• Title/Summary/Keyword: Actual estimating cost

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Dynamic Interactive Relationships among Advertising Cost and Customer Types of Social Network Game (소셜네트워크게임에서 광고비와 고객 유형 변수간 동적 상호관계)

  • Lee, Hee-Tae
    • Journal of Distribution Science
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    • v.14 no.4
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    • pp.47-53
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    • 2016
  • Purpose - The objective of this study is to investigate the dynamic relationships among Advertising Cost (AD), Newly Registered Users(NRU), and Buying Users(BU) of Social Network Game(SNG). SNG is getting pervasive mainly due to the rapid growth of mobile game and Social Network Service(SNS). It would be helpful for marketing researchers interested in SNG and related practitioners to understand the changes in AD, NRU, and BU with time as well as the effects on one another in mutual and dynamic way. Research Design, Data, and Methodology - Necessary data were collected from Social Network Game(SNG) company. AD, NRU, and BU are endogenous variables, but new event such as launching (event) and holidays(holiday) are exogenous dummy variables. Vector Auto regression (VAR) model is generally used to examine and capture the dynamic relationships among endogenous variables. VAR model can easily capture dynamic and endogenous relationships among time-series variables. Vector Auto regression with Exogenous variables(VARX) is a model in which exogenous variables are added to VAR. To investigate this study, VARX is applied. Result - By estimating the VARX model, the author finds that the past periods' NRU affect negatively and significantly the present AD, and past periods' BU have a positive and significant impact on the increase of AD. In addition, the author shows that the past periods' AD and BU have a positive and significant effect on the increase of NRU, and the past periods' AD affect positively and significantly BU. While the impact of AD on NRU happens after 3 or 4 days (carryover effect), that of AD on BU comes about within just 1 or 2 days (immediate effect). The effect of BU on NRU can be considered as word of mouth (WOM effect). Therefore, SNG companies can obtain not only the growth of revenue but also the increase of NRU by increasing BU. Through those results, the author can also find that there are significant interactions between endogenous variables. Conclusion - This study intends to investigate endogenous and dynamic relationships between AD, NRU, and BU. They also give managerial implications to practitioners for SNS and SNG firms. Through this study, it is found that there exist significant interactions and dynamic relationships between those three endogenous variables. The results of this study can have meaningful implications for practitioners and researchers of SNG. This research is unique in that it deals with "actual" field data and intend to find "actual" relationships among variables unlike other related existing studies which intend to investigate psychological factors affecting the intention of game usage and the intention of purchasing game items. This study is also meaningful by showing that the increase of BU can be a good strategy for "killing birds with one stone" (i.e., revenue growth and NRU increase). Although there are some limitations related with future research topics, this research contributes to the current research on SNG marketing in the above mentioned ways.

Estimating Optimal Harvesting Production of Yellow Croaker Caught by Multiple Fisheries Using Hamiltonian Method (해밀토니안기법을 이용한 복수어업의 참조기 최적어획량 추정)

  • Nam, Jong-Oh;Sim, Seong-Hyun;Kwon, Oh-Min
    • The Journal of Fisheries Business Administration
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    • v.46 no.2
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    • pp.59-74
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    • 2015
  • This study aims to estimate optimal harvesting production, fishing efforts, and stock levels of yellow croaker caught by the offshore Stow Net and the offshore Gill Net fisheries using the current value Hamiltonian method and the surplus production model. As analyzing processes, firstly, this study uses the Gavaris general linear model to estimate standardized fishing efforts of yellow croaker caught by the above multiple fisheries. Secondly, this study applies the Clarke Yoshimoto Pooley(CY&P) model among the various exponential growth models to estimate intrinsic growth rate(r), environmental carrying capacity(K), and catchability coefficient(q) of yellow croaker which inhabits in offshore area of Korea. Thirdly, the study determines optimal harvesting production, fishing efforts, and stock levels of yellow croaker using the current value Hamiltonian method which is including average landing price of yellow croaker, average unit cost of fishing efforts, and social discount rate based on standard of the Korean Development Institute. Finally, this study tries sensitivity analysis to understand changes in optimal harvesting production, fishing efforts, and stock levels of yellow croaker caused by changes in economic and biological parameters. As results drawn by the current value Hamiltonian model, the optimal harvesting production, fishing efforts, and stock levels of yellow croaker caught by the multiple fisheries were estimated as 19,173 ton, 101,644 horse power, and 146,144 ton respectively. In addition, as results of sensitivity analysis, firstly, if the social discount rate and the average landing price of yellow croaker continuously increase, the optimal harvesting production of yellow croaker increases at decreasing rate and then finally slightly decreases due to decreases in stock levels of yellow croaker. Secondly, if the average unit cost of fishing efforts continuously increases, the optimal fishing efforts of the multiple fisheries decreases, but the optimal stock level of yellow croaker increases. The optimal harvest starts climbing and then continuously decreases due to increases in the average unit cost. Thirdly, when the intrinsic growth rate of yellow croaker increases, the optimal harvest, fishing efforts, and stock level all continuously increase. In conclusion, this study suggests that the optimal harvesting production and fishing efforts were much less than actual harvesting production(35,279 ton) and estimated standardized fishing efforts(175,512 horse power) in 2013. This result implies that yellow croaker has been overfished due to excessive fishing efforts. Efficient management and conservative policy on stock of yellow croaker need to be urgently implemented.

Application of UAV-based RGB Images for the Growth Estimation of Vegetable Crops

  • Kim, Dong-Wook;Jung, Sang-Jin;Kwon, Young-Seok;Kim, Hak-Jin
    • Proceedings of the Korean Society for Agricultural Machinery Conference
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    • 2017.04a
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    • pp.45-45
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    • 2017
  • On-site monitoring of vegetable growth parameters, such as leaf length, leaf area, and fresh weight, in an agricultural field can provide useful information for farmers to establish farm management strategies suitable for optimum production of vegetables. Unmanned Aerial Vehicles (UAVs) are currently gaining a growing interest for agricultural applications. This study reports on validation testing of previously developed vegetable growth estimation models based on UAV-based RGB images for white radish and Chinese cabbage. Specific objective was to investigate the potential of the UAV-based RGB camera system for effectively quantifying temporal and spatial variability in the growth status of white radish and Chinese cabbage in a field. RGB images were acquired based on an automated flight mission with a multi-rotor UAV equipped with a low-cost RGB camera while automatically tracking on a predefined path. The acquired images were initially geo-located based on the log data of flight information saved into the UAV, and then mosaicked using a commerical image processing software. Otsu threshold-based crop coverage and DSM-based crop height were used as two predictor variables of the previously developed multiple linear regression models to estimate growth parameters of vegetables. The predictive capabilities of the UAV sensing system for estimating the growth parameters of the two vegetables were evaluated quantitatively by comparing to ground truth data. There were highly linear relationships between the actual and estimated leaf lengths, widths, and fresh weights, showing coefficients of determination up to 0.7. However, there were differences in slope between the ground truth and estimated values lower than 0.5, thereby requiring the use of a site-specific normalization method.

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A study on the quick graphical method of flood routing (홍수추적 속산도식해법에 대한 소고)

  • 박정근
    • Magazine of the Korean Society of Agricultural Engineers
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    • v.18 no.1
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    • pp.4079-4086
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    • 1976
  • In many reservoir projects, economic considerations will necessitate a design utilizing surcharge. Determination of the most economical combination of surcharge and spillway capacity for a given spillway crest level will require flood routing studies and economic studies of the dam-reservoir-spillway combinations. Many methods of actual flood routing have been devised, each of them with its advantages and disadvantages. Some of these methods are listed below: (1) Arithmetical trial-and-error method. (2) Modified Puls' method (3) Cheng's graphical method (4) Horton's arithmetical method (5) Ekadahl's arithmetical method (6) Digital computer programming. For the purpose of preliminary design and cost estimating of dams and spillways, it is often required to estimate, for a given design flood and spillway crest level. the approximate values of two among the three characteristics of the spillway spillway length, maximum discharge and surcharge depth at maximum discharge, when one of these quantities is given. As is well known, the outflow hydrograph for an ungated overflow spillway assumes the form of a wave-shaped curve with a minimum point for Q=o At zero time and a maximum point for Q=Qmax at its intersection with the falling leg of the inflow hydrograph (see Fig. 4) The shaded area between the inflow and outflow hydrographs represents at the approximate scale the temporary retention Vt. In line with the remarks, draw by free hand the assumed outflow hydrograph with its maximum point for the given Qmax (see Fig. 4) and by planimetration find Vt. From the reservoir capacity curve (Fig. 3) find Vs for the given spillway crest level and make V=Vs+Vt. From the above curve find surcharge water elevation for V and surcharge depth Hmax over spillway crest. From the discharge formula compute {{{{L= { Q} over { { CH}^{3/2 } } }}}} The methed provides a means for a quick and fairly accurate estimation of spillway capacity.

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Comparison of Underwater Drop Characteristics for Hazard Apparatuses on Subsea Cable Using Fluid-Structure Interaction Analysis (유체-구조 연성해석 기반 해저케이블 위해인자의 수중낙하 특성 비교)

  • Jang, Gyung-Ho;Kim, Jeong-Hun;Song, Chang Yong
    • Journal of Ocean Engineering and Technology
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    • v.32 no.5
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    • pp.324-332
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    • 2018
  • It is known that damages to the subsea cables used for electric power transmission between islands and countries, including renewable energy from offshore wind power, current, tides, etc., cost much to restore, which causes social and economic losses. Various types of fishing rigs and anchors have been reported to be the greatest hazards to subsea cables. It is possible to design and construct a suitable protection facility for a subsea cable by precisely estimating the underwater behavior of such hazardous apparatuses. In this study, numerical simulations of the underwater behaviors of various hazardous apparatuses were carried out using fluid-structure interaction (FSI) analysis as a basic study to simulate the actual behavior phenomena of hazardous apparatuses in relation to a subsea cable. In addition, the underwater drop characteristics according to the types of hazardous apparatuses were compared. In order to verify the accuracy of the FSI analysis method used in this study, we compared the test results for underwater drops of a steel ball bearing. Stock anchors, stockless anchors, and rocket piles, which were actually reported to be the cases of damage to subsea cables along the southwest coast of Korea, were considered as the hazardous apparatuses for the numerical simulations. Each hazardous apparatus was generated by a Lagrangian model and coupled with the fluid domain idealized by the Eulerian equation to construct the three-dimensional FSI analysis model. The accuracy of the numerical simulation results was verified by comparing them with the analytical solutions, and the underwater drop characteristics according to the types of hazard apparatuses were compared.

Inter-Lane Distance Measurement Method for Predicting the Lateral Movement of the Vehicle in Front (전방 차량의 횡간 이동 예측을 위한 차선 간 거리 측정 방법)

  • Sung-Jung Yong;Hyo-Gyeong Park;Seo-young Lee;Yeon-Hwi You;Il-Young Moon
    • Journal of Practical Engineering Education
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    • v.14 no.3
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    • pp.593-600
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    • 2022
  • Various sensors such as lidar, radar, and camera are fused and used in autonomous vehicles. Rider and radar sensors are difficult to popularize because they are expensive equipment. In order to popularize autonomous vehicles, research that can replace expensive equipment is continuously being conducted. In this paper, we use a single camera that is inexpensive and can be easily mounted. We propose a method for detecting the wheels and adjacent lanes of a front-side vehicle of a driving vehicle and estimating distances. Our proposed method detects lanes and wheels from frame images after frame extraction via input images. In addition, the distance is measured and compared with the actual distance measured in the actual road environment. The distance could be calculated relatively accurately within the error range of ± 3 cm. Through this, it is expected that the camera can be used as an alternative means when the cost of autonomous vehicles is reduced or when the lidar or radar sensor fails.

Estimation of Bridge Vehicle Loading using CCTV images and Deep Learning (CCTV 영상과 딥러닝을 이용한 교량통행 차량하중 추정)

  • Suk-Kyoung Bae;Wooyoung Jeong;Soohyun Choi;Byunghyun Kim;Soojin Cho
    • Journal of the Korea institute for structural maintenance and inspection
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    • v.28 no.3
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    • pp.10-18
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    • 2024
  • Vehicle loading is one of the main causes of bridge deterioration. Although WiM (Weigh in Motion) can be used to measure vehicle loading on a bridge, it has disadvantage of high installation and maintenance cost due to its contactness. In this study, a non-contact method is proposed to estimate the vehicle loading history of bridges using deep learning and CCTV images. The proposed method recognizes the vehicle type using an object detection deep learning model and estimates the vehicle loading based on the load-based vehicle type classification table developed using the weights of empty vehicles of major domestic vehicle models. Faster R-CNN, an object detection deep learning model, was trained using vehicle images classified by the classification table. The performance of the model is verified using images of CCTVs on actual bridges. Finally, the vehicle loading history of an actual bridge was obtained for a specific time by continuously estimating the vehicle loadings on the bridge using the proposed method.

Analysis of Estimation Technique for Solid Sediments in Combined Sewer Systems (합류식 관거 내 고형물 퇴적량 산정기법 분석)

  • Lee, Jae-Soo
    • Journal of Korea Water Resources Association
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    • v.39 no.5 s.166
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    • pp.405-415
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    • 2006
  • The deposition of sewer solids during dry weather in combined sewer systems results in a loss of flow capacity that may restrict flow and cause a local flooding and enhanced solids deposition. Sewer solid accumulations in drainage systems also create the 'first-flush' phenomena during wet weather runoff periods. In order to solve these problems, measurement of these loadings for a given sewer system for extended period is needed but this task is very difficult and extremely expensive. In this study, generalized procedures for estimating sewer sediment solid during dry weather in combined sewer systems developed by the U. S. Environmental Protection Agency were applied in a drainage system in Korea. As result, the appropriate equation can be selected and applied according to the available data. However, the estimated solid sediment shows considerable difference between methods which classified by model and estimation methods of variable. The estimated values using equations (1) $\sim$ (4) are greater than that of equations (5) $\sim$ (9) and intermediate models show greater values than elaborate or simplest models. The comparison between simulated and measured solid deposition is difficult due to the absent of measurement data, but this estimation method can be used usefully for the management of sewer solid with reduction of cost and effort if the measurement is carried out and the equation is adjusted according to the actual drainage systems in Korea.

A Study on Factors Affecting the Results of Excavation Reports from 2014 to 2016 (발굴조사보고서 평가결과에 영향을 미치는 요인에 관한 연구 -2014년~2016년도 보고서 평가결과를 중심으로-)

  • Kim, Jae-Kyu;Kim, Taekyun
    • Korean Journal of Heritage: History & Science
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    • v.51 no.2
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    • pp.124-137
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    • 2018
  • Although the evaluation system for excavation reports has been in operation for over 10 years, there has been no research on the evaluation system. First, this study examined the changes of the evaluation system, and secondly, it analyzed the evaluation factors affecting the evaluation results. As a result of institutional analysis, the present evaluation result is being utilized in PQ, and it is suggested that the evaluation subject institution is limited to the excavation institution, which may cause disadvantages to the participating museums. We also pointed out that a small number of jury members are currently evaluating the report and therefore need to reinforce it to ease the burden of assessment. As a result of evaluation factor analysis, it was confirmed that the target score was lower but the actual effect score was higher. In addition, it suggested that the indicators should be improved because the report system, headings, natural archaeological environment, scope and method of survey, and editing and printing indicators are less influential than other indicators. In addition, we conducted a regression analysis of each group by examining the appropriateness of classification amounts according to current excavation costs. As a result of the analysis, the cost of excavation in the second and third groups in 2015 and 2016 was found to affect the score. This emphasized the need for an in-depth approach to estimating the taxonomic value of the group, which is inconsistent with the initial objective of not affecting the assessment results according to excavation costs.

An analysis of excavation cycle time for Korean tunnels and the comparison with the Standard of Construction Estimate (국내터널 굴착 사이클타임에 대한 분석결과와 표준품셈과의 비교)

  • Kim, Yangkyun;Kim, Hyung-Mok;Lee, Sean S.
    • Journal of Korean Tunnelling and Underground Space Association
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    • v.21 no.1
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    • pp.137-153
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    • 2019
  • Estimating tunnel construction time and costs are the most fundamental part of a tunnel project planning, which has been generally assessed on a deterministic basis until now. In this paper, excavation cycle time was investigated for two road tunnels and one subway tunnel, and the results were compared with the Standard of Construction Estimate (SE), which is made for the estimation of construction time and cost in a design stage. The results show that the difference in cycle time between SE and actual cycle time is 50%, 7% and 31% respectively for the three tunnels, which means that SE does not reflect practical operation time. The major reasons of the difference are skilled level of tunneling workers, the change of operation sequences for more effective operations, much more complicated working atmosphere in a tunnel than the assumption of SE etc. Finally, even though the results can not be generalized since investigated tunnels are only 3, but it is thought that SE needs to be upgraded into the model able to consider quite common situations through additional tunnel investigation and studies in the future.