• Title/Summary/Keyword: 4S shop

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"The Influence of clothing shop display as VMD on clothing purchasing behavior" ("VMD(Visual Merchandising)로서의 의류매장(衣類賣場) 디스플레이가 의복구매행동(衣服購買行動)에 미치는 영향(影響)")

  • Chang, Eun-Young
    • Journal of the Korean Society of Costume
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    • v.16
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    • pp.211-220
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    • 1991
  • The purpose of this study is to examine the effect of the fashion shop display on the clothing purchase made by the sample of 369 adult women living in Seoul area. In this study, the interest and the effect of the display are investigated through such factors of demographic variables as each individual's age, educational career, vocation, average family income a month, and marriage status. And the relationship is also examined between the person's interest paid on the display and the clothing attitude related variables of fashion follow tendency, individuality, and the way of practical economy. An additional examinations are performed in the first reactive factor to be considered at the time of the clothing purchase, and the interrelation between the discontent after purchase and the effect of display before purchase. The major findings of this research, thus, can be summarized as following: 1. Demographic variables of women reflect differences in their interests toward display and accordingly the variety of the display effect as well. Less interest and effect are caused by the effort of display for the women in their senior age. However, a group of the character women and young college women pay relatively more attention to the display and give more effect to the purchase. The examination shows alsp that the unmarried and better-off and better-educated are more sensitive to the effect of the display. 2. The higher is the individuality and the fashion follow tendency, the stronger revealed the interest in the display, while the economic women have less interest in it. 3. The first factor considered at the time of purchase is not absolutely affected significantly by the degree of the display effect in real purchasing act. 4. The discontent after purchase is not related with how much the degree of display effects in the act of real purchase.

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The Influence of Service Scape and Service Provider's Esthetic Labor on Customer Behavioral Intentions and Mediations of Emotional Responses in Esthetic Shop (에스테틱샵의 서비스스케이프와 서비스 제공자의 미적노동이 고객행동의도에 미치는 영향과 감정반응의 매개효과)

  • Yoon, Sukhyun;Hwang, Hae Jung
    • Journal of Convergence for Information Technology
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    • v.10 no.8
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    • pp.250-258
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    • 2020
  • This study analyzes service scape and esthetic labor, emotional reaction, coustomer behavior intention that impacts skincare coustomers' behaviors and extracts relationships of cause and effects. Using 280 surveys were conducted to estheic shop visitors in Ulsan and Geyongnam area in recent 3 months. Using 257 surveys out of the 280 surveys, the writer did actual proof analysis. The data sample is analyzed in multiple regression analysis using Statistical power analysis with 2.1 analysis. Then the statistical processing is done with SPSS 21.0 and AMOS 21.0. It is proven that customer satisfactions from that positive reactions also increase revisit intentions by creating positive ripple effects. Through discoveries of structural relationships of predisposing factors of satisfactions in esthetic and revisit intentions, this study extracts scholastic and operational implications to have positive impacts. Expanded analysis is required in further researches with consideration of various age group and regional targets.

A Comparative Study of Korean and Australian Women's Hair Care Behavior (한국과 호주여성의 모발관리행동 비교)

  • Ryu, Eun-Hye;Park, Sook-Hyun;Kwon, Mi-Jeong
    • Korean Journal of Human Ecology
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    • v.14 no.2
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    • pp.293-302
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    • 2005
  • The purpose of this study is to compare hair care behaviors between Korean and Australian women whose individual hair characteristics, social backgrounds, and culture were different from each other. Then, this study also aims to provide some basic data for professionals in the field of beauty education and industry. Data were collected through a survey with 208 Australian females and 392 Korean females. Analyses included t-test, frequency analysis, and one-way ANOVA. The results are as follows: The Korean women mostly had black and brown natural hair, and 68.4% of them had color. On the other hand, the Australian surveyees had brown and dark blonde, and 85.4% of them had color. They both were asked why they were using hair products. The Koreans responded that they were for hair moisturization, while the Australians said they were for producing a hair style they wanted. In addition, the Koreans made the most use of a hair conditioner and hair wax, while the Australian women did a hair spray and gloss. As far as the satisfaction with beauty salon service goes, the Australian respondents showed more service satisfaction than the Koreans on average. The homogeneity of the two nations' average points was t-tested. The result indicated that significant differences existed in the hair shop satisfaction with services, such as dyeing, haircut, blow dry, shampooing and massaging, and staff attitudes.

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Factors affecting social commerce acceptance - Perceived risks and social networking sites (SNS) use -

  • Park, Hansil;Babicheva, Eva;Lee, Kyu-Hye
    • The Research Journal of the Costume Culture
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    • v.26 no.4
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    • pp.547-562
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    • 2018
  • As social media penetrates more deeply into people's everyday lives, social commerce (a type of commerce that combines SNS features and possibility for commercial transactions) has enjoyed unprecedented growth. Shopping on Facebook is a representative example of social commerce platform that allows consumers to interact with other users, exchange information and purchase products without leaving a Facebook page. Social commerce presents great opportunities for marketers in terms of leveraging social aspects of shopping experience. It also offers a large potential for Korean companies to reach various target markets, as well as establish their presence abroad. Yet, acceptance of social commerce as a legitimate shopping channel has been slow, and consumers are still hesitant to shop via Facebook. This study draws on uses and gratification theory and the concept of perceived risk to examine how different motives for SNS use and the associated types of perceived risks can affect the purchase intention on the platform. Empirical data from 288 young users of Facebook were analyzed. Findings identified two main motives for SNS use: information-related motive and communication-related motive. Information-related motive significantly affected the intention to shop on Facebook, whereas communication-related motive did not have any significant influence. Risks associated with shopping via Facebook included delivery risk, security risk, social risk and economic risk. Overall, consumers perceived a higher level of security and social risk associated with shopping on Facebook. However, only social risk had a significant negative influence on the purchase intention. Awareness and previous experience of buying via social commerce platform positively affected consumers' purchase intention.

A Study on the Sales Status for Flower Shop in Domestic : Emphasis on Peak Season and Flower Products with High Rate Sales by Items (국내 플라워샵 판매현황에 관한 연구 -품목별 판매율이 높은 화훼상품과 성수기를 중심으로-)

  • Seol, Ga Ae;Yun, Suk Young;Choi, Byung Jin;Jang, Hyun Hee
    • Journal of the Korean Society of Floral Art and Design
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    • no.42
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    • pp.145-156
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    • 2020
  • The purpose of this study was to investigate status survey on flower products with high sales by item and peak season. The survey was implemented for 103 people who are running flower shop and are members of association for Engineer Floral Design who are acquired Craftsman Floral Design and Engineer Floral Design. The result of this study, the peak season for the sale of flower product is showed May (52.0%) and February (24.3%). The reason for the selection was in May, month of family, teacher's day, etc. in February, personnel transfer and graduation ceremony. As a result of researching flower products with high sales volume by category, Cut flowers were ranked the first place of bouquet (51.5%%, 40.3%) and the second place of basket (28.8%, 37.5%) on annual and peak season. And also, Corsage, which was 6th (1.8%) in the annual sales volume survey, increased to 3rd (8.0%) during peak season. Pot plants were ranked 1st of foliage plant (50.6%, 51.3%) and 2nd tropical orchid·oriental orchids (27.4%, 28.3%) on annual and peak season. And also, Charcoal and bonsai, which were unresponsive in the annual sales survey, increased sales volume to 0.7% and 2.6%, respectively, during peak season. Processed flowers were highest ranked dry flower (45.3%, 39.5%), preserved flower (27.7%, 37.2%) on both non peak season and peak season. And then followed by artificial flower, pressed flower and collage.

An Impact of Firm's Relational Characteristics on the Trust in Supply Chains : Focus on Textile Maker and Retailer (공급체인상의 조직간 관계적 특징이 신뢰에 미치는 영향 : -남성정장메이커와 대리점을 중심으로)

  • 권기대;정락채;신정화
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.2
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    • pp.229-238
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    • 2003
  • The objective of this study is to investigate the impact of firm's various kind of characteristics on the oust in the supply chains between the textile makers and the retailers. Based on the preceding literature review. six hypotheses are proposed. To test the proposed hypotheses, data were collected utilizing questionnaires from 68 retailers(fashion shop). To analyze the data the SPSSWin statistical package was employed. Two(H4 and H6) out of six hypotheses were accepted, the others were rejected. According to the results, the greater the impact of the shared value and the reputation for the retailers on the textile maker is, the stronger the trust of the retailers in the textile maker is. Based on the research results, we can conclude that the trust management is a very important factor in the supply chains between the textile makers and the retailers.

Implementation of Music Broadcasting Service System in the Shopping Center Using Text-To-Speech Technology (TTS를 이용한 매장 음악 방송 서비스 시스템 구현)

  • Chang, Moon-Soo;Kang, Sun-Mee
    • Speech Sciences
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    • v.14 no.4
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    • pp.169-178
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    • 2007
  • This thesis describes the development of a service system for small-sized shops which support not only music broadcasting, but editing and generating voice announcement using the TTS(Text-To-Speech) technology. The system has been developed based on web environments with an easy access whenever and wherever it is needed. The system is able to control the sound using silverlight media player based on the ASP .NET 2.0 technology without any additional application software. Use of the Ajax control allows for multiple users to get the maximum load when needed. TTS is built in the server side so that the service can be provided without user's computer. Due to convenience and usefulness of the system, the business sector can provide better service to many shops. Further additional functions such as statistical analysis will undoubtedly help shop management provide desirable services.

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Communication Software Development and Experiments for a Cell Controller in a CIM System (자동화 시스템내 셀 제어기의 통신 소프트웨어 개발 및 실험)

  • S.H. Do;B.S. Jung;Park, G.J.
    • Journal of the Korean Society for Precision Engineering
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    • v.12 no.4
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    • pp.88-99
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    • 1995
  • The demand for automatic manufacturing systems is increasing. Flexible Manufacturing System(FMS) is usually considered as a soluting for the shop floor automation. One of the difficulties in FMS is the communications problem. Since various machineries with different communications protocoles are included, applying a unified scheme is almost impossible. Therefore, a systematic approach is a key point to solve the communication problem. A cell is difined as an automation unit where closely related for a job reside together. A cell is a messenger between upper level computers and lower level machine equipment. In this research, the fonctions of the cell are defined to have more capabilities than conventional cells since a cell can be often a total manufacturing system is a small to medium sized factory. The cell conducts communications with different machines through the communications schemes established here. A set of software system has been developed according to the defined communication. The software has been tested for a simulation and real experiments for proof.

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A Study on the Automated Design of Business Card for Personal Information Leakage Prevention Using IT-based Convergent Service

  • Park, Jong-Youel
    • International Journal of Internet, Broadcasting and Communication
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    • v.10 no.4
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    • pp.25-30
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    • 2018
  • When producing a business card, there is always a risk for exposing personal information as the information from the business card application is saved in the computer of the printing agency. The information that goes into the business card application file, such as name, mobile phone number, and e-mail address is not encrypted, which makes it easy to access. This study was conducted in order to find a way to automatize the business card application process by encrypting the information entered into the business card application file, simplifying the business card application process, minimizing the workload and by directly linking to the print shop to remove the print file after completing the printing of the business card.

Strategies to Increase Competitiveness of Local Experience Space: A Study of the 4Es in the Experience Space of Sam-Rae Arts Village in Wanju-gun, Jeollabukdo (체험경제이론(4Es)에 따른 지역 체험전시관의 경쟁력 강화방안 : 전북 삼례문화예술촌 체험전시관을 중심으로)

  • Ha, Ji-Young;Lee, Seung-Hyun;Kim, Deok-Hyeon
    • Review of Culture and Economy
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    • v.17 no.2
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    • pp.161-184
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    • 2014
  • The dramatic rise of experience space using cultural heritage in modern architecture has been generally acknowledged in recent literature. The present study aims to investigate effective ways to enhance competitiveness in local experience space, with an emphasis on the use of cultural heritage in modern architecture. Using the case of the Sam-Rae Arts Village in Wanju-gun, Jeollabuk, this study analyzes the characteristics of the 4Es in experience economy theory. In order to arrive at findings that represent the variety of perspectives found in this context, qualitative interviews were conducted with three groups: public officials, maintenance staff in the experience center, and field experts. The results of this study revealed that the Visual Media Art Museum and Book Wooks were used for entertainment, the Corpentry Shop for education, the Book Museum for escapism, and the Design Museum Culture $Caf{\acute{e}}$ The O's for aestheticism. Additionally, depending on the commercial potential of the respective experience space, the Corpentry Shop, Book Wooks, and the Culture $Caf{\acute{e}}$ The O's were used for profit purposes while the Design Museum and the Visual Media Art Museum for non-profit. Based on the findings of the present study, effective ways to enhance competitiveness in the local experience space are suggested. First, the public nature of cultural enjoyment may be realized in a field that bears non-profit characteristics. In exhibiting works, the experience space could suggest the extra demonstration. Second, in the for-profit experience hall, the securing of tourists may help to maximize profit. In so doing, a variety of experience programs and activity spaces could be provided internally, while advertisement marketing through mobile and SNS could be reinforced externally.