• The monthly packaging world
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• s.158
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• pp.120-125
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• 2006

• Journal of the Korean Society of Floral Art and Design
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• no.40
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• pp.77-96
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• 2019

This study was conducted to grasp distribution of native plants in flower market and uses of native plants in floral decoration. This study was investigated native plants sold in flower market(2017.01-2017.12) and their monthly sales. Also, this study analyzed the use of native plants, frequency of native plants classified by form and color of native plants used for floral decoration in flower magazines 'Fleur' and 'The Flower'. Among 172 species distributed cut-flower, native plants in Korea flower market are only 24 species(14.0%). Number of filler flower(15 species) is more than other forms. Native plants used in 'Fleur' and 'The Flower' were 14 species(10.2%) and 17 species(9.6%), it is meaning that native plants were less used than foreign plants. The number of filler flower was the highest in both magazines, but form flower(299 works) in 'Fleur' and mass flower(571 works) in 'The Flower' are used most frequently. According to color analysis of native plants used for floral decoration, P(purple), PB(navy) and RP(reddish purple) were 57% of the total. It can be increased native plants uses in flower decoration with developing form and mass flower considering color preference.

• Journal of the Korean Society of Floral Art and Design
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• no.42
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• pp.117-132
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• 2020

The study aimed at trying to contribute to domestic floral designers by analyzing colors' images of 60 floral designs of British floral designers, Shane Connolly and Paula Pryke, as the basis for color scheme of floral space design. The result of color analysis, Shane Connolly uses colors in the frequency of color order of the GY>Y>RP>YR>P>P>PB and Paula Pryke uses colors in the frequency of color order of the GY>RP>P>YR,Y>G>PB. The result of coordinate analysis of hue, value, chrome, Shane Connolly's works showed high frequency in the YtoGY color, the middle and high of value and the middle and high of chrome. Paula Pryke's works showed high frequency in the GY color and PtoRP color, the wide areas of the 3.8 ~9 stages of value, and the middle and high of chrome. The result of adjective image scale, Shane Connolly's works were found to be in between soft and static adjective zone, and Paula Pryke's works were distributed in between soft and active zone.

• FLOWER RESEARCH JOURNAL
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• v.19 no.1
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• pp.68-76
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• 2011

This study was conducted to investigate customer taste related to satisfaction of a baby's first birthday party and re-visit of venues. General characteristics of customers were similar in male and female or the married and the unmarried. Mainstream age of respondents was from in their 20's to 30's. Among them, the number of university graduates were the largest in education level. Theoretical model was composed with seven significant variables of design style and composition and design harmony and color sense for flower decoration, accessibility, facility, service and price, satisfaction, and intention of re-visit based on the result of analysis on these factors. Exploratory factor analysis was performed using SPSS 14.0K. Structural equation modeling(SEM) for simultaneous measure of path coefficient in all casualty of study model, measurement model of AMOS 7.0 for evaluation of validity, and reliability and factor analysis method using technical statistics, frequency analysis, and Cronbach's Alpha for data analysis were used. The result of hypothesis verification showed that design style and composition was the most significant item in satisfaction of parameter and it was followed by design harmony and color sense. While service and price had positive effect on satisfaction, accessibility and facility had no relation to it. It means that the most crucial variable was a flower decoration in planning and representation of the celebration of baby's first birthday. In conclusion, the finding of this study suggests that the effective utilization of these variables will contribute to the enhancement of satisfaction affecting improvement service and price or intention of re-visit.

• FLOWER RESEARCH JOURNAL
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• v.16 no.1
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• pp.7-11
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• 2008

In order to investigate the application of bamboo in various ways in floral designs, we analyzed 108 bamboo items from the monthly magazine 'Fleur' and from the International Flower Contest held from 2001 to 2006. We analyzed the frequency of usage of bamboos by the used parts, kind of design, type of design, and arrangement method in the design work. In terms of the used parts of the bamboo, stems took 90% of the whole work. Among the 77 designs that used stems, excluding the 20 work items presented in the International Flower Contest which has been held in April, number of the bamboo work items peaked at the beginning of the year in January and February, and during summer (July and August). Upon analyzing the type of stems that were used in the 97 works, 63% of the works used bamboo in natural state, but not processed. 48% of the works used the vertical-parallel method among the arrangement methods. Other categorized works were rounded works that were not included in the vertical, horizontal or diagonal mathod. More than 50% of the works, including the table decoration, used space decoration. Among the types of work design that used bamboo as material, 64% were decorative type, 30% graphic type, and 4% formal-linear type.

• Journal of the Korean Society of Floral Art and Design
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• no.42
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• pp.145-156
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• 2020

The purpose of this study was to investigate status survey on flower products with high sales by item and peak season. The survey was implemented for 103 people who are running flower shop and are members of association for Engineer Floral Design who are acquired Craftsman Floral Design and Engineer Floral Design. The result of this study, the peak season for the sale of flower product is showed May (52.0%) and February (24.3%). The reason for the selection was in May, month of family, teacher's day, etc. in February, personnel transfer and graduation ceremony. As a result of researching flower products with high sales volume by category, Cut flowers were ranked the first place of bouquet (51.5%%, 40.3%) and the second place of basket (28.8%, 37.5%) on annual and peak season. And also, Corsage, which was 6^th (1.8%) in the annual sales volume survey, increased to 3^rd (8.0%) during peak season. Pot plants were ranked 1st of foliage plant (50.6%, 51.3%) and 2nd tropical orchid·oriental orchids (27.4%, 28.3%) on annual and peak season. And also, Charcoal and bonsai, which were unresponsive in the annual sales survey, increased sales volume to 0.7% and 2.6%, respectively, during peak season. Processed flowers were highest ranked dry flower (45.3%, 39.5%), preserved flower (27.7%, 37.2%) on both non peak season and peak season. And then followed by artificial flower, pressed flower and collage.

• Journal of the Korean Society of Floral Art and Design
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• no.41
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• pp.93-114
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• 2019

The purpose of this study is to analyze the characteristics and problems of the content of flower design education videos on YouTube and to search for improvement direction. The subjects of analysis were 129 pieces of videos uploaded in the last one year including 'craftman floral design' as a search term. The result shows that contents covered were practical lectures, theory lectures, test related tips, job and character introduction, test work, educational guidance and publicity. The production format could be divided into studio lecture, classroom lecture, video feature, interview, Vlog, and television program. The hub-type programming strategy that periodically uploads the videos satisfying the target audiences' interests is mostly applied. The type of lecture covered 'practical skill test' got a good response from the users. Overall, content diversity, interaction between creators and users, and harmonious programming strategies are lacking. In order to improve this, it is necessary for emotional and expressive creators to pioneer differentiated fields and practice based on actual field. The introduction of interactive elements such as games and quizzes and the application of new media technologies such as VR and AR are worth trying. Three strategic types of 'hero', 'hub', and 'how to' should be applied complementary. As the demand for education content related to flower design is expected to expand in the future, it is required to develop content that can be used in various platforms, foster professional creators, and develop associated business models.

• FLOWER RESEARCH JOURNAL
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• v.17 no.3
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• pp.165-171
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• 2009

This experiment was conducted to extend utility of in-vitro culture material stalk and to mass produce uniform plants in Phalaenopsis. The optimal concentration of hyponex medium and plant hormone were examined. The most effective concentration of the hyponex in the flower stalk tissue culture of Phalaenopsis was $4mg{\cdot}L^{-1}$. The most effective concentration of TDZ and BA on the formation of multiple shoots in Phalaenopsis flower stalk culture was $0.3mg{\cdot}L^{-1}$ and $5mg{\cdot}L^{-1}$, respectively. TDZ was more effective for formation of the shoots and multiple shoots than BA at the basic medium with hyponex $4g{\cdot}L^{-1}$.

• FLOWER RESEARCH JOURNAL
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• v.17 no.1
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• pp.52-61
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• 2009

This study was conducted, to understand floras and circumstances of Korean swamp inland. The floras of 7 swamp inland were 32 families, 49 genus and 69 species. They are accounted for 23% with 16 species of Cyteraceae, one group of annual herbaceous plants, and 6 groups of perennial herbaceous plants (Scirpus tabernaemontani, Phramites communis, Zizania latifolia, Persicaria thunvergiicsiebold, Typha latifolia, Juncus krameri, and Juncus effusus). The plants of Scirpus tabernaemontani, Phramites communis, Zizania latifolia, Persicaria thunvergiicsiebold, Typha latifolia, Juncus krameri, and Potagometon distinctus turnes out a dominant species.

• FLOWER RESEARCH JOURNAL
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• v.17 no.1
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• pp.67-73
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• 2009

This study was conducted to establish a strategy to improve the grafted cacti export which has been stagnated in these year. To promote its exporting, first of all, Korean cactus producer needs to save the cost of labor by using bottom nutriculture system for the greater national competitiveness. Second, it is desired to diversify the export cactus items such as a new variety of Epiphyllum truncatum, big size of perfect brand, a finished package production to satisfy foreigner's demand coping with international market change of grafted cacti. On the other hand, Korean cultivar protection and national negotiation for a reducing tariff rate or an efficient plant inspection system are also needed.