• Title/Summary/Keyword: 1990

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The Changing Advertising Campaigns of Jeans Ads in 1990's (1990년대 Jean 광과의 변화 - 광고유형과 jean의 미의식을 중심으로 -)

  • 김미영;이충연
    • The Research Journal of the Costume Culture
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    • v.8 no.6
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    • pp.791-805
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    • 2000
  • The purpose of this study is to analyze the jeans advertising campaigns of the 1990's in South Korean magazine advertisements and their relation to the beauty trends of the 1990's in South Korea. There are three significant and varying periods in the 1990's. Each period will be dissected into four categories. The four categories are 1. Catchphrases 2. Pose selection of the models 3. Selection of models 4. Overall images and themes of the ads. The results are as follows : 1. 1990∼1993 ; Youth & Freedom From 1990 to 1993, jean ads emphasized the catchphrsase and the dynamic pose more and used the Korean model. The ads displayed youthful energy and the freedom of the younger generation. 2. 1994∼1997 ; Sex Appeal From 1994 to 1997, the second transition in jeans advertisements focus shifted from the youthful images of the early 90's to more sexually oriented ads. In terms of model selections and pose, Caucasian models instead of Korean models, and static pose were used more. The ads emphasized the image more than the catchphrase. 3. 1998∼1999 ; Diversity of Individuality & Naturalism During 1998 to the present day, the jeans ads no longer focused on groups but the diversity of individuality. The other focus of ads was the naturalism and the harmony with the nature. Both the static and dynamic pose, Korean model, and the image ads were used.

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The Social Image of the Children in the Dong-A Ilbo Advertising : 1960s to 1990s (신문광고 내 아동의 사회적 이미지 : 1960년대부터 1990년대까지 동아일보 광고 분석)

  • Kim, Hye Gum
    • Korean Journal of Childcare and Education
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    • v.8 no.3
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    • pp.25-51
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    • 2012
  • This study analyzed the social image of children from the 1960s to 1990s in the Dong-A Ilbo advertising. The 7,760 representative ad samples were used for the purpose of this study. The findings were as follows: 1) The number of advertising related to children was similar in the 1960s and 1970s and it dramatically increased in the 1990s. 2) Drug advertising was the most frequent from the 1960s until the 1980s. The advertising of english instruction for young children emerged in the 1990s. 3) Young children, especially boys were mostly the model in advertising from the 1960s to the 1990s. 4) Advertising content focused on the role of the mother in early childhood education.

The study of trend of advertisement and design element of men's formal jacket - Using content analysis men's magazines from 1970's to 1990's - (우리나라 남성복 광고의 변화와 남성복 정장 자켓의 디자인요소 변화에 관한연구 - 1970~1990년대 잡지의 내용분석 -)

  • 변유선
    • Journal of the Korean Society of Costume
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    • v.32
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    • pp.117-130
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    • 1997
  • The purpose of this study were to identify the design elements and the changing flow of advertisement from 1970's to 1990's by using content analysis of men's magazines. Finding were as followed; First through the analysis of men's wear advertisement in magazine it was found that the closer to 1990's the more various men's wear styles and backgrounds were advertized. These were more image oriented than product oriented. Since 1980 the advertisement about the licenced and the imported brands have been increased and the serial advertisement has shown more fre-quently than the 1-page advertisement since 1990's ; Second two piece suit was dominated in men's wear during 1970's and 1980's From 1990's this style was decresed in stead combi suit was increased. In 1970's the X silhouette was infashion and the y and the X silhouette was in fashion and the y and X sillhouette were increased during 1980's . The H silhouette was dominated in 1990's The brighter and the more various colors appeared in 1990's than in 1970's. The brighter and the more various colors appeared in 1990's than in 1970's The solid pattern was the main flow in men's wear however the stripes and the the check patterns were added in 1990's Third single breasted jacket style with two buttons and tailored collar was in fashion during 1970's . The length of the v-zone was shorter than half at this time however it was lengthened in 1980's . Also the the length of the jacket was lengthened. In 1990's the double breasted jacket style and two buttons were increased. The length of the v-zone and jacket were also lengthened.

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Time Spent by Urban Housewives : 1980 and 1990 Comparison (1980년과 1990년 도시주부의 생활시간 비교)

  • 임정빈
    • Journal of the Korean Home Economics Association
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    • v.30 no.4
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    • pp.261-278
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    • 1992
  • The purpose of this study is to compare the time use of urban housewives 1980 and 1990, and to investigate significant variables affect to the time spent, the independent effect of variables to the time use of her them. For this purpose, the data from 261(1980) and 287(1990) were analyzed. The major findings are follows: 1. There was 3-4 hours decreasing for household work in 1980 & 1990, and the significant variables were age, number of children, years of youngest child, education, type of kitchen, and type of heating, but in 1990, number of children and education of housewife. 2. In 1990, the independent effect of variables to household work time are number of children, years of youngest child, and cooking fuel to household work time and income to physiological time.

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소련의 석유산업현황

  • Korea Petroleum Association
    • Korea Petroleum Association Journal
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    • no.10 s.116
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    • pp.84-86
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    • 1990
  • 이 글은 「Oil and Gas Journal, Sept 17. 1990」에 실린 A.L.Johnson의 'Soviet oil outlook less promisg in 1990's'를 옮긴 것이다. <연자 주>

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A Study on the Fabric Trend and Characteristics of 1990's Women's wear (1990년대(年代) 국내(國內) 여성복(女性服) 소재경향(素材傾向)과 특성(特性)에 대(對)한 연구(硏究))

  • Ha, Jung-Won;Cho, Kyu-Hwa
    • Journal of Fashion Business
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    • v.3 no.3
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    • pp.69-78
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    • 1999
  • The purpose of this thesis is to investigate of fabric characteristics in women's wear as reviewing the fabric trends in 1990's domestic fashion. As a method to accomplish this research, I have examined the articles related to fashion fabric and fashion trend magerzines. This study considered women's wear relatively used diverse fabrics, there was not previous study regarding the fabrics used in domestic, since the 1990's. The social fators for the 1990's fashion were the influence of the informed, the increased concern for the ecological environment, the sattlement of young popular culture, the increase of resonable consume and social anxiety. To understand the fashion trends of the 1990's women's wear, it is divided three periods. The traditional period is from 1991 to 1993, the mixed period of the naturalism and the technology is from 1994 to 1995, the retro period is from 1996 to 1999. The charateristics of the fabrics used in 1990's women's wear were the appearance of various functional fabrics, the development of new synthetic fabric with high sensitivity, the popularization of circular knit, the fabrics with a retro mood toward traditional feminine mood and the blending of fabrics. The fashion of 1990 have had the characteristics of various utilization of the materials on the base of reasonable and practical trends than the changes of design and detail.

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A comparative study of Grunge style in high fashion of the 1990s and beyond (1990년대와 2000년 이후 하이 패션에 나타난 그런지 스타일 비교 연구)

  • Kwon, Sang Hee
    • The Research Journal of the Costume Culture
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    • v.22 no.6
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    • pp.873-889
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    • 2014
  • The goals of this study are to analyze how fashion professionals' attitudes toward Grunge style have changed since the 1990s and to compare aesthetic features of 1990s Grunge style and the style since 2000. By searching Vogue and Women's Wear Daily articles from 1992 to 2014 according to the keyword "Grunge", three collections from the 1990s and 59 collections since 2000 were selected for analysis. Although Grunge collections of the 1990s were harshly criticized by critics and retailers as ugly, the more recent collections have been highly praised for both design and profitability. The common aesthetic features of Grunge style in the 1990s and beyond include loose silhouettes, mix-and-match layerings, plaid patterns, floral prints, and striped patterns. However, Grunge style since 2000 has new features such as ornate fabrics, handcrafted details, a formal and dressy look, and faux plaid flannel shirts in chiffon or organza. These features give the style a more luxurious, feminine, and refined appearance. The results of this study indicate that Grunge style of the 1990s changed high fashion beauty standards and today's designers and consumers prefer to mix various styles to create new ones. They typically do not consider the original spirit or identities of the varied styles.

The Characteristics and Change of Colors on Fashion Collections in 1990s

  • Kim, Honey;Kim, Young-In
    • International Journal of Costume and Fashion
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    • v.7 no.2
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    • pp.18-31
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    • 2007
  • The purpose of this study is to examine color characteristics and color changes of the fashion collections through 1990s, and to provide the efficient color information for color planning upon fashion themes. For this research, a total of 30,084 colors were collected from Paris, Milan, London, New York Collections in 1990s. Those colors were first measured by the Pantone Textile Color Specifier and COS Color System and spectrophotometer(color eye 580). These measured color values $L^{\ast}a^{\ast}b^{\ast}$of CIE were converted into H V/C of Munsell System, and 12 tones of PCCS with 5 achromatic colors. The characteristics of collected colors were analyzed in general and by place, season and year. The results of the study are as follows : First, the hues of purple blue, yellow red, red, yellow and the tones of grayish, pale, white, black, dark grayish, dull, light grayish appeared mostly. Yellow was shown quite frequently in spring/summer while purple, purple blue, red and yellow red in fall/winter. White, pale, light, light grayish and light gray were shown more frequently in spring/summer while Black, dark grayish, grayish, dark gray and dark in fall/winter. Second, the characteristics of colors by 4 representative places were similar to the general characteristics of colors in 1990's. Third, There were distributed widely Red, Yellow Red, Yellow in the early 1990s, Green Yellow, Green, Blue Green in the mid of 1990s, and Purple Blue, Purple in the late of 1990s. The distribution range of chromatic colors showed wide in both of the early of 1990s and the mid of 1990s for a while, and achromatic colors of grayish, gray and black appeared mostly in the late of 1900s.