• The Journal of the Korea Contents Association
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• v.21 no.1
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• pp.39-54
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• 2021

This study aim to demonstrate and categorize the status of level of mobile information utilization of the 2030 youth generation, and to identify factors that may affect the digital divide within the generation. For this purpose, 1779 data were analyzed using materials for the 2018 digital divide survey in Korea Ministry of Science and ICT. According to the level of information utilization, the consumers were categorized into three types : reference group (46.5%), high utilization group (27.2%), and low utilization group (26.3%). There were statistically significant differences in demographics variable, consumer capabilities, living satisfaction by type of consumer. In addition, the factors influencing the digital divide of the high utilization group and low utilization group were identified compared to the reference group. It is meaningful that this study confirmed the actual gap of information utilization and raised the possibility of the digital divide within the 2030 youth generation.

• Journal of the Korea Convergence Society
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• v.12 no.11
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• pp.391-401
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• 2021

The purpose of this study was to verify the moderating effects of the stress coping styles on the effects of internet addiction on the self-esteem of the 2030 generation during the Covid19 period. The 762 samples were selected through an online survey, and the collected data were conducted using the SPSS WIN26.0 program for frequency analysis, correlation analysis, and hierarchical regression analysis. As a result of the analysis, Internet addiction had a negative effect on self-esteem, and only seeking social support among the four sub-factors of stress response served as a moderator variable in the relationship between Internet addiction and self-esteem. Based on the results, the followings were suggested: expansion of research subjects regarding Internet addiction and interdisciplinary convergence study, providing universal provision of stress coping management programs, building a community at the local level, and discovery and reinforcing variables that offset the negative role of self-esteem of 2030 generations.

• Journal of Digital Convergence
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• v.18 no.1
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• pp.287-293
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• 2020

This study is about comparing and analyzing the representative fintech application service, Toss, and Kakaobank from the user's point of view and suggest development according to the main factors of user experience. The experimental group who have used both mobile application was recruited to do a task about deposit and withdrawal service. After the task, an in-depth interview was conducted by reorganizing the "Creating Pleasurable Interface model" by Stephen P. Anderson. Interview questionnaire is based on propensity and feature of generation 2030. As a result of the experiment, the user showed satisfaction with usability and showed different application usage experience depend on financial transaction propensity and money management. Therefore, the application needs features that could grasp the propensity and also service to manage money in everyday life. Based on this study, it is expected to develop be user-based fintech application service in related fields.

• 한국신재생에너지학회:학술대회논문집
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• 2007.06a
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• pp.269-275
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• 2007

태양광 분야에서 일본은 기술 및 보급에 성공한 대표적인 사례로서 거론된다. 태양광의 에너지자원화를 목표로 30여 년간 지속적으로 국가차원의 기술개발 및 보급을 정책 사업화하여 진행시켰고 성공적인 선행 단계를 밟아 왔다. 현재까지의 성공을 기반으로 [태양광 비전 2030]을 수립하여 실현가능한 장기 목표를 구체화하는 단계에 있다. 이에 일본 태양광 산업 및 기술개발 방향에 대한 분석을 통해 오늘 우리에게 주는 시사점을 도출하여 차세대 성장 동력 산업이 될 국내 태양광분야의 발전을 위한 지표로 삼고자 한다.

• New & Renewable Energy
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• v.3 no.3
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• pp.20-27
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• 2007

태양광 분야에서 일본은 기술 및 보급에 성공한 대표적인 사례로서 거론된다. 태양광의 에너지자원화를 목표로 30여 년간 지속적으로 국가차원의 기술개발 및 보급을 정책 사업화하여 진행시켰고 성공적인 선행 단계를 밟아 왔다. 현재까지의 성공을 기반으로 [태양광 비전 2030]을 수립하여 실현가능한 장기 목표를 구체화하는 단계에 있다. 이에 일본 태양광 산업 및 기술개발 방향에 대한 분석을 통해 오늘 우리에게 주는 시사점을 도출하여 차세대 성장 동력 산업이 될 국내 태양광분야의 발전을 위한 지표로 삼고자 한다.

• Cement
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• s.194
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• pp.14-15
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• 2012

현대경제연구원은 지난 5월 16일부터 23일까지 8일 동안 전국 20세 이상의 성인남녀 1,011명을 대상으로 전화설문을 통해 "성장과 복지의 선순환 관련 설문 조사"를 실시하고 그 결과를 최근 발표했다. 설문조사 결과 성장과 복지 중 '성장이 우선'이라는 답변(58.0%)이 많았지만 세대간 차이가 뚜렷하게 나타났다. 2030세대는 '복지가 우선'이라는 응답이 많았으나 40세 이상은 '성장이 우선'이라는 답변이 많았다. 성장과 복지 둘 다 중요하며 함께 갈 수 있다는 의견에 대해서는 '가능하다'는 긍정적인 의견이 77.0%로 부정적인 견해(23.0%)보다 훨씬 많았다. 여기서는 이번 조사결과의 주요 내용을 요약해 소개한다.

• Journal of Digital Convergence
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• v.18 no.2
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• pp.439-445
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• 2020

This is a user experience study of factors that should be considered in designing home appliances experience service. Untact services are emerging, but the development of home appliances sector is in early stage. Based on the six factors of Stephen P. Anderson's Creating Pleasurable Interface Model, this study conducted surveys, 1:1 in-depth interviews, and participation observations to measure and analyze user experience. In this study, I compared 4060s and 2030s's user experience in that the untact services raise the digital alienation among middle-senior-aged. As a result, there were significant differences between the two, including the opposite satisfaction in terms of reliable, usable and pleasurable factors. I hope that this study will be of strategic help in designing future home appliance experience services.

• Journal of Convergence for Information Technology
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• v.10 no.3
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• pp.58-66
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• 2020

This paper aims to empirically analyze the factors of difference in trust level for Internet-only bank by age groups. The purpose of this study is to provide clues and a research data in developing differentiation strategies that can increase consumer's trust by age group. In this study, above all, the financial consumer group was divided into the 2030s and 4050s based on age. The study explored the trust determinants of the two groups and compared the differences between the two groups using a multi-group analysis method. As results, in all age groups, financial consumer's trust was seen as a determinant of convenience, security and benefit of financial transaction costs. The difference of the determinant of trust between 2030s and 4050s occurred in the factor of benefit. Moreover, it reconfirmed that consumer's trust is later strongly extended to relationship commitment. These findings suggest that trust is of paramount importance to the Internet-only bank, whose market competition will intensify in the future.

• Journal of Digital Convergence
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• v.18 no.5
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• pp.399-404
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• 2020

The purpose of this study is to find out the consumer's purchasing behavior and its factors when a convenience store brand is marketing new PB products online. For this study, we surveyed 2030 millennials about the purchase behavior of convenience store PB products and the paths to encounter PB products. As a result, consumers who purchase convenience store PB products were exposed to the product through SNS or YouTube, and they tended to join the trend by posting on SNS after purchase. In this study, we want to examine the consumption trends of millennials that have this type of consumption and the concept of online marketing that affects them. It is hoped that future consumer purchases will continue to be valuable consumption rather than relying on trends.

• Korean journal of communication and information
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• v.71
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• pp.157-193
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• 2015

The purpose of this study is to critically interpret generational trends in contemporary Korea through understanding the consumer experiences of luxury bag purchases of women in their late 20s and early 30s. Previous studies on luxury consumption tend to focus on an analysis of the value of luxury products as a sign and a symbol, the characteristics or class identity of luxury consumers, or expressive behavior in terms of ideal self-image. While including these factors, this study also expands the scope to a reflexive understanding of the social structural context behind the phenomenon of personal consumption. This was achieved by considering consumption in terms of the style and practice of everyday life, as well as its opportunities and limitations. In particular, we pay attention to how luxury bags are reproduced as media, which is a process that is circulated back to consumption, and through this process, this study reflects on capitalist life and subjects.