• 한국조사연구학회:학술대회논문집
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• 한국조사연구학회 2007년도 추계학술대회 발표논문집
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• pp.55-65
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• 2007

연구에서는 공분산구조분석을 실시하기 위해 주로 사용하고 있는 AMOS 소프트웨어에 대하여 알아보려고 한다. 응용소프트웨어에서 활용된 수학적인 모형을 알지 못하면, 구조방정식에 대한 충분한 이해를 할 수 없으며, 구조방정식에 대한 8가지 가정이 어떻게 구현되는지 알 수 가 없다. 따라서 본 연구에서는 구조방정식모형 연구에서 주로 활용되었던 LISREL 프로그램으로 RAM과 MOSAN을 구현하였고 AMOS 결과와 비교분석하였다. 연구 결과에 따르면 AMOS프로그램은 8가지의 모든 가정을 따르지 않는 것으로 나타났다. AMOS 프로그램이 MOSAN보다는 RAM으로 구현되고 있음을 본 연구를 통해 알 수 있다. AMOS 소프트웨어 프로그램은 잠재변수(F)와 측정오차(e)간의 상관값을 산출할 때 충분히 추정을 하지 못하고 부분적으로만 추정하여 값을 산출하고 있음을 알 수 있었다.

• Nutrition Research and Practice
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• 제6권4호
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• pp.357-365
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• 2012

This study was conducted to develop a construct model regarding the daily activities, emotional security provided by food, enjoyment of food, level of satisfaction with delivered food, and the quality of life of homebound seniors who benefitted from meal delivery programs. The data were analyzed by SAS 9.2 and the Structural Equation Model (SEM), which was created by Analysis of Moment Structure (AMOS) 5.0 packages. The reliability of the data was confirmed by an exploratory factor analysis and through a Cronbach's alpha coefficient, and the measurement model proved to be appropriate by a confirmatory factor analysis of the measurement model in conjunction with AMOS. The results of the correlations between all the variables showed significant positive correlations (P < 0.05). The path analysis demonstrated that the daily activities (P < 0.01) and the emotional security created by food (P < 0.05) had positive correlations with the foodservice satisfaction (P < 0.05), while the daily activities (P < 0.05), the sense of emotional security made by food (P < 0.05), and food enjoyment (P < 0.05) also presented significant positive correlations with the quality of life. However, the food service satisfaction was shown to directly, but not significantly, affect the quality of life. This revealed that the current meal delivery programs needed to be improved in several directions.

• 한국조리학회지
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• 제17권2호
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• pp.51-73
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• 2011

대학교 위탁급식업체에서도 현재 많은 외식기업들이 브랜드 자산의 구성요소인 브랜드 인지, 로열티, 지각된 품질, 연상이미지 등을 강화하기 위해 매스미디어를 이용한 커뮤니케이션에 예산을 늘리고 있는 것처럼 브랜드 자산 형성을 위한 투자가 뒷받침 되어야 한다. 본 연구를 위해서 설문지의 617부를 실증분석에 이용하였으며, 설문문항의 신뢰도검정을 위해 알파계수분석 (Cronbach's Alpha analysis)과 타당성검정을 위해서 탐색적 요인분석(exploratory factor analysis)과 확인 요인분석(confirmatory factor analysis)을 실시하였다. 조사자의 일반적인 특성을 파악하기 위해 빈도분석을 실시하였으며, 브랜드 인지가 브랜드 개성과 브랜드 이미지 형성 그리고 소비자-브랜드 관계의 질에 미치는 구조모형 가설검증을 위해 AMOS 17.0(Analysis of Moment Structure) 프로그램을 이용한 경로분석(path analysis)을 실시하였다. AMOS 분석결과 모든 가설이 유의한 것으로 나타났으며, 이는 대학교 위탁급식업체에서도 브랜드 인지에 대한 자산형성이 소비자-브랜드 관계의 질에 정(+)의 영향을 준다는 것으로 나타났다. 따라서 대학교 위탁급식업체의 고객에 긍정적인 브랜드 이미지 확립은 강한 소비자-브랜드 관계를 확립하게 되므로 향후 긍정적인 브랜드 이미지에 대한 연구가 지속되어져야 할 것으로 본다.

• 한국융합학회논문지
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• 제8권7호
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• pp.75-84
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• 2017

이 연구는 철도신호분야 현장근무자를 대상으로 자기효능감 세부영역과 피로 세부영역 간의 융합적 관계를 구조방정식 모형을 통해 규명하고자 하였다. 일반적 자기효능감, 사회적 자기효능감은 각각 신체적 피로와 정신적 피로에 부(-)의 영향을 미칠 것이라는 가정하였다. 철도 신호분야 현장 근무자들을 대상으로 자기기입식 설문을 실시하여 최종 341건에 대해 분석을 실시하였다. 연구결과, 일반적 자기효능감은 신체적 피로와 정신적 피로에 각각 부(-)의 영향을 미친 반면, 사회적 자기효능감은 신체적 피로와 정신적 피로에 영향을 미치지 않는 것으로 확인되었다. 따라서 일반적 자기효능감을 높이기 위한 회사차원의 지원을 강화한다면 연구대상자들의 피로를 감소시키는데 효과적일 것이다.

• Nutrition Research and Practice
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• 제8권4호
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• pp.432-438
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• 2014

BACKGROUND/OBJECTIVES: This research was conducted to develop a construct model regarding the dietary style, late night snacking choice attributes and health promotion behaviors of industrial workers. SUBJECTS/METHODS: The surveys were collected during the period between January and February 2013. A statistical analysis of 888 industrial workers was conducted using SPSS 12.0 for Windows and SEM (Structural Equation Model) using AMOS (Analysis of Moment Structure) 5.0 statistics package. RESULTS: The results of the correlations between all variables showed significant positive correlations (P < 0.05). Results of factors analysis on dietary styles were categorized into five factors and health promotion behaviors were categorized into four. The reliability of these findings was supported by a Cronbach's alpha coefficient of 0.6 and higher for all other factors. After obtaining the factors from processing an exploratory factor analysis and the end results supported the validity. In an attempt to study the late night snacking choice attributes in accordance to dietary styles and the health promotion behaviors of industrial workers, a structural equation model was constructed and analyzed. CONCLUSIONS: All tests proved the model satisfied the recommended levels of the goodness on fit index, and thus, the overall research model was proved to be appropriate.

• 한국주거학회논문집
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• 제19권5호
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• pp.37-46
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• 2008

The purpose of this study is to derive and adapt the Valuation Factor of urban regeneration scientifically and synthetically, which is the basis of developing a rational plan for urban revitalization. For this, we have selected 37 factors relating to urban regeneration as outlined in preceding studies and inquiry about importance of factors. we analysed he Valuation factors influencing he importance of urban revitalization through a questionnaire which was completed by inhabitants and expert groups in Gwangju Metropolitan City. From he results of he Factor analysis using SPSSWIN(VER.14.0), it was found that the factors which influence the importance of urban regeneration are Environment, Function, Resources and Policy Factors. Environment Factor comprises amenity, culture, beauty and convenience, The while the Function Factor comprises interchange, information, complexity and security. This classification has credibility because of the high factor loading through the Varimax Factor Analysis and is due to a high Cronbach's coefficient. There is a strong correlation between the classified factors through correlation analysis. Finally, through AMOS (Analysis of Moment Structure) 16.0 it was found that the upper classification is credible because main suitability index confirms recommending an admission standard.

• The Journal of Asian Finance, Economics and Business
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• 제7권12호
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• pp.951-958
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• 2020

This study examines the relationship between social media marketing and brand loyalty through brand trust. Respondents were drawn from customers of McDonald's, Malang City, East Java Province, Indonesia. For this study, 130 questionnaires were distributed and data were analyzed using the Structure Equation Model (SEM) version 22 of the AMOS (Analysis of Moment Structure) application. The results showed that social media marketing had an impact on increasing McDonald's brand trust and brand loyalty. Brand trust influences brand loyalty and brand trust can mediate the influence of social media marketing on McDonald's brand loyalty. The findings prove that brand trust can mediate the effect of social media marketing on customer loyalty to McDonald's brand. These results can be explained by the fact that marketing strategies through social media marketing, such as making it easy for customers to get information related to McDonald's on social media, can contribute to customer trust and that trust is formed because McDonald's always pays attention to the quality of the products offered. Brand trust can mediate the influence of social media marketing on customer loyalty to McDonald's brand. This means that information related to McDonald's on social media is proportional to the quality of the product offered.

• 한국항해항만학회지
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• 제26권2호
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• pp.153-159
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• 2002

본 연구는 부산항 컨테이너 터미널이 품질경영을 통한 경쟁력을 향상시키기 위하여 어떠한 서비스 품질경영활동들에 노력을 집중해야 하는지에 대한 실증적인 연구이다. 품질경영활동의 공통된 요소들과 이 요인들 간의 인과관계를 분석하여 결과를 해석하고 항만서비스 품질 경영 관리에 미치는 관리적 시사점을 제시하고 있다. 자료수집은 부산항 컨테이너 터미널의 종사자 170명을 대강으로 설문지와 개인면담을 통해 이루어졌으며, 측정변수의 신뢰성과 타당성을 분석하기 위해 Cronbach's $\alpha$계수와 요인분석을 이용하였다. 그리고 품질경영시스템의 구성개념인 풀질경영의 원천과 활동, 그리고 성과간의 인과관계를 분석하기 위해서는 Amos4.0을 이용한 SEM을 실시하였다.

• 대한영양사협회학술지
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• 제25권4호
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• pp.257-268
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• 2019

This study provides basic data on how stress impacts the processed convenience foods purchase attitudes and the selection attributes of housewives. The stress consists of 3 factors, which were housework stress, family relation stress and economic stress. The processed convenience food purchase attitude consisted of 2 factors, which were peripheral influence purchase and conviction purchase. The processed convenience food selection attribute consisted of 4 factors, which were quality, convenience, packaging and price. Factor loading confirmation and reliability test were conducted, and the reliability was confirmed with Cronbach's alpha coefficients for all the factors exceeding 0.5. The high stress levels showed significantly high stress factors of housework, family relations and economic stress (P<0.001). The high stress group was shown to make purchases by recognizing peripheral influences (P<0.01). When the selection properties of processed convenience foods depending on different stress levels were examined, it was revealed that among the three groups, the low stress group least considered the price aspect (P<0.01). After deducting the factors, AMOS (Analysis of Moment Structure) was used to conduct the confirmatory factor analysis for verifying validity. The structural equation model was used to determine the path coefficient. From the processed convenience foods purchase attitude, the peripheral influence purchase had significantly positive (+) effects on convenience (P<0.05). Also, conviction purchase was shown to have significantly positive (+) effects on quality (P<0.05). Housework and family relation stress were shown to have negative (-) effects on processed convenience foods selection attribute, and economic stress was shown to have positive (+) effects, although no significant relationships were revealed.

• 산경연구논집
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• 제12권6호
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• pp.7-21
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• 2021

Purpose: Modern globalization and Western markets saturation has catalyzed the growth of culinary globalization into developing countries. The question was whether fast food consumers in frontier markets of Sub-Saharan Africa (Zimbabwe), either upholds national gastronomic tendencies in terms of consumer ethnocentrism and buy local or they adopt global fast food brands. Demographic consumer profiles were also analyzed as antecedents of consumer ethnocentrism. Research design, data and methodology: A sample size of 400 fast food-adult consumers was surveyed in the City of Harare. Data was captured on SPSS and Analysis of Moment Structure (AMOS). Hypothesis testing was done using sample t test (H₁), logistic regression (H₂) and multiple regression (H₃, ₄, ₅) analysis. Results: Consumer ethnocentrism in Zimbabwe was marginally above average and no statistically significant relationship between the levels of consumer ethnocentrism and adoption of foreign fast food brands was noted. Age had an inverse relationship; income had a positive association whilst gender had no statistical significance with consumer ethnocentrism. Conclusions: Despite the Zimbabwean consumers being marginally ethnocentric, international restaurateurs should invest in the Zimbabwean fast food market since their nature of being foreign has got an exotic appeal to the Zimbabwean consumers thereby enhancing their likelihood of success.