• 제목/요약/키워드: 20대 소비자

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A Study on Installation of Removal Device for Volatile Organic Compounds from Petrochemical Plant (석유화학 공장에서 VOCs 제거시설 설치사례 연구)

  • 김석택
    • Journal of environmental and Sanitary engineering
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    • v.15 no.2
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    • pp.95-101
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    • 2000
  • High growth of economy and industrial development was produced every air pollutants, that is, SOx, NOx, dust, VOCs and malodorous gas was produced. Recently, volatile organic compounds(VOCs) was bring about very serious environmental problems. Ulsan petrochemical complex was densely a large scale of petrochemical plant. This study was carried out to select treatment equipment of VOCs produced from petrochemical plant, and has compared with Carbon filter, Regenerative thermal oxidation(RCO) and Flare stack for technical merit and demerit but also initial investment and operating cost.

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The Development of Smart Jacket Incorporating MP3 functionality for Commercial Use (MP3 기능 스마트 재킷의 상용화 모형 개발)

  • Cho, Hyun-Seung;Kim, Jin-Hyung;Park, Sun-Min;Ryu, Jae-Hun;Lee, Joo-Hyeon
    • Science of Emotion and Sensibility
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    • v.9 no.4
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    • pp.377-383
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    • 2006
  • The purpose of this research is to develop a design model of a smart jacket incorporating MP3 functionality for commercial use, as one of the digital lines of textile to apply If technology. In order to conduct this study, the previous studies were analyzed and usability and wearability tests were conducted using five prototype design models of smart wear with MP3 functionality. Accordingly, the smart jacket incorporating MP3 functionality for commercial use, for which user-centered interface, usability and wearability were completed, was developed by optimizing the design and location of the input interface, control module, the path of wires and earphone etc., based on textile wire and keypad. The smart jacket targets the female dress market from late-teens to early twenties. It will be a high value commodity considers all aspects of recent fashion trends, consumers' emotional satisfaction and the value of digital wear.

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The Influence of Digital Content Reflected in Social Media (소셜 미디어로 본 디지털 콘텐츠의 영향)

  • Lee, Suhyun;Kim, JeongYeon
    • The Journal of Society for e-Business Studies
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    • v.23 no.4
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    • pp.127-136
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    • 2018
  • With the increased value in digital contents, the influence of social media has increased exponentially over the past years. Focused around those in their teens and twenties, social media has spread its influence to people regardless of one's age or gender. This increased attention is reflected by the public's interest in pets, especially those dealt with in the personal media sector. This paper will focus on the two most popular Korean cat youtube channels called "CreamHeroes" and "SuriNoel." By analyzing the top thirty most viewed videos on each channel, real time streaming, goods based on the cats starring on the channel, and comments left by the channels' subscribers, it can be concluded that people watching videos categorized as "Viewnimal" derive surrogate pleasure from their viewings. The following creates the potential for increased conversation regarding the subject of shelter animals and animal abuse.

Effect of Experience Marketing of Exhibition Factors in Flower Fair on Intension of Customer Purchase (화훼박람회 전시요인의 체험마케팅이 소비자 구매의향에 미치는 영향)

  • Chu, Dae-Shik;Jeon, In-Oh
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.9 no.5
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    • pp.193-203
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    • 2014
  • This study was to highlight the importance of elements of flower fair to organizer who organize flower fair in local community, to increase of participancy in flower fair exhibition with informing experience element and finally to increase incomes of flower farmhouse. To investigate degrees of interest of visitors on experience marketing of exhibition factors in flower fair, survey was conducted for 278 target audiences and data was analyzed to find the effect of experience marketing of exhibition factors in flower fair on the interest of purchasing. To population statistics, female took majority, 61.9% in sex, twenties, 34.5% in ages, married, 50.7% in marriage and students, 36.7% in job. University graduation occupied 58.3% in education, one million something, 48.6% in average income, seoul showed 38.1% in resident cities and 1st time visit was 79.9% in flower fair visit. For statistical categories, technology statistics analysis and reliability analysis were conducted. To check validity, factor analysis was conducted, and to see interrelationship of factors, using regression analysis, fluence among factors was analyzed. Results showed that exhibition environment of flower fair was effected by cultural elements, exhibition quality and exhibition service were effected by event and cultural element, exhibition marketing was effected by cultural and image element and purchasing interest was effected by image element.

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Awareness Survey of Consumers buying Companion Dog Food through Internet (인터넷을 통한 반려견 식품 구매자의 인식 조사)

  • Son, Eun-Shim
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.6
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    • pp.574-583
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    • 2020
  • The aim of this study is to investigate the expenditure items and expenses for companion dogs and the appropriate considerations when choosing companion dog food for consumers who purchase dog food through the internet. The survey subjects consisted of 39 males (6.8%) and 532 females (93.2%), and it was found that most women purchase dog food through the internet. According to the age of dog owner, 184 (32.2%) were in their 20s and 241 (42.2%) in their 30s and 146 (25.6%) in their 40s or older. According to the age of the dogs, 200 (35%) were under 3 years old, 202 (35.4%) over 8 years old, and 169 (29.6%) were between 4 and 7 years old. The most preferred ingredient was chicken, regardless of dogs' owner or the dogs' age. Spending less than 100,000 won was most frequency reported, regardless of dog owner and the age of the dog, and major dog food was reported to be purchased in the order of online shopping malls and animal hospitals. In order to improve health function, it was determined that improvement of skin and hair is the most important, and next, was improvement of tooth bone formation and digestibility. When choosing food for companion dogs, nutritional composition of all the products was the most important consideration, followed by brand products with recognition, color, smell, shape, functional improvement products, and price of the products. Therefore, when developing a new product for companion dog food, consideration must be given not only to the nutritional components of all products, but also the brands, color, odor, shape, nutritional balance, functional improvement and price.

A comparative study of consumer preference about the skin beauty shop of the hospital and the independent skin beauty shop (병원부설 피부미용실과 자영 피부미용실에 관한 소비자의 선호도 비교 연구)

  • Kwon, Young-Nang
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.12
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    • pp.3953-3962
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    • 2009
  • To build up the marketing strategy and competitiveness which are suitable for hospital-annex skin care shop and independent skin care shop, 600 people, who are living in Gumi and Ulsan city, Gyung-Buk and also, clients of both skin care shop, were participated from Sept. 16th to Oct. 16th, 2009. The main clients of hospital-annex skin care shop were women in 20s, who have skin trouble with pimples, pores and sebum. On the other hand, the clients of independent skin care shop were mainly women in their 30s or 40s. They were housewives or self-employed. The reason to visit skin care shop was because of wrinkles or lack of elasticity. When they chose skin care shop, first of all, they considered the effect of the care and they wanted a licensed aesthetician to care their skin. In the aspect of sanitary facilities, equipments and the licensed aestheticians, the independent skin care shops were needed to be more improved than hospital-annex skin care shop. According to this survey, hospital-annex skin care shop and independent skin care shop need to provide differentiated service and this result would be the basis to have competitiveness. Also, in the future, more strategies and concrete method should be presented.

Food purchase in e-commerce and its relation to food habit of adult women in Incheon and Gyeonggi (인천 및 경기지역 성인 여성의 전자상거래에서 식품 구매실태와 식습관과의 관련성)

  • Park, Yu-Jin;Kim, Mi-Hyun;Choi, Mi-Kyeong
    • Journal of Nutrition and Health
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    • v.52 no.3
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    • pp.310-322
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    • 2019
  • Purpose: This study examined the food purchases from e-commerce and its relation to eating behaviors or habits in adult women in Incheon and Gyeonggi. Methods: A total of 410 subjects participated in the questionnaire survey. Food purchases in e-commerce and food habits were compared according to age, marital status, and food purchase status in e-commerce of the subjects. Results: Approximately 88% of the subjects had experience of buying foods by e-commerce; more than 40% of the subjects spent less than 100,000 Won buying foods by e-commerce in the past 6 months. The major purchases were coffee and tea, instant food and frozen food, and water and beverages. The reasons for buying foods in e-commerce were cheaper price, convenience of delivery, and variety of food choices. The main factors considered for purchasing foods in e-commerce were price and quality followed by rapid and accurate delivery, and food label and information. Approximately 70% of the subjects were very satisfied or satisfied with their food purchase in e-commerce, and 96% answered that they were willing to buy food in e-commerce again. The perception on the advantages of food purchases in e-commerce was 3.6 points out of 5 and significantly lower in the over 50s and married group. The subjects with experience and high cost of food purchase in e-commerce showed significantly low scores of dietary behaviors and eating habits, which is undesirable. Conclusion: A high percentage of people purchased foods by e-commerce, and they showed undesirable eating habits, especially when the cost of purchasing foods by e-commerce is high. These results showed that purchasing foods in e-commerce may be related to consumers' food habits. Therefore, continuous attention and nutrition guidance for e-commerce consumers are needed.

A Study on the Sales Promotion Functions of Packaging Elements Using AHP -Focusing on Vitamin Water- (AHP를 이용한 패키징이 소비자의 제품선호도에 미치는 영향 측정 -비타민워터를 중심으로)

  • Kang, Donghyun;Ko, Euisuk;Song, Kihyeon;Kim, Deuksoo;Kim, Jaineung
    • KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
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    • v.20 no.3
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    • pp.113-120
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    • 2014
  • Packaging has played important function on marketing as a silent salesman. As an interface of consumer and products, packaging fulfills several functions such as protection, sales promotion, communication and convenience during the distribution process. For the appearance of self-service sales method, packaging could be regarded as important salesman influencing consumers' preference on shelf in the shop. In this study, Vitamin water was selected as the proper target product for lower impact of prices and brands. With previous studies, Vitamin water packaging elements were classified as 'packaging material', 'packaging shape', 'label color', 'logo layout', then each packaging element was consist of details. To measure the influence of each packaging element on consumers' preference quantitatively and to minimize respondent's subjective judgment, Analytic Hierarchy Process (AHP) was used as a tool. Through AHP result, packaging element of the most influence on consumers' preference is 'label color (0.370)', and 'container shape (0.246)', 'container material (0.230)', 'logo layout (0.154)' was in order. Among the detail packaging element, 'plastic (0.405)' has the greatest influence in 'container material' and 'cylinder (0.423)' in 'container shape', 'magenta (0.329)' in 'label color', 'vertical layout (0.572)' in 'logo layout'.

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Importance-Performance Analysis(IPA) of the selection attributes of functional cosmetics (기능성화장품 선택속성의 IPA(중요도-만족도) 분석)

  • Han, Do-Kyung;Lee, Hyun-Jun;Paik, Hyun-Dong;Shin, Dong-Kyoo;Park, Dae-Sub;Hwang, Hye-Sun;Hong, Wan-Soo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.6
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    • pp.527-536
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    • 2016
  • This study aims to generate baseline data for vitalizing the sales of functional cosmetics through an Importance-Performance Analysis (IPA) of the selection attributes of functional cosmetics. From the analysis of consumers' selection criteria, the study will assist functional cosmetics companies in reflecting consumer demands and therefore securing competitiveness. For this, general consumers aged over 20 years were surveyed for 5 weeks from Feb 23 through Mar 30, 2015, and 447 empirical data (response rate 88.9%) were processed through SPSS WIN 21.0 program for analysis. To conduct gender difference analysis on the IPA of the selection attributes of functional cosmetics, 17 selection attributes were categorized into 4 factors: functionality, labeling, popularity, and product. Cronbach's alpha for all factors was 0.5, proving the internal consistency and reliability of the survey. The survey results showed that while the entire average came out significantly higher for females (5.89/7points) than for males (5.66/7points) (p<0.001), the selection attributes 'anti-wrinkling', 'whitening function', 'functionality', 'expiration date', 'full ingredient labeling system' and 'various promotional events' showed significant gender differences. IPA results pertaining to gender showed 'price', 'functionality', 'spreadability' and 'full ingredient labeling system' as 2nd quadrant attributes, whereas female consumers selected 'price', 'whitening function', 'anti-wrinkling', 'functionality' and 'full ingredient labeling system' as attributes. Results show that businesses in the field of cosmetics and related areas need to prioritize improving the following factors that received low satisfaction from all consumers: 'price', 'functionality', and 'total labeling.' In particular, the 'price' aspects are considered to require reasonable and affordable pricing.

Relationship Between Perceived Risk and Continuous Use Intention of Internet Primary Banks : Moderating Effects of Acceptance Factors (인터넷전문은행의 지속적 이용의도에 있어서 지각된 위험의 영향력 : 수용요인의 조절효과 분석)

  • Jung, Joowon;Cho, SO Yeon
    • Journal of Digital Convergence
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    • v.18 no.8
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    • pp.133-149
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    • 2020
  • The purpose of this study was to investigate the effect of perceived risk on continuous usage intention of Internet primary banks and to verify moderating effects of acceptance factors affecting customers' acceptance of Internet primary banks on the relationship between perceived risk and continuous usage intention. The study aims to find ways to cope with perceived risk and strategic measures of intention in order to increase the intention to continuous usage intention of Internet primary banks. For the analysis, interaction effect were conducted among a total of 457 surveys. As a results, First, perceived risks, acceptance factors and continuous usage intention of the customers of Internet primary banks were significantly correlated. Second, the types of perceived risks which have a significant effect on continued usage intention of Internet primary banks were found to be perceived financial and functional risks. Third, respect to moderating effects of moderator variables, usefulness was found to have a significant moderating effect on the relationship between perceived security risk and continuous usage intention. In addition, ease of use was shown to have a significant moderating effect on the relationship between each type of perceived risks and continuous usage intention. This study attempted to explore and seek strategies to reduce perceived risks and strategic plans for acceptance factors to increase continuous usage intention of Internet primary banks.