The Journal of Society for e-Business Studies (한국전자거래학회지)

Society for e-Business Studies (한국전자거래학회)
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The Influence of Digital Content Reflected in Social Media

소셜 미디어로 본 디지털 콘텐츠의 영향

  • Lee, Suhyun (College of Business and Economics, Sangmyung University) ;
  • Kim, JeongYeon (College of Business and Economics, Sangmyung University)
  • Received : 2018.10.18
  • Accepted : 2018.11.17
  • Published : 2018.11.30
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Abstract

With the increased value in digital contents, the influence of social media has increased exponentially over the past years. Focused around those in their teens and twenties, social media has spread its influence to people regardless of one's age or gender. This increased attention is reflected by the public's interest in pets, especially those dealt with in the personal media sector. This paper will focus on the two most popular Korean cat youtube channels called "CreamHeroes" and "SuriNoel." By analyzing the top thirty most viewed videos on each channel, real time streaming, goods based on the cats starring on the channel, and comments left by the channels' subscribers, it can be concluded that people watching videos categorized as "Viewnimal" derive surrogate pleasure from their viewings. The following creates the potential for increased conversation regarding the subject of shelter animals and animal abuse.

디지털 콘텐츠의 가치가 높아지고 있는 요즈음 소셜 미디어(Social Media)의 영향력은 더욱 커지고 있다. 10대, 20대를 중심으로 성장한 소셜 미디어는 빠르게 성장하여 현재 남녀노소를 막론하고 장소와 시간과 상관없이 즐겨 보고 있다. 이와 함께 최근 반려동물, 특히 고양이의 관심이 높아지고 있으며 이러한 관심은 1인 미디어에게도 영향을 미치고 있다. 본 연구는 국내에서 가장 인기가 많은 고양이 유튜브 채널 <크림히어로즈>와 <수리노을 SuriNoel>을 분석하였다. 두 고양이 채널의 누적조회수 상위 30개의 동영상, 실시간 스트리밍, 영상 속 고양이를 바탕으로 한 굿즈, 콘텐츠 소비자들의 댓글 분석을 통해 고양이를 1인 미디어로 보는 뷰니멀족들 또는 랜선집사들이 대리만족 하는 것을 확인 할 수 있었다. 이러한 대리만족을 통한 유튜브 채널의 확산은 반려동물로의 문화에 기여하고 나아가 유기동물과 동물학대에 대한 관심 및 반려동물에 대한 문화 확산의 기회를 마련하는 계기가 될 것이다.

Keywords

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Share of Vedio Platform in Korea

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Usage time for YouTube app in Korea

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YouTube Streaming

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YouTube Streaming

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Goods of and -Cushion, Keyring, Blanket

Content Topics of

KJGRBH_2018_v23n4_127_t0001.png 이미지

Content topics of

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