• International Journal of Human Ecology
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• v.16 no.2
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• pp.11-20
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• 2015

The purpose of this study was to examine the effects of the construal level and temporal distance of a message and consumer's Social Network Service (SNS) self-efficacy on consumers' attitudes toward SNS fashion advertising. This study employed a 2 (message configuration: high construal level/low construal level) ${\times}$ 2 (temporal distance: distant future/near future) ${\times}$ 2 (SNS self-efficacy: high/low) between-subject factorial design. The survey was conducted on Facebook users in their twenties (N=216). The results are as follows: First, attitude toward SNS fashion advertising and purchase intention was higher when the message construal level was lower and when the temporal distance was closer. Second, no interactions between temporal distance and message construal level for attitude toward SNS advertising and purchase intention were found in this study. However, interactions between temporal distance and SNS self-efficacy for attitude toward SNS advertising and purchase intention were found. When the SNS self-efficacy was high, message with the low construal level reacted significantly positive in terms of attitude toward the ad as well as purchase intention. It is expected that this study will provide insight for apparel makers or retailers to use SNS as a new advertising media for fashion marketing. Practical implications and limitations are discussed.

• The Research Journal of the Costume Culture
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• v.23 no.3
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• pp.400-411
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• 2015

Successful use of displays in stores arouses consumers' curiosity, and induces them to purchase a product after a visit. Facade is a word meaning an external front wall of a building, and is usually the first point of visual contact for the consumers. The present study is an empirical investigation of external appearance of a clothing store, with a $2{\times}2{\times}2$ factorial design of facade, show window, and wall surface material designed for the purpose of the study. Dependent variables were store image variables and attitude toward store. A total of 320 questionnaires from male and female consumers were used for the analysis. Facade type and material had significant main and interaction effects, while show window type had no meaningful effects overall. A facade of irregular design prompted significantly higher levels of perceived 'elegance', 'uniqueness', and 'attractiveness' of the store. Material itself did not have significant influence but did have significant interaction effect with facade design. The interaction effect was found in store attitude as well. In order to create a positive store attitude, a concrete material facade should have an irregular design. Companies owning fashion brands should carefully select facade type and wall surface material in the visual merchandising strategies of a store.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.3 s.162
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• pp.440-450
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• 2007

The purpose of this study was intended to investigate influence of consumer's brand loyalty, competitor's brand price and brand switching intention in condition of discount sale of casual apparel products. The data for the study was obtained through the use of an experimental design which was $2{\times}[2{\times}2]$ mixed factorial design. The subjects were 730 college students. The data were analyzed by cluster analysis, ANOVA, simple interaction analysis and simple main-effect analysis. The following results were founded: First, The results indicated that the 3-way interaction effects among consumer's brand loyalty competitor's brand price and discount on brand switching of casual apparel products. Second, the results indicated that the 3-way interaction effects among consumer's brand loyalty competitor's brand price and discount on consumer preference of casual apparel products. These results indicated that low brand loyalty group on casual products showed high preference and high brand switching on competitors brand when competitor's brand price was lower than preferred brand price and discount type was absolute frame. High bran loyalty group on casual apparel products preferred and switched high competitor's brand when discount type was absolute frame.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.9_10
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• pp.1321-1332
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• 2007

The purposes of this research were to investigate the influences of shopping value, brand awareness, and the types of sales promotion on the purchase of bundled cosmetics. In experiment, 1) shopping value 2) brand awareness 3) types of sales promotion were manipulated as independent variables, and consumer preference and purchasing intention of bundle of cosmetics were measured as dependent variables. This research was an experimental design which was $2{\times}2{\times}2$ mixed factorial design. For the data analysis, factor analysis, cluster analysis, three-way ANOVA were used by utilizing SAS program. The main results of the study were summarized as follows: First, the results indicated that the consumer of hedonic shopping value have a positive effect on preferring price-cut sales, especially if brand awareness is high. Second, the consumer of utilitarian shopping value preferred price-cut sales to special offer, irrespective of brand awareness. This result indicates that consumers who gets more involved in and enjoys shopping are likely to have more brand awareness than others. This. seems to be the important characteristics of shopping. Consumer who have utilitarian shopping value concerned in price. The result showed the 3-way interaction effects on the consumer preference of bundle of cosmetics.

• Asian-Australasian Journal of Animal Sciences
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• v.11 no.6
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• pp.685-691
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• 1998

In the first of two experiments, chemical composition (Ash, CP and CF contents), nutritive value (in vitro organic matter disappearance "lVOMD" and energy content "ME") and nitrogen retention of chopped date fronds (CDF) as affected by chemical treatment (CT) and storage duration (SD) were investigated. The experimental design was a completely randomized block, arranged in a $3{\times}4$ factorial, with 3 (CT) and 4 (SD) as the main factors using 2 replications / treatment. Three chemical treatments, were used : Control (With zero or no chemical treatment); treatment with 4% urea solution (w /w) and treatment with 4% urea + Date syrup extract (DS). The 4 (SD) were: Control (immediately after opening - without any storage or zero time storage); one month storage period; two months storage period and three months storage period. Both (CT) and (SD) had significant effects (p < 0.05) on CP and ash contents of the CDF, however there were no significant effects (p > 0.05) due to (CT) and (SD) on CF and nutritive value. High retention value (> 80%) for nitrogen was reported for the treated CDF, immediately after opening the incubated material (zero SD). However, nitrogen retention decreased with increasing (SD) to 67% after one month (SD) but tended to stay at a fairly constant level of 67% until 3 months of storage. In experiment 2, the feeding value of treated CDF was evaluated in comparison to Rhodes grass hay, using growing goats and sheep. A $4{\times}2$ factorial design was used (Four roughage sources were used : Rhodes grass hay, untreated CDF, urea-treated CDF and CDF treated with urea + DS with sheep and goats as two animal species, using three animals / treatment). Untreated CDF had a similar feeding value to Rhodes grass hay. However treatment of CDF with urea alone or with urea + DS depressed animal performance of both goats and sheep, apparently due to depression of feed intake (appetite). Feeding untreated CDF decreased feeding cost by 29% and cost/kg gain by 23%. CDF showed a good potential as a cheap local roughage and emergency feed for ruminants in the Sultanate.

• Journal of Korean Society for Quality Management
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• v.17 no.2
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• pp.121-141
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• 1989

This paper is concerned with a development and evaluation of heuristics for the multi-stage sequence dependent flowshop sequencing. Eighteen heuristics, CAM1, CAM2, and etc., are proposed. The performance measure is a makespan which is to be minimized. The experiment for each algorithm is designed for a 4*3*3 factorial design with 360 observations. The experimental factors are PS(ratio of processing times to setup times), M(number of machines), N(number of jobs). The makespan of the proposed heuristics is compared with the optimal makespan obtained by the complete enumeration of schedules. This yardstick of comparison is called a relative error. The mean relative errors of the eighteen heuristics are from 2.048% to 8.717%. The computational results are analysed using SPSS. The experimental results show that the three factors are statistically significant at 5% level. The simulation for the large size problems is conducted to show having the similar computational results like the small size problems.

• Journal of the Korean Society of Costume
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• v.59 no.5
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• pp.167-179
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• 2009

The purposes of this study were to explore the influence on fashion brand image and brand loyalty according to fit of the fashion brand with cultural art field, motivation in culture marketing of the apparel company, and involvement of the consumers in art activities. The subjects ware 274 male and female in 20s and 30s living in Seoul and Gyeonggi area. The study was obtained through the use of an experimental design which was $2{\times}[2{\times}2]$ mixed factorial design. The summary main results were as follows. First, as far as the effect of the three variables on the social contribution image of the fashion brand, the results of the 3-way interaction are positive. Second, as far as the effect of the three variables on the product image of the fashion brand, the data suggests that only the main-effect of motivation in culture marketing of the apparel company is meaningfully positive. Third, as far as the effect of the three variables on fashion brand loyalty, both fit of the fashion brand with cultural art field and involvement of the consumers in art activities variables show positive results.

• The Research Journal of the Costume Culture
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• v.16 no.2
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• pp.293-304
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• 2008

The objectives of this study were to investigate the images in men's hairstyle by hair color, tone, texture, and perceiver's gender, and to examine the characteristics of hairstyle appropriate to seasons. A quasi-experimental method by questionnaire was used, and the experimental design was $4{\times}3{\times}2{\times}2$(hair color$\times$tone$\times$texture$\times$perceiver's$\times$gender) factorial design. The subjects were 372 men and women in their 20s through 50s. five factors of men's hairstyle image were derived by factor analysis: individuality, dignity, romanticism, refinement, and activity. Black hair was perceived to be high in dignity and activity. Bright tone was perceived to be high in individuality, but low in dignity. Men's wave hair was perceived to be higher in individuality than straight hair, but lower in dignity. Perceiver's gender did not give significant influence on evaluation of all image factors. In brown, neutral tone was perceived to be higher in dignity. romanticism, and activity than dark or bright tone. In black, wave hair was perceived to be more refined than straight hair. Black hair matches with winter the most, and yellow matches with spring the most. In terms of tone, dark tone matches with winter; neutral tone matches with autumn; bright tone matches with summer. The results of this study verified that hair color and texture affect men's image perception, and matching hair colors are associated with seasons.

• Asian-Australasian Journal of Animal Sciences
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• v.10 no.1
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• pp.64-69
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• 1997

A study was conducted on the effects of ploughing on physiological responses of male and female Bali-cattle. A $2{\times}2{\times}6{\times}8$ factorial design (2 seasons, 2 sexes, 6 days and 8 consecutive time of measurements every 30 minutes) was employed. Responses during the cool/humid season were lower than hot/dry; respiration rate (RR) was 52 vs 75/min, rectal temperature(RT) was 39.1 vs $39.5^{\circ}C$ and skin temperature (ST) was 37.1 vs $37.6^{\circ}C$. Within sexes, males were less tolerant than females in that their RR (66 vs 61 breath/min), RT (39.4 vs $39.2^{\circ}C$) and ST (37.6 vs $37.1^{\circ}C$) were each higher than females during work. With increasing time, during the average 2.5 h working period gradual increases in RR, RT and ST were recorded and the overall increases of 84 breath/min, $1.9^{\circ}C$ and $13.8^{\circ}C$ respectively (p < 0.001). Packed cell volume (PCV) data indicated significant difference between sexes, time and season (p < 0.001, p < 0.05 and p < 0.001 respectively). Within time (before and after 2.5 h working) the PCV decreased from 27.4 to 25.6%.

• International Journal of Human Ecology
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• v.11 no.1
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• pp.1-10
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• 2010

Two elements of paisley textile design (color and size of motif) were manipulated to investigate their effects on people's perception. Korean and Caucasian American women were selected to represent Asian and Western countries to compare the differences in image perceptions of paisley patterns between two cultures. The participants were 168 female university students composed of 84 Caucasian Americans and 84 Koreans. The experimental design was a $2{\times}2{\times}7$ factorial design: two levels of perceiver's culture, two levels of motif size, and seven levels of the motif color. The four factors used to account for image perception were an elegance factor, individuality factor, maturity factor, and femininity factor. The results of the present study confirm that image perception can be different according to the color and size of a motif and the perceiver's culture. In the results, Americans perceived the paisley pattern as more preferable than Koreans did. Red background + Orange motif was perceived as the most feminine and Dark blue background + Sky blue motif and Dark gray background + Gray motif was perceived as the most masculine in both cultures. Compared to the big motif, the small motif was perceived as more elegant in both cultures.