• Proceedings of KHEA Conference
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• 대한가정학회 2007년도 제60차 하계학술대회
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• pp.61-61
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• 2007

• Proceedings of KHEA Conference
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• 대한가정학회 2004년도 제57차 춘계학술대회
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• pp.120-120
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• 2004

• Proceedings of the Korean Family Resource Management Association Conference
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• 한국가족자원경영학회 2009년도 추계학술대회
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• pp.71-86
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• 2009

• Journal of Digital Convergence
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• 제14권2호
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• pp.149-156
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• 2016

The purpose of this study is to estimate convergence level of digital device and service and analyze group difference of consumption behavior and problem according to digital convergence level. The research method was survey with digital business expert and 343 samples. ANOVA research method was applied. The results of research are as follows. First, the study suggests that with a self-directed consuming attitude associated with both online and offline, there are the possibility to spread social problem which has unclear boundary, the possibility of intrusion into privacy through the network flow, and the matter of the credibility of information in convergence media. Second, since digital devices are important to connect consumers to the network, consumers have anxious dependence on the devices, which causes the fatigue of information to increase rapidly.

• Journal of the Korean Home Economics Association
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• 제41권6호
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• pp.105-117
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• 2003

This study was intended to investigate specific plan to enhance the adolescents consumers' environment-friendly consumption behavior in their consumption. For this purpose, a questionnaire was conducted among middle and high school students. As a result, the following findings were obtained: The related items in the questionnaire were categorized into factors in an attempt to investigate consumers' environment-friendly consumption. Factor I was coded as active recycling and the use of refilled products and Factor Ⅱ was coded as the behavior of active savings. Adolescents consumers with more experiences in environmental activity showed the higher level of behavior of environment-friendly consumption, and female adolescents consumer did so than male adolescents consumer And adolescents consumers showed the higher level of practical behavior of environment-friendly consumption in case of data and document arrangement than in case of cleaning, and in case of voluntary social service than in case of only cleaning.

• Proceedings of the KHMA Conference
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• 한국가정관리학회 2010년도 제47차 춘계학술대회
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• pp.350-350
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• 2010

• Journal of Korean Home Economics Education Association
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• 제26권2호
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• pp.1-14
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• 2014

School uniform recycling has gained increasing attention as one of the solutions for environmental problems and improvement of home economics. The aim of this study is to investigate the effect of environment-friendly consumption consciousness, consumption behavior, and consumption value on attitude of school uniform recycling in adolescents. Using self-completion questionnaire, environment-friendly consumption consciousness, consumption behavior, and consumption value were examined in 426 middle- and high school female students in Seoul and Gyeonggi province. The results are as follows; first, although more than 60% students showed positive attitude for purchasing recycled school uniform, respondents have rarely been purchasing recycled school uniform. Second, environment-friendly consumption consciousness, consumption behavior, and consumption value of students had the significant effect on the attitude of school uniform recycling. Our results suggest that more efforts should be focused on the education of environment-friendly consumption consciousness and consumption behavior.

• Proceedings of the Korean DIstribution Association Conference
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• 한국유통학회 1999년도 공동추계학술발표대회 논문집
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• pp.287-306
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• 1999

유통환경의 급격한 변화 및 실질소득의 감소와 더불어 최근의 소비자는 의류제품에 있어서 합리적인 쇼핑 행동을 보여주고 있을 뿐만 아니라 가치지향적 구매를 추구하고 있다. 이와 같은 소비행동 변화는 유통업체로 하여 고객의 소비 욕구에 부응할 수 있는 유통업자상표 제품 개발을 서두르게 하고 있으며, 유통업자상표 개발은 타점포와 차별화될 수 있는 전략적 요인 때문에 유통업체는 이를 중요한 성장수단으로 활용하고 있다. (중략)

• The Journal of the Korea Contents Association
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• 제11권12호
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• pp.856-869
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• 2011

The purpose of this study is to provide implications for LOHAS(Lifestyle of Health and Sustainability) consumption growth. The study investigated the relationships between shopping value, LOHAS consciousness and LOHAS consumption. The finding of this study revealed that both hedonic and utilitarian shopping values had a positive effect on LOHAS consciousness and LOHAS consumption. We also found that the representative hedonic and utilitarian products(electronics) had the positive relationship between the both hedonic and utilitarian shopping values and LOHAS consumption. Furthermore, the representative hedonic LOHAS products(cosmetics) showed a positive relationship between hedonic shopping values and LOHAS consumption. However the representative utilitarian LOHAS product(detergent) did not show a relationship between utilitarian shopping values and LOHAS consumption. These findings are expected to provide marketing implications for LOHAS consumption growth. To improve consumers' LOHAS consumption, it is essential to focus on strengthening the hedonic value of the consumers, highlighting LOHAS consciousness. LOHAS consumption may improve the pride of consumers and increase the pleasure of the consumers. Additionally, it is necessary that publicity and education justify consumer behavior such that LOHAS consumption is socially responsible and it is a mature and exemplary action of citizens obligations to society.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 한국감성과학회 2008년도 추계학술대회
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• pp.13-16
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• 2008

주택문화관은 소비자와의 접점으로 주택상품을 전시하고 판매하는 실질적인 공간이다. 따라서 주택문화관은 다양한 디자인을 통한 경험을 제공하고, 소비로 이어질 수 있는 마케팅 요소로써의 공간이 되어야 한다. 특히 행동체험은 신체적 경험을 유도함으로써 기억과 추억을 남기는 핵심적 공간마케팅 전략이다. 본 연구에서는 현실적 체험요소와 호기심 자극 체험요소를 제안하여 소비자들에게 은유적이고 장기적인 인식을 지원하며, 이것이 공간 마케팅 관점에서 반복적이고 지속적으로 접근 가능한 소비환경이 되는 전략을 제시한다.