• The Journal of the Korea Contents Association
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• v.14 no.12
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• pp.785-795
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• 2014

The purpose of this study was to develop and validate of Smoker Image Scale and to evaluate the effect of the smoker image on adulthood smoking intention of youth. Data were collected from 610 high school students were analysed using SPSS 21.0 and AMOS 21.0 programs. Smoker Image Scale were developed and verified the reliability and validity. In addition, ordinal logistic regression analysis was implemented for impact of smoker image on adulthood smoking intention. As a results of analysis, first, the developed Smoker Image Scale confirmed with 10 items in 1 factor and Cronbach's ${\alpha}$ was .91. Second, men and smokers had significantly higher positive smoker image formed by cigarette advertising. Third, positive smoker image had a significant positive effect on adulthood smoking intention while controlling of gender and smoking status. Positive smoker image formed by cigarette advertising was associated with adulthood smoking intention of youth. Based on these findings, implications and suggestions for future research were discussed for the risk of adulthood smoking intention of youth.

• Science of Emotion and Sensibility
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• v.18 no.4
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• pp.99-108
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• 2015

A majority of past studies have tried to investigate cigarette consumption in terms of smoker's cognitive aspects. However, smokers may experience feelings of guilt as a negative emotion while satisfying hedonic and social motive via cigarette consumption. Particularly, feelings of guilt associated with smoking may be induced when smokers' cigarette consumption contradicts their ideal self-concept or social self-concept. The research thus studied smoker's psychological mechanism, focusing on feelings of guilt associated with cigarette consumption. The results indicated that as smokers perceived physical harm associated with their cigarette consumption more than hedonic benefits from the cigarette consumption, they were more likely to experience feelings of guilt related to themselves and others. As smokers perceived social images of smoker as more negative, they were more likely to experience feelings of guilt related to others. Lastly, smokers' experiencing feelings of guilt related to themselves and others had a positive effect on smoking cessation intent. The research findings suggest that the anti-smoking campaign inducing guilt related to smokers' themselves (e.g., raising the price of cigarettes) and others (e.g., anti-smoking ads displaying physical damage of secondhand smoke on family members) can increase smokers' cessation intent.

• The Journal of the Korea Contents Association
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• v.17 no.1
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• pp.183-192
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• 2017

This study aims to suggest improved design for both non-smokers and smokers to minimize inconvenience of smoke, at the same time, allow smoking in comfortable environment. The study was researched in three categories: First, consciousness research regarding smoking booth, second, preference research regarding product design, and third, research on emotional words about smoking booth by emotion evaluation. The result of design preference research was, first of all, smoking booth for smokers should be designed in both notable and familiar shape rather than stiff and rough shape. Second, color for the booth should apply warm colors such as white, pastel, and bright tone rather than prime colors. Third, the internal circulation filter in smoking booth should be managed thoroughly. In addition, extra seats and ventilation design is necessary to prevent passive smoking. The result of emotion evaluation was that people recognized certain words in four aspects. Each image word for factor 1 was "functional emotion', factor 2 was "psychological emotion", factor 3 as "color emotion", and factor 4 as "shape emotion". User-centered service design is necessary for both smokers and non-smokers, to minimize the damage by smoke and to spend time for short break.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.23 no.4
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• pp.107-113
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• 2023

This paper proposes a method for detecting smoking behavior in images using artificial intelligence technology. Since smoking is not a static phenomenon but an action, the object detection technology was combined with the posture estimation technology that can detect the action. A smoker detection learning model was developed to detect smokers in images, and the characteristics of smoking behaviors were applied to posture estimation technology to detect smoking behaviors in images. YOLOv8 was used for object detection, and OpenPose was used for posture estimation. In addition, when smokers and non-smokers are included in the image, a method of separating only people was applied. The proposed method was implemented using Google Colab NVIDEA Tesla T4 GPU in Python, and it was found that the smoking behavior was perfectly detected in the given video as a result of the test.

• Proceedings of the Korea Information Processing Society Conference
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• 2016.10a
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• pp.764-765
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• 2016

다양한 체험 중 인체의 신비에 관심이 있는 아이들을 위한 교육 목적의 중강현실을 마이크로소프트 키넥트 장비를 활용해서 구현하였다. 기존에 책의 이미지와 마네킹을 통해 인체 장기의 구조를 학습하는 방법에서 한 단계 발전시켜 아이들의 상체에 증강현실로 인체 장기 구조 이미지를 보여줌으로써 색다른 체험을 제공하는 흥미로운 학습 방법을 제시하고 있다. 추가적인 기능으로, 아이들의 성장 발달에 도움을 주는 게임 및 추억을 간직할 수 있는 촬영 기능도 제공하고 있다. 이 기법은 건강 교육 체험에 활용하여 흡연자의 폐와 과음한 사람의 간 등을 당사자의 상체에 중강현실로 보여주어 건강하지 못한 인체 장기 구조를 체험해 기존 방식보다 더욱 현실감이 있는 체험적인 건강 교육으로 활용될 것으로 기대한다.

• Asia Marketing Journal
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• v.6 no.3
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• pp.157-171
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• 2004

The objective of this case is to introduce KT&G's marketing strategy to go beyond its crisis. KT&G's crisis has started from tobacco which is its cash cow. Tobacco has been criticized as one of cancer causes. Until now Go and NGO suppress smoking. Its crisis is non-smoking. To live and grow beyond this crisis KT&G has 4 marketing strategies. First, they introduce new product tobacco by segmenting smoking market. Second, they want to get strong brand which has high quality, price premium, and favorable image. Third, they try to connect tobacco and bio-industry. Tobacco is very important resources of bio-industry. Finally, they is going to enter well-being market by its strength which is ginseng.

• Proceedings of the KAIS Fall Conference
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• 2012.05a
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• pp.411-414
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• 2012

최근 흡연자 본인 스스로에 대한 질병뿐만 아니라 가족들 또는 비흡연자에게 피해가 가는 것 또한 문제로 제기되고 있다. 이러한 사회적 현상으로 금연을 원하는 사업장의 근로자들이 증가하고 있는 추세에 있으며, 금연제도는 기업의 의도대로 흡연 직원의 건강은 물론 비흡연 직원들의 건강과 더 나아가 개선된 사내 분위기와 환경을 제공할 수 있다. 이로 인해 직원들의 업무효율증대등의 경영성과나 조직몰입과 같은 조직성과를 기대할 수 있다. 또한 대외적으로는 소비자들에게 우리 기업이 친환경기업, 깨끗한 기업, 글로벌 선두 기업 등의 긍정적인 이미지의 기업으로 인식될 수 있다. 본 연구는 사업주 주도의 금연프로그램을 성공적으로 운영하고 있는 금연프로그램의 사례를 살펴보고자 한다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2016.10a
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• pp.274-276
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• 2016

Recently due to increase of tobacco users, many problems have been issued. Not only smoking in public places, smoking indoors as well causes harm to non-smoking people. Smoking booths that are installed but the quality is considerably less and purification devices are not correctly installed, which leads to harm the people around the smoking booth. In this paper, we introduce the "Augmented Reality Billboard" in order for smokers to effectively recognize the non-smoking warning image and healthy warning messages, Kinect Camera Sensor and Augmented Reality (AR) functions are used to recognize the motion of a person to coordinate the corresponding coordinate values.

• Proceedings of the Korea Information Processing Society Conference
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• 2017.11a
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• pp.1267-1270
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• 2017

이 논문에서는 라즈베리파이카메라를 이용하여 실내 흡연감지를 실시간으로 모니터링하는 시스템을 제안한다. 기존에 라즈베리파이에 가스센서를 SPI 통신으로 연결하여 실외 흡연감지 기능을 제공하는 시스템에 대한 연구가 진행되었다. 그러나 기존의 시스템은 부정확한 센서 값의 원인과 흡연이 감지되어도 흡연자를 조치하는 부분에 대한 문제점이 있다. 이 논문에서 제안하는 것은 연기센서, 가스센서를 시리얼통신으로 연결하여 공공장소 실내 흡연여부를 판단해 라즈베리파이카메라를 사용하여 실시간으로 흡연감지 하는 시스템을 제안한다. 이 논문에서 제안 시스템은 공공장소에서 실내흡연을 감지하고 이미지조회기능으로 보다 더 신뢰성있는 흡연감지 시스템에 대해 기대된다.