• 제목/요약/키워드: Adaptation, psychological

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디지털 문화에서 TV 방송의 브랜드 아이덴티티 연구 -시사 교양 프로그램의 사례비교 및 개발을 중심으로- (A Study on Brand Identity of TV Programs in the Digital Culture - Focusing on the comparative research of current issue programs, and development -)

  • 정봉금;장동련
    • 디자인학연구
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    • 제18권4호
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    • pp.53-64
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    • 2005
  • 디지털이라는 새로운 커뮤니케이션 미디어의 등장은 경이로운 한편 문화적 긴장이기도 하다. 인간의 능력을 극적으로 확장시켜주는 산업기술들은 우리가 그것에 적응해 가는 속도보다 훨씬 빠르게 세력을 확대하고 곤다. 이것은 예외 없이 인간에 대한 개념 자체를 뒤흔듦으로써 새로운 문화의 내용과 형식을 만들어낸다. 디지털의 영향으로 우리나라 방송환경은 지상파, 케이블, 위성, 인터넷 등으로 다원화됨으로써 다매체, 다채널 시대로 진입되었다. 디지털 문화피서 방송은 정보전달과 커뮤니케이션 매체로서 과거보다 더 큰 영향력을 발휘하게 되었다. 이 같은 방송환경의 변화는 TV 시청자들을 능동적인 커뮤니케이션의 주체자, 참여자, 이용자로서 미디어를 선택하고 이용하는 존재라는 새로운 개념의 수용자로 출현시켰다. 본 연구는 채널선택의 주체로 능동적 수용자가 방송의 중심에 서게 되면서, 방송의 코어 아이덴티티(Core Identity)에 대한 문제제기를 브랜드를 통해 구조화시키고자 한다. 능동적 수용자에 대한 인지심리학적 접근방법으로 이야기 스키마(Schema) 이론을 적용하여 '정보처리과정(information processing)'과 연관되어 있는 '인지적 과정(cognitve processes)'을 설명할 수 있다. 이것은 이야기가 있는 디자인으로서 브랜드의 스토리텔링 사례로 나타난다. 연구범위는 지상파 TV 방송에서 시사 교양 단위 프로그램들을 대상으로 했으며, 기간은 2004년 5월에서 8월에 걸쳐 방송중인 브랜드를 국내외 각 방송사별로 사례 비교하였다. 본 연구를 통해 방송의 채널 아이덴티티가 단위 프로그램의 브랜드 전략에서도 함께 고려되어야 한다 것은 중요하였다. 특히 방송사를 대표하는 프로그램은 별개의 단위 프로그램으로 취급되어서는 안 되며, 채널 아이덴티티를 형성하는 내용과 형식에서 함께 다루어져야 할 것이다. 또한 앵커의 브랜드화 역시 방송의 브랜드 정체성에 중요한 변인이 될 수 있음을 재차 확인할 수 있었다.

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사고로 남편을 잃은 여성의 경험 (A Study on Woman's Experience of Being Bereaved of Her Husband by an Accident)

  • 박성학;최미혜;정연강
    • 지역사회간호학회지
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    • 제7권2호
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    • pp.294-312
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    • 1996
  • Relatively young widows, who are left with young children by a sudden death of their husbands, will be faced with not only psychological troubles such as individual anxiety and frustration but also the dual burden of playing both father and mother roles in a family, Also, family members have difficulty in adapting themselves to new circumstances of the family system, the training and raising of family members, and management of the family economy. In this study, the realistic resources on the experience of middle-aged women who are bereaved of their husbands by accidents were explored. The purpose of this study is to help widows adapt to life in society and live a more positive life by setting a new goals and recovering from a lost and twisted life. 11 women, who have experienced the loss their husbands and live in the Seoul metropolitan area were studied. The research took 116 days from December 15, 1995 to April 8, 1996. The method of research was direct interviews. While having interviews with them, the contents were recorded with their consent. The ground theory was that used by Strauss & Corbin(1990) in the analysis of the data. 81 concepts were analyzed and they were subdirided into 22 subordinate categories through the course of the analysis. These were then classified into 9 general categories. In the course of being categorized, 'absurdity' was showed as a core category. The subordinate categories 'surprise', 'gloom', 'grudge', 'helplessness', 'emptiness', and 'loss' were united in the core category 'absurdity'. Ominous presentiment, belated notice, death, surprise, gloom, grudge, helplessness, emptiness, loss, the situation of the children, lack of support from neighbors, support from neighbors, mulling over ways to live, choosing a job, strengthening, reinforcement, burden, sadness, smoldering, yearning, overcoming these 22 subordinate categories were re-composed into 9 general ones the husband's death, absurdity, presence of children, existence of support, self-support ability, preparation of countermeasures, self-reinforcement, toilsomeness, and overcoming. 'Absurdity' widows experience was shown in the results of 'toilsomeness' and 'overcoming' through reaction, confrontation, and adaptation. According to the analysis the central phenomenon was absurdity, the causal condition of the death of a husband, the presence of children and the existence of support, and the meditated situation of self-support. To solve absurdity, the preparation of countermeasures and self-reinforcements were shown resulting in toilsomeness and overcoming. Through the contrast in the data, the following statements were deduced: (1) If the death of the husband is expected, the more a widow will feel absurdity. (2) The more children she has and the younger she is, the more a widow will feel absurdity. (3) The lower support she is given, the more a widow will feel absurdity. (4) The larger self-ability she has, the more actively she will prepare countermeasures. (5) The smaller self-ability she has, the more passively she will prepare countermeasures. (6) The larger self-ability she has, the weaker self-reinforcement she will preform. (7) The smaller self-ability she has, the stronger self-reinforcement she will perform. (8) The more actively she prepares countermeasures for absurdity, the better she will overcome. (9) The more passively she prepares counter measure for absurdity, the worse she will overcome. (10) The stronger self-reinforcement for absurdity she performs, the better she will overcome. (11) The weaker self-reinforcement for absurdity she performs, the worse she will overcome. Through the results in this study, the following suggested: 1) A study whose object is all family members, and a comparative study on the case of a husband who has lost his wife should be done. These studies can be expected to develop a more refined theory. 2) Because of the collapse of the extended family system and the changes of family culture in Korea, a widow's status and position are apt to be ambiguous between her husband's home and her parent's. Therefore a new study on family culture should be made. 3) A continuous study on growing social Self Help Groups should be requested for the widows of this study to re-establish and recover from their twisted and scattered lives.

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암화학요법을 받는 유방암 환자의 불안, 절망감 및 가족지지와의 관계 (The Relationship of Anxiety, Hopelessness, and Family Suppoort of Breast Cancer Patients Undergoing Chemotherapy)

  • 박점희;이현주;김현미;류은경
    • 기본간호학회지
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    • 제4권1호
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    • pp.147-162
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    • 1997
  • This study was attempted to provide the basic data for nursing intervention to improve the psychosociological adaptation of patients receiving chemotherapy for breast cancer by examining relationship between anxiety and hopelessness that they are experiencing and family support, in order to help them successfully cope with various psychological problems. This study was carried out with 93 breast cancer patients who are receiving chemotherapy in the injection treatment room of K University Hospital located in the downtown of Taegu after having underwent mastectomy in the hospital between December 1995 and August 1996. This study used the systematized questionnaires which contain 7 questions about general characteristics, Spielberger's trait anxiety & state anxiety scale, the tool that WON(1987) modified the hopelessness scale which was developed by Beck et al.(1967) and the family support tool made by TAE(1985). By using the SPSS/PC program, this study obtained the real number and percentage for the general characteristics of the subjects, and mean and standard variation for the degrees of trait anxiety, state anxiety, hopelessness and family support. The correlation between each variables was identified on the basis of the Pearson Correlation, and the degrees of trait anxiety, state anxiety, hopelessness and family support in the general characteristics of the subjects were analyzed by using the t-test, ANOVA, and Duncan test. The results of this study were summarized as follows. In the general characteristics of the subjects, most of each group were 51 years old or more and the middle class in income, had educational background under elementary school, no job, Buddhism in religion and spouse, and were receiving chemotherapy using MTX and 5FU. It was shown that the degree of the subjects' trait anxiety is, on an average, 50. 29, state anxiety 49. 68, hopelessness 51. 46 and family support 34. 28. Both trait anxiety and hopelessness showed normal correlation ; the higher the degree of trait anxiety is, the higher the degree of hopelessness is, while trait anxiety and family support showed reverse correlation ; the higher the degree of trait anxiety, the lower the degree of family support that the subjects perceive is. State anxiety and hopelessness also showed normal correlation ; the higher the degree of state anxiety is, the higher the degree of hopelessness is. Family support and hopelessness showed reverse correlation ; the higher the degree of family support is, the lower the degree of hopelessness that the subjects perceive is. And family support and state anxiety showed reverse correlation but there was a statistically significant difference. The degree of trait anxiety in the general characteristics of the subjects showed a significant difference by age, job and religion, the degree of state anxiety a signigicant difference by job and religion, the degree of hopelessness a signigicant difference by age, educational background and existence or not of spouse. In conclusion, the breast cancer patients receiving chemotherapy perceive anxiety and hopelessness due to several causes such as diagnosis itself or side effects of chemotherapy, so that it is required not only to develop specific nursing interventions including family support to alleviate anxiety and hopelessness but also to apply such interventions to clinical practice.

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구속된 비행 청소년들의 특성 및 석방 후 6개월간 재범여부와 관련된 변인 (CHARACTERISTICS OF DETAINED DELINQUENT ADOLESCENTS AND VARIABLES RELATED TO THE REPEATED CRIME DURING 6 MONTHS AFTER RELEASE)

  • 김원식;고승희;구영진;김홍창;서동혁;정선주
    • Journal of the Korean Academy of Child and Adolescent Psychiatry
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    • 제10권2호
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    • pp.201-211
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    • 1999
  • 본 연구는 범법행위로 인해 검찰에 구속된 청소년들의 특성과 석방 후 6개월간의 재범 여부와 연관된 요인을 알아보기 위해 시행되었다. 검찰청에 구속된 청소년 73명을 대상으로 반구조화된 면담과 범죄기록 검토를 통해 사회인구학적 인자와 범죄관련특성을 알아보았고 다면적 인성검사(MMPI)를 통해 심리적 특성을 평가하였다. 한편, 구속 후 석방된 청소년 65명을 대상으로 6개월 이내에 재범을 행한 군과 행하지 않은 군간의 특성을 비교하였다. 1) 구속된 비행청소년들은 대부분 낮은 사회경제적 수준(77%)의 결손가정(48.9%)에서 성장하였고, 학교에서 탈락된 경우가 많았다(66%). 많은 경우 공범을 동반(77%)하고 있었으며 가장 빈도가 높은 범법행위는 절도(49%)였다. 75%의 구속 청소년이 전과가 있었고 첫 범법행위가 보고된 평균연령은 15.6세였다. 현 범죄내용과 동일한 전과를 갖고 있었던 경우는 78%로 관찰되었다. 2) 재범군은 비재범군에 비해 나이가 어리고 낮은 사회경제적 수준에 속하였으며 결손가정에서 자란 경우가 많았다. MMPI상 나타난 심리적 특성으로 Pa척도가 비재범군에 비해 높게 보고되었다. 범죄관련 특성으로는 재범을 행한 청소년중에서 비재범군에 비해 절도 행위로 인해 구속된 경우와 전과가 있는 경우가 많았으며 최종 전과일로부터 현 범죄발생일까지의 기간이 짧은 경향을 보였다. 상기 결과들은 청소년 비행의 발생과 유지가 청소년 개인 및 가족의 특성, 학교와 사회의 요인들이 상호 작용함으로써 이루어질 가능성을 시사한다. 재범군과 비재범군의 비교를 통해 가정적인 스트레스가 높은 가정에서 자란 청소년과 첫 범죄 발생 연령이 낮고 전과력을 갖고 있는 청소년들이 반복되는 청소년 범죄의 고 위험군임을 알 수 있었으며, 향후 비행 청소년들의 범죄를 예방하기 위해서는 이들에 대한 조기 개입 및 학교/사회적 차원에서의 적응을 돕기 위한 프로그램의 개발이 중요할 것으로 사료된다.

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