• Proceedings of the Korea Association of Information Systems Conference
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• 2005.12a
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• pp.225-234
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• 2005

온라인 쇼핑에 있어서 여성 고객의 서비스 품질 인식과 신뢰 문제는 중요한 이슈이다. 본 연구는 신뢰를 선의, 성실성, 능력의 관점에서, 그리고 서비스 품질을 유형성, 신빙성, 반응성, 확신성, 공감성의 관점에서 다차원적으로 접근하여 연구 가설과 모형을 설정하고 그 원인-결과 관계를 실증적으로 분석한다. 분석 결과, 확신성과 공감성 차원의 서비스 품질이 선의/성실성 차원의 신뢰에 영향을 주는 것으로 나타났다. 그리고 능력 차원의 신뢰에 영향을 미치는 것은 5개 서비스 품질 차원 중 오직 확신성뿐인 것으로 드러났다. 또한 고객 충성도에 실질적인 영향을 미치는 것은 확신성 차원의 서비스 품질과 능력 차원의 신뢰이라는 것이 확인되었다. 여성 고객이 인터넷 상점에 대해 충성도를 갖게 되는 이유가 그 인터넷 상점의 선의/성실성 때문이기보다는 능력 때문이라는 점은 온라인 기업들에게 시사하는 바가 크다. 더욱이 온라인 기업들은 서비스 품질, 구체적으로는 여성 고객의 확신성 인식을 제고하면 이것이 자사의 능력을 고객에게 입증하는 방법이 될 수 있고, 결과적으로 여성 고객의 재구매 의사나 우호적인 구전을 이끌어 낼 수 효과적인 방법이 될 수 있다는 점을 주목할 필요가 있다.

• Journal of Digital Contents Society
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• v.18 no.5
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• pp.869-879
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• 2017

This study identifies the effects of HTML5 service quality on the use intention of smart learning and present the policy implications through empirical studies. This study select assurance, reliability, tangibles, responsiveness, empathy as independent variables of HTML5 service quality and also select perceived usefulness, degree of perceived ease of use as parameters and select use intention of smart learning as dependent variables. The control variables such as learning devices, service, learning place, use age, use times are adapted. As a result of analysis by applying the structural equation model, it was estimated that the reliability of HTML5 service quality, tangibles affect negatively on perceived ease of use, but reliability, assurance, tangibles, empathy, responsiveness of HTML5 service affect positive impacts on perceived usefulness, and also certainty, empathy, responsiveness was identified as positive impacts on the perceived ease of use. It was proven that perceived ease of use effect positive on the perceived usefulness and also usefulness or ease to use have positive effects on the usage intention of users.

• Korean Journal of Culture and Social Issue
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• v.13 no.4
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• pp.101-112
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• 2007

We investigated the influences of 'Circumstance Insensibility', 'Unsafe Driving', 'Incautious Driving', and 'Self-efficacy of Driving', consisting of driving confidence level, on traffic accidents. 1055 drivers conducted Driving Confidence Level Questionnaire, items about their dangerous driving experience and traffic accidents. Among them, after checking the missing items, we analyzed data of 998 drivers. As a result, we found the relation between driving confidence levels and traffic accidents. Specially, 'Circumstance Insensibility' and 'Unsafe Driving' influenced traffic accidents. However 'Circumstance Insensibility' had negative effects, the other side 'Unsafe Driving' had positive effects on traffic accidents. This result means each factor of driving confidence levels have different relation with traffic accidents. 'Incautious Driving' and 'Self-efficacy of Driving' didn't have any effects on traffic accidents in this research. In future, it should be investigated 'Incautious Driving' and 'Self-efficacy of Driving'.

• Industry Promotion Research
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• v.6 no.1
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• pp.9-13
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• 2021

In order to suggest the factors to be managed for customer satisfaction management in the franchise hair salon industry, a survey was conducted on the customers' experiences toward consumers who have experience using domestic franchise hair shop service in Korea. An online survey was conducted for 1,000 consumers who had used the top five franchise hair salon services within 6 months of the survey. According to the result of research on service quality(SERVQUAL)'s 5 factors- tangibleness, responsiveness, assurance, reliability, and empathy, assurance has the greatest impact on satisfaction, followed by responsiveness, empathy, reliability, and tangibleness. The service quality satisfaction of the five companies surveyed was 3.77 out of 5, indicating that there is much room for future satisfaction. This study aims to provide information on which factors should be invested more with limited resources to improve customer satisfaction.

• Journal of the Korea Society of Computer and Information
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• v.15 no.2
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• pp.189-197
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• 2010

This study positively analysed the effects of service qualities of workers in integrated social welfare facilities on their working attitudes, targeting those who work for the welfare facilities. It identified the effects of service qualities such as tangibility, reliability, responsiveness, assurance, and sympathy on relationship factors such as relationship closeness through customization, organizational immersion and job satisfaction and presents suggestions to improve working attitudes of the workers. The results of the study are presented as follows: Reliability, responsiveness and assurance, service qualities of the workers, had effects on working attitudes. Relationship closeness through customization had an effect on organizational immersion and job satisfaction. Therefore, reliability, responsiveness and assurance that had effects on working attitudes of the workers were very significant factors and relationship closeness through customization were significant factors to improve working attitudes of the workers. This study presents political suggestions on the relations between service qualities of the workers in the welfare facilities and their working attitudes as alternatives.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.5
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• pp.163-175
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• 2017

The purpose of this study is to find out how to improve the brand image and loyalty of cafe by recognizing that social culture of middle school cafe, which is an important service quality in cafe establishment, emerges as a main characteristic of new coffee business. First, reliability, confidentness, professionalism, accessibility, and socio - culturality of the service quality of coffee specialty shops improve brand image. Confidence and professionalism play an important role in enhancing brand loyalty, and brand image has a significant effect on brand loyalty. Respectively, Among the service quality, social culture has a strong influence on brand image but it is not a direct influence on brand loyalty. Second, in the relationship between brand loyalty of coffee service quality, brand image shows full mediation effect on reliability, partial mediation effect on confidence, professionalism, accessibility, socialcultural property, and mediation effect on response and empathy. Third, as a result of analyzing the moderating effects of coffee shop types on the relationship between service quality and brand image of coffee specialty shops, reliability, confidentiality, and accessibility are positive factors in the nationwide franchise. On the other hand, in the private $caf{\acute{e}}$, professionalism and socio-culturality are the main factors for improving the brand image. In the case of the local franchise, similar to the franchise in the country, the improvement of service quality for responsiveness and professionalism is a positive factor Respectively. As a result, nationwide franchise $caf{\acute{e}}s$ have priority in enhancing brand image and brand loyalty through accessibility and assurance of service quality. On the other hand, in case of local franchise $caf{\acute{e}}$, it can be seen that the service quality is enhanced and the brand image and brand loyalty can be further improved through service professionalism and accessibility. On the other hand, regional cafes are more important than national franchises or local franchise cafes, and a strategy to enhance customer loyalty is needed through service strategies emphasizing socio - cultural aspects.

• Korean Journal of Culture and Social Issue
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• v.13 no.3
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• pp.111-125
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• 2007

This study focused on novice drivers. Novice drivers get involved in more traffic accidents than the other drivers because of less driving experience. The aim of this study is to investigate the relationship between driving confidence levels and speeding, drunken driving, and traffic accidents. 192 drivers responded driving confidence levels questionnaire and driving experience items. 'Circumstance Insensibility', 'Unsafe Driving', 'Incautious Driving', and 'Self-efficacy of Driving' had significant relations with speeding in novice divers group. Especially, 'Circumstance Insensibility' showed a significant relation with speeding, drunken driving and traffic accidents. In the result of path analysis, driving confidence levels explained 22% of the speeding, 12% of the drunken driving and 21% of the traffic accidents in novice drivers group. 'Circumstance Insensibility' was most effective for traffic accidents of novice drivers. We verified that 'Self-efficacy of Driving' affects on traffic accidents via speeding.

• Journal of Korean Society of Forest Science
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• v.95 no.1
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• pp.113-123
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• 2006

The purpose of this paper was to identify the effects of visitor's service quality affecting visitor's satisfaction in national parks(NPs). After reviewing the literature, this research selected and developed the indicators of visitor's service (VS) and have formulated the hypothesis of this research. This research had obtained data through a questionnaire, which surveyed 4,423 visitors at 8 NPs in 2005. We have analyzed the data using descriptive statistical methods, factor analysis, Pearson's correlation analysis, and multiple linear regression method. We found that 1) the results of factor analysis, the five factors of visitor's service (FVSs) i.e., assurance, reliability, empathy, tangibles, responsiveness have extracted. 2) in bivariate analysis, the positive relationships between user's satisfaction and FVSs are fairly low but statistically significant. The higher the value of the five factors of VS the higher the degree of user's satisfaction, 3) in multiple regression analysis, FVSs have been statistically significant at one percent level, and 4) the relative contribution of the assurance of VS on user's satisfaction have been determined to have respectively 2.85 times more important than that of the empathy of VS. The research results suggest that the management of natural resources, cultural resources, and park facilities in national park was the most important factor to increase visitor's satisfaction.

• Proceedings of the KAIS Fall Conference
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• 2009.12a
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• pp.427-431
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• 2009

취업박람회에서 참관객에게 제공되고 있는 박람회의 서비스품질, 가치, 그리고 만족 등의 이론적 배경을 바탕으로 인과관계를 나타내는 구조적 관계를 분석하였다. 개최 도시의 지각된 품질 요인은 정보의 확신성, 인적서비스, 접근성, 물리적 환경 그리고 관광매력성의 총 5개의 요인으로 총 16개의 항목을 Likert 5점 척도로 측정하였으며, 변수들의 집중 타당도와 판별 타당도를 확보하였다. 분석결과 관광매력성, 물리적환경, 인적서비스, 정보의 확신성 순으로 취업박람회 참가자의 지각된 가치에 영향을 미치는 것으로 나타났다. 이러한 연구결과는 박람회 주최자가 사용자 관점에서 좀 더 효율적으로 행사를 준비함과 동시에 참가 업체의 보다 나은 서비스 지원으로 기업의 가치인식 제고에도 기여할 것으로 기대된다.

• Journal of Digital Convergence
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• v.8 no.3
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• pp.115-127
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• 2010

This study investigates the effect of E-learning service quality toward users' learning satisfactions when moderating by users' study motivations at cyber universities. For this end, the E-learning service quality was measured with SERVQUAL which was widely employed in academic research area. From rich survey analysis, this study finds that the three factors of E-learning service quality such as concreteness, certainty, credibility and sympathy are statistically correlated with users' learning satisfactions, but the responsiveness is not. Also in order to test the hypothesis that the study motivation is a moderate variable, the three step regression analysis was applied. Finally, this research finds that the study motivation has the role of moderate variable to affect the users' learning satisfactions.