• 융합경영연구
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• 제12권1호
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• pp.29-38
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• 2024

Purpose: The purpose of this study is to explore the perceptions of millennials and Generation Z regarding AI applications in marketing, an area that has been rarely explored in previous researches. This study formulated research questions how millennials and Generation Z perceive the impact of brand image, AI-assistant customer service, affective factor, immersive experience, cognitive factor social factor and competitiveness of products and brands on overall attitude through the lens of AI applications in marketing. Additionally, this study also explored the influence of overall attitudes on satisfaction, intention to use, and loyalty towards AI applications. Research design, data and methodology: To gather data, this study employed an online survey conducted in collaboration with a reputable research organization. This study utilized factor analysis, ANOVA, and regression analysis for data analysis. Results: The findings revealed that the impact of brand image, AI-assistant customer service, and competitiveness on attitude demonstrated significance in both millennials and generation Z cohorts. The study identified that cognitive and social factors significantly influenced attitudes among millennials, whereas affective and immersive experiences showed significance in influencing attitudes among Generation Z. Conclusions: The findings offer valuable managerial implications, shedding light on the application of AI in marketing with distinct perspectives between millennials and Generation Z.

• International journal of advanced smart convergence
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• 제12권2호
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• pp.84-89
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• 2023

In recent years, with the breakthrough of Artificial Intelligence (AI) technology in deep learning algorithms such as Generative Adversarial Networks (GANs) and Variational Autoencoders (VAE), AI generation technology has rapidly expanded in various sub-sectors in the art field. 2022 as the explosive year of AI-generated art, especially in the creation of AI-generated art creative design, many excellent works have been born, which has improved the work efficiency of art design. This study analyzed the application design characteristics of AI generation technology in two sub fields of artistic creative design of AI painting and AI animation production , and compares the differences between traditional painting and AI painting in the field of painting. Through the research of this paper, the advantages and problems in the process of AI creative design are summarized. Although AI art designs are affected by technical limitations, there are still flaws in artworks and practical problems such as copyright and income, but it provides a strong technical guarantee in the expansion of subdivisions of artistic innovation and technology integration, and has extremely high research value.

• 한국정보과학회 언어공학연구회:학술대회논문집(한글 및 한국어 정보처리)
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• 한국정보과학회언어공학연구회 2023년도 제35회 한글 및 한국어 정보처리 학술대회
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• pp.415-418
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• 2023

테이블 데이터는 일반적으로 헤더와 데이터로 구성되며, 헤더는 데이터의 구조와 내용을 이해하는데 중요한 역할을 한다. 하지만 웹 스크래핑 등을 통해 얻은 데이터와 같이 다양한 상황에서 헤더 정보가 누락될 수 있다. 수동으로 헤더를 생성하는 것은 시간이 많이 걸리고 비효율적이기 때문에, 본 논문에서는 자동으로 헤더를 생성하는 태스크를 정의하고 이를 해결하기 위한 모델을 제안한다. 이 모델은 BART를 기반으로 각 열을 구성하는 텍스트와 열 간의 관계를 분석하여 헤더 텍스트를 생성한다. 이 과정을 통해 테이블 데이터의 구성요소 간의 관계에 대해 이해하고, 테이블 데이터의 헤더를 생성하여 다양한 애플리케이션에서의 활용할 수 있다. 실험을 통해 그 성능을 평가한 결과, 테이블 구조 정보를 종합적으로 활용하는 것이 더 높은 성능을 보임을 확인하였다.

• 생물환경조절학회지
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• 제33권2호
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• pp.120-128
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• 2024

2022년 ChatGPT 출시 이후, 생성형 AI 산업은 엄청난 규모로 성장하였으며, 인지 작업에 혁신을 가져올 것으로 기대되고 있다. 특히 AI 기반 이미지 생성 기술은 현재 디지털 세계의 핵심적인 변화를 주도하고 있다. 본 연구는 대표적인 AI 이미지 생성 도구인 미드저니, 스테이블 디퓨전, 그리고 파이어플라이의 기술적 원리를 분석하고, 이미지 생성 결과를 비교함으로써 그 유용성을 평가하였다. 실험 결과, 이 AI 도구들은 대표 시설원예 작물인 토마토, 딸기, 파프리카, 오이의 과실 이미지를 실제와 유사하게 재현하였다. 특히 파이어플라이는 실제 온실 재배 작물 이미지를 매우 사실적으로 묘사하는 능력을 보여주었다. 그러나 모든 도구들은 작물이 자라는 온실의 환경적 맥락을 완전히 반영하는 데에 있어서 다소 한계를 보였다. 프롬프트 개선 및 레퍼런스 이미지를 활용하여 딸기과실 이미지와 시설 딸기재배 시스템을 보다 정교하게 생성하는 과정도 포함되었으며, 이러한 접근은 AI 이미지 생성 기술의 세밀한 조정이 가능함을 보여준다. 오이 과실 이미지 생성능력을 비교한 결과, AI 생성 도구들은 실제 이미지와 매우 유사한 이미지를 생성해 냄으로써 이미지 생성 점수(CLIP score)에 있어서 통계적 차이를 보이지 않았다. 본 연구는 AI 기반 이미지 생성 이미지 기술이 농업 분야에 활용될 수 있는 방안을 모색하며, 생성형 AI의 농업에 대한 적용을 긍정적으로 전망한다.

• 전자통신동향분석
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• 제34권3호
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• pp.34-42
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• 2019

This study introduces artificial intelligence (AI) techniques for video generation. For an effective illustration, techniques for video generation are classified as either semi-automatic or automatic. First, we discuss some recent achievements in semi-automatic video generation, and explain which types of AI techniques can be applied to produce films and improve film quality. Additionally, we provide an example of video content that has been generated by using AI techniques. Then, two automatic video-generation techniques are introduced with technical details. As there is currently no feasible automatic video-generation technique that can generate commercial videos, in this study, we explain their technical details, and suggest the future direction for researchers. Finally, we discuss several considerations for more practical automatic video-generation techniques.

• International Journal of Internet, Broadcasting and Communication
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• 제15권4호
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• pp.178-184
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• 2023

AI image generation technology has become a popular research direction in the field of AI, which is widely used in the field of digital art and conceptual design, and can also be used in the process of 3D texture mapping. This paper introduces the production process of 3D texture mapping using AI image technology, and discusses whether it can be used as a new way of 3D texture mapping to enrich the 3D texture mapping production process. Two AI deep learning models, Stable Diffusion and Midjourney, were combined to generate high-quality AI textures. Finally, the lmage to material function of substance 3D Sampler was used to convert the AI-generated textures into PBR 3D texture maps. And applied in 3D environment. This study shows that 3D texture maps generated by AI image generation technology can be used in 3D environment, which not only has short production time and high production efficiency, but also has rich changes in map styles, which can be quickly adjusted and modified according to the design scheme. However, some AI texture maps need to be manually modified before they can be used. With the continuous development of AI technology, there will be great potential for further development and innovation of AI-generated image technology in the 3D content production process in the future.

• 한국인공지능학회지
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• 제12권1호
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• pp.7-16
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• 2024

This study aims to explore driving factors of Artificial Intelligence application for city marketing strategy with perspectives of millennials and generation Z. This study proposed the following research questions: i) how perceived place branding factor, public service factor, affective factor, immersive experience factor, cognitive factor, cost benefit factor, social networking factor, and promotional value factor affect attitude toward AI application for city marketing; and ii) how attitude affect satisfaction and prospect toward AI application for city marketing? This study conducted an online survey with the assistance of a well-known research agency and applied factor and regression analysis to test hypotheses. The results found that effects of place branding, cognitive, social networking, and promotional value affect attitude significantly in the case of millennials, while effects of public service, affective, cost benefit, social networking, and promotional value affect attitude significantly in the case of generation Z. The results found that effects of attitude on satisfaction and prospect of AI showed significance. The results provide implications and different aspects for AI application of city marketing strategy with perspectives by generations, while millennials and generation Z perceived effects of promotional value as the most significant factor for AI application of city marketing strategy.

• Journal of Information Technology Applications and Management
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• 제30권4호
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• pp.11-28
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• 2023

This paper proposes a method of integrating ChatGPT with traditional chatbot systems to enhance conversational artificial intelligence(AI) and create more efficient conversational systems. Traditional chatbot systems are primarily based on classification models and are limited to intent classification and simple response generation. In contrast, ChatGPT is a state-of-the-art AI technology for natural language generation, which can generate more natural and fluent conversations. In this paper, we analyze the business service areas that can be integrated with ChatGPT and traditional chatbots, and present methods for conducting conversational scenarios through case studies of service types. Additionally, we suggest ways to integrate ChatGPT with traditional chatbot systems for intent recognition, conversation flow control, and response generation. We provide a practical implementation example of how to integrate ChatGPT with traditional chatbots, making it easier to understand and build integration methods and actively utilize ChatGPT with existing chatbots.

• 한국멀티미디어학회논문지
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• 제24권5호
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• pp.736-743
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• 2021

Due to COVID-19, the non-face-to-face content market is growing rapidly. However, most of the non-face-to-face content such as webtoons and web novels are produced based on the traditional culture of other countries, not Korean traditional culture. The biggest cause of this situation is the lack of reference materials for creating based on Korean traditional culture. Therefore, the need for materials on traditional Korean culture that can be used for content creation is emerging. In this paper, we propose a generation model of source data based on traditional folk paintings through the fusion of traditional Korean folk paintings and AI technology. The proposed model secures basic data based on folk tales, analyzes the style and characteristics of folk tales, and converts historical backgrounds and various stories related to folk tales into data. In addition, using the built data, various new stories are created based on AI technology. The proposed model is highly utilized in that it provides a foundation for new creation based on Korean traditional folk painting and AI technology.

• 경영정보학연구
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• 제25권3호
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• pp.43-57
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• 2023

본 연구에서는 한국어 기반의 시를 창작하는 데 도움이 되는 문장들을 생성하는 인공지능을 개발하였다. 인공지능이 인간의 고유의 영역이라고 할 수 있는 창작에 대한 욕망과 창의력을 대신하는 것이 아니라, 인간이 창의력을 효율적으로 사용할 수 있도록, 창작에 밑바탕이 되는 문장들을 생성하는데 초점을 맞추었다. 시인들과의 인터뷰를 통해서 8개의 다른 데이터 세트로부터 문장을 학습하여 8가지 장르의 시가 생성될 수 있도록 만들었다. 이 연구는 한국어를 활용한 문학 작품 생성 기술을 개발하였다는 점에서 차별성이 있으며, 이 연구를 확장해서 수필과 산문 또는 소설과 같은 다양한 형태의 문학 작품을 창작하는 데 도움이 될 수 있다는 점에서 큰 의미가 있다.