• The Journal of the Korea Contents Association
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• v.14 no.1
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• pp.139-149
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• 2014

This study attempts to explore the inter-media agenda setting effect between television and Twitter based on the framework of the two-step flow theory. Twitter's increasingly important role in political communication can be effectively addressed by examining the process by which Twitter users form their opinions on television debate program. Content analyses of Twitter discussions after television debate of the Korean presidential candidates provided interesting insights into how Twitter's opinion leaders reflect on the televised debates. The results show that Twitter mentions rather focus on personality traits of the candidates while television debates emphasize the candiates' policy issues. Specifically, Twitter users mainly concentrated on the political ideology and morality of the candidates. In sum, Twitter seems to have its own way of influencing the public opinion separately from the television.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.676-690
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• 2022

The present study aims to explore how fallacies, arguments that seem valid but are not, appear in 2022 South Korean presidential debates. It qualitatively analyzes the candidates' remarks in the first and last presidential debates (240 minutes) using 20 formal and informal fallacy concepts as a theoretical framework. Results show that the three candidates used 23 informal fallacies from 15 categories, including the straw man, red herring, begging the question, complex question, hasty generalization, appeal to the masses, and you too. The candidates relied on fallacies to defend their image and electoral agenda from adversary attacks and to contaminate their opponent's image and agenda. The arguers, who struggled with tough questions, frequently made fallacies as pseudo-arguments to avoid the situation without lying and violating election laws. This study indicates that the fallacy system can be a framework for analyzing crucial political content. Moreover, it warns against the abuse of fallacies in TV debates.

• The Journal of the Korea Contents Association
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• v.18 no.6
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• pp.385-398
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• 2018

This study aims to explore implications by analyzing voters' behaviors and attitudes of political campaigns & political advertising audience in the 19th presidential election. For this purpose, in-depth interviews with 59 voters who voted in the last election were conducted, and interviewees were allocated by their gender and age. As a result, the motivation to ballot for a candidate was based on the candidates' political affiliations to a party, political inclinations, and election pledges. Voters also determined whom they would vote for after watching the final TV debate. The biggest issue of this election was to create jobs in the public sector, an economical issue. TV was the most trusted medium among the voters, and TV debates had the greatest influence in changing the minds of the voters. Voters thought that Shim, Sang Jung was the best on TV debates and that An, Chul Soo was the worst. Also, voters recalled An, Chul Soo the most among all election posters, but they recalled Moon, Jae In the most out of other political advertisement methods. Therefore, the results elucidated the voters' behaviors and the audience's attitudes in political advertising, and this study provided theoretical and practical implications to be utilized in future presidential election campaigns and political advertising endeavors.

• Korean journal of communication and information
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• v.45
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• pp.220-254
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• 2009

Presidential TV debates serve as an important instrument for the general viewers to evaluate the candidates’ character, to examine their policy, and finally to make an important political decisions to cast ballots. Every words candidates utter in the course of entire election campaign exert influence of a certain significance by delivering their ideas and by creating clashes with their respective opponents. This study focuses on the conceptual venue, coined as ‘stasis’ by ancient rhetoricians, in which the clashes take place, and examines the words selection made by each candidates, the manners in which they form stasis, call for evidence, educate the public, and finally create a legitimate form of political argumentation. The study applied computer based content analysis using KrKwic and UCINET software to analyze semantic networks among the candidates. The results showed three major candidates, namely Lee Myung Bak, Jung Dong Young, and Lee Hoi Chang, displayed separate patterns in their use of language, by selecting the words that are often neglected by their opponents. Apparently, the absence of stasis and the lack of speaking mutual language significantly undermined the effects of debates. Central questions regarding issues of North Korea failed to meet basic requirements, and the respondents failed to engage in effective argumentation process.