• Title/Summary/Keyword: 2-phase model

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Causality of Consumer-Brand Relationship Variables in Global Brand and the Effects of Moderating Variables (글로벌 브랜드에서 소비자-브랜드 관계 변수들의 인과관계 및 조절변수들의 효과)

  • Kim, Gyu-Bae;Kim, Byoung-Goo
    • Journal of Distribution Science
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    • v.15 no.2
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    • pp.121-132
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    • 2017
  • Purpose - There are many variables related to consumer-brand relationship such as brand attitude, attachment, commitment and brand loyalty and we should manage these all variables successfully to achieve a strong brand loyalty. The objective of this research is to investigate the path from brand attitude and brand attachment to brand commitment and brand loyalty. Specially, this article focuses on the moderating effects of brand type and consumer innovativeness in the causal relationships between variables. Research design, data, and methodology - The seven hypotheses were proposed and tested empirically in this research. Three of seven hypotheses were the effects of brand attitude and brand attachment on the brand commitment and brand loyalty. Another two hypotheses presented the moderating effect of brand type and other two hypotheses expressed the moderating effect of consumer innovativeness in the causal relationships between variables. Research data were collected from the surveying of university students and the 282 samples were used to test the proposed hypotheses empirically. We utilized SPSS 20.0 and AMOS 20.0 for statistical analyses such as reliability test, validity test and path analysis. Results - The results show that brand attitude influences the brand loyalty and brand attachment influences the brand commitment positively. The brand attachment also influences the brand commitment positively. We found that there is a moderating effect of brand type in the causal relationship between brand attitude and loyalty though there is no significant moderating effect in the causality between brand attachment and commitment. We also fount that there is no significant moderating effect of consumer innovativeness in the causal relationships among brand attitude, brand attachment, brand commitment and brand loyalty. In Summary, 5 of 7 hypotheses in this study were supported and 2 hypotheses were not supported. Conclusions - There is a path model of consumer-brand relationship from brand attitude and brand attachment to brand commitment and brand loyalty. Companies should provide their consumers with effective marketing program in every phase of consumer-brand relationship to build brand loyalty. In addition, there are possibilities that the relationships among brand attitude, brand attachment, brand commitment and brand loyalty are moderated by brand type and consumer innovativeness. Companies should consider perceived brand type and innovativenss of their consumers in planning and executing their various marketing programs for their brand management.

The Effects of Flash Panorama-based Virtual Field Trips on Middle School Students' Spatial Visualization Ability, Conceptual Understanding, and Perceptions (플래시 파노라마 기반 가상야외답사의 활용이 중학생의 공간 시각화 능력, 개념 이해와 인식에 미치는 영향)

  • Lee, Ki-Young
    • Journal of the Korean earth science society
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    • v.34 no.2
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    • pp.162-172
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    • 2013
  • The purpose of this study is to investigate the effects of flash panorama-based virtual field trips (VFT) as a supporting tool for geological field activity on middle school students' spatial visualization ability, conceptual understanding, and perceptions. A total of 17 middle school students participated in a three day long actual geological field trip around Jeju Island where a three-phase instructional model is applied for utilization of flash panorama-based VFT, which was proposed by Kim and Lee (2011). With one-group pretest-posttest pre-experimental design, data were collected using questionnaire and were analyzed to find out a change in students' spatial visualization ability and volcanic concept understanding, and their perceptions about the utilization of flash panorama-based VFT. Findings are as follows: First, the effect of utilizing flash panorama-based VFT in actual field trip revealed that there was meaningful increase in 'spatial relation' category of spatial visualization ability and 'knowledge' and 'comprehension' domains of volcanic concept understanding. Second, majority of students showed positive gain index in both spatial visualization ability and volcanic concept understanding. Lastly, participating students showed much interest and high satisfaction, and positive perception on the use of VFT. They also perceived that the utilization of flash panorama-based VFT could help in carrying out an actual field trip in terms of cognitive and geographical factors.

An Evaluation of Thermal Comfort of New Towns in Seoul Metropolitan Area (수도권 신도시의 열쾌적성 평가)

  • Oh, Kyu Shik;Lee, Min Bok;Lee, Dong Woo
    • Spatial Information Research
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    • v.21 no.2
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    • pp.55-71
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    • 2013
  • This study assessed the thermal comfort of new towns in the Seoul Metropolitan Area (Ilsan, Bundang, Dongtan1) using PET (Physiologically Equivalent Temperature) which refers to real human heat stress. The relationship between PET and urban spatial elements was also analyzed using multiple regression analysis. The study results show that the thermal comfort of Dongtan 1, which is considering a reduction of the urban heat island effect in the planning phase, is higher than other cities. In addition, through regression results, the impervious ratio, floor area ratio, commercial area ratio, and residential area ratio were found to be major factors increasing PET. Moreover, the river area ratio and NDVI were found to be major factors decreasing PET. This study has scientific significance as research that focuses on the assessment of thermal comfort scientifically and definitely, by estimating PET for an entire urban area using GIS analysis that included remote sense analysis and the wind field model. The results of this study can be used in preparing more effective urban plans for the promotion of citizen thermal comfort.

Change of Fractured Rock Permeability due to Thermo-Mechanical Loading of a Deep Geological Repository for Nuclear Waste - a Study on a Candidate Site in Forsmark, Sweden

  • Min, Ki-Bok;Stephansson, Ove
    • Proceedings of the Korean Radioactive Waste Society Conference
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    • 2009.06a
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    • pp.187-187
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    • 2009
  • Opening of fractures induced by shear dilation or normal deformation can be a significant source of fracture permeability change in fractured rock, which is important for the performance assessment of geological repositories for spent nuclear fuel. As the repository generates heat and later cools the fluid-carrying ability of the rocks becomes a dynamic variable during the lifespan of the repository. Heating causes expansion of the rock close to the repository and, at the same time, contraction close to the surface. During the cooling phase of the repository, the opposite takes place. Heating and cooling together with the, virgin stress can induce shear dilation of fractures and deformation zones and change the flow field around the repository. The objectives of this work are to examine the contribution of thermal stress to the shear slip of fracture in mid- and far-field around a KBS-3 type of repository and to investigate the effect of evolution of stress on the rock mass permeability. In the first part of this study, zones of fracture shear slip were examined by conducting a three-dimensional, thermo-mechanical analysis of a spent fuel repository model in the size of 2 km $\times$ 2 km $\times$ 800 m. Stress evolutions of importance for fracture shear slip are: (1) comparatively high horizontal compressive thermal stress at the repository level, (2) generation of vertical tensile thermal stress right above the repository, (3) horizontal tensile stress near the surface, which can induce tensile failure, and generation of shear stresses at the comers of the repository. In the second part of the study, fracture data from Forsmark, Sweden is used to establish fracture network models (DFN). Stress paths obtained from the thermo-mechanical analysis were used as boundary conditions in DFN-DEM (Discrete Element Method) analysis of six DFN models at the repository level. Increases of permeability up to a factor of four were observed during thermal loading history and shear dilation of fractures was not recovered after cooling of the repository. An understanding of the stress path and potential areas of slip induced shear dilation and related permeability changes during the lifetime of a repository for spent nuclear fuel is of utmost importance for analysing long-term safety. The result of this study will assist in identifying critical areas around a repository where fracture shear slip is likely to develop. The presentation also includes a brief introduction to the ongoing site investigation on two candidate sites for geological repository in Sweden.

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A Study on the Textile Sensor Applied to Smart Wear for Monitoring Meditation Breathing (명상호흡 모니터링용 스마트의류를 위한 호흡수 측정 직물센서 연구)

  • Hwang, Su Jung;Jung, Yoon Won;Lee, Joo Hyeon
    • Science of Emotion and Sensibility
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    • v.21 no.1
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    • pp.83-90
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    • 2018
  • The purpose of this study is for fundamental research of meditation smart wear for physical and mental healing, and researching method for monitoring phase of meditation through textile by measuring the number of abdominal respiration when meditating. For this purpose, the research implemented Single Wall Carbon Nano-Tube (SWCNT) based strain gauges type textile sensor, considered reliability and validity of respiratory sensing, and analyzed efficiency of respiratory sensing based on body parts comparatively. The first preliminary experiment was to evaluate the performance of textile sensor through abdominal model dummy which open and shut of 5 cm repeatedly for 2 minutes at the rate of 0.1Hz in order to simulate abdominal respiration. It concluded signal efficiency between reference sensor(BIOPAC) and textile respiratory sensor appears statistically significant (p<0.001). The second experiment were conducted with 4 subjects doing abdominal respiration under same conditions, and after comparing the signal values between two sensors from 4 attached locations(around center and sides of omphali and phren), center of omphali and sides of phren were selected as suitable location for measuring meditational breathing as they showed large and stable signals. In result, this research aimed for implementing of the textile sensor for sensing meditational breathing of long respiration cycle, review of reliability and validity for sensing number of meditational respiration with the sensor and consideration of sensing efficiency by sensing location on body parts.

Real Option Study on Cookstove Offset Project under Emission Allowance Price Uncertainty (배출권 가격 불확실성을 고려한 고효율 쿡스토브 보급사업 실물옵션 연구)

  • Lee, Jaehyung
    • Environmental and Resource Economics Review
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    • v.29 no.2
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    • pp.219-246
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    • 2020
  • From the Phase II (2018~2020) of K-ETS, the offset credit from 'CDM projects that domestic companies and others have carried out in foreign countries' can be used in the K-ETS. As a result, stakeholders in the K-ETS market are actively developing overseas CDM projects, such as the 'high-efficiency cook stove project'. which can secure a large amount of credits while marginal cost is relatively low. This paper develops the investment decision-making model of offset project for the 'high-efficiency cook stove project' using the real option approach. Under the uncertainty of the emission allowance price, the optimal investment threshold (p) is derived and sensitivity analysis is conducted. As a result, in the standard scenario (PoA-S), the optimal investment threshold is 29,054won/ton, which is lower than the stock price (pspot). However, allocation entities are not only economics in the CDM project, but also CDM risk factors such as non-renewable biomass ratio, cook stove replacement ratio, equity ratio with host country, investment period and submission limitation of emission allowance. In addition, offset project developers will be able to derive the optimal investment threshold for each business stage and use it for economic feasibility checks.

Compatibility effects of ginseng and Ligustrum lucidum Ait herb pair on hematopoietic recovery in mice with cyclophosphamide-induced myelosuppression and its material basis

  • Han, Jiahong;Dai, Min;Zhao, Yan;Cai, Enbo;Zhang, Lianxue;Jia, Xiaohuan;Sun, Nian;Fei, Xuan;Shu, Hui
    • Journal of Ginseng Research
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    • v.44 no.2
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    • pp.291-299
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    • 2020
  • Background: Ginseng (G) and Ligustrum lucidum Ait (LLA) are core traditional Chinese medicines in treating myelosuppression formula. The present study was designed to profile effect of G and LLA herb pair (G-LLA) on myelosuppressed mice. Methods: The mice myelosuppression model was established by intraperitoneal (i.p.) injection of cyclophosphamide (Cy). Hematopoietic function of bone marrow was measured by hemopoietic progenitor cell culture and peripheral blood count, and serum hemopoietic factors were tested by enzyme-linked immunosorbent assay. Bone marrow cell cycle was performed by flow cytometry. HPLC was used to measure 20 potential chemical components related to myelosuppression, including ginsenoside Rg1, Re, Rb1, Rc, Rb2, Rb3, Rd, Rk3, Rh4, 20 (S)-Rg3, 20 (R)-Rg3, Rk1, Rg5, salidroside, and so on. Results: G, LLA, and G-LLA improved the amount of peripheral blood cells and bone marrow cells of myelosuppressed mice (P < 0.01). They significantly increased the colony quantity of colony-forming unit-granulocyte macrophage, burst-forming unit-erythroid, colony-forming unit-erythroid, and colony-forming unit-megakaryocyte and amount of G2/M and S phase cells (P < 0.01). They also significantly decreased the amount of hematopoiesis-related cytokines (P < 0.01). The content of chemical components in G-LLA changed, and the change of rare saponin was the most obvious. Conclusion: These results show that G-LLA herb pair might produce synergistic or complementary compatibility effects on bone marrow suppression after chemotherapy. It suggests that the substance basis of G-LLA for treating bone marrow suppression may be effective chemical components.

Low-Flow Projection according to the Actual Evapotranspiration scenarios under the Climate Change -Chungju Dam Case- (기후변화 실제증발산 시나리오에 따른 갈수량전망 - 충주댐 사례 -)

  • Sun, HoYoung;Kang, BooSik
    • Proceedings of the Korea Water Resources Association Conference
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    • 2018.05a
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    • pp.104-104
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    • 2018
  • 이수안전도의 기준이 되는 갈수량에 대해 기후변화 시나리오에 따른 전망을 제시하였다. 충주 댐 유역을 대상으로 기준기간(1986~2000년)에서의 기상청의 관측 기상자료와 IPCC 보고서의 RCP 4.5/8.5 시나리오를 대상으로 CMIP5(Coupled Model Intercomparison Project Phase 5)에서 제공하는 기후변화 자료 중 5개의 모델(ACCESS1.3 CanESM2, CNRM-CM5, GFDL-ESM2G, HadGEM2-AO)의 기준기간과 미래기간(2011~2100년)의 기상자료를 수집하였다. 기후변화 자료는 정상성/비정상성 분위사상법과 베이지안 모델 평균기법을 통해 불확실성과 통계적 오차를 저감하였다. 미래기간에서, 강우는 RCP 4.5에서 1.74mm/year, RCP 8.5에서 3.22mm/year, 실제증발산은 RCP 4.5에서 1.09mm/year, RCP 8.5에서 1.78mm/year의 증가율을 보였다. 실제증발산을 입력자료로 활용할 수 있도록 IHACRES모델의 CMD(Catchment Moisture Deficit) 비선형 모듈의 매개변수를 변이하여 유효강우량 산정 과정을 개선하였다. 기준기간에서 관측유량자료와 IHACRES의 시뮬레이션을 통해 산정된 유량자료의 R-squared는 0.65이다. 기준기간에서의 매개변수를 고정하여 미래기간의 유량을 산정하고 유황분석을 통해 갈수량 전망하였다. 유량은 RCP 4.5에서 4.41MCM/year, RCP 8.5에서 9.66MCM/year의 증가율을 보였다. 갈수량은 RCP 4.5에서 0.30MCM/year, RCP 8.5에서 -0.47MCM/year의 증감율을 보였다. 연간 강수량 대비 실제증발산의 비율의 추세분석 결과, RCP 4.5에서는 홍수기에는 0.014%/year, 비홍수기에는 0.027%/year의 증가율을 보이며 거의 변화가 없는 추세를 확인할 수 있었다. RCP 8.5의 홍수기에는 -0.042%/year, 비홍수기에서는 0.167%/year의 증감율을 보이며 홍수기에는 실제증발산에 비해 강수량의 증가가 확연히 보였으며 비홍수기에는 강수량에 비해 실제증발산의 증가가 뚜렷이 확인되었다. RCP 8.5에서 비홍수기의 강수량 대비 실제증발산의 증가가 갈수량의 감소로 반영된 것을 확인할 수 있었다. 미래기간의 RCP 4.5/8.5에서 실제증발산의 증가로 인하여 강수량이 증가함에 따라 유입량이 증가함에도 불구하고 갈수량의 증가로 이어지지 않았다. 미래 갈수량의 감소는 하천의 건전성과 이수안전도의 위협이 될 수 있다.

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Governance research for Artificial intelligence service (인공지능 서비스 거버넌스 연구)

  • Soonduck Yoo
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.24 no.2
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    • pp.15-21
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    • 2024
  • The purpose of this study is to propose a framework for the introduction and evaluation of artificial intelligence (AI) services not only in general applications but also in public policies. To achieve this, the study explores AI service management and governance toolkits, providing insights into how to introduce AI services in public policies. Firstly, it offers guidelines on the direction of AI service development and what aspects to avoid. Secondly, in the development phase, it recommends using the AI governance toolkit to review content through checklists at each stage of design, development, and deployment. Thirdly, when operating AI services, it emphasizes the importance of adhering to principles related to 1) planning and design, 2) the lifecycle, 3) model construction and validation, 4) deployment and monitoring, and 5) accountability. The governance perspective of AI services is crucial for mitigating risks associated with service provision, and research in risk management aspects should be conducted. While embracing the advantages of AI, proactive measures should be taken to address limitations and risks. Efforts should be made to efficiently formulate policies using AI technology to create high value and provide meaningful societal impacts.

Synthesis and Preliminary Evaluation of $9-(4-[^{18}F]Fluoro-3-hydroxymethylbutyl)$ Guanine $([^{18}F]FHBG)$ in HSV1-tk Gene Transduced Hepatoma Cell (9-(4-$[^{18}F]Fluoro-3-hydroxymethylbutyl)$guanine $([^{18}F]FHBG)$의 합성과 헤르페스 단순 바이러스 티미딘 키나아제 이입 간암 세포주에서의 기초 연구)

  • Moon, Byung-Seok;Lee, Tae-Sup;Lee, Myoung-Keun;Lee, Kyo-Chul;An, Gwang-Il;Chun, Kwon-Soo;Awh, Ok-Doo;Chi, Dae-Yoon;Choi, Chang-Woon;Lim, Sang-Moo;Cheon, Gi-Jeong
    • Nuclear Medicine and Molecular Imaging
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    • v.40 no.4
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    • pp.218-227
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    • 2006
  • Purpose: The HSV1-tk reporter gene system is the most widely used system because of its advantage that direct monitoring is possible without the introduction of a separate reporter gene in case of HSV1-tk suicide gene therapy. In this study, we investigate the usefulness of the reporter probe (substrate), $9-(4-[^{18}F]Fluoro-3-hydroxymethylbutyl)$guanine ($[^{18}F]FHBG$) for non-invasive reporter gene imaging using PET in HSV1-tk expressing hepatoma model. Materials and Methods: Radiolabeled FHBG was prepared in 8 steps from a commercially available triester. The labeling reaction was carried out by NCA nucleophilic substitution with $K[^{18}F]/K2.2.2.$ in acetonitrile using N2-monomethoxytrityl-9-14-(tosyl)-3-monomethoxytritylmethylbutyl]guanine as a precursor, followed by deprotection with 1 N HCl. Preliminary biological properties of the probe were evaluated with MCA cells and MCA-tk cells transduced with HSV1-tk reporter gene. In vitro uptake and release-out studies of $[^{18}F]FHBG$ were performed, and was analyzed correlation between $[^{18}F]FHBG$ uptake ratio according to increasing numeric count of MCA-tk cells and degree of gene expression. MicroPET scan image was obtained with MCA and MCA-tk tumor bearing Balb/c-nude mouse model. Results: $[^{18}F]FHBG$ was purified by reverse phase semi-HPLC system and collected at around 16-18 min. Radiothemical yield was about 20-25%) (corrected for decay), radiochemical purity was >95% and specific activity was around >55.5 $GBq/{\mu}\;mol$. Specific accumulation of $[^{18}F]FHBG$ was observed in HSV1-tk gene transduced MCA-tk cells but not in MCA cells, and consecutive 1 hour release-out results showed more than 86% of uptaked $[^{18}F]FHBG$ was retained inside of cells. The uptake of $[^{18}F]FHBG$ was showed a highly significant linear correlation ($R^2=0.995$) with increasing percentage of MCA-tk numeric cell count. In microPET scan images, remarkable difference of accumulation was observed for the two type of tumors. Conclusion: $[^{18}F]FHBG$ appears to be a useful as non-invasive PET imaging substrate in HSV1-tk expressing hepatoma model.