• Title/Summary/Keyword: 20대 소비자

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Effect of consumption propensity on purchase motive of cosmetics of female college students (여대생의 소비성향이 화장품 구매동기에 미치는 영향)

  • Lim, Sae-Mee;Lee, In-Hee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.9
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    • pp.267-280
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    • 2017
  • The purpose of this study is to provide cosmetic companies and research institutes with basic data regardingthe development of marketing by making out the influence and characteristics of consumption. A total of 506 questionnaires were used as analysis for the questionnaire survey of twenty female college students who purchased cosmetics within sixmonths in Seoul and the metropolitan area. Consumption propensity varied characteristics depending on the degree of makeup, average number of purchases, main reason for using cosmetics, and where to buy cosmetics. Motivation for purchasing cosmetics varied characteristics depending on the largest skin problem, the degree of usual makeup, the average number of times cosmetics were purchased, and the main reason forusing cosmetics. The results revealed thepropensities of saving resources, planned purchases, consciousness to others, and impulse buying have significant effects on the cosmetic purchase motives of product conversion, being others-oriented, economicsand pursuing beauty(P<0.05).Consequently, this study hopes to contribute to the development of cosmetics companies and research institutes by providingbasic data forfuture development of productsas well as formarketing strategiesusing customer psychology by referring to various perspectives ofconsumer direction and desired purchase behavior.

Changes of Contamination Level of Listeria spp. during the Processing Environments in Kimbab Restaurants (김밥 전문음식점 내 작업 환경에서의 Listeria spp. 오염의 변화)

  • Kim Ji-Yeon;Kwon Ill-Kyong;Ha Seung-Yeul;Hong Chong-Hae
    • Journal of Food Hygiene and Safety
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    • v.20 no.4
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    • pp.232-236
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    • 2005
  • This study was performed to find out the patterns of Listeria spp. contamination during Kimbab preparation at the specialized restaurants. Samples were collected from ingredients, containers, equipments, and environments from two Kimbab restaurants from July through September, 2004. Isolation rate of Listeria spp. was $43.2\%$ among 264 samples. Strains isolated were Listeria innocua $35.9\%$, L. murrayi $6.8\%$, and L. grayii $0.3\%$. No L. monocytogenes was detected. Contamination level of ingredients, containers, equipments, and Kimbab sampled during afternoon was all significantly higher than the samples collected during morning(P < 0.05). The most influencing factor of contamination was improper handling or no disinfection procedures during Kimbab preparation. Safety controls are recommended as follows; prevention of cross-contamination during ingredients Preparation, temperature control for ingredients and Kimbab during holding, cleaning and disinfection of chopping boards and knives during preparation processing, and frequent changes of disposable gloves. Kimbab restaurants should recognize the importance of safety control using the Good Hygienic Practices.

Factors Affecting Users to Adopt Voice Shopping: Empirical evidence from the UTAUT model (인공지능 기반 음성쇼핑(Voice Shopping)의 수용의도에 영향을 미치는 요인 연구: 확장된 통합기술수용모델을 중심으로)

  • Ahn, Suho;Jo, Woong;Chung, Doohee
    • Journal of Technology Innovation
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    • v.27 no.4
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    • pp.111-144
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    • 2019
  • As virtual assistants rapidly diffused into the market, the voice shopping market is expected to expand. The purpose of this study is to identify the factors that determine the consumers' intention to adopt voice shopping by using the unified theory of acceptance and use of technology(UTAUT). In this study, we set variables that influence the intention to adoption of voice shopping with performance expectation and effort expectations as the variables of UTAUT and playfulness expectations as an extended variable. In addition, we also include four voice secretary attributes such as response accuracy, compatibility, social presence, and safety in our research model to investigate the source of motivation of voice shopping adoption. The result of this analysis shows that variables such as performance expectation, effort expectation, and amusement expectation have a positive effect on the intention to adoption of voice shopping. With respect to the four voice shopping attributes, compatibility had a positive effect on performance expectancy, effort expectancy, and playfulness expectancy. Social presence has a positive effect on playfulness expectancy. Safety has a positive effect on effort expectancy and playfulness expectancy. On the other hand, response accuracy is not significant for performance expectancy, effort expectancy, and playfulness expectancy. This study reveals the determinants of intention to adopt the new purchasing method called voice shopping, and suggests the important factors for the innovation of commerce business.

The Current Practices and Teacher's Perceptions of Highschool Home Economics Education -Focusing on Busan, Ulsan and Kyoungnam Area- (고등학교 가정과학의 운영실태 및 교과에 대한 담당교사들의 인식 -부산시, 울산시, 경남지역 일반계 고등학교 가정과학 담당교사를 대상으로-)

  • Kim Sang-Hee
    • Journal of Korean Home Economics Education Association
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    • v.17 no.2
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    • pp.61-77
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    • 2005
  • This study focuses on the current practices and teacher's perceptions of highschool Home Economics Education in Busan, Ulsan and Kyungnam area. Data were collected from 70 teachers with the questionnaire by mail. The results were following : 1. Home Economics have been teamed at schools of class rooms mere than 31, women's high schools and public schools. Teachers more than $70\%$ have operated and lessoned with 4 or 5 among 5 sectors of subject matters, especially emphasized family${\cdot}$human development and food${\cdot}$nutrition sectors. The most difficulties were the shortages of student's interest and reference books. 2. Teachers have cognized highly the connection of Technology${\cdot}$Home Economics and Home Economics, but evaluated lowly the job-course education among the H.E's goals. 3. Necessities of HE were evaluated highly, but student's interests by teacher's judgement lowly. Manual theses of clothing${\cdot}$textile and housing sectors have needs to alter partly. 4. Subject matters to add for the near future revision were related to dissatisfaction of H.E's matters. Teachers cognized problems about the excess, overlap, old-fashioned and irrelevant deepen levels of subject matters.

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Development of Bodice Dress Forms by Body Types for Women in Thirties Applying 3D Body Scan Data (3D 인체 스캔 데이터를 활용한 체형별 인대모형 개발에 관한 연구)

  • Suh, Dong-Ae;Oh, Seol-Yong
    • The Journal of the Korea Contents Association
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    • v.12 no.9
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    • pp.136-145
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    • 2012
  • This research proposes a pattern making method for women's bodice by the characters of body types and develops bodice dress forms on their body shapes applying 3D body scan data. 515 women's body scan data was collected and analyzed factor and cluster analysis. Three body types were characterized in normal, obese, and slim group. In each group, 10 subjects were selected. 20 parts in 3D anthropometric data were measured using Autocad program. The amount of waist dart was calculated and three types of basic bodice pattern were developed using the calculated darts data. The amount and the position of front dart and side dart were different at obese group in comparison of normal and thin group. The three types of basic bodice model were made by the basic bodice pattern, and each model was scanned by 3D scanner to make 3D bodice dress forms. Three types of bodice dress forms were rendered using 3D max program. Bodice dress forms had the dart lines and were useful to draft patterns to fit their body shape.

Perception about Makeup Influence on Man's Makeup and Their Success (성공에 미치는 메이크업의 영향력 및 메이크업에 대한 사용자의 인식)

  • Park, Jang-Soon;Kwon, Hye-Jin
    • Journal of the Korea Convergence Society
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    • v.8 no.4
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    • pp.231-237
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    • 2017
  • This study investigated differences in perception by 240 males in their teens, 20s, 30s, and 40s residing in Seoul, Incheon, and Gwangju about seven items for male makeup, and analyzed makeup items preferred by men, perception about male makeup users, and relationship between success and appearance, thereby providing basic materials to activate the beauty market for males and developing goods for male users. The result was that most males thought the influence of their appearance on their social success was great and in particular, 23.3% of respondents thought that their appearance affected their success by 50% or higher percentage. The items most preferred by the respondents were concealers, color lotions, and BB creams; 60.8% considered them positive. This showed that basic color cosmetics had already been established as one of the essential goods for men. In contrast, the respondents had slightly negative perception about items like mascaras, eyeliners, and eyeshadows. Overall, those who were young, unmarried, and city dwellers had positive perception about such cosmetics by and large. The above data will be able to be used to develop various makeup goods for male consumers oriented toward success and implement diverse marketing strategies, thereby activating the beauty market for males.

The Locational Characteristics of Cultural Industries : The Case of the Record Industry in Korea (문화산업의 입지적 특성 분석: 음반산업을 중심으로)

  • 김유미;이금숙
    • Journal of the Economic Geographical Society of Korea
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    • v.4 no.1
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    • pp.37-60
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    • 2001
  • The record industry, which consists of the cultural industries, has been deeply interrelated with the innovations of the science and the technologies. In Korea, the record industry has been developed dramatically since the late 1980s, and thus it has formed a huge business, and has also brought a lot of accompanying economical effects. The record industry is constituted with four circulation steps such as producing, manufacturing, wholesaling and retailing, which follow the different locational orients, respectively. The purpose oi this study is to investigate the locational characteristics of each step. Because of the shortage of the data, this study based on the direct data from field studies, interviews, and surveys, as well as the existing document data. The results of this research are summarized as following: the record industry shows strong concentrations in Seoul and the surrounding areas. It also shows the spatial linkage with other industries that are necessary for the production, advertisement, and sales of records. The locations of the record producers are affected by the location of broadcasting stations. Therefore, they are concentrate in Kangnam and Yeouido, where many broadcasting stations are located.

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A Study on Sensibility Approach in Industrial Design Focused on Industrial Design History from the 1960s to the 1980s (산업디자인의 감성적 접근에 관한 연구 - 1960-80년대 디자인사를 중심으로)

  • 김동하
    • Archives of design research
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    • v.17 no.3
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    • pp.293-302
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    • 2004
  • The austere standard for industrial design and the machine aesthetic reinforced modernism and lasted more than a half century. Pop art and Pop design movements, which were opposite of the elite culture, began to appear as anti-modernism in the late 1950s. With the development of technology, the movements helped to establish humanism design style that reflected the life style of young generation and their culture. From the 1960s. it was a try in order to fulfill psychologically users' needs beyond tasks for physical considerations. The efforts appeared as a various appearance in different contexts. It could settle down on industrial design, based on humanism both from the physical and psychological points ol views, through anti-modernism in the 1960s, commercialism, consumerism and hi-tech in the 1970s, and postmodernism in the 1980s. The design, as a specific style in industrial design, delivers both physical and psychological satisfaction to consumers by using a mixture of human emotions with high technology. Accordingly, this study is to find out and to define the design style that was applied by human emotion and sensibility in design history from the 1960s to the 1980s. It will be underpinnings for the next research about how the design style has developed nowadays.

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Environmental Economic Inducement Policies Affecting the Impacts of Environmental Management for Enterprises (기업의 환경경영에 영향을 미치는 환경경제 유인정책)

  • Kim Dong-Hwan
    • Proceedings of the KAIS Fall Conference
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    • 2004.06a
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    • pp.324-326
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    • 2004
  • 20세기 말까지만 해도 경제발전은 자원고갈과 자연환경파괴를 통한 대량생산 및 대량소비를 전제로 하여 이루어 졌다고 평가할 수 있다. 그 결과 세계의 자연환경은 급속히 훼손되었으며, 환경오염은 이제 인류의 생존을 위협하는 단계에 이르렀다. 이 같은 위기상황에 대처하기 위하여 지난 1980년대부터 선진국을 중심으로 환경경영에 대한 인식이 확산되기 시작하였다. 무엇보다도 자연환경 의 보존을 요구하는 사회적 압력은 기업으로 하여금 환경경영 의 필요성을 깨닫게 하였다. 환경 경영이란 기업들이 새로운 비교 우위를 창출하기 위하여 경 영 방식의 혁신에 있어서 자연환경을 초점으로 삼는 것이다. 환경경영이란 환경보전을 요구하는 이해 관계자들로부터의 요구에 기업이 이에 적극적으로 대응함으로써 한경보호와 경영성과를 동시에 달성하는 종합적인 경영을 의미한다. 환경경영은 이업의 전 활동에 걸친 전사적인 전략적 차원의 활동으로 기업경영이 어느 한 기능분야에 국한된 개념이 아니다. 궁극적으로 환경보호와 성장의 조화라는 기업의 목표달성을 위해 기업의 생산, 재무, 인사조직, 마케팅, 회계정보시스템등의 활동이 모두 통합되어야 할 것이다. (김종대, 이의훈:2003) 최근 들어 환경경영이 기업의 가치에 미치는 영향에 대한 연구가 활발히 전개되고 있는 가운데 선진국의 경우 기업의 가치가 대체적으로 정확하게 주가에 반영되고 있는 가운데 선진국의 경우 기업의 가치가 대체적으로 정확하게 주가에 반영되고 있어 우리기업들이게 시사하는 바가 크다 하겠다. 환경경영과 기업가치와의 상관관계를 조사한 연구결과에 따르면 우수한 환경경영을 실천하고 있는 기업의 주식을 중심으로 포트폴리오를 구성한 펀드의 수익율이 상대적으로 높게 나타나고 있어 환경경영의 중요성을 뒷받침하고 있다. 이를 위하여 본 논문은 우선적으로 기업의 환경경영에 기본이 되는 중요한 환경경제 유인정 책과 규제들을 중심으로 살펴보고자 하였다.학적 합성이 아주 까다로운 약제물질 등을 천연상태에서 합성하고 있기 때문이다. 또 식물은 lipoxygenase 효소계가 있어서 마치 천연물 석유제조공장과 같은 제조공정 capacity를 가지고 있다. 그러면 식물/식품 GMO는 안전한 것인가? 아니, KBS의 한 사회자가 말했듯이, 그리고 많은 소비자들이 믿는 것처럼 GMO는 위험한가? GMO에 대한 일반 사람들의 공포감은 Green Peace 당원들뿐만 아니라 일부 과학자들에 의해서도 조장되고 있다. 이러한 분위기 속에서 GMO에 의한 제2 녹색혁명은 Africa 대륙에서의 제1 녹색혁명이 지금도 지연되는 것과 같다고도 볼 수 있다. GMO의 환경에 대한 악영향은 과대 선전되어있는 것이 아닌가? 마치 GMO가 화학비료, 농약제보다 더 위험하다고 믿는 사람들도 많다. 나는 이러한 GMO 공포증이 과학적으로 그리고 "Risk Assessment"의 견지에서 볼 때 그 근거가 희박하다고 보여주는 몇 몇 실험 및 경험 사실들을 인용하려 한다. 그리고 올바른 Risk Assessment야 말로 한국의 21세기 BT 산업을 경쟁력 있게 하고 국민 년 소득 2만불 달성에 중요한 기여를 하게 될 것이라고 생각한다. 한국은 농토가 적고 천연자원이 빈약하다. GMO는 21세기의 생존 경쟁 산업이다. 제2의 녹색혁명은 얼마든지 가능하며, 한국은 부족한 농토와 빈약한 자원에도 불구하고 능력 있는 인적자원이 풍부하여 GMO 개발 연구에 국제적 경쟁력을 키울 수 있다. 그러나 GMO에 대한 논쟁만 하고 있으면 이미 때가 늦는다. 미국은 이미 GMO-BT 시장을 거의 완전 독점했으며, 타국에서의 논쟁과 불합리적으로 엄격한 GMO 관련 규정을 조장하고 환영한다.이상의 결과와 같이 인삼 saponin 성분들은 arachidonic acid로부터 cyclooxygenase를 통해 일단 생성된 endoperoxide에서 각각의 prostagland

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The Economic Effects of Oil Tariff Reduction of Korea-GCC FTA based on VAR Model (VAR모형을 활용한 한-GCC FTA 체결 시 원유관세 인하의 경제적 효과 분석)

  • KIM, Da-Som;RA, Hee-Ryang
    • International Area Studies Review
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    • v.20 no.1
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    • pp.23-51
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    • 2016
  • This study analyzed the expected economic effects of the Korea-GCC FTA and sought strategies for industrial cooperation. To see the economic effects of Korea-GCC FTA, we analysed the effect of the oil tariff reduction of economy by Vector Autoregression(VAR) model. The estimation results shows that following the abolishment of the tariff on crude oil imports, GDP, GNI and consumption are expected to grow by 0.212%, 0.389% and 0.238%, respectively. Meanwhile, investment, export and import are estimated to drop by 0.462%, 0.413% and 0.342%, respectively. As for prices, producer prices are to rise by 6.356%p, whereas consumer prices fall by 2.996%p. In short, the Korea-GCC FTA and resultant abolishment of the tariff on crude oil imports followed by the decline in crude oil prices will result in declining prices whilst macroeconomic indices, such as GDP, GNI and consumption, will increase exerting positive effects on domestic economic growth. Also, it is necessary to proactively respond to GCC member states' industrial diversification policies for FTA-based industrial cooperation to diversify the sources of crude oil and natural gas imports for further resource risk management.