• 경영정보학연구
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• 제3권1호
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• pp.83-101
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• 2001

Studies about wireless internet have been focused on technology issues and few studies were shown in the adoption of wireless internet services. This study uses Technology Acceptance Model in order to understand influencing factors in acceptance of wireless internet services. Reviewing by TAM related studies, this study regards the influencing factors as personal and social environmental dimensions in the case of wireless internet services, and these two factors are used. Two dependent variables-intention and current usage-are adopted for analyzing the effects of the two factors on two dependent variables via mediating variables. The results of this study show that age, frequency of mobile phone usage, occupation, and the recognition level of wireless internet services affected the intention and current usage of these services.

• International Journal of Computer Science & Network Security
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• 제22권2호
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• pp.241-249
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• 2022

The current research attempts to measure the level of the acceptance of the Blackboard System (BBS) during the Corona crisis, and whether this is one of the reasons for the low use of the BBS at Al-Jouf University. To achieve this, the technology accepting model in the time of crisis (TAMTC) has been proposed to measure the degree of acceptance by students, which was then applied to a random sample of 339 of such. The results show a high level of student acceptance, despite their lower use of the system. The research also highlights the importance of upgrading e-courses and that the discontinuation of exam disqualification of students is secondary to their poor course attendance.

• 한국정보시스템학회지:정보시스템연구
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• 제30권3호
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• pp.137-158
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• 2021

Purpose This study aims to investigate which factors have impact on the acceptance intention of new electronic ID. For the empirical analysis, this study utilized PLS-SEM after collecting 385 survey data, and analyzed relations between each factors. Design/methodology/approach This study made a design of the research model by integrating the factors deducted from the Unified Theory of Acceptance and Use of Technology with the factors deducted from the Risk Factors. Findings The results are as follow; First, of the UTAUT factors, Performance Expectancy, Effort Expectancy and Social Influence and has positive impact on Acceptance Intention, but Facilitating Conditions doesn't have meaningful impact on Acceptance Intention. Second, of the Risk factors, Innovation Resistance has negative impact on Acceptance Intention, but Perceived Risk dose not have meaningful impact on Acceptance Intention. Finally, regulatory effect of the Promotion Focus, Prevention Focus and Gender has regulatory impact to Acceptance intention. It is expected that the implications of this study enables government effectively to offer new electronic ID.

• 한국조리학회지
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• 제24권1호
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• pp.151-163
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• 2018

Today, the development of internet brings many changes in formation exploration and acceptance. Not only the customers can come into contact much information about the firm and its product by quick and easy search, but also they produce information by themselves or can spread the information via the internet. Nowadays, customers are progressive information explorer and producer on online. In this sense, this study examined the effects of e-word-of-mouth information characteristics on the consumer's perceived usefulness and perceived acceptance of e-word-of-mouth information in the food service industry in order to suggest directions to enhances marketing strategies for marketer. The research model for this study was designed based on the hypothesis that the characteristics of e-word-of-mouth information and credibility of the information influenced both the user's perceived usefulness and acceptance. Based on total 277 customers obtained from the empirical research, this study reviewed validity, reliability and fitness of research model. The analysis results on these factors are as follow. First, the characteristics of e-word-of-mouth information; vividness, consensus, direction had an influence on the customer's perceived usefulness. Second, the characteristics of e-word-of-mouth information; vividness, consensus, direction had an influence on the customer's perceived acceptance. Third, the reliability of information had an influence on the customer's perceived usefulness and the credibility of e-word-of-mouth information perceived acceptance. Fourth, the customer's perceived usefulness had an influence on the customer's perceived acceptance.

• Journal of information and communication convergence engineering
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• 제7권4호
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• pp.431-436
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• 2009

Gains promised by the introduction of e-commerce back-office systems are not easily realized due to poor technology acceptance, especially in developing countries. This study aims to analyze factors which affect information technology acceptance in developing countries. A research model based on TAM is proposed, and it is empirically tested for the hypotheses of factors which affect the acceptance behavior. The result shows that antecedents such as user training influence the technology acceptance in different ways. This study may help accelerate the adoption of back-office systems in developing countries.

• 아동학회지
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• 제29권2호
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• pp.57-71
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• 2008

This study examined the influences on maternal acceptance-rejection and mediating effects of parenting stress. Participants were 150 mothers of children aged 3 to 6 in Seoul and Jeju. Research questions were analyzed by structural equation modeling. Results showed that children's age, congenital diseases or anomalies, planned pregnancy, and father's occupation influenced maternal acceptance-rejection directly. Mothers' perceived treatment in childhood and fathers' age influenced parenting stress; parenting stress, in turn, influenced maternal acceptance-rejection. Fathers' age influenced parenting stress negatively; parenting stress, in turn, influenced maternal acceptance-rejection positively.

• CRM연구
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• 제1권1호
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• pp.49-69
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• 2006

기존의 초기 기술 수용 모델(TAM)과 후기 기술 수용 모델(PAM)을 사용한 연구에서는 설문 조사를 통해 어느 한 시점의 상황만을 분석할 수 있어 제품 수명 주기에 따른 수요의 변화를 시계열적으로 나타낼 수 없는 한계점이 있었다. 이러한 문제를 해결하고자 본 연구에서는 시스템 다이내믹스 방법론을 활용하여 TAM과 TAM2에 대한 시뮬레이션 모델을 구축하여 개선 방안을 알아보고, 기존의 연구를 바탕으로 초기 수용부터 재구매에 이르는 수요의 변화를 시간의 흐름에 따라 동태적으로 분석하는 시뮬레이션 모델을 수립하였다. 특히 본 모델은 현재 국내의 실제 휴대 전화 시장을 고려하여 설계되었는데, 본 모델을 이용한 시뮬레이션 결과, 현재 우리나라의 휴대 전화 확산 패턴과 유사하게 나옴으로써 본 모델의 타당성을 확인할 수 있었다. 본 시뮬레이션 모델은 시간에 따른 소비자의 제품 수요 변화를 시각적인 그래프 형태로 제공하기 때문에 시장 상황에 따른 수요 변화에 대한 탁월한 학습 도구의 역할을 수행할 수 있으며, 따라서 IT 기업들의 시장 수요 예측 등에 활용될 수 있을 것으로 판단된다.

• 컴퓨터교육학회논문지
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• 제20권2호
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• pp.35-45
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• 2017

기술수용모형(TAM)을 바탕으로 특수교육에서 로봇활용교육의 수용태도에 영향을 미치는 요인을 탐색하여 이들 간의 관계를 검증하였다. 이를 위해 충청북도 초 중 고등학교 특수교사들을 대상으로 설문 조사를 실시하였다. 연구 결과, 특수교육에서 로봇활용교육의 수용태도에 영향을 미치는 요인은 인지된 유용성, 인지된 용이성, 사회적 영향력의 3개 요인이며, 이중 가장 크게 영향을 미치는 것은 인지된 유용성으로 나타났다. 또한 인지된 용이성에 영향을 미치는 요인은 혁신성향과 사회적 영향력으로 나타났다. 인지된 유용성에 영향을 미치는 요인은 인지된 용이성과 혁신성향으로 밝혀졌다. 로봇활용교육이 특수교육에 안정적으로 수용되기 위해서는 로봇활용교육에 대한 교사의 긍정적 인식을 이끌어 내는 노력이 필요하다.

• 한국의류산업학회지
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• 제21권5호
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• pp.574-585
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• 2019

The acceleration of digital transformation (DX) has resulted in SNS influencer marketing trends becoming the mainstream of the new market. SNS influencers act as early adopters in the process of new products being accepted. Chinese consumers are most affected by Hallyu, which increases interest in K-beauty products. This study analyzes how K-beauty SNS influencers are related to Chinese consumers. A survey was conducted among Chinese millennial consumers after watching videos provided by K-beauty SNS influencer; subsequently, 456 responses were used for data analysis. As a result, the analysis based on the Elaboration Likelihood Model (ELM) distinguishes the central route and the peripheral route in the process of Chinese consumers accepting new SNS products. The study findings suggested that information quality, credibility, accuracy, and usefulness had significant effects on acceptance intention for new products among central route factors, and similarity, trustworthiness, pleasure, expertise, and attractiveness also had significant effects on the acceptance intention of new product among peripheral route factors. It was found that variables of the central route, rather than those of peripheral route, had stronger effects on the acceptance intention for new products. Consequently, the central route of K-beauty SNS influencer is more important to Chinese consumers' acceptance of new products. It is expected that this study will offer beauty influencer marketing-based cosmetics brands efficient consumer management suggestions.

• 한국산업정보학회논문지
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• 제26권3호
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• pp.59-69
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• 2021

글로벌 물류 기업은 경쟁력 있는 물류서비스를 제공하기 위해 물류시스템을 개발 및 도입하고 있으며, 특히, IT가 발달하고 모바일 기능이 보다 편리해짐에 따라 모바일 운송관리시스템(Transportation Management System : TMS)이 일반 택배 기사들이나 회사 내 사무직 관리자들도 쉽게 사용할 수 있도록 보다 편리한 시스템으로 도입되고 있다. 그러나 이러한 시스템의 성공여부는 이 시스템 개발자가 현장을 정확히 이해하고 현장에서 그 시스템을 사용하고 있는 사무 관리자와 택배기사들이 능동적으로 그 시스템을 이해하고 적극적으로 이용하는데 달렸다. 본 논문의 목적은 이 시스템을 이용하는 사용자의 태도를 중심으로 새로운 시스템 이용에 있어서 시스템 수용에 어느 특성이 영향을 미치는지를 알기 위함이며 이를 기술수용모델(Technology Acceptance Model : TAM)를 통하여 분석하였다. 분석 결과에 따르면 스마트폰이 대중화된 요즘에는 사용자들이 시스템 수용에 있어 용이성보다 유용성이 유의하다는 결론을 얻었다. 이에 따라 시스템 개발 시 용이성이 아닌 유용성에 중점적으로 관심을 가져야 한다는 시사점을 도출하였다.