• Journal of Korea Technology Innovation Society
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• v.17 no.3
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• pp.540-562
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• 2014

Although the impact of technological partner selection on the success of technological alliance is critical, little attention has been paid to the area of technological alliance partner selection criteria and the relationship between partner selection criteria and success factors of alliance. This study bridges this gap by understanding previous studies of general alliance partner selection criteria such as marketing, international, logistics and production alliances. I drew technological alliance partner selection criteria using AHP method with 12 experts who are currently in charge of technological alliance activities at Korean Venture Companies. This study found 4 criteria such as 'task-related', 'partner-related', 'learning-related', 'risk-related' criteria with 14 items and the relative importance of technological alliance partner selection showed as follows: 'risk-related', 'learning-related', 'partner-related', 'task-related' criteria. In order to test the relationship between technological partner selection criteria and performance, I used 215 survey data of Korean Venture Companies. The results showed that 'partner-related' and 'task-related' criteria had strong positive impacts on the success of technological alliance. Further, I put 4 moderating variables into the study model in order to see their moderating effects. However, no moderating variable showed significant effects. In conclusion section, I discussed the findings and implications of this study and directions for future studies.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2007.11a
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• pp.412-420
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• 2007

기존의 물리 공간과 제품은 RFID태그를 통해 원래의 사용 용도 이외의 매체로서의 기능을 갖게 되고, 이러한 매체 기능의 추가는 제휴 마케팅의 기반이 될 수 있다. 본 논문에서는 누구나 쉽게 RFID 태그부착 공간 제공자로 참여하여 물리적 공간의 트래픽을 전자적 트래픽으로 전환시켜 수익을 창출하는 경제활동을 가능케 하는 방법을 제안하며, 이러한 방법을 응용한 쿠폰 네트워크 비즈니스 모델을 제시하고 실제 작동할 조건을 분석하였다. 제안하는 비즈니스 모델과 방법을 통해 공간을 이용하여 비즈니스를 하고자 하는 기업과 공간제공자 간의 연결을 쉽게 하여 기업의 물리적 접점 확대와 공간제공자의 참여를 상대적으로 낮은 비용으로 실현시킬 수 있고, 공간소유자가 자신의 이익을 위해 하는 제휴 활동이 유비쿼터스 사회 인프라 확산을 촉진시키게 되도록 설계함으로써 불특정다수에 의한 빠른 RFID 태그 확산과 비용부담의 광범위한 분산을 이룰 수 있다.

• Venture DIGEST
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• s.45
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• pp.14-15
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• 2004

국내의 벤처기업들은 이미 알려진 틈새시장만 지향할 것이 아니고, 상세한 MBTA 또는 기술연구를 통해 Reassembled Affordable Technology를 활용한 새로운 틈새시장을 창출하려는 노력이 필요하며, 이 때에 다국적 기업의 통상적인 M&A와, Strategic Alliance 기회를 잘 활용하는 것이 필요하다. 이렇게 되면, 국내 벤처기업들이 대기업 의존형의 M&A제휴를 피할 수 있으며, 부가적으로 다국적 기업의 네트워크를 활용한 공동 Geographic Expansion도 가능해진다.

• Journal of Korea Port Economic Association
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• v.24 no.2
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• pp.91-112
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• 2008

The purpose of this study is to investigate the motivating factors determining global logistics network construction and to suggest the most suitable solution for the Korean logistics providers in order to facilitate effectively in global logistics network. The major findings are as follows ; Firstly, 'the factor of network' would be the most essential element for the Korean logistics providers. Secondly, we discovered that among various types of global logistics networks, 'Strategic Alliance' would be the most suitable type for the Korean logistic providers. This study provides the basic information for enhancing global logistics network construction to logistics providers and the Korean government respectively. It also suggests that the implication of Government policy to support global logistics networking business for the Logistics providers should be concentrated on supporting and encouraging M&A among the local logistics partners.

• The Korean Journal of Air & Space Law and Policy
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• v.25 no.2
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• pp.139-162
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• 2010

In terms of the international air transport, the open skies policy implies freedom in the sky or opening the sky. In the normative respect, the open skies policy is a kind of open-door policy which gives various forms of traffic right to other countries, but on the other hand it is a policy of free competition in the international air transport. Since the Airline Deregulation Act of 1978, the United States has signed an open skies agreement with many countries, starting with the Netherlands, so that competitive large airlines can compete in the international air transport market where there exist a lot of business opportunities. South Korea now has an open skies agreement with more than 20 countries. The frequent flyer program (FFP) is part of a broad-based marketing alliance which has been used as an airfare strategy since the U.S. government's airline deregulation. The membership-based program is an incentive plan that provides mileage points to customers for using airline services and rewards customer loyalty in tangible forms based on their accumulated points. In its early stages, the frequent flyer program was focused on marketing efforts to attract customers, but now in the environment of intense competition among airlines, the program is used as an important strategic marketing tool for enhancing business performance. Therefore, airline companies agree that they need to identify customer needs in order to secure loyal customers more effectively. The outcomes from an airline's frequent flyer program can have a variety of effects on international competition. First, the airline can obtain a more dominant position in the air flight market by expanding its air route networks. Second, the availability of flight products for customers can be improved with an increase in flight frequency. Third, the airline can preferentially expand into new markets and thus gain advantages over its competitors. However, there are few empirical studies on the airline frequent flyer program. Accordingly, this study aims to explore the effects of the program on international competition, after reviewing the types of strategic alliance between airlines. Making strategic airline alliances is a worldwide trend resulting from the open skies policy. South Korea also needs to be making open skies agreements more realistic to promote the growth and competition of domestic airlines. The present study is about the performance of the airline frequent flyer program and international competition under the open skies policy. With a sample of five global alliance groups (Star, Oneworld, Wings, Qualiflyer and Skyteam), the study was attempted as an empirical study of the effects that the resource structures and levels of information technology held by airlines in each group have on the type of alliance, and one-way analysis of variance and regression analysis were used to test hypotheses. The findings of this study suggest that both large airline companies and small/medium-size airlines in an alliance group with global networks and organizations are able to achieve high performance and secure international competitiveness. Airline passengers earn mileage points by using non-flight services through an alliance network with hotels, car-rental services, duty-free shops, travel agents and more and show high interests in and preferences for related service benefits. Therefore, Korean airline companies should develop more aggressive marketing programs based on multilateral alliances with other services including hotels, as well as with other airlines.

• Journal of Korea Technology Innovation Society
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• v.21 no.1
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• pp.265-299
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• 2018

Patent litigation has been considered as a tool to protect and facilitate innovation. Ironically, yet, the misguided uses of patent litigation as a strategic tool for vigilance against competitors are acting as a hindrance for innovation. Previous studies show that the better the quality of a patent, the higher the chance of the patent being litigated. Therefore, it is particularly important for the innovating firms to take strategic precautions to minimize the risk of patent litigation. This study investigates the moderating role of firms' past alliance experiences on the relationship between patent quality and patent litigation from the perspective of a defendant. A unique dataset on patents, infringement lawsuits, and firm performances in the printed electronics industry confirms that firms' previous alliance experiences mitigate the impact of patent quality on infringement litigation. For instance, the results confirm that the presence of past alliance experience reduces the litigation rate by 33% for firms with median-quality patents. This paper makes two major contributions. First, it contributes to the literature on alliance experience by confirming its role as a reputation in mitigating future litigations. Second, this paper contributes to the literature on patent litigation by identifying a unique moderator, i.e., alliance experience, on the linkage between patent quality and litigation. An innovating firm is likely to become an alleged infringer under a false accusation. Therefore, this paper focuses on firms that partake in infringement lawsuits unwillingly. Despite the importance, to the best of our knowledge, this is the first study to investigate patent litigations from the perspective of defendants.

• 한국IT서비스학회:학술대회논문집
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• 2009.11a
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• pp.279-284
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• 2009

본 연구는 최근 사회적 이슈가 되고 있는 기부활동이 온라인상에서 어떻게 진행되고 있는지 알아보기 위해 국내 온라인 모금 사이트를 조사 분석하였다. 이 연구에서는 온라인을 이용한 다양한 방법의 모금활동들을 분류하고 정의함 으로, 온라인 모금의 유형 분류와 각 유형의 장단점을 파악하였다. 그 결과 온라인 모금의 유형을 기존홈페이지를 활용한 회원 모집 채널을 확장한 '모금기관홈페이지', 온라인 모금을 위한 전용 컨텐츠를 제작한 '모금전용사이트', 개인 홈페이지, 블로그 등에 달 수 있는 아이콘 배너 소스를 제공하여 이를 통한 홍보 및 회원을 개발하는 '아이콘 배너 공유', 기부 인프라를 갖춘 기부 포탈과의 제휴, 쇼핑몰, 은행, 카드사 등의 마일리지 제휴, 핸드폰을 이용한 모바일 제휴 등으로 분류하였다. 그 밖의 후원 상품으로 등록된 제품 판매 시 일정 수익을 연계기관으로 후원하는 '후원쇼핑', 기업과 모금기관이 공동으로 실행하는 '공동 캠페인', 메일을 통한 모금 요청하는 '메일링'등의 온라인 모금 유형들이 있었다. 이를 통해 기존의 비영리 기관들과 향후 온라인 모금을 진행 할 비영리 기관들에게 온라인 모금 활동에 시사점을 제시하였고, 향후 진행 발전될 온라인모금 활동의 가능성과 보완 사항 등 시사점을 제시하였다.

• International Commerce and Information Review
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• v.16 no.2
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• pp.157-183
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• 2014

The aim of this study is to establish a detailed strategic countermeasure for Korean west coast ports(Pyeongtaek Dangjin Port, Incheon Port, and Gwangyang Port) to be developed into core ports in the Pan-Yellow Sea area as the results such as strategic partnership ports analysis through the container volume analysis in Korean ports are comprehensively taken into account between west coast ports and other major ports in the Pan-Yellow Sea area. This study utilized related data which import and export data by Office of Customs Administration and SPIDC by Ministry of Maritime Affairs and Fisheries for analyzing container volume between two ports. Strategic partnership ports were selected based on in-depth analysis on 5 standards such as container volume in 2012, increase rate of trading, occupancy rate, variance rate, and contribution of container volume. As a result of selection strategic partnership port in Pan-Yellow Sea area, Lianyungang, Tianjin, Yantai, Qingdao, Dalian port in Pyeongtaek Dangjin Port, Shidao, Weihai, Qingdao, Tianjin, Dalian port in Incheon, Qingdao, Yantai, Dalian, Lianyungang port in Gwangyang port. Also this study proposed implications of countermeasure to establish strategic partnership ports for each of west coast ports.

• Product Safety
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• s.59
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• pp.14-17
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• 1997

미래 기업환경은 변혁적이며 복잡다양해져 보다 유연한 경영조직의 구축과 보다 효율적이고 혁신적인 조직으로 탈바꿈할 것을 요구하고 있다. 기능적으로 분화된 전통적인 기업조직으로는 이러한 환경변화에 대응하기 어렵게 되었다. 기업은 이러한 미래 환경변화에 유연하게 대응하기 위해서 자신의 전문 기능을 강화하고 타기능은 외부조직과 교환 및 제휴를 해야 한다. 그리고 외부조직과의 연계는 사안별로 기능들간의 네트워크를 형성하여 시장 및 고객의 요구에 전문성을 활용해야

• Asia Marketing Journal
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• v.12 no.4
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• pp.55-78
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• 2011

Recently strategic alliance between business firms has become prevalent to overcome increasing competitive threats and to supplement resource limitation of individual firms. As one of allianced sales promotion activities, a new type of discount program, so called "Alliance Card Discount", is introduced with the partnership of credit cards and loyalty cards. The program mainly pursues short-term sales growth by larger discount scheme while spends less through cost share among alliance partners. Thus this program can be regarded as cost efficient discount promotion. But because there is no solid evidence that it can really deliver profitable sales growth, an empirical study for its effects on sales and profit should be conducted. This study has two basic research questions concerning the effects of allianced discount program ; 1)the possibility of sales increase 2) the profitability of the discount driven sales. In F&B industry, sales increase mainly comes from increased guest count. Especially in family restaurants, to increase the number of guests we need to enlarge the size of visitor group (number of visitors for one group) because customers visit by group in a special occasion. And because they pay the bill by group(table), the increase of sales per table is a key measure for sales improvement. The past researches for price & discount sensitivity and reference discount rate explain that price sensitive consumers have narrow reference discount zone and make rational purchase decision. Differently from all time discount scheme of regular sales promotions, the alliance card discount program only provides the right to get discount like discount coupon. And because it is usually once a month opportunity given by the past month usage level, customers tend to perceive alliance card discount as a rare chance to get. So that we can expect customers try to maximize the discount effect when they use the limited discount opportunity. Considering group visiting practice and low visit frequency of family restaurants, the way to maximize discount effect should be the increase the size of visit group. And their sensitivity to discount and rational consumption behavior defer the additional spending for ordering high price menu, even though they get considerable amount of savings from the discount. From the analysis of sales data paid by alliance discount cards for four months, we found the below. 1) The relation between discount rate and number of guest per table is positive : 25% discount results one additional guest 2) The relation between discount rate and the spending per guest is negative. 3) However, total profit amount per table is increased when discount rate is increased. 4) Reward point accumulation & redemption did not show any significant relationship with the increase of number of guests. These results suggest that the allianced discount program substantially contributes to sales increase and profit improvement by increasing the number of guests per table. Though the spending per guest is decreased by discount rate increase, the total amount of profit per table is improved. It seems the incremental profit by increased guest count offsets the profit decrease. Additional intriguing finding is the point reward system does not have any significant impact on the increase of number of guest, even if the point accumulation & redemption of loyalty program are usually regarded as another saving offers by customers. In sum, because it is proved that allianced discount program with credit cards and loyalty cards is effective to both sales drive and profit increase, the alliance card program could be recommended as strategically buyable program.