• Title/Summary/Keyword: 4S shop

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A Study on the Classification and Operation Systems of Fashion Offline Store (점포형 패션유통형태의 분류체계와 운영방식에 관한 연구)

  • Kim, Hee-Sun;Ahn, Young-Sill
    • Journal of the Korea Fashion and Costume Design Association
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    • v.17 no.4
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    • pp.173-189
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    • 2015
  • The purpose of this study is to present the classification and operation systems of fashion offline stores. This research analyzed fashion literatures, articles and papers published by fashion-related companies and interviewed fashion practitioners. This research can be used as information for practitioners of the domestic fashion brand and students of fashion majors. The classification and operation systems of fashion offline stores are as follows. 1. The types of fashion offline store is classified as a form of road shop, department store, complex shopping center, select shop, outlet, and fashion wholesale retail specialty store. 2. The road shop is classified flagship store, franchise store, direct sales store, and street brand store. 3. The department store is recently using strategy to improve the profit rate, as setting up the select shop, expand the import contemporary brand stores, the men's brand stores, SPA brand stores, the street brand stores, and the soho internet shopping mall brands instead of reducing the national brands. 4. Most forms of fashion offline stores enhanced the functions to combine the catering, cultural activities and purchasing the lifestyle-related products, as well as fashion items. 5. The types of the operation system in fashion offline stores is classified as direct operations, franchise operations, middle management operations, and fully insert operations. 6. Franchise operations are tended to decline, however middle manager operations are overwhelming.

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Effect of Duty Free Shop's Service Quality on Relationship Quality and Loyalty (면세점의 지각된 서비스품질이 관계품질과 고객충성도에 미치는 영향)

  • Li, Liang;Yoo, Kun-Woo;Park, Chan-Wook
    • Journal of Distribution Science
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    • v.15 no.4
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    • pp.41-57
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    • 2017
  • Purpose - With the growth of the duty free shop field and an increase in the executive interest in it, it becomes necessary to examine if PBZ (1988) SERVQUAL could be applied to duty free shop service reflecting on this increased interest and the importance of marketing strategy alternative managing multinational customers. Therefore, the present research focused on the comparison of Korean and Chinese consumers. We examined how service quality would affect relationship quality and customer loyalty. Research design, data, and methodology - Surveys were distributed to 235 Korean and 220 Chinese consumers who have visited a Korean duty free shop. We analyzed frequency analysis, mean difference analysis, and reliability analysis, exploratory factor analysis, confirmatory factor analysis, structural equation model analysis, and multi-group analysis. Results - First, perceived tangibles, responsiveness, empathy, assurance, price benefits, product diversity, and IT convenience of duty free shop service all appeared to be positive effect on customer satisfaction; at the same time, only tangibles, responsiveness, empathy, assurance, and price benefits positively affected customer trust. Secondly, customer satisfaction and trust that are the components of the relationship quality appeared to be positive effect on customer loyalty. Thirdly, customers' satisfaction was found to play a full mediating role effect among all of the service quality factors with customer loyalty; however, customer trust was found to have the mediating effects only with tangibles, empathy, assurance, and price benefits. Fourthly, we found a difference between how service quality influences relationship quality and how service quality influences customer loyalty as a function of different nationality. As a result, it appeared that price benefits and IT convenience affected customer satisfaction more among Koreans than among Chinese. Finally, it appeared that customer satisfaction and trust affected customer loyalty more among Chinese than among Koreans. Conclusions - The results of this study contribute to the theoretical knowledge, but also provide strategic alternatives to enhance differentiation, international competence of enterprises led by duty free shop and service quality improvement and customer loyalty of enterprises are drawn as a foundation for constructing international customer relationship in future global era.

Virtual Manufacturing for an Automotive Company(III) - Construction and Operation of a Virtual Paint Shop (자동차 가상생산 기술 적용(III) - 가상 도장공장구축 및 운영)

  • Noh, Sang-Do;Kim, Duck-Young;Park, Young-Jin
    • IE interfaces
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    • v.15 no.4
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    • pp.356-363
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    • 2002
  • Virtual Manufacturing is a technology to facilitate effective product development and agile production by computer models representing the physical and logical schema and the behavior of real manufacturing systems including manufacturing resources, environments and products. For the successful application of this technology, a virtual factory as a well-designed and integrated environment is essential. In this research, we constructed a sophisticated virtual factory model of an automotive company's paint shop, and performed precise simulations of unit cells, lines and whole plant operations for collision check and off-line programming. It is expected that this virtual paint shop is useful for achieving time and cost savings in many manufacturing preparation and planning activities of new car development processes.

Impacts of a Beauty Shop's Marketing Mix(7Ps) on Perceived Value, Reputation, and Revisit Intention. (뷰티숍의 마케팅 믹스가 인지된 가치, 평판, 그리고 재방문 의도에 미치는 영향)

  • Do Kyung LEE
    • The Korean Journal of Franchise Management
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    • v.14 no.4
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    • pp.67-83
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    • 2023
  • Purpose: The beauty market is growing rapidly and becoming more competitive as new shops enter the market and offer similar products and services. The way for industries such as beauty shops to succeed in market competition is to understand customer needs and provide a marketing mix appropriate for those needs. Research design, data, and methodology: The survey was conducted for a total of 4 days from October 4 to October 7, 2023, and a total of 2,431 copies were distributed and 463 copies were returned. Excluding 2 copies with insincere responses, 461 copies were used for analysis. The data were analyzed with SPSS 25.0 and SamrtPLS 4.0. Result: Product, price, promotion, people, and physical evidence influence perceived value, but place and process didn't. Product, process, and physical evidence influence reputation, but price, location, promotion, and people didn't. Perceived value influences revisit intention but did not reputation. Reputation influences revisit intention. Conclusions: First, beauty shops must develop beauty services that can satisfy customers' needs. Second, beauty shops must continue to invest in external facilities and interior design. Third, intangible service processes can help the beauty shop's reputation. Fourth, beauty shops need to maintain a balance between price and perceived value so that customers can be satisfied with the service experience.

A Study on the Sound Effect for Improving Customer's Speech Recognition in the TTS-based Shop Music Broadcasting Service (TTS를 이용한 매장음원방송에서 고객의 인지도 향상을 위한 음향효과 연구)

  • Kang, Sun-Mee;Kim, Hyun-Deuc;Chang, Moon-Soo
    • Phonetics and Speech Sciences
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    • v.1 no.4
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    • pp.105-109
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    • 2009
  • This thesis describes the method for well voice announcement using the TTS(Text-To-Speech) technology in the shop music broadcasting service. Offering a high quality TTS sound service for each shop requires a great expense. According to a report on the architectural acoustics the room acoustic indexes such as reverberation time and early decay time are closely connected with a subjective awareness about acoustics. By using the result the customers will be able to recognize better the voice announcement by applying sound effect to speech files made by TTS. The result of an aural comprehension examination has shown better about almost all of the parameters by applying reverb effect to TTS sound.

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Evaluation of VMD Sensibility according to Purchasing Psychological Steps and Weights (구매심리의 단계와 가중치에 따른 VMD 감성평가 -의류브랜드를 중심으로-)

  • Na, Young-Joo;Lee, Eun-Hee;Hwang, Jin-Sook;Koh, Seon-Ju
    • Science of Emotion and Sensibility
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    • v.10 no.2
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    • pp.187-198
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    • 2007
  • To improve VMD technology and suggest the comprehensive evaluation method for VMD, this study investigated and compared two methods of VMD evaluations; expert evaluation and questionnaire to consumers. We analyzed VMD factors of 4 stores with the same brand according to purchasing psychological steps of consumers at the purchasing point. The results are following: Customer Attraction and Purchase Stimulus by VMD showed higher scores in road shop than in department stores, while Put-on Imagination and Comparison Process by VMD showed higher scores in department stores than road shop. Visual Satisfaction and Shop Visit Satisfaction increased the purchasing desire of consumers. High-scored VMD shop evaluated by expert had high score in product purchasing intention of consumers. We found out that questionnaire method to consumers or their response is needed for evaluate VMD of shop in terms of analyze possibility of the related to their purchasing intention.

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The Effect of Initial Expenses for Food Service Business and Shop Characteristics on the Motive of Starting Business - Focused on the Founders in Daegu and Gyeongbuk Areas - (외식업 창업 자금 및 점포 특성이 창업 동기에 미치는 영향에 관한 연구 - 대구.경북 지역 창업자를 중심으로 -)

  • Lim, Hyun-Cheol
    • Culinary science and hospitality research
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    • v.14 no.4
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    • pp.119-133
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    • 2008
  • This study researched the effect of initial expenses for food service business and shop characteristics on the motive of starting business through questionnaires(from April to May, 2008). The results are as follows. First, for the hypothesis, 'the motive of starting business depends on its initial expenses', the significance probability of good commercial area was .015 and that of retirement was .020, showing statistically significant difference. F values were 2,889 and 2.734 each, which showed significant difference by 0.001. Second, for the hypothesis, 'the motive of starting business depends on shop characteristics', the significance probability of the accomplishment desire, the future stability and the retirement were .011, .009, and .025 each, showing statistically significant difference. F values were 2,616, 3.034 and 3.177 each, showing significant difference by .001. Lastly, initial expenses for business and shop characteristics showed significant difference according to the demographical variables on the motive of starting business. This study shows the problem of starting business with no extra funds. It is important to reflect the opinions of founders about the commercial building lease protection law for them to concentrate on business. The founders should research for menu and systems and be aware of the tendency of the industry for sure.

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The Impacts of Store Attributes and Shopping Orientation on Store Patronage for the Imported Fashion Multi-Brand Shop (수입 패션 멀티샵의 점포속성과 의복쇼핑성향이 점포애고에 미치는 영향)

  • Lee, Jee Ah;Lee, Soo Jin
    • Journal of the Korean Society of Costume
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    • v.63 no.7
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    • pp.17-30
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    • 2013
  • An understanding of store patronage behavior is a critical issue for retail managers, especially when it comes to a new kind of retail store, as it enables them to identify and target potential customers. Reflecting this managerial need, this study is focused on the fashion multi-brand shop, specifically investigating its store attributes, customers' shopping orientation, and store patronage. Accepting the shifting marketing paradigm from 4P's marketing mix to 7P's marketing mix, the 7P's marketing mix is employed in this study to measure the store attributes, including people(sales oriented and customer oriented), price, place, promotion, physical environment, process, and product. The store attributes significantly influencing patronization are found as customer oriented sales people, product, physical environment, and process. The shopping orientations of the customers, 222 female adults aged from 20s to 40s are found as ostentatious, pleasant, fashion pursuant, rational, and addictive. The consumers who are ostentatious, pleasant, and fashion pursuant are highly likely to be patronize to the fashion multi-brand shops.

A Two-Stage Scheduling Approach on Hybrid Flow Shop with Dedicated Machine (전용기계가 있는 혼합흐름공정의 생산 일정 계획 수립을 위한 2단계 접근법)

  • Kim, Sang-Rae;Kang, Jun-Gyu
    • Journal of Korean Society for Quality Management
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    • v.47 no.4
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    • pp.823-835
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    • 2019
  • Purpose: This study deals with a production planning and scheduling problem to minimize the total weighted tardiness on hybrid flow shop with sets of non-identical parallel machines on stages, where parallel machines in the set are dedicated to perform specific subsets of jobs and sequence-dependent setup times are also considered. Methods: A two-stage approach, that applies MILP model in the 1st stage and dispatching rules in the 2nd stage, is proposed in this paper. The MILP model is used to assign jobs to a specific machine in order to equalize the workload of the machines at each stage, while new dispatching rules are proposed and applied to sequence jobs in the queue at each stage. Results: The proposed two-stage approach was implemented by using a commercial MILP solver and a commercial simulation software and a case study was developed based on the spark plug manufacturing process, which is an automotive component, and verified using the company's actual production history. The computational experiment shows that it can reduce the tardiness when used in conjunction with the dispatching rule. Conclusion: This proposed two-stage approach can be used for HFS systems with dedicated machines, which can be evaluated in terms of tardiness and makespan. The method is expected to be used for the aggregated production planning or shop floor-level production scheduling.

The Representation of Seong-An Streetscape in the 1960s' Cheongju (1960년대 청주 성안길 가로경관의 재현)

  • Kim, Tai-Young;Kim, Se Jin
    • Journal of the Korean Institute of Rural Architecture
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    • v.16 no.1
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    • pp.63-70
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    • 2014
  • This study is aimed to represent the streetscape in 1960s' focused on Seong-An street of Cheong-ju through the existing business types and buildings, literature, photo details, and interview of the longest-term householders. Results of this study are as follows : Firstly, the types of 1st-floor shops were diverse with general merchandise, apparel, medical, bank, restaurant, and etc in 1960s'. The present shops of them are 'Dong-kwang lasa', 'Jung-geum dang', 'Cheong-ju pharmacy' including the existing 'the Korea development', 'Korea first', and 'Woori' bank. Secondly, the streetscape around post office looks just as it did in the old 1960s'. In the other section the present typical buildings are 'Namseon pharmacy ', 'Kukje department', 'Samyang shop', 'Daeyang shop', 'Park shop', and etc. These old 3-4story buildings are reinforced concrete in contrasted with the former wooden and masonry in structure, and converted in use and appearance. Thirdly, the streetscape of Seong-An is ultimately represented by presuming the other buildings and equipments through aerial and street photograph in the old 1960s'.