performance, supporting all the hypotheses on the moderating effect. Most of all, user IT usage level has the strongest influence on IS usage, indicating that users with superior IT usage are more likely to enjoy a high level of perceived performance.

• Asia pacific journal of information systems
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• 제24권4호
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• pp.611-635
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• 2014

Information systems (IS) have become ubiquitous and changed every aspect of how people live their lives. While some IS have been successfully adopted and widely used, others have failed to be adopted and crowded out in spite of remarkable progress in technologies. Both the technology acceptance model (TAM) and the IS Success Model (ISSM), among many others, have contributed to explain the reasons of success as well as failure in IS adoption and usage. While the TAM suggests that intention to use and perceived usefulness lead to actual IS usage, the ISSM indicates that information quality, system quality, and service quality affect IS usage and user satisfaction. Upon literature review, however, we found a significant void in theoretical development and its applications that employ either of the two models, and we raise research questions. First of all, in spite of the causal relationship between intention to use and actual usage, in most previous studies, only intention to use was employed as a dependent variable without overt explaining its relationship with actual usage. Moreover, even in a few studies that employed actual IS usage as a dependent variable, the degree of actual usage was measured based on users' perceptual responses to survey questionnaires. However, the measurement of actual usage based on survey responses might not be 'actual' usage in a strict sense that responders' perception may be distorted due to their selective perceptions or stereotypes. By the same token, the degree of system quality that IS users perceive might not be 'real' quality as well. This study seeks to fill this void by measuring the variables of actual usage and system quality using 'fact' data such as system logs and specifications of users' information and communications technology (ICT) devices. More specifically, we propose an integrated research model that bring together the TAM and the ISSM. The integrated model is composed of both the variables that are to be measured using fact as well as survey data. By employing the integrated model, we expect to reveal the difference between real and perceived degree of system quality, and to investigate the relationship between the perception-based measure of intention to use and the fact-based measure of actual usage. Furthermore, we also aim to add empirical findings on the general research question: what factors influence actual IS usage and how? In order to address the research question and to examine the research model, we selected a mobile campus application (MCA). We collected both fact data and survey data. For fact data, we retrieved them from the system logs such information as menu usage counts, user's device performance, display size, and operating system revision version number. At the same time, we conducted a survey among university students who use an MCA, and collected 180 valid responses. A partial least square (PLS) method was employed to validate our research model. Among nine hypotheses developed, we found five were supported while four were not. In detail, the relationships between (1) perceived system quality and perceived usefulness, (2) perceived system quality and perceived intention to use, (3) perceived usefulness and perceived intention to use, (4) quality of device platform and actual IS usage, and (5) perceived intention to use and actual IS usage were found to be significant. In comparison, the relationships between (1) quality of device platform and perceived system quality, (2) quality of device platform and perceived usefulness, (3) quality of device platform and perceived intention to use, and (4) perceived system quality and actual IS usage were not significant. The results of the study reveal notable differences from those of previous studies. First, although perceived intention to use shows a positive effect on actual IS usage, its explanatory power is very weak ($R^2$=0.064). Second, fact-based system quality (quality of user's device platform) shows a direct impact on actual IS usage without the mediating role of intention to use. Lastly, the relationships between perceived system quality (perception-based system quality) and other constructs show completely different results from those between quality of device platform (fact-based system quality) and other constructs. In the post-hoc analysis, IS users' past behavior was additionally included in the research model to further investigate the cause of such a low explanatory power of actual IS usage. The results show that past IS usage has a strong positive effect on current IS usage while intention to use does not have, implying that IS usage has already become a habitual behavior. This study provides the following several implications. First, we verify that fact-based data (i.e., system logs of real usage records) are more likely to reflect IS users' actual usage than perception-based data. In addition, by identifying the direct impact of quality of device platform on actual IS usage (without any mediating roles of attitude or intention), this study triggers further research on other potential factors that may directly influence actual IS usage. Furthermore, the results of the study provide practical strategic implications that organizations equipped with high-quality systems may directly expect high level of system usage.

• 정보화정책
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• 제30권2호
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• pp.22-45
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• 2023

AI 기반 음성비서 서비스 이용에 관한 연구에서는 서비스 이용 경험으로 인한 이용자의 신뢰 및 프라이버시 보호와 관련된 문제가 지속적으로 제기되고 있다. 본 연구의 목적은 AI에 대한 개인의 신뢰와 온라인 프라이버시 염려가 AI 기반 음성비서의 지속적인 사용에 미치는 영향, 특히 상호 작용의 영향을 실증적으로 분석하는 것이다. 본 연구에서는 선행연구를 바탕으로 설문문항을 구성하고 응답자 405명을 대상으로 온라인 설문조사를 실시하였다. 인공지능에 대한 사용자의 신뢰와 개인정보보호 관심이 인공지능 기반 음성비서 서비스 도입 및 지속 이용의도에 미치는 영향을 Heckman 선택모형을 이용하여 분석하였다. 연구의 주요 결과로 첫째, 인공지능 기반 음성비서 서비스 이용행태는 기술수용 촉진요인인 지각된 유용성, 지각된 이용편의성, 사회적 영향에 의해 긍정적인 영향을 받았다. 둘째, 인공지능에 대한 신뢰는 인공지능 기반 음성비서 서비스 이용행태에 통계적으로 유의한 영향을 미치지 않았으나 지속 이용의도에는 정(+)의 영향을 미쳤다. 셋째, 프라이버시 염려 수준은 AI에 대한 신뢰와의 상호작용을 통해 지속적인 이용의도를 억제하는 효과(β=-0.153)가 있음을 확인하였다. 이러한 연구 결과는 디지털 정부를 구현하기 위한 거버넌스로서 기술에 대한 신뢰를 높이고 프라이버시에 대한 사용자의 우려를 완화할 수 있는 이용자 의견수렴과 조치를 통한 이용자 경험을 강화할 필요가 있음을 시사한다. 이러한 수단으로서 인공지능 기반의 정책서비스를 도입할 때, 인공지능 기술의 적용 범위를 공론화 과정을 통해 투명하게 공개하고, 프라이버시 문제가 사후적으로 추적 및 평가될 수 있는 제도의 마련과 프라이버시의 보호를 고려한 알고리즘의 개발이 필요하다.

• Asia pacific journal of information systems
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• 제20권3호
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• pp.167-190
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• 2010

The research conducted here focuses on the effect of factors that affect the behavior of UCC (User Created Content) website users, other than user's rational recognition of how useful a UCC website can be. Most discussions in the existing literature on information systems have focused on users' evaluation how a UCC website can help to attain the users' own goals. However, there are other factors and this research pays attention to an individual's 'personality,' which is stable and biological in nature. Specifically, I have noted here that 'extroversion' and 'neuroticism,' the two common personality factors presented in Eysenck's most representative 'EPQ Model' and 'Big Five Model,' are the two personality factors that affect a site's 'usefulness,' by this I mean how useful does the user consider the website and its content. How useful a site is considered by the user is the other factor that has been regarded as the antecedent factor that influences the adoption of information systems in the existing MIS (Management Information System) research. Secondly, as using or creating a UCC website does not guarantee the user's or the creator's extrinsic motivation, unlike when using the information system within an organization, there is a greater likelihood that the increase in user's activities in relation to a UCC website is motivated by emotional factors rather than rational factors. Thus, I have decided to include the relationship between an individual's personality and what they find pleasurable in the research model. Thirdly, when based on the S-O-R Paradigm of Mehrabian and Russell, the two cognitive factors and emotional factors are finally affected by stimulus, and thus these factors ultimately have an effect on an individual's respondent behavior. Therefore, this research has presented an assumption that the recognition of how useful the site and content is and what emotional pleasure it provides will finally affect the behavior of the UCC website users. Finally, the relationship between the recognition of how useful a site is and how pleasurable it is to useand UCC usage may differ depending on certain situational conditions. In other words, the relationship between the three factors may vary according to how much users are involved in the creation of the website content. Creation thus emerges as the keyword of UCC. I analyzed the above relationships through the moderating variable of the user's involvement in the creation of the site. The research result shows the following: When it comes to the relationship between an individual's personality and what they find pleasurable it is extroverted users who have a greater likelihood to feel pleasure when using a UCC website, as was expected in this research. This in turn leads to a more active usage of the UCC web site because a person who is an extrovert likes to spend time on activities with other people, is sensitive to new experiences and stimuli and thus actively responds to these. An extroverted person accepts new UCC activities as part of his/her social life, rather than getting away from this new UCC environment. This is represented by the term 'Foxonomy' where the users meet a variety of users from all over the world and contact new types of content created by these users. However, neuroticism creates the opposite situation to that created by extroversion. The representative symptoms of neuroticism are instability, stress, and tension. These dispositions are more closely related to stress caused by a new environment rather than this creatingcuriosity or pleasure. Thus, neurotic persons have an uneasy feeling and will eventually avoid the situation where their own or others' daily lives are frequently exposed to the open web environment, this eventually makes them have a negative attitude towards the web environment. When it comes to an individual's personality and how useful site is, the two personality factors of extroversion and neuroticism both have a positive relationship with the recognition of how useful the site and its content is. The positive, curious, and social dispositions of extroverted persons tend to make them consider the future usefulness and possibilities of a new type of information system, or website, based on their positive attitude, which has a significant influence on the recognition of how useful these UCC sites are. Neuroticism also favorably affects how useful a UCC website can be through a different mechanism from that of extroversion. As the neurotic persons tend to feel uneasy and have much doubt about a new type of information system, they actively explore its usefulness in order to relieve their uncomfortable feelings. In other words, neurotic persons seek out how useful a site can be in order to secure their own stable feelings. Meanwhile, extroverted persons explore how useful a site can be because of their positive attitude and curiosity. As a lot of MIS research has revealed that the recognition of how useful a site can be and how pleasurable it can be to use have been proven to have a significant effect on UCC activity. However, the relationship between these factors reveals different aspects based on the user's involvement in creation. This factor of creationgauges the interest of users in the creation of UCC contents. Involvement is a variable that shows the level of an individual's mental effort in creating UCC contents. When a user is highly involved in the creation process and makes an enormous effort to create UCC content (classed a part of a high-involvement group), their own pleasure and recognition of how useful the site is have a significantly higher effect on the future usage of the UCC contents, more significantly than the users who sit back and just retrieve the UCC content created by others. The cognitive and emotional response of those in the low-involvement group is unlikely to last long,even if they recognize the contents of a UCC website is pleasurable and useful to them. However, the high-involvement group tends to participate in the creation and the usage of UCC more favorably, connecting the experience with their own goals. In this respect, this research presents an answer to the question; why so many people are participating in the usage of UCC, the representative form of the Web 2.0 that has drastically involved more and more people in the creation of UCC, even if they cannot gain any monetary or social compensation. Neither information system nor a website can succeed unless it secures a certain level of user base. Moreover, it cannot be further developed when the reasons, or problems, for people's participation are not suitably explored, even if it has a certain user base. Thus, what is significant in this research is that it has studied users' respondent behavior based on an individual's innate personality, emotion, and cognitive interaction, unlike the existing research that has focused on 'compensation' to explain users' participation with the UCC website. There are also limitations in this research. Firstly, I divided an individual's personality into extroversion and neuroticism; however, there are many other personal factors such as neuro-psychiatricism, which also needs to be analyzed for its influence on UCC activities. Secondly, as a UCC website comes in many types such as multimedia, Wikis, and podcasting, these types need to be included as a sub-category of the UCC websites and their relationship with personality, emotion, cognition, and behavior also needs to be analyzed.