• Title/Summary/Keyword: Academy Relationship Management

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Factors Affecting Self-Medication (자가투약의 영향 요인)

  • 양진선;이기효
    • Health Policy and Management
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    • v.6 no.2
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    • pp.149-189
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    • 1996
  • The aims of this study were to find out present situation of self-medication, and to explicate the factors affecting self-medication propensity. To explicate empirically the factors affecting self-medication propensity, a model containing five groups of determining factors such as attitudinal, behavioral, knowled해, and need of health care factors, and demographic factors were developed. Data were collected from 647 residents in Pusan and Kyungnam using the self-administered questionnaire. The major reslts obtained were as follows: First, self-medication was 32% of all utilization of pharmacy. The drugs used for self-medication most commonly were analgesics(16.2%), followed by antacids and stomachics(14.2%), dermatologic preparations(13.1%), tonics and drinks (12.6%). Second, the sources from which people obtained drug information at self-medication were label of the container(50.8%), pharmacist(32.4%), self-decision or lay person(16.8%). The experience of side effect was 10.6% of all self-medication and how people cope with was withdrawal(59.0%), consultation by pharmacist or doctor(35.9%). Third, the results of ANOVA showed a statistically significant relationship between self-medication propensity and 3 demograpic factors, such as sex(p<0.10), age(p<0.10) and job(p<0.05). Forth, the results of multiple regression analysis showed a statistically significant positive relationship betwee self-medication propensity and satisfaction of previous self-medication, knowledge of drug, drug dependency, the frequency of doctor visiting, confidence in drug advertisement, tendency toward self-treatment of the family, and job. And it showed negative relationship between self-medication propensity and confidence in the medical profession, and health behavior. The model explained 29.5% of the variance in self-medication(p<0.001).

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Effects of Surgery Volume on In Hospital Mortality of Cancer Patients in General Hospitals (종합병원 암 종별 수술량이 병원 내 사망에 미치는 영향)

  • Youn, Kyung-Il
    • Health Policy and Management
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    • v.24 no.3
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    • pp.271-282
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    • 2014
  • Background: Although the mortality rate in cancers has been decreased recently, it is still one of the leading causes of death in most of the countries. This study analyzed the relationship between surgery volume and in hospital mortality of cancer patients. The purpose of this study is to investigate the relationship in Korean healthcare environment and to provide information for the policy development in reducing cancer mortality. Methods: The study sample was the 20,517 cancer patients who underwent surgery and discharged during a month period between 2008-2011. The data were collected in Patient Survey by Korean Institute of Social Affairs. Logistic regression was used to analyse a comprehensive analytic model that includes a binary dependent variable indicating death discharge and independent variables such as surgery volume, organizational characteristics of hospitals, socio-economical characteristics of the patients, and severity of disease indicators. Results: In chi-square test, as the surgery volume increases, the in-hospitals mortality showed a downward trends. In regression analysis, the relationship between surgery volume and mortality showed significant negative associations in all types of cancer except for pancreatic cancer. Conclusion: In the absence of other information patients undergoing cancer surgery can reduce their risk of operative death by selecting a high-volume hospital. Therefore, policies to enhance centralization of cancer surgery services should be considered.

Homepage on the Purchase Attributes of Food Service Products (미니홈피를 통한 구전 커뮤니케이션이 외식상품 구매 속성에 미치는 영향)

  • Kim, Ki-Young;Kim, Ji-Eung
    • Culinary science and hospitality research
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    • v.14 no.2
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    • pp.86-98
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    • 2008
  • This study aims at examining the effect of word-of-mouth communication through mini homepage on purchase attributes and mapping out a marketing strategy based on this. For this, it made an analysis of the communication level with 302 mini homepage users. The result showed that the communication level of information exchange has a positive effect on the purchase experience of food service products significantly, showing that the higher its level is, the more frequent its experience is. And it showed that the communication level of relationship retention has a negative effect on the purchase experience of food service products significantly, showing that the higher its level is, the less frequent its experience is. These results demonstrated the utility that can increase word-of-mouth communications through information exchange and relationship retention, given that they are used with the object based on the kinship of information exchange and relationship retention as word-of-mouth communications, and that they lay stress on the connection with other people in the mini homepage.

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An effective operation of Balanced Scorecard(BSC) in Public Organizations (공조직에서의 BSC의 효과적인 운영)

  • Kim, Jin-Hwan
    • Management & Information Systems Review
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    • v.27
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    • pp.71-99
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    • 2008
  • This study investigates the relationships between three BSC communication attributes(support of organizational culture, message valid, and knowledge sharing) and organizational learning and how that translates into relationship organizational performance in public organization. In this paper, first, past studies on BSC communication and organizational learning that identify the attributes of effective communication and organizational learning in organizational performance are reviewed. Second, a research model, key variables, and three hypotheses tested by PLS(partial least squares) are presented. The data was collected from BSC champions and managers of 53 public organizations in Korea. The results indicate, first, BSC communication (except for support of organizational culture) have not significant related to organizational performance. Therefore, H1 was not supported. Second, the structural path coefficient between support of organizational culture and message valid and organizational learning are statistically significant and in the hypothesized direction. But the knowledge sharing has not significant relationship with organizational learning. Therefore, H2 was partially supported. Third, organizational learning was significantly positively related to organizational performance. H3 was supported. Finally, organizational learning play a significantly positive role in mediating the relationship between BSC communication and organizational performance. The theoretical contributions, limitations, as well as future research directions are discussed at the end of the paper.

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Relationship between Extinction Risk Regions and Amenable Mortality (소멸위험지역과 치료 가능 사망률 간의 관계)

  • Seol, Jin-Ju;Cho, Hyung-Kyung;Lee, Hyun-Ji;Lee, Kwang-Soo
    • Health Policy and Management
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    • v.31 no.2
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    • pp.188-196
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    • 2021
  • Background: This study purposed to analyze the relationship between extinction risk regions and amenable mortality. Methods: This was a cross-sectional study based on the statistics of 2018 which was extracted from the 228 administrative districts in Korea. Cause of death statistics on each region in 2018 was used to produce the age-adjusted amenable mortality. Regional characteristics were measured by demographic factors, health behavior factors, socioeconomic factors, and medical resources factors. Multiple linear regression model was applied to test their relationship. Results: Results showed that extinction risk regions, crude divorce rates, national cancer screening rates, and independent rate of finance were significantly related to the amenable mortality. Conclusion: The study demonstrated differences in health status by the extinction risks of regions. This study suggests that the use of customized community care program can provide integrated services such as housing, health care or the use of information and communications technology which can make early diagnosis.

Relationship between Consumer Self-Determined Psychological Needs and Brand Equity for Fair Trade Products (공정무역제품에 대한 소비자의 자기결정성 심리욕구와 브랜드 자산의 관계)

  • Ock, Jung-Won
    • Management & Information Systems Review
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    • v.36 no.2
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    • pp.59-79
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    • 2017
  • The purpose of this study is to verify the relationship between consumer 's self - determination psychological needs (autonomy, competence, and relevance) related to fair trade and brand equity related to fair trade products through empirical analysis. It is meaningful that it is linked to strategic brand management based on consumer need satisfaction. As a result of empirical analysis of this study, Fair Trade attitude plays an important role in the relationship between self - determination psychological desire and brand equity. Especially, Consumer need Satisfaction with competence was found to be a strategically important construct. Based on the results of this study, it is expected to provide important implications for future strategic management of brand equity related to Fair Trade products.

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Estimative Factors and Probability Whether It is Desire or No on the Transfer of Nurses' Duty Post (간호사의 근무부서 이동 희망여부 예측요인과 추정확률)

  • Sohn, In-Soon;Han, Sang-Sook
    • Journal of Korean Academy of Nursing Administration
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    • v.9 no.4
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    • pp.571-583
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    • 2003
  • Purpose: This study was aimed by presenting basic data of nurses' manpower management on studying about estimative variables and provability assumption whether it is desire or no on the transfer of nurses' duty post. Method: The study was designed retrospective survey and the subjects of this study consisted of 508 nurses who have engages in the K-university hospital. Data were analyzed by SPSS windows for 11.0, by logistic regression. Result: The status on clinical specific variables were verified on estimative variable about whether it is desire or no on the transfer of nurses' post of duty that staff nurses was 3.95 times when set the standard over the charge nurses, and unsatisfied nurses than satisfied nurses on the place of duty at present was 1.4 times. On the low domains of duty's satisfied degree was verified on predictive variable about whether it is desire or no on the transfer of nurses' post of duty that nurses of low feeling of satisfaction about personal relationship was 1.19 times, unsatisfied nurses about hospital management was 2.01 times verified on desiring transfer to other places. Conclusion: The suitability of estimative model whether it is desire or no on the transfer of nurses' post of duty explainable by the variable of the status, the feeling of satisfaction on post of duty, the personal relationship the hospital management and estimative probability was 80.9%.

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A study on the pay systems of the workers at hospitals in Korea (우리나라 병원근로자의 임금체계에 대한 연구)

  • Ko, Su-Kyoung
    • Journal of Korean Academy of Nursing Administration
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    • v.5 no.2
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    • pp.281-295
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    • 1999
  • The purpose of this study is to provide the basic data for the development of new pay system of hospitals by analyzing the status and problems of current pay system. The pay systems of 20 nationwide hospitals were analyzed and compared with the average pay level in Korea. In addition, the annual trend of pay system was analyzed. Based on this study, the following suggestions can be made. First, the pay levels of hospitals are, in some types of workers, lower than average. Hospitals should take much efforts to improve the payment capability through the effective management. Second, the effort to raise the proportion of basic pay to the total pay and to simplify the pay system on the basis of basic pay rather than the allowance and bonus should be made. Third, the pay system based on the length of service should be revised into the one based on work capability, achievement and performance in case of professional, clerical and managerial jobs. Fourth, the pay system determined depending on the power relationship between the labor unions and the management should be improved into the one, with which workers can feel reliable and satisfied through the revealing of the payment ability and the management improvement.

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Effects of Relationship Marketing Activities on Customer Equity Drivers and Customer Behaviors (관계마케팅활동이 고객자산동인과 고객행동에 미치는 영향)

  • Cho, Sang-Lee
    • Management & Information Systems Review
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    • v.30 no.2
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    • pp.185-210
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    • 2011
  • For many firms, customers are their most valuable assets. This is a shift in the interest of managers and researchers from a traditional focus on product management to a more recent focus on customer management. And they manage their customers with relationship marketing. Despite the recent academic interest in the study of customer equity, prior research has focused on brand equity and limited relationship mediated variate such as satisfaction, commitment and trust. This paper suggests customer equity drives with mediated variate and examines how relationship marketing can generate drives of customer equity and influence on customer behaviors. The results are like this. First, customer equity drives include value, brand and relationship equity and they mediate between relationship marketing activities and customer behaviors. Second, financial, social and structural activities have significant impact on repurchase, positive word of mouth, and cross purchase through customer equity drives. Third, this study tried to organize literature on customer equity systematically. It will become the foundation of follow-up studies.

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A Study on CRM Using Knowledge of Customer in Korean Financial Institutions (고객의 지식을 활용한 금융기관의 CRM에 관한 연구)

  • Kwon Kum-Tack
    • Management & Information Systems Review
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    • v.12
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    • pp.17-35
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    • 2003
  • In the customer-centered era, financial institutions have understood the importance of Customer Relationship Management(CRM), and heavily invested into building the required technology infrastructure more than ever. In a competitive environment that are changing fast, knowledge management is necessary. To know customers' needs and desire, we have to approach their environment and mind, and the method by estimating in terms of supposing or imitating. Applying customers' knowledge is effective and will come up with a stepping-stone to get rid of threatening factors by having competitiveness in a competitive environment and extending and changing the corporation. This purpose, the study has identified knowledge-oriented infra that corporations know and customer relations by conducting a poll of local corporations and have presented motives that can effectively carry out knowledge-based customer relations. To gain competitive advantage, these Institutions need to understand their customers' potential value to find out more and to recognize the significant changes of customer. Then the CRM implementation will help Financial Institutions move to more of a sales culture away from product and closer to the customer.

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