• 제목/요약/키워드: Active promotion

검색결과 694건 처리시간 0.026초

메뉴프로모션에 대한 특급호텔 종사원의 주관적 인식에 관한 연구 (A Study on the Subjectivity Recognition of Superior Hotel Employees for Menu Promotion)

  • 김찬우;김동수
    • 한국콘텐츠학회논문지
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    • 제17권8호
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    • pp.644-653
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    • 2017
  • 본 연구는 메뉴프로모션에 대한 특급호텔 종사원의 주관적 인식에 관한 주관성 유형을 파악하고자 Q방법론을 적용하였다. 연구목적은 메뉴 프로모션에 대한 종사원의 주관적 인식에 관한 구조를 유형화 하며, 각 유형들 간의 구조화된 특성을 분석하여 향후 시사점을 제시하는데 있다. 연구결과, 유형내용은 크게 총 3가지의 유형으로 분류되었는데, 제 1유형(N=13): 적극적인 자기 개발형(Active personal development type), 제 2유형(N=10): 평범한 메뉴 추구형(Normal menu Pursuit type), 제 3유형(N=2: 기업발전 추구형 (Enterprise Development Pursuit type) 으로, 각 유형마다 다양한 특징이 있는 것으로 분석되었다. 향후 호텔 종사자의 근무환경에 관련한 연구에서는 많은 자료 및 문헌을 통해 보다 정밀한 Q방법론적인 질문항목과 분석방법으로 수정 보완하여, 응답자들의 다각화된 의견을 객관적으로 분석하는데 시도하고자 한다. 결과적으로, 계량적인 실증 연구와 관련한 이해 당사자들의 종합적 비교 및 발전방안이 추가되면 호텔 종사원의 근무환경에 관한 연구 방향성이 보다 심도 있고, 긍정적 연구결과가 제시될 수 있을 것으로 사료된다.

대학생의 건강증진행위와 영향요인: 낙관성과 대처능력을 중심으로 (Health Promoting Behaviors and Influencing Factors of University Students: Optimism and Coping Skills)

  • 김남선
    • 성인간호학회지
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    • 제19권5호
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    • pp.37-46
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    • 2007
  • Purpose: The purpose of this descriptive study was to identify predictors on health promoting behaviors of university students. Methods: The participants were 310 students by convenience sampling in G city. The data were collected through a questionnaire given to the students between September 10 to November 6, 2006. Descriptive statistics, t-test, ANOVA, Pearson's correlation coefficients, and stepwise multiple regression were used to analyze the data. Results: The mean score for the level of health promoting behaviors and optimism was 2.60(${\pm} .31$) and 2.70(${\pm} .55$) respectively. The most frequently used coping skill was the pursuit of social support. There were positive correlations between health promoting behaviors and optimism, between health promoting behaviors and active coping skill, and between health promoting behaviors and passive coping skill. In stepwise multiple regression analysis, the most powerful predictor of health promoting behaviors was active coping skill. Conclusion: The results suggest that coping skills with optimism can be considered when developing a health promotion program for university students.

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A Study on the Suggestions and Analysis on the Education Programs in the Presidential Libraries

  • Han, Mi-Kyung
    • International Journal of Knowledge Content Development & Technology
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    • 제1권1호
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    • pp.39-60
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    • 2011
  • Presidential records are produced and collected with regard to Presidents' performance of his duties. Presidential libraries provide the users with open reading, exhibition, education, and promotion services. To maximize utilization of Presidential records as knowledge and information contents, it is most important to build educational programs as active services available. In this context, this study conducts investigation of the current status of education programs of Korea and US Presidential libraries. And this study also examines and analyzes distinguishing programs of 13 Presidential libraries in the US in order to bring up necessity for active educational programs and suggest various possible education programs. The findings of this study can be utilized as the basic reference materials to use in the process of building and pursuing plans for educational programs of Presidential libraries or individual record centers.

혁신클러스터의 효율적인 네트워크 운영에 관한 연구: 안양벤처밸리에서 지식산업진흥원의 이노카페운영을 중심으로 (The Study on Efficient Information Network in Regional innovation Cluster - The Case of Venture Valley in Anyang -)

  • 홍성만;한경일
    • 디지털융복합연구
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    • 제6권3호
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    • pp.35-43
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    • 2008
  • This research was to analyze information network which contributed Anyang Venture Valley's development. And mutual communication between regional innovated companies was the essential factor of this growth. Anyang city with its Knowledge Industry Promotion Agency, KIPA, has first set up communication network, facility and other structures to create basis of communication. For that, they were able to operate various networking and promotion of communication which led to the enforcement of regional innovation in venture businesses. During its innovation, KIPA played a key role as a link between regional Innovated companies, which enabled active interactions between them. Government can verify significance of establishing network base with mediation function for lively communication for promoting innovation capability through Anyang Venture Valley's case.

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경북 향토음식에 대한 인식도 조사 (A Study Perception of Kyung-Book Local Foods by Characteristics)

  • 민영희;박금순
    • 한국식품조리과학회지
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    • 제26권1호
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    • pp.72-78
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    • 2010
  • This study aimed to obtain basic data toward fostering understanding and interest in local foods, to the overall end of enhancing development and popularization of such foods. It also gives direction toward promotion of local food by researching attitudes toward local foods and viewpoints on requirements for improvement of such, among university students living in the Daegu-Kyungbuk area. The results of analyzing perceptional scores for native local foods in Kyungbuk by characteristics t showed statistically significant differences according to sex and duration of residence in Kyungbuk. Obstacles to the promotion of local foods include lack of marketing, lack of specialized restaurants, lack of knowledge, lack of menus, lack of generalization, and high price. The results of analyzing viewpoints on requirements for improved perception of local foods, there were statistically significant differences in active advertisement and marketing, diversity of local foods, and duration of dwelling.

Utilization of Masking Techniques to Ameliorate Agricultural Odorants

  • Yoon, Young-Mo;Schilling, Mark W.;Bazemore, Russell
    • Food Science and Biotechnology
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    • 제14권5호
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    • pp.689-693
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    • 2005
  • Different masking materials were evaluated for their ability to ameliorate odor of model poultry manure solution by assessing their effects on sensory pleasantness and odor intensity. Results indicated extracts from Eastern red cedar leaves, Loblolly pine needles', and commercial masking agents such as pine extract and odor neutralizer were effective (p<0.05) for masking odor of model poultry manure solution by increasing (p<0.05) pleasantness (82 and 86% increases in pleasantness using red cedar and pine needle extracts, respectively) and decreasing (p<0.05) odor intensity (odor intensity reduction by 66 and 76% using red cedar pine needle extract). The most odor-active compound in Loblolly pine needle extract was ${\alpha}$-terpineol (1,573.8 ug/g) which is responsible for aroma of pine trees (piney) and effective for ameliorating agricultural odors.

Isolation of a sleep-promoting compound from Polygonatum sibiricum rhizome

  • Jo, Kyungae;Kim, Hoon;Choi, Hyeon-Son;Lee, Seung-Su;Bang, Myun-Ho;Suh, Hyung Joo
    • Food Science and Biotechnology
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    • 제27권6호
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    • pp.1833-1842
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    • 2018
  • The aim of this study was to identify sleep-promoting substance from Polygonatum sibiricum rhizome extract (PSE) with the regulation of sleep architecture. PSE showed a decrease in sleep latency time and an increase in the sleeping time. In the electroencephalography analysis of rats, PSE (150 mg/kg) showed an increase of non-rapid eye movement by 38% and a decrease of rapid eye movement by 31% compared to the control. This sleep-promoting activity was found to be involved in the $GABA_A$-BDZ receptor. The chemical structure of the pure compound was determined by the $^1H$ and $^{13}C$ nuclear magnetic resonance spectroscopy and gas chromatography mass spectrometry analysis; active compound was glyceryl-1-monolinoleate. The commercial standard glyceryl-1-monolinoleate showed a similar inhibitory concentration on [$^3H$]-flumazenil binding to $GABA_A$-BDZ receptors with final active fraction of PSE. The results indicate that glyceryl-1-monolinoleate is a major active compound responsible for the PSE-derived sleep promotion.

고령자 대상 도서관 서비스 가이드라인 개발 연구 - 도시 지역의 활동적인 이용자를 중심으로 - (A Study on Development of Guidelines for Libraries Serving Older Adults: Initial Findings from Active Older Adults of Urban Libraries)

  • 김소영;차미경;김종희
    • 한국문헌정보학회지
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    • 제53권1호
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    • pp.133-157
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    • 2019
  • 본 연구는 도서관의 고령자서비스 가이드라인 수립에 필요한 내용과 고려사항을 도출하는 것을 목적으로 하였다. 이를 위해 고령자 서비스 관련 국내 법 정책 및 국외 가이드라인과 사례를 조사 분석하고, 수도권 사서 10명을 대상으로 포커스그룹인터뷰를 실시하였다. 연구 결과 고령자서비스 가이드라인에는 정보자원, 인적자원, 시설 및 설비, 서비스 및 프로그램, 홍보 및 마케팅의 영역에 따라 세부 지침을 두고, 고령자의 디지털 리터러시를 향상하고 사서가 고령자 응대에서 느끼는 어려움을 해결할 수 있는 방안이 포함되어야 하는 것으로 나타났다.

리얼리티 예능의 일상 스펙터클과 의미작용 (The Semiotics and the Spectacles of Everyday Life in the Reality Entertainment)

  • 오소정
    • 문화기술의 융합
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    • 제7권2호
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    • pp.171-176
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    • 2021
  • 이 글은 리얼리티 예능에 드러나는 일상에 대해 고찰하고, 예능의 리얼리티와 일상의 의미작용에 대해 살펴본다. 리얼리티 예능에 드러나는 일상을 기 드보르와 올리비에 라작의 관점을 차용하여 일상 스펙터클로 귀결시키며, 그것을 롤랑 바르트의 기호학 모델 구조를 참고하여 리얼리티 프로그램과의 의미작용을 구성한다. 드보르와 라작이 대중을 수동적 수용자로만 지칭한 것과 달리 오늘날의 콘텐츠 소비자는 무조건적 수용이 아닌 능동적 해석과 소비가 가능한 주체임에 차이가 있다. 스펙터클이라는 미디어의 역기능만을 비판하는 것이 아니라, 리얼리티 예능의 일상 전사는 수용자의 일상회복으로도 해석될 수 있음을 제안하고자 한다.

2000년대의 환경변화에 대응한 건강접근전략 (The Strategy of Health Approach to Cope with the Environmental Change in 2000's)

  • 변종화
    • 보건교육건강증진학회지
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    • 제7권2호
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    • pp.1-14
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    • 1990
  • This papaer discusses the recent tendencies of health approach in the developed countries and suggests the strategy of health approach in order to cope with the changing environmental conditions of Korea in 2000's. In 2000's, Korea will have the environmental conditions and health problems similar to those of the developed countries at present. The American and European developed countries have shown the integrative approach trend by the interdisciplinary cooperation based on the holistic health conception, for example, as in the behavioral medicine, with the active drive of the medical self care movement and the national health preactice movement. The basic solution to the 2000's main health problems such as high morbidity of chronic diseases and high medical expenditure is to decrease the health need through the health promotion, disease prevention and early. ditection and early treatment of disease. The above actions need to induce the public to change their health behavior in the desirable direction through the national health practice movement and the health self care movement. The succeed of the movements depends upon how to use effectively the mass media, health and administrative organizations, schools, industrial and medical insurance organizations with the strong government support of health and preventive policies and programs.

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