• Title/Summary/Keyword: 4S shop

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Effects of Information Retrieval and Coffee Shop's Attributes on the Means of Repositioning (정보검색과 커피전문점 선택속성이 재방문 의도에 미치는 영향)

  • Baek, Young Ju;Lee, Min Jung
    • The Journal of the Korea Contents Association
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    • v.20 no.9
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    • pp.549-557
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    • 2020
  • Recently, the number of coffee shops has continued to increase, and information searches have been increasing for consumers who want to visit coffee shops. We wanted to find out the impact on the intention of revisiting a coffee shop by adding information search factors to the existing coffee shop's selection properties and search for the actual selection properties, and summarize the results as follows. The analysis of this study was conducted in two ways, before and after visiting a coffee shop through information search. First, the four factors and optional attributes that are important in information retrieval were the reliability of information (the number of reviews and views by coffee shops, recent postings), physical environment (the proximity of stores, the atmosphere, size, presence of side menus), visuality of information (physical environment, background, design, easy composition), merchantability (the taste of coffee, convenience of parking). In addition, the selection properties for satisfaction after visiting coffee shops through information search were derived from five general characteristics of coffee shops, menu, information consistency, taste of coffee, and convenience of parking, and among them, the consistency of information, taste of coffee, and general characteristics of coffee were found to affect the intention of revisiting again.

A Study on the Collection and Utilization of Information by Wedding Dress Shops in Seoul (웨딩드레스 점포의 정보 수집 및 활용에 관한 연구 -서울 지역을 중심으로-)

  • 유혜진;정성지
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.2
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    • pp.239-250
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    • 2002
  • The purpose of the study was to explore the information activities of wedding dress shops and how companies' characteristics (the number of business year and the location of shops) and information users'characteristics (the year of career) influenced on utilization of information (fashion information, market information and internal information). In addition, the study was to investigate ratings of the importance of the competitive means. The questionnaire was revised by the researchers on the base of preceding research studies after interviewing wedding dress industry workers and performing a pilot survey. The total l10 copies were distributed to the workers of the wedding shops located in the city of seoul. Fifty six copies from the shops in Kangnam area were returned, and 38 copies at Kangbuk area. For statistical analysis, one-way ANOVA and Duncan's tests were used. The results from the study are follow. 1. The heavily utilized fashion information was collected from international and domestic wedding magazine by the respondents for their merchandise and design planning. 2. According to the companies'characteristics (the number of business year and the location of shop), the 50∼10 year-old companies collected fashion information from international fashion shows, domestic wedding/fashion magazine reporters, and utilized sales data as internal information sources than any other companies. The shops in Kangnam area used international fashion information and market information on popular/unpopular goods more than other shops. 3. According to information users'characteristics (the year of career), the 3-5 year-experienced workers utilized domestic fabric converters as an information source, lists of popular/unpopular goods as well as future forecasting information as internal information more any other workers. 4. Dress design, fabrics and customer service before wedding were considered as very important competitive power by wedding shop workers.

A Study on the Market Segmentation in Coffee Shop Customer's Benefit Sought (추구 편익에 따른 커피 전문점의 시장 세분화 연구)

  • Kim, Ki-Ran;Kim, Dong-Jin
    • Culinary science and hospitality research
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    • v.16 no.4
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    • pp.139-150
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    • 2010
  • The purpose of this study is to examine the market segments of Korea specialty coffee shops based on the benefit variables by customers when they visit a coffee shop. For this study, SPSS WIN 17.0 was used for the frequency analysis, factor analysis, reliability test, cluster analysis, one-way ANOVA and cross tabulation. Benefit factors were divided into atmosphere factor, value factor, marketing factor, cleanliness & comfort factor, and service factor. Three distinct segments of customers were identified: passive benefit seekers, marketing benefit seekers and emotion benefit seekers. In order to explore differences between clusters and demographic and behavior variables, cross tabulation were used. These findings could be helpful for the marketers who need to establish a marketing strategy for grasping the characteristics of market segments and generating profits.

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Effects of Service Quality on Consumer Satisfaction and Repurchase Intention of Apparel Products and Hairdressing Services for Silver Consumers (의류제품과 미용서비스 구매시 점포서비스품질이 실버소비자만족 및 재구매의도에 미치는 영향)

  • Kang, Eun-Mi;Park, Eun-Joo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.4 s.163
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    • pp.584-593
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    • 2007
  • Recently, the growing of the aging population by medical and science development, silver consumers were became new consumption market. The purposes of this study were to investigate the effects of service quality on consumer satisfaction and repurchase intention in the apparel store and hairdressing shop. Data were obtained from 853 women in the 50's and 60's who living in Busan. Data were analyzed by frequency analysis, factor analysis, Cronbach's alpha, 1-test, and path analysis using SPSS WIN 12.0. The results of the study were as follows: First, service qualities of apparel store were composed of Personal Service, Facilities Service, Product Service, and Policy Service. Service quality of hairdressing shop were consisted of Personal Service, Facilities Service, Skill Service, and Policy Service. Second, repurchasing intention was differently influenced by perceived store service quality and consumer satisfaction when purchasing apparel products and hairdressing services. Salesperson or hairdresser was the most important variable for silver consumers' satisfaction, which influenced the repurchase intention of apparels or hairdressing services. This research extends a domain of fashion market research from the product to the service. Additionally, this study provides an insight into silver fashion marketers and retailers for developing market strategies for silver common. Implications are drawn for the information useful to consumer behavior researchers and retailers of the silver fashion market.

GSP를 활용하여 투시화법으로 작도한 펜션

  • Gye, Yeong-Hui
    • Communications of Mathematical Education
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    • v.18 no.1 s.18
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    • pp.249-255
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    • 2004
  • 본 논문에서는 컴퓨터 기하 프로그램으로 가장 널리 활용되고 있는 GSP(The Geometer's Sketchpad)를 사용하여 사영기하학의 성질을 반영하는 투시화법(perspective drawing)으로 펜션을 작도하였다. 2000년에 버전 3.1로 작도하였을 때 한 점 투시화법(one-point perspective drawing)으로만 완성된 집을 보였고, 두 점 투시화법(two-point perspective drawing)으로는 미완성된 집이었다. 새로운 버전 4.0은 그 기능이 탁월하게 향상되었으므로 어렵지 않게 두 점 투시화법으로 집을 완성하였고 또한 photo -shop 7.0을 사용하여 아름다운 펜션으로 장식하여 보았다.

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An Analysison Consumer Member's Awareness to Green Marketing Strategies of a Consumer's Cooperative Shop for Environmentally Friendly Agri-product (생활협동조합 매장의 그린마케팅 전략에 대한 소비자회원의 인지도 분석 -한살림천안아산생협 매장을 중심으로-)

  • Kim, Ho;Lee, Na-Ra
    • Korean Journal of Organic Agriculture
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    • v.19 no.3
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    • pp.309-327
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    • 2011
  • The paper analyzed on the level of consumer member's awareness to green marketing strategies (4P's; product, price, place and promotion strategies) of Hansalim specialty shops for environmentally friendly agri-products. For the study, Hansalim-Cheonanasan members had been surveyed. Consumers purchase environmentally friendly agri-products because quality and freshness of those is good. The difference in amount of the average monthly purchase between loyal customers and disloyal customers is about 130,000 won. And customer's awareness is that the first is promotion strategy, the second product strategy, the third place strategy, the last price strategy. The average monthly purchase is related with product strategy in correlations between the 4P's each other. If Hansalim maintains a product strategy, promotes extensively and keeps their product standard, more consumers will purchase Hansalim products because the most important one of effect of green marketing strategies on consumer behavior is products. Hansalim needs to go into action to increase recognition. Some of consumers have misconcepts or don't know about the 4P's well. If Hansalim promotes positively considering interrelationship about 4P's strategies or other strategies, the consumers awareness will be changed more effectively. This study shows that balanced 4P's is better than only one superior strategy because of the correlation amomg green marketing strategies.

Material Planning and Information Management for Automotive General Assembly using Digital Factory (디지털공장을 이용한 자동차 조립공장의 자재계획 및 정보관리)

  • Noh S. D.;Park Y.-J.
    • Korean Journal of Computational Design and Engineering
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    • v.9 no.4
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    • pp.325-333
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    • 2004
  • To ensure competitiveness in the modern automotive market, material arrangements and information managements should be performed concurrently with new car developments. In automotive general assembly shops, thus, new business workflow and supporting environments are inevitable to reduce the manufacturing preparation time in developing a new car in the manner of concurrent and collaborative engineering. Since complete material arrangements for a whole general assembly system is a huge and complex job, several planners should execute their planning jobs and share information. Therefore, each planner should provide others with his/her results with continuous on-line communication and cooperation. Digital automotive general assembly factory is useful the performing concurrent and collaborative engineering and is essential for material arrangements and information managements systems. In this research, we constructed a sophisticated digital factory of an automotive general assembly shop by measuring and modeling through the parametric 3-D CAD, and a web-based system for concurrent and collaborative material arrangements for automotive general assembly via 3D mock-up is developed. By the digital general assembly shop and developed web-based system, savings in time and colt of manufacturing preparation activities are possible, and the reliability of the planning result Is greatly improved.

A Flexible Branch and Bound Method for the Job Shop Scheduling Problem

  • Morikawa, Katsumi;Takahashi, Katsuhiko
    • Industrial Engineering and Management Systems
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    • v.8 no.4
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    • pp.239-246
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    • 2009
  • This paper deals with the makespan minimization problem of job shops. The problem is known as one of hard problems to optimize, and therefore, many heuristic methods have been proposed by many researchers. The aim of this study is also to propose a heuristic scheduling method for the problem. However, the difference between the proposed method and many other heuristics is that the proposed method is based on depth-first branch and bound, and thus it is possible to find an optimal solution at least in principle. To accelerate the search, when a node is judged hopeless in the search tree, the proposed flexible branch and bound method can indicate a higher backtracking node. The unexplored nodes are stored and may be explored later to realize the strict optimization. Two methods are proposed to generate the backtracking point based on the critical path of the current best feasible schedule, and the minimum lower bound for the makespan in the unexplored sub-problems. Schedules are generated based on Giffler and Thompson's active schedule generation algorithm. Acceleration of the search by the flexible branch and bound is confirmed by numerical experiment.

A Study on Contemporary Fashion Expressed in Haute Couture (오뜨꾸뛰르(Haute Couture) 작품에 표현된 현대패션의 경향 연구)

  • 김선영;임영자
    • Journal of the Korean Society of Costume
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    • v.51 no.6
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    • pp.147-165
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    • 2001
  • Haute couture denotes a luxurious made-to-order dressmaker's shop. In principle, it refers to a place that is registered with the Paris Apparel Association and has met the size and criteria specified by the association. The features of modern fashion expressed in haute couture have been contemplated by categorizing them into mixed impression appearing in haute couture work pieces. turning the collection event into a spectacle and commercialization for the succession of haute couture. Mixed impression manifested in the haute couture has engendered (1) the creative and dynamic feature (2) eclecticism with popular culture (3) mixed impression of reactionism (4) ethnic characteristics. From the above considerations, one could say that the factors drive the very existence of haute couture and comprise three elements of impeccable backgrounds, They are (1) organizing ability and protective policies of the French fashion industry, (2) relentless experimental spirit of the haute couture designers and (3) Paris that supports creativity and fashion fabrication, have coincided with rising up of the value of persistence on originality of work pieces in accordance with diversifying cultural transformations. consumer-oriented patterns by way of capital symbolized by consumers and restructuring of company operation by each shop. This report describes comprehensive understanding of haute couture, creativity and dynamic power of the haute couture work pieces. Akin to the efforts to maintain the existence of high-grade cultures throughout the overall cultures themselves, haute couture, on the basis of these factors, should also become the motive power through which luxurious culture in fashion is created in the days ahead.

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Minimizing Total Flow Time for Multiple Parts and Assembly Flow Shop (복수의 부품 및 조립 흐름공정의 총흐름시간 최소화)

  • Moon, Gee-Ju;Lee, Jae-Wook
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.34 no.4
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    • pp.82-88
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    • 2011
  • A typical job sequencing problem is studied in this research to improve productivities in manufacturing companies. The problem consists of two-stage parts and assembly processes. Two parts are provided independently each other and then two sequential assembly processes are followed. A new heuristic is developed to solve the new type of sequencing problem. Initial solution is developed in the first stage and then the initial solution is improved in the second stage. In the first stage, a longer part manufacturing time for each job is selected between two, and then a sequence is determined by descending order of the times. This initial sequence is compared with Johnson's sequence obtained from 2-machine assembly times. Any mismatches are tried to switch as one possible alternative and completion time is calculated to determine whether to accept the new sequence or not to replace the current sequence. Searching process stops if no more improvement can be made.