• Proceedings of the Korean Institute of Electrical and Electronic Material Engineers Conference
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• 2002.05a
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• pp.50-56
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• 2002

When the plasma panel is used as a display, frequent discharging are made to occur by alternatively charging each side of the panel to a critical voltage, which causes repeated gas discharges to occur. In this paper, an efficient sustain driver is proposed to achieve a faster rise-time in order to be suitable to widely used ADS driving method. The proposed circuit increases an operational margin up to 20 % compared with conventional approaches improving the recovery efficiency regardless of the variation of panel capacitance. Thanks to the increased operational margin, the brightness decrease problem can be solved without a limitation to sustain pulse width. The principle of operation, and features are illustrated, and verified on a 7.5 inch diagonal panel at 200 kHz operating frequency - based on experimental prototype.

• Proceedings of the KIEE Conference
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• 2000.07c
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• pp.1827-1829
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• 2000

To replace the dual scan system by single scan in large ac plasma display(PDP), the addressing time should be reduced by modifying cell structure and driving circuits. Moreover. the luminance of the PDP can be also increased with the decrease in the addressing time. In this paper, various shapes of bus and address electrode have been investigated to reduce the addressing time in ADS driving method. The experimental results show that the addressing time can be reduced more than 30% compared to the conventional type by modifying the electrodes without reducing the luminance of the PDP.

• Journal of Information Display
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• v.2 no.1
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• pp.10-13
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• 2001

The addressing time can be reduced by modifying cell structure and/or driving circuits in order to replace the dual scan system by single scan in large ac plasma display panel(PDP). Moreover, the luminance of the PDP can also be increased by decreasing the addressing time. In this paper, various shapes of bus and address electrodes have been investigated with the aim of reducing the addressing time in ADS driving method. The experimental results show that the addressing time can be reduced by more than 30% compared with the conventional type by modifying the electrodes without reducing the luminance of the PDP.

• The Transactions of the Korean Institute of Electrical Engineers C
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• v.54 no.4
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• pp.161-165
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• 2005

Need of a dimmer function becomes more important with increasing interest on a HDTV for home theater applications. In a conventional AC PDP, a possible method to reduce luminance of a whole Panel is to reduce a total number of sustain pulses and then to change the gray level. However, the reduction of the total sustain number causes the step of luminance to be rough. Moreover, it is impossible to control the luminance of the panel for a given gray level. In this paper, a simple and robust method is proposed to control linearly the luminance of whole panel by applying the asymmetric sustain pulses in the display period of the ADS driving scheme. As the range of luminance control by the proposed method is about $50\%$ for a given gray level. Moreover, it is experimentally verified that the proposed method shows similar dynamic margin performances compare with the conventional method.

• Proceedings of the KIEE Conference
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• 2004.11a
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• pp.133-136
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• 2004

AC PDP의 구동방법 중 가장 대표적인 구동 법이라 할 수 있는 ADS 구동 법은 구현이 비교적 용이하고, 안정적인 구동특성으로 인하여 현재 많은 상용 AC PDP의 구동 법으로 널리 채택되고 있다. 본 논문은 현재 AC PDP의 주요 연구 분야 중에 하나인 고속 어드레싱에 관한 새로운 구동파형을 소개하였다. 기존 AD을 구동법은 초기화구간과 어드레스구간 그리고 유지구간이 명확히 분리되어 있어 FULL- HD급 화면을 구현하기 위해서 어드레싱에 소비되는 시간의 감소가 불가피하다. 이러한 문제를 해결하기 위하여 어드레스 펄스폭을 줄여주지만, 이로 인하여 불안정한 어드레싱을 초래하게 된다. AC PDP의 초기화 구간의 파형은 이후의 어드레스 특성에 중요한 영향을 끼치는데, 초기화간에 형성된 priming 입자는 어드레스 방전에 크게 도움을 준다. 본 논문은 초기화구간이 끝난 후 priming 효과가 급격히 떨어지는 80us이후에 벽전하 형성을 돕는 벽전하 가속펄스의 사용으로 짧은 어드레스 펄스폭으로 인한 불안정한 어드레싱을 보완하고, 어드레스 과정 후 유지방전 모드로의 벽전하의 형성을 빠르게 유도할 수 있어 1us의 짧은 어드레스 폭으로도 안정적인 어드레싱을 수행할 수 있도록 하였다.

• The Transactions of the Korean Institute of Power Electronics
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• v.13 no.1
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• pp.70-77
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• 2008

Conventional PDP power system, which commonly uses two isolation transformer, consists of sustaining power ($V_S$), addressing power($V_A$), and Multi power($V_M$). Because each of these power conversion circuits use transformer and control IC, there are several defects: decrease of efficiency, rise of cost, and parts stress. This paper is proposed the method which operates PDP power system only with one transformer. The proposed method contributes not only to high-efficient performance of the DC/DC power stage and improvement of reliability but also to reduction of cost by reducing volume and size. Also, proposed method is proper to Address Display-period Separation(ADS) which is one of the driving methods of PDP. Superiority of the proposed method is proved by comparison with conventional method and theoretical, experimental analysis.

• Proceedings of the KIEE Conference
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• 2005.11a
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• pp.113-115
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• 2005

AC PDP 의 구동방법 중 ADS구동방법은 구동특성이 안정되고 계조구현을 디지털 방식으로 구현 할 수 있는 둥 다양한 장점으로 인해 현재 많은 상용 AC PDP의 구동법으로 널리 채택되고 있다. 본 논문은 기존의 구동파형의 문제점인 초기화 구간에 할애하는 시간의 증가로 인해 이후 어드레싱 및 유지방전에 필요한 시간이 단축되어 화질의 저하를 나타내는 기존파형의 문제점을 보완할 수 있는 단축된 초기화파형을 가진 새로운 구동파형을 소개 하였다. 본 논문에서 제시한 구동파형의 적용으로 패널의 초기화시 발생되는 배경광으로 인해 암실명암비가 낮아져 화질저하가 나타나는 근본적인 문제 또한 해결할 수 있었다. 새로운 구동파형으로 인해 초기화시 소요되는 시간을 350us에서 150us로 감소시킬 수 있었고, 초기화시 선택되지 않은 화소의 불필요한 약방전을 없앰으로서 무한대에 가까운 암실명암비를 달성할 수 있었다.

• 한국정보디스플레이학회:학술대회논문집
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• 2000.01a
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• pp.97-98
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• 2000

This paper deals with the relationship between the addressing and the display in ac-PDP. Especially, deals with the transfer probability of surface discharge according to addressing voltage (Va), blocking voltage(Vg) in addressing period and the characteristics of luminance according to sustain voltage(Vs) in sustaining period with ADS(Address Display period Separation) driving method.

• 한국정보디스플레이학회:학술대회논문집
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• 2004.08a
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• pp.171-175
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• 2004

Need of a dimmer function becomes more important with increasing interest on a HDTV for home theater applications. In a conventional ac PDP, a possible method to reduce luminance of a whole panel is to reduce a total number of sustain pulses and then to change the gray level. However, the reduction of the total sustain number causes the step of luminance to be rough Moreover, it is impossible to control the luminance of the panel for a given gray level. In this paper, a simple and robust method is proposed to control linearly the luminance of whole panel by applying the asymmetric sustain pulses in the display period of the ADS driving scheme. As the range of luminance control by the proposed method is about 50% for a given gray level. Moreover, it is experimentally verified that the proposed method shows similar dynamic margin performances compare with the conventional method.

• The Journal of Industrial Distribution & Business
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• v.8 no.6
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• pp.7-16
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• 2017

Purpose - Today's world revolves around search engines which are the driving force behind any marketer. The thirst for marketing has led to the evolution of online 'Pay per click' over last few years and is the most widely used instrument. Research design, data, and methodology - Exploratory research design highlights many marketing variables getting affected by pay per click marketing. To analyze the said phenomenon, the data was gathered through questionnaire from the sample of 338 respondents which were selected by simple random sampling method mostly from the National Capital Region (NCR) of Delhi in India. The data collected from the respondents was loaded on SAS base for exploratory factor analysis and multiple regression analysis. Results - Pay per click as a marketing tool has significant impact on the consumers. The most prominent factors of pay per click marketing identified in the research are Ad quality, Competition, Targeting, Trend and Budget. Conclusions - Organic as well as inorganic ads, keeping in mind the end goal to gage the exchange of these two postings in the marked look territory. Additionally, here we dissected supported pursuit promotions in all. It would be beneficial to break down the impact of promotion position on the pay per click marketing.