• Title/Summary/Keyword: Acceptance Behavior

Search Result 555, Processing Time 0.026 seconds

Effect on Acceptance Intentions to Service Quality factors of Social TV : Focus on Technology Acceptance Model (소셜TV 서비스품질 요인이 수용의도에 미치는 영향 : 기술수용모형(TAM)을 중심으로)

  • Kwon, Dosoon;Hwang, Changyu;Hong, Soongeun
    • Journal of Korea Society of Digital Industry and Information Management
    • /
    • v.11 no.3
    • /
    • pp.201-218
    • /
    • 2015
  • The purpose of this study is to verify a causal relationship between social tv services and intended acceptance of social tv service through the SERVQUAL five dimensions which mean generally assessment of superior user. Also I am going to analyze that how factors of intended acceptance of social tv service effect on intended acceptance through perceived usefulness and perceived ease of use based on Technology Acceptance Model which provides theoretical basis for behavior response of information technology. This study is significant that social tv combine the five dimensions of service quality that mean assessment of overall excellent or superior user and Technology Acceptance Model that provides theoretical basis for describing an behavior response of information technology.

Children's Perceptions of Mothers' Psychological Control and Children's Behavior Problems : Moderator Effects of Children's Sex and Peer Acceptance (아동이 지각한 어머니의 심리통제와 아동의 행동문제 -아동의 성과 또래수용도의 중재효과에 대한 탐색-)

  • Chyung, Yun-Joo
    • Korean Journal of Child Studies
    • /
    • v.25 no.6
    • /
    • pp.205-223
    • /
    • 2004
  • This study examined the relationships between children's perceptions of mothers' psychological control, and children's behavior problems(depression, anxiety, withdrawal, and aggression). In order to expand the study on the relationships, special attention was given to the possible moderator effects of children's sex and peer acceptance on the relationships. The subjects were 272 6th graders residing in Seoul. It was found that children's perceptions of mothers' psychological control was significantly related with the levels of children's depression, anxiety, withdrawal, and aggression. The results indicated that mothers' higher psychological control was related to higher levels of children's depression, anxiety, withdrawal, and aggression. No significant sex difference was found in the relationship between children's perceptions of mothers' psychological control and children's behavior problems although all of the correlations between mothers' psychological control and each of the behavior problem variables were somewhat higher among boys than among girls. Children's perceptions of peer acceptance were found to be a significant moderator of the relationship between mothers' psychological control and children's depression, and of the relationship between mothers' psychological control and children's aggression. These findings indicated that peer acceptance could function as a protecting factor for children who perceive their mothers to be psychologically controlling.

  • PDF

Factors Accepting KMS and the Moderating Role of Resistance in Public Sector (공공기관에서의 지식관리시스템 수용의 영향요인과 저항의 조절효과)

  • Park, Tong-Jin;Bae, Dong-Rock
    • The Journal of Information Systems
    • /
    • v.17 no.2
    • /
    • pp.73-94
    • /
    • 2008
  • Knowledge is a fundamental assets, therefore, the ability to create, acquire, integrate, and share knowledge has emerged as a fundamental organizational capability(Sambamurthy and Subramani, 2005). This apaper reports the results of an empirical study investigating the factors of acceptance and the moderating role of resistance in Knowledge Management Systems(KMS). The research model is based on the theory of planned behavior(TPB) and technology acceptance model(TAM). It includes the perceived usefulness instead of attitude, subjective norm, perceived behavior control and intention of acceptance of KMS. Also, three external variables namely task-technology fit, organizational support, and perceived rewards are added. In the research model, all hypothrses of the baseline model and the moderating effects of resistance were found to be significant. The authors also of fred several implications based chi the findings.

Gap-Acceptance Behavior Model of Left-Turn Drivers. (좌회전운전자의 문격수낙행태 모형)

  • 김경환
    • Journal of Korean Society of Transportation
    • /
    • v.4 no.2
    • /
    • pp.3-14
    • /
    • 1986
  • This study was undertaken to develop the gap acceptance model of left-turn drivers on the major road at intersections. Typical unsignalized intersections on the two-lane and four-lane streets in Masan City were selected for the study intersection. For the gap distribution model, the lognormal, negative exponential, shifted negative exponential, and Gamma distributions were tested using the x2 and K-S tests. Based on the results for both streets, it was concluded that among the distributions tested the lognormal distribution represented the gap distribution best, followed by the shifted negative exponential distribution. Stochastic models of the gap-acceptance behavior of left-turn drivers on the major road at unsignalized intersections were programmed using SLAM Ⅱ, a simulation computer language. A stochastic model was selected for the gap-acceptance behavior to compare the results of the simulation with the observed data. The model assumes that a fixed critical acceptance gap is assigned to each left-turn driver based on a normal distribution and the gap distribution of the opposing traffic stream follows the shifted negative exponential distribution.

  • PDF

Analysis on the Post Acceptance Behavior Model in User Created Contents(UCC) (사용자제작콘텐츠(UCC) 이용자의 수용 후 행동 모델 분석)

  • Jung, Chul-Ho;Chung, Young-Soo
    • Journal of Information Technology Applications and Management
    • /
    • v.17 no.2
    • /
    • pp.175-185
    • /
    • 2010
  • The primary objective of this paper is to examine post acceptance behavior model in UCC services. Based on the relevant literature reviews, this study posits six characteristics, that is, expectation confirmation, perceived usefulness, perceived enjoyment, satisfaction, and continuance intention as key variables to describe the post acceptance behavior model in UCC services. Then we constructed a research model and hypotheses about relationship between these variables. A total 286 usable survey responses of UCC service users have been employed in the analysis. The empirical results of this study are summarized as follows. Firstly, expectation confirmation has a positive effect on the perceived usefulness, perceived enjoyment, and satisfaction. Secondly, perceived enjoyment has a positive effect on the satisfaction. Lastly, perceived usefulness, perceived enjoyment, and satisfaction have a positive effect on the continuance intention. These results will be helpful for the UCC services sector to further develop service delivery strategies for strengthening the ongoing relationship with customers. Finally, some possible limits of the present research and future directions for such research were discussed.

  • PDF

The Effects of Young Children and Their Mother's Variables on Peer Acceptance of the Children (유아의 또래수용도에 영향을 미치는 유아 및 어머니 변인 연구)

  • Hwang, Young-Mi;Moon, Hyuk-Jun
    • Journal of the Korean Home Economics Association
    • /
    • v.48 no.6
    • /
    • pp.17-30
    • /
    • 2010
  • The purpose of this study was to investigate the effects of young children's temperament, emotional intelligence, social behavior and mother's personality traits, and management strategy of peer relations on peer acceptance. Subjects were 412 5-years-old children and their mothers in Busan. The children responded to the Peer Nomination Inventory to assess peer acceptance and their teachers completed the EAS(Emotionality, Activity, Sociability), to assess the emotional intelligence and social behavior of the children. Mothers completed Eysenck Personality Questionnaire for personality traits and the Parental Involvement Checklist. Data was analyzed with descriptive statistics, Pearson's correlation, and simple and multiple regression analyses. The results showed that emotional intelligence of young children had a relatively significant effect on peer acceptance, followed by personality traits of mother's extraversion, the temperament of activity, and the management strategy of mediation-supervision. In conclusion, young children and their mother's variables have a complex, rather than simple, effect on peer acceptance of the children.

A Contingent Analyses on the Relationship Between the Characteristics of Internet Shopping Mall and User Acceptance (인터넷 쇼핑몰의 특성과 사용자 수용간의 상황적 관계분석)

  • Suh, Kun-Soo
    • Asia pacific journal of information systems
    • /
    • v.11 no.2
    • /
    • pp.23-55
    • /
    • 2001
  • It is generally agreed that realizing the full potential of the internet shopping mall(ISM) requires careful identification of customer needs and expectations. However, a quantitative framework to explain and predict users' behavior toward ISM has not been well established because the research on the user acceptance of ISM is still in its infancy. This study proposes a model which uses factor analysis to identify factors of ISM characteristics and individual characteristics affecting user acceptance of ISM. Predictive models based on the multiple regression analyses select the factors and their interactions with individual characteristics that significantly influence user acceptance. Results show that five factors including economy, convenience, credibility, reliability, information risks, and performance risks affects user acceptance. In addition, individual differences in terms of innovativeness, playfulness, and recreational shopping traits have both direct and interaction effects on user acceptance. The implication of this study is that, although user attitudes towards ISM characteristics in general are important to their acceptance behavior, the level of importance depends upon different user groups.

  • PDF

The Effects of Teachers' Responsiveness Early Childhood Teachers' Strategies of Problem Behavior Guidance (영유아교사의 반응성이 문제행동지도전략에 미치는 영향)

  • Kwon, Hye-Jin
    • Journal of Families and Better Life
    • /
    • v.31 no.1
    • /
    • pp.1-10
    • /
    • 2013
  • The purpose of this study was to examine the effects of teachers' responsiveness on teachers' strategies of problem behavior guidance. Teachers' responsiveness variables consisted of acceptance, sensitivity, consistency, warmth and teachers' strategies of problem behavior guidance variables consisted of positive proactive strategies, positive reactive strategies, negative reactive strategies. Subjects were 151 early childhood teachers in Seoul and Chungcheungnam-do. The collected data were analyzed using simple regression and hierarchical multiple regression. The main results of this study were as follows. Teachers' acceptance, sensitivity, consistency, warmth were positively related to teachers' positive proactive strategies and positive reactive strategies of problem behavior guidance. On the other hand, teachers' warmth was negatively related to teachers' negative reactive strategies. As results of examining relative effects of teachers' responsiveness on positive proactive strategies of problem behavior guidance, the influential variables were warmth and acceptance. The relative effects of teachers'responsiveness on positive reactive strategies of problem behavior guidance, the influential variables were sensitivity and acceptance. The relative effects of teachers' responsiveness on negative reactive strategies of problem behavior guidance, the only influential variable was warmth.

Effects of Positive/Corrective Feedback Ratio on Safety Behavior and Feedback Acceptance (긍정적/교정적 피드백 제공비율이 안전행동 및 피드백 수용도에 미치는 효과)

  • Lim, Sung Jun;Oah, Shezeen
    • Journal of the Korean Society of Safety
    • /
    • v.33 no.4
    • /
    • pp.72-77
    • /
    • 2018
  • There are various approaches to prevent industrial accidents, of which the focus on human factors is behavior based safety(BBS). The BBS provides positive feedback on safety behavior and corrective feedback on unsafe behavior. Determining the feedback ratio of positive and correct feedback is an important issue in BBS. The purpose of this study was to examine the effects of positive and corrective feedback ratio on safety performance and feedback acceptance. The participants of this study were sixty undergraduate and graduate students at C University in Seoul, Korea. Participants were asked to work on a simulated welding task. The independent variable of was different positive vs. corrective feedback ratio (1:1 and 1:4). The dependent variables were the amount and the number of correctly completed work tasks, compliance rate of safety behavior, and feedback acceptance. The experimental design of this study was 2 x 2 mixed design. The results showed that feedback, regardless of the ratio, increased both correctly completed work tasks and the compliance rate of safety behavior, while 1:1 positive vs. corrective feedback ratio was more effective than 1:4 ratio. In addition, 1:1 ratio produced higher level of feedback acceptance compared to 1:4 ratio.

An Empirical Analysis of the Behavior of Weaving Traffic in a Freeway Weaving Section (고속도로 위빙(Weaving) 구간의 교통행태에 대한 경험적 분석)

  • 유경수
    • Journal of Korean Society of Transportation
    • /
    • v.6 no.1
    • /
    • pp.17-31
    • /
    • 1988
  • In this research, the behavior of weaving traffic is studied in terms of lane-changing behavior and gap acceptance characteristics. General trends in lane-changing behavior and gap acceptance characteristics are investigated by analyzing descriptive statistics and the factors affecting weaving behavior are determined by means of the multiple linear regression analysis. The results of analysis show that the behavior of weaving traffic is generally similar to that in a basic freeway section and an on- or of- ramp section. Traffic density and speed appear to be better parameters than traffic volume for explaining the behavior of weaving traffic. For the same purpose, using the traffic conditions of the origin and the destination lanes are found to be more effective than using the average traffic conditions of the freeway. A detailed analysis of the gap acceptance characteristics of late merging vehicles shows that there is no significant difference between the size of gaps accepted by late merging vehicles and that accepted by early merging vehicles.

  • PDF