• Journal of the Korea Convergence Society
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• v.9 no.9
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• pp.167-176
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• 2018

Recently, with coming of various channels, the public are communicating with unspecified massive consumers through personal broadcasting. It is becoming more popular as a positive response. The purpose of this study is to investigate the effect of characteristics of personal broadcasting contents on perceived value, perceived value on continuous use intention and the interaction effect of novelty seeking. As a result of verifying the effects of information quality, information trust, and entertainment on the perceived value, the characteristics of personal media contents all showed a significant positive effect and perceived value has a positive effect on continuous use intention. But The interaction effect of novelty seeking and perceived value is not significant. Therefore, content creators should make efforts to create content as much as to the trust of content as entertainment elements in content and composition. In the future, it will be meaningful to proceed with the research on the direct effects of the novelty trend and the various factors affecting viewers' characteristics using personal media contents.

• Proceedings of the Korea Society for Simulation Conference
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• 2001.05a
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• pp.134-134
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• 2001

이동통신 망을 통한 멀티미디어 통신의 수요 급증으로, 차세대 이동통신 시스템에서는 패킷 교환에 기초한 망 구조가 사용될 것으로 예측된다. VOD(Voice Activity Detector)를 갖는 음성 단말은 데이터를 발생시키는 talk spurt(평균이 t$_1$인 지수분포를 따름)와 데이터를 발생시키지 않는 silence period(평균이 t$_2$인 지수분포를 따름)의 두가지 상태를 갖는 마코프 체인으로 모델링된다. Goodman at. al.은 음성 단말들이 talk spurt동안만 데이터를 전송하게 함으로써 더 많은 가입자들을 수용할 수 있는 PRMA(Packet Reservation Multiple Access) 기법을 제안되었다. PRMA 방식에서는 시간 축이 슬롯들로 구성되며 여러개의 슬롯들로 프레임이 형성된다. Silence period 상태에 있던 음성 단말은 talk spurt 상태가 되면 talk spurt의 첫 번째 데이터를 하나의 슬롯을 통해 전송하게 된다. 이때 단말들은 각 슬롯에서 데이터를 전송할 수 있는 확률을 나타내는 채널 접근 확률(channel access probability)에 의해 데이터를 전송하게 되며 전송에 성공하면 슬롯을 예약함으로서 다음 프레임부터는 동일한 위치의 슬롯을 통해 데이터들을 전송하게 된다. DS/CDMA(Direct Sequence/code Division Multiple Access)는 이동통신 단말의 수용 용량상의 이점, 소프트 핸드오버 능력, 보다 용이하게 셀 계획을 세울 수 있는 점 등에 의해 차세대 이동통신 망에서 채택될 예정이다. CDMA 시스템은 간섭(interference)에 의해 용량이 제한을 받게 되며, MAI(Multiple Access Interference)가 시스템의 성능에 많은 영향을 미치게 된다. Brand, et. al.은 간섭의 분산을 줄이기 위해 PRMA 개념을 DS/CDMA 환경으로 확장한 Joint CDMA/PRMA 프로토콜을 제안하였다. 이때 각 슬롯에서의 데이터 전송확률을 그 슬롯에서 예약상태에 있는 음성 단말의 수에 의존하게 하는 방식을 사용하였으며 데이터 전송확률을 나타내는 채널 접근 확률들을 시뮬레이션을 통해 유도하였다. 한편 음성 단말에게는 실시간 서비스를 제공해 주어야 하는 대신 데이터 단말에게는 실시간 서비스를 제공해 주지 않아도 되므로, 트래픽이 많을 때에는 음성 단말의 데이터 전송에 우선권을 주는 것이 바람직하다. 이를 위해서 Brand, et. al.은 채널 접근 확률을 각 슬롯의 트래픽 상태에 따라 적응적으로 산출하는 기법을 제안하였다. 본 연구에서는 Joint CDMA/PRMA의 성능이 채널 접근 함수의 효율성에 많이 의존하게 되므로 보다 효율적인 채널 접근 확률을 구하는 방법을 제안한다. 즉 채널 액세스 확률을 각 슬롯에서 예약상태에 있는 음성 단말의 수뿐만 아니라 각 슬롯에서 예약을 하려고 하는 단말의 수에 기초하여 산출하는 방법을 제안하고 이의 성능을 분석하였다. 시뮬레이션에 의해 새로 제안된 채널 허용 확률을 산출하는 방식의 성능을 비교한 결과 기존에 제안된 방법들보다 상당한 성능의 향상을 볼 수 있었다.

• Cartoon and Animation Studies
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• s.38
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• pp.29-51
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• 2015

With the progress in high speed internet networks, mobile devices and social networking, the eco-system of the media has shifted from that where the flow of content was one-way from the producer to the consumer. A so-called 'prosumer' culture has taken root where the consumer himself produces media content. Along with these trends, various video-sharing platforms such as youtube has a method of allocating advertisement profit to the content producer, offering a win-win platform for content pro-sumers. This allows the channels to attract several tens of millions of subscribers and raise an annual income of over 10 billion Won, marking a revolutionary change in the content industry. This paper seeks to analyze video distribution channels and short-form media content that are showing continuous growth to identify new markets where animated content can make progress in an era of online video media platforms, as well as provide a future direction for small teams of creators of animated films to survive and thrive in this environment.

• Journal of Advanced Navigation Technology
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• v.6 no.3
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• pp.241-250
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• 2002

This paper presents a way to maximize transmission efficiency and reception ability through transmission diversity technology, which can be adapted to wireless multimedia OFDM system. The presented method is a comparative analysis between a case where parameter ${\alpha}$ for time average is 0.3, 1 with consideration of channel presumption with two types of rms delayed spread, which is 50nsec, 150nsec, for the performance analysis of STTC(Space-Time Trellis Code) using time-space ciphering method appropriate for MIMO channel, and performance in the case where presumed channel value from long training column section is applied to according frame in a single frame. The result showed that BER brought SNR improvement of 1.0 dB in $10^{-3}$ when ${\alpha}$ was 0.3 than using only the long training column, and showed increase of general performance improvement for the sake of time average rather than the case without.

• Proceedings of the IEEK Conference
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• 2003.11a
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• pp.77-80
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• 2003

본 논문에서는 디지털방송과 인터넷의 융합에 따른 MPEG-2/4/7 방송 및 인터넷 콘텐츠를 비롯한 게임등과 같은 다양한 멀티미디어 서비스를 제공하기 위한 차세대 지능형 고품질 홈 엔터테인먼트 시스템 Platform 개발에서 사용될 MPEG-4 오디오를 개발한다. 인터넷 상에서의 스트리밍 서비스를 위해서는 저 전송률과 고 품질의 비디오/오디오 알고리즘이 필요하다. 이러한 서비스를 제공하기 위하여 MPEG-4 오디오는 음성에서 고품질의 다중 채널의 오디오까지, 그리고 자연음(Natural Sound)에서 합성음에 이르기까지 다양한 알고리즘을 제공한다. 본 논문에서는 지능형 고품질 미디어 에이전트 시스템에 적합한 MPEG-4 AAC, MPEG-1 Layer-3인 MP3, G.723.1을 구현하고, 이 시스템에 알맞은 7㎑ 대역폭을 가지는 광대역(Wideband) 음성신호를 16kbps로 압축하는 음성 압축기를 제안 및 개발한다.

• Journal of The Institute of Information and Telecommunication Facilities Engineering
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• v.2 no.2
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• pp.36-45
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• 2003

This paper presents a way to maximize transmission efficiency and reception ability through transmission diversity technology, which can be adapted to wireless multimedia OFDM (orthogonal FDM) system. The presented method gives a comparative analysis between a case where parameter a for time average is 0.3, i with consideration of channel presumption and two types of rms delayed proliferation, which is 50nsec, 150nsec, for the performance analysis of STTC (Space-Time Trellis Code) using time-space code method which is appropriate for MIMO channel, and performance, in the case, where presumed channel value from long training column section is applied to the according frame in a single frame. The result shows that BER brought SNR improvement of 1.0dB in $10^{-3}$ when a was 0.3 than using only the long training column, and shows an increasement of general performance improvement when the time average factor is used.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2010.11a
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• pp.254-256
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• 2010

최근 감시시스템 구축에서 디지털 비디오 레코더(DVR)를 이용하는 방식이 주를 이루고 있다. 영상압축 기술의 발전에 따라 디지털 비디오 레코더는 H.264/AVC 인코더를 기반으로 저장 공간 대비 고화질의 영상 저장이 가능해졌다. 또한, 다수 채널의 동시 처리가 가능해졌을 뿐만 아니라 영상 압축 및 저장 기능 외에 지능형 감시를 위한 기능이 요구되고 있다. 본 논문에서는 H.264/AVC 압축 비트열에서 움직임 벡터 추출 및 분석을 통한 영상내 이동 물체 검출 방법을 제안한다. 압축 비트열에서 현재 프레임과 이전 프레임의 움직임 벡터들의 크기와 각도를 비교하여 임계값 이하인 움직임 벡터들을 추출하여 이동 물체를 검출하였다. 이동 물체 검출 성능 평가를 위해 H.264/AVC의 참조 프로그램인 JM 15.1을 사용하여 인코딩 및 비트열 분석을 수행 하였고, 움직임이 검출된 시간 구간만을 디코딩 후 저장하는 알고리즘을 구현하였다. 제안된 방식은 디코딩 부분의 연산량 감소뿐만 아니라 저장소의 물리적 공간 절약이 가능하다.

• 지역과문화
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• v.7 no.2
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• pp.155-172
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• 2020

This study analyzed the factors to customer attitude on the goods and service introduced in UGC(User Generated Contents) and explored the difference between Korean and Chinese customers. For the first research question, the hypothetical factors were selected through literature review, the area of which are media consumption, social media and effect of advertising. In this study examined 4 independent variables: information, reliability, BJ attractiveness and customer innovation. Methodologies are confirmatory factor analysis, correlation analysis and multi regression. Result showed that reliability, BJ attractiveness and customer innovation are statistically significant. According to the β value, the biggest one is customer innovation, the second one is BJ attractiveness and the third one is reliability. The influence of information on customer attitude is not statistically significant. The result is well-aligned with the prior studies. The information factor's influence, however, is disputable because some prior studies shows that it is not significant when the research samples are recently developed channel such as mobile or social media commerce platforms. It is necessary to identify the root causes why the information factor is not significant in some research cases. For the second research question, this study used independent t-test between Korean and Chinese customers. The result shows that the difference in reliability, BJ attractiveness and attitude are stastically significant, and the ratings of Chinese customers are higher. This result caused by the difference of media commerce environment between Korea and China. Information and customer innovation didn't show significant difference.

• Journal of Korea Entertainment Industry Association
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• v.14 no.4
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• pp.105-120
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• 2020

This study explores the process of the actual content production and distribution, by creating a YouTube channel to promote the popular music contents produced by the researcher, which thus reflects the reality where the production of video contents rapidly increases. A YouTube channel titled "Alida Music", of which the focus was to promote indie musicians, was created on February 2019. The contents of 10 indie musicians were produced in one-take live format. The information of the indie musicians was displayed in the form of a screen business card, with their e-mail address and SNS account at the top. Therefore, this promotional design was named "Card Live". Promotional video contents marked with the QR code in the lower right on the screen were produced, along with the promotional phrase "Communicate directly with the artist through the QR code", which allows viewers to watch other contents of the indie musician when they scan the QR code. This research conducted a study on how to improve and promote "Card Live" contents of "Alida Music", which were produced through this process. A group interview targeting five indie musicians, among whom one participant deemed significant was selected to conduct a one-to-one in-depth interview. As a result of the study, the following three conclusions were drawn. First, YouTube was found to be the medium with the greatest influence and highest efficiency at the lowest cost. Second, the evaluation of the participants on "Card Live" were divided into the three categories: need for one-take live, the design elements of "Card Live", and scanning issues of the QR code. Third, there is a need for promotional methods that can effectively utilize the media aspects of YouTube: the channel management issues such as raising public awareness as well as the number of subscribers of "Alida Music" should be resolved and measures to effectively use various media including other SNS should be developed. In terms of its content, it is imperative to recruit diverse performers to make various contents, as well as to come up with ways to link "Card Live" contents with offline. Based on these results, "Card Live" contents should be further revised and complemented in order to provide interesting contents to consumers, which will further develop "Alida Music" as a platform where various musicians and companies meet, thereby inducing contracts with popular music agencies and generating advertising revenues. However, since this study was carried out only with the limited number of participants, future studies should include more participants to bring forth a variety of promotional plans and improvement measures. Also, in the era of consuming contents through smart devices, the fact that some features of "Card Live" were available only on PC, did not fully reflect the characteristics of the times. In the future research, various contents that smartphone users can access and view freely without PC should be produced.

• Journal of Popular Narrative
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• v.27 no.2
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• pp.107-142
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• 2021

Emergence of new media platform had changed relationship between the broadcaster and the viewer, which used to form 'performer-audience' structure. This research has focused on the transition of 'streamer-viewer' role in single-media broadcasting, such as Youtube or Twitch, and identify how they progress group storytelling as a team. Walter Benjam and Leslie Marmon Silko's notion of 'story and storyteller' and Erving Goffman's 'social role theory' was used to define participants' role in new media broadcasting. channel, on Youtube, was selected and analyzed as example case. The domain of 'front stage' was broadened in recorded contents comparing to live streaming. The audience of live streaming is included to the front stage during the expansion. The role of streamer, game participant, and live stream contents viewer is also adjusted during the change, which leads to group-creation of the contents. Streamer plays a role of main-storyteller and suggest identity of the community. Game participants work as sub-storyteller, filling in the blank space in game storytelling and making it sophisticated. They also perform based on community's identity, which streamer has built in advance. Lastly, live steam viewers are intermittent sub-storyteller, which seldom add up the narrative. Though, their main role is to preserve identity of game broadcasting community by reacting according to community's identity. As a result, the game broadcasting narrative is developed by combining and adding up pieces of story made in different level and role of participants. The research redefine the role of viewer and storytelling method in new media, especially in single-person broadcasting. Considering the rapid shift in recent media and contents, a new approach to the streamer-veiwer role and group storytelling of this research can be one of the new method to analyze contents produced in new media, such as Youtube.