• 한국의류학회지
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• 제46권6호
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• pp.1088-1104
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• 2022

The motivation behind consumers' voluntary participation plays a key role in determining the successful out-come of co-creation activities. This study, in the context of online-community-based co-creation, investigates the effect of consumers' motivation on continuance participation and advocacy intention by mediating perceived empowerment. We focused on analyzing the co-creation process of new product developments for beauty-related firms and platforms. A web survey was conducted on active users of the online beauty community who have participated in co-creation projects. A total of 226 responses were analyzed using SPSS 26.0 and AMOS 22.0 statistical programs. The findings illustrate that all motivations for participation (intrinsic, social, and financial) influenced perceived empowerment. This increased empowerment also positively affected continuance participation and advocacy intention for future co-creation projects. Furthermore, we explored the moderating role of the engagement period in the community regarding the relationship between participation motivation and empowerment. The results show, consumers with high intrinsic motivation greatly perceive empowerment when they have short-term engagement in the community; those with high social motivation strongly recognize empowerment when they have long-term engagement in the community. We provide valuable recommendations regarding how to make innovative co-creation experiences between beauty firms and consumers via an online-based community.

• 한국조리학회지
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• 제22권1호
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• pp.9-18
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• 2016

The purpose of this paper was to explore the narrative strategy of storytelling advertisement videos for a beer brand Heineken. Heineken was one of the most active advertisers who had made very impressive ad videos. The author selected five story driven advertisement videos which had been most frequently watched by Internet viewers. Those were "The Insider", "Odyssey 2011", "Heineken lip gross", "Italy Activation Milan AC vs. Real Madrid", "the Match". The five selected videos have 90 second running time. The target videos were repeatedly watched and the expected key image cuts and key verbal copies were captured as well. To categorize the narrative structure and key copies of each video, Fog, Budtz & Yakaboylu's four element model of storytelling and Gustav Freytag's three act structure or five stage model of a plot were exploited as underlying theories. Most of the ad videos had clear boundary between or among the stages of the plot and used emotional appeals including humor and sexual appeals. This paper found that the target videos used visual rhetorics to enhance the viewers' persuasion and comprehension. It also revealed that the target videos took advantage of football match as an emotional engagement to get ad viewers closely banded with Heineken.

• Journal of Information Science Theory and Practice
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• 제1권2호
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• pp.36-57
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• 2013

Blogs are readily available sources of opinions and sentiments which allows bloggers to exert a certain level of influence over the blog readers. Previous studies had attempted to analyze blog features to detect influence within the blogosphere, but had not studied in details influence at the blogger-level. Other studies studied bloggers' personalities with regards to their propensity to blog, but did not relate the personalities of bloggers to influence. Bloggers may differ in their way or manner of exerting influence. For example, bloggers could be active participants or just passive shares, or whether they express ideas in a rational or subjective manner, or they are received positively or negatively by the readers. In this paper, we further analyze the engagement style (frequency, scope, originality, and consistency of the blog postings), persuasion style (appeals to reasons or emotions), and persona (degree of compliance) of individual bloggers. Methods used include similarity analysis to detect the sharing-creating aspect of engagement style, subjectivity analysis to measure persuasion style, and sentiment analysis to identify persona style. While previous studies analyzed influence at blog site level, our model is shown to provide a fine-grained influence analysis that could further differentiate the bloggers' influence style in a blog site.

• 한국심리학회지 : 문화 및 사회문제
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• 제12권5호_spc
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• pp.29-43
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• 2006

With longevity (75 years plus and still increasing) now commonly achievable, the new challenge for individuals and society is less concerned with adding more years to life, though that remains important, and more with adding life to years. To explore the quality of long life more fully, a concept broader than healthy ageing or active ageing is needed. For this purpose, the present article describes a framework of Positive Ageing, also known as Successful Ageing, which views the quality of long life as comprising good health, physical and cognitive functional independence, and meaningful engagement with life. Narrowly defined, it refers to old people ageing well in all these aspects. More broadly defined, it refers to ageing well from midlife on. The framework also identifiesvariables that may affect the process of ageing positively. These variables include the social-cognitive styles of control, humour and future-time perspective on the one hand, and on the other hand, resources based on finance, social network and lifestyle.

• 한국비블리아학회지
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• 제28권2호
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• pp.219-243
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• 2017

본 연구는 현존하는 참여형 디지털 아카이브의 문제점을 파악하고, 적극적 이용자 참여와 연계를 기반으로 하는 참여형 디지털 아카이브의 활성화 방안을 제안하는 것을 목적으로 한다. 이를 위해 관련 선행연구와 문헌을 살피고, 사례연구를 통해 참여형 디지털 아카이브의 현황을 분석하였다. 각각의 사례는 일반, 참여, 정책, 서비스 영역으로 나누어 비교 분석하였다. 일반 속성으로 운영 주체, 지속 기간, 수집 주체, 기술을 살펴보았다. 기술은 오픈소스 소프트웨어 종류, Open API 제공 여부, 모바일 웹 제공 여부, 오프라인 아카이브 보유 여부로 다시 세분하여 분석하였다. 참여 방식은 이용자 참여도에 따라 적극적 참여, 허브 방식 참여, 소극적 참여로 구분하고, 각 아카이브가 제공하는 참여 기능을 비교 분석하였다. 정책 영역에서는 이용약관, 개인정보 처리방침, 저작권 정책, 수집정책의 보유 여부와 각 아카이브의 주요 수집물, 수집 범주, 분류 방식, 기술 요소를 논하였다. 서비스는 콘텐츠, 검색, 커뮤니케이션 영역으로 구분하여 살펴보았다. 결론에 갈음하여, 본 연구는 참여, 정책, 콘텐츠 서비스, 커뮤니케이션 서비스 측면에서 참여형 디지털 아카이브 활성화 방안을 제시하였다.

• 한국산학기술학회논문지
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• 제22권3호
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• pp.80-87
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• 2021

본 연구는 실시간 온라인 성인간호학 수업에 대한 학습만족도의 영향요인을 확인하여 간호학 교과목의 온라인 강의 설계 및 운영에 기초자료를 제공하고, 새로운 교육 패러다임을 준비하고자 수행되었다. 연구대상자는 일개 대학 간호학과에서 실시간 온라인 성인간호학 수업을 수강하고 있는 3학년 105명을 대상으로, 2020년 6월 20일부터 7월 30일까지 구조화된 온라인 설문지를 통하여 자료수집을 시행하였다. 자료의 분석은 t-test, One-way ANOVA, Scheffe test, Person's correlation coefficients, Hierarchical multiple regression analysis 으로 분석하였다. 연구결과, 대상자의 학습몰입은 3.07점(5점 척도), 수업참여는 3.46점(5점 척도), 학습만족도는 3.88점(5점 척도)으로 나타났다. 학습만족도는 학습몰입(r=.41, p<.001), 수업참여(r=.56, p<.001)와 양의 상관관계가 있는 것으로 분석되었다. 또한, 본 연구 대상자의 학습만족도에 영향을 주는 요인은 수업참여(��=.47), 성인간호학 수업에 대한 흥미정도에서 매우 높음(��=.21), 높음(��=.20) 순이었으며, 설명력은 34%로 분석되었다(F=14.53, p<.001). 따라서 본 연구를 토대로 간호대학생의 학습만족도를 향상시키기 위한 주요요인은 수업참여로, 적극적인 수업참여를 이루어지기 위한 방안 및 교육방법을 개발하여 간호대학생의 학습성과 및 학습목표의 효율적인 달성을 기대해 본다.

• 대한수학교육학회지:학교수학
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• 제1권1호
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• pp.123-133
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• 1999

For an appropriate assessment in mathematics, students should play an active role in their learning by becoming aware of what they have learned in mathematics and by being able to assess their attainment of mathematical knowledge. The process of actively examining and monitoring students' own progress in learning and understanding of their mathematical knowledge, process, and attitude is called self-assessment, Researchers in mathematics education have found some important facts about the meta-cognitive process which is related to self-assessment : i. e. meta-cognition progress is composed of being aware of ones' own personal thinking of content knowledge and cognitive process(self-awareness) and engagement in self-evaluation. Tipical method for self-assessment in mathematics developed upon above finding about meta-cognitive progress is describing about students' knowledge and their problem solving strategies. In the beginning of the description in mathematics about themselves, students are required to answer which part they know and which part they don't know. Self-assessment of students' attitudes and dispositions can be just as important as assessment of their specific mathematical abilities. To make the self-assessment method a success, teachers should let students' have confidence and earn their cooperation by let them overcoming fear to be known the their ability to other students. In conclusion, self-assessment encourages students to assume an active role in development of mathematical power. For teachers, student self-assessment activities can provide a prism through which the development of students' mathematical power can be viewed.

• 한국멀티미디어학회논문지
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• 제19권5호
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• pp.932-938
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• 2016

Recently, interactive media which maximizes audience engagement by making the audience appeal on a stage in digital media environment has been distributed more widely. In fact, there has been active movement to develop and promote a new participatory media genre with higher immersion by applying this kind of interactive media concept to advertisement, film, game and e-learning. In the conventional interactive media, digital media had to be enjoyed in particular environment where diverse sensors were installed or through a certain device to recognize a user's motion and voice. This study attempted to design and implement an image creation system which ensures interactions between a user and media in popular distribution-enabled web environment and through PC and smart devices to minimize the image producer-user constraints.

• 환경영향평가
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• 제18권6호
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• pp.419-427
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• 2009

Methodology and application of Strategic Environmental Assessment (SEA) for policies, plans, and programs are still new approach in Vietnam. With a support from Vietnam-Swedish Project (SEMLA) and Ministry of Natural Resources and Environment (MONRE), SEA for the Tonkin Gulf Coastal Economic Belt Development Plan was conducted in 2008. Lessons obtained from this SEA may contribute to improving methods and practicing SEAs for regional development. The main lessons summarized in this paper are: (i) close cooperation between the planning and environmental teams from the beginning phase of a master plan; (ii) SEA should focus not only on impacts to the natural environment but also on main issues of socio-economic aspects; (iii) approaches and methods used in SEA should be appropriate to properly predict the impacts at regional-levels and cumulative impacts; (iv) a good SEA study may be achieved when detailed data on the environment and socio-economy of the study area are available and have active engagement of stakeholders, including project affected sectors, ecologists, planners, policy makers, etc. This paper is useful for whom, those work in SEA in regional development.

• International Journal of Contents
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• 제12권2호
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• pp.66-74
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• 2016

In recent years, studies have emerged highlighting the role of social networking services in the English as a foreign language context of Korea, particularly for teaching and learning, but none examine the role of Facebook in enhancing communities of practice. Therefore, this study undertakes such an endeavor on a Korea-based language teacher organization Facebook group. Social networking analysis came to reveal a group consisting of largely non-engaged members, with several key users successfully bridging the network and promoting engagement and interaction via commenting. Although the most viral posts were disproportionately organizational, professional development clearly emerges as the largest concern for active members. Ultimately, it will be critical for increasing success of the group as a social networking service to establish a means of further engaging all members, including those on the network periphery. To fully meet organizational goals, it will be imperative for key actors to be used increasingly proactively.